Wildfire Restaurant - Auckland

What Wildfire Restaurant - Auckland does

Wildfire Restaurant is a New Zealand-based casual dining operator founded in 1999, running two physical restaurants in Auckland (15 Clearwater Cove, West Harbour) and Wellington. The company serves flame-grilled cuisine to individual diners and small groups, and offers function and event hosting for occasions such as birthdays and Christmas parties. Its customer base is entirely direct-to-consumer, with no third-party delivery, catering, or institutional contracts indicated in the available data. Revenue is generated through point-of-sale transactions at the two sites, supplemented by private event bookings.

The business operates on a standard restaurant technology stack: a POS and kitchen operations system with no proprietary features, no mobile application, and no disclosed integrations with delivery platforms or marketing automation. Online table reservations are handled via the company website. There are no AI, ML, or data-driven capabilities in evidence, and no technology partnerships have been disclosed. The technology footprint is conventional for an independent multi-site casual dining operator.

Wildfire is privately held with no parent company, no disclosed funding rounds, and no public financial information. The company employs 16 people across both locations. The recent relocation of its Auckland site to a waterfront position in West Harbour is the most material recent operating change and points to reinvestment in the higher-value of the two sites rather than net new market entry.

Name

Wildfire Restaurant - Auckland

Legal name

Wildfire Restaurant

Website

https://wildfirerestaurant.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildfire Restaurant is a New Zealand-based casual dining operator founded in 1999, running two flame-grilled cuisine restaurants in Auckland and Wellington that serve individual diners and small group function bookings.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue generated from selling flame-grilled food items and beverages directly to dine-in customers. Point-of-sale transactions at both Auckland and Wellington locations. Additional revenue from function bookings and special events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wildfire Restaurant runs two dine-in casual dining restaurants in New Zealand (Auckland and Wellington) that serve flame-grilled food and beverages to walk-in and booked customers. The business also accepts bookings for private functions, group events, and celebrations at both venues. Customers can reserve tables directly through the company website's online booking system or by phone.

Product overview

Wildfire Restaurant is a single-location dining establishment (with a new Auckland location at 15 Clearwater Cove, West Harbour) offering flame-grilled cuisine. The restaurant operates as a unified restaurant concept with multiple sections including its core dining services, a functions/events hosting module for private gatherings, an online table booking system, and a menu with both regular and special offerings. The business has two main locations: Auckland and Wellington.

Differentiator

Problem solved

Functional benefit

Products and services

• Flame-Grilled Dine-In Restaurant Service Casual dine-in restaurant service offering flame-grilled food and beverages to individual diners and groups at the Auckland (West Harbour) and Wellington locations. Suitable for walk-in customers and those reserving tables online or by phone.
• Functions and Private Event Hosting Hosted private event and function service for groups at both Wildfire restaurant locations, including arrangements for parties such as Christmas functions, birthdays, and other group celebrations, with seating placed to give groups a degree of separation from other diners.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights2 records

Direct peers

• Depot Eatery: Al Brown's Auckland CBD casual eatery serving market-driven, high-turnover dishes; comparable as an independent Auckland restaurant chasing both walk-in diners and group/event trade.
• Soul Bar & Bistro: Auckland Viaduct-area casual bar and bistro serving crowd-pleasing modern NZ fare with waterfront views; directly comparable to Wildfire's Auckland waterfront casual-dining positioning and function-friendly layout.
• St Heliers Bay Cafe & Bistro: Waterfront Auckland dining destination offering casual menus, group bookings, and event functions; directly comparable on waterfront location, broad casual appeal, and function hosting.
• The Grove - Auckland: Long-established Auckland sit-down restaurant with a loyal local following and strong function/event hosting; closely comparable on multi-year operating history, dine-in/function dual model, and Auckland customer base.
• Cafe Hanoi: Auckland Britomart Vietnamese-influenced casual diner with strong walk-in trade and event capability; comparable as an independent Auckland restaurant competing for similar diners and group bookings.
• Orphans Kitchen: Independent Auckland neighbourhood restaurant and bar operating dine-in and private-event service; similar scale and concept (single brand, function-capable, dine-in focus) to Wildfire.

Broad incumbents

• SkyCity Auckland Restaurants: Large Auckland hospitality precinct operating multiple full-service restaurants and function venues under one roof; broader incumbent competing for the same Auckland dining and function occasions.
• BurgerFuel: New Zealand-founded casual dining chain with nationwide franchised locations; comparable as a casual, flame-grilled-adjacent NZ food brand at much larger scale.
• The Coffee Club NZ: Established NZ casual dining chain with both table-service and function-capable formats; comparable as a multi-location NZ casual dining operator at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wildfire-restaurant-auckland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildfire Restaurant - Auckland