Wildpark Lüneburger Heide Tietz GmbH & Co. KG

What Wildpark Lüneburger Heide Tietz GmbH & Co. KG does

Wildpark Lüneburger Heide Tietz GmbH & Co. KG operates a regional wildlife park and multi-attraction tourism destination headquartered in Hanstedt-Nindorf, Lower Saxony, Germany. The company is structured as a family Kommanditgesellschaft (KG) and is currently led by sole managing director Alexander Tietz following the 2026 retirement of Norbert Tietz, who had run the park for approximately three decades. Core operations center on a wildlife park housing European species, supported by a conservation and ex-situ breeding program that includes successful Waldrapp ibis and Eurasian lynx breeding outcomes.

The company's product surface has expanded beyond the core park into a diversified multi-anchor destination: the Heide Himmel treetop walkway, the Schäferdorf glamping shepherd's village, the Grillhus steakhouse and on-site dining, plus school and vacation programs (including a Ferienpass vacation passport). Underlying operations combine traditional zoo/wildlife-park animal husbandry, hospitality (F&B and accommodation), and outdoor leisure infrastructure; technology footprint is limited to standard web, social, and ticketing channels with no disclosed AI/ML or proprietary platform.

The revenue model is a mix of day-visit admission tickets, multi-day accommodation (glamping), gastronomy (steakhouse and on-site dining), guided tours, retail/merchandise, and structured vacation/school programming. Customer segments span individual visitors, families with children, school and kindergarten groups, corporate outing clients, and regional tourists visiting the Lüneburg Heath. The business is privately held with no external funding rounds and no disclosed revenue.

Name

Wildpark Lüneburger Heide Tietz GmbH & Co. KG

Legal name

Wildpark Lüneburger Heide Tietz GmbH & Co. KG

Website

https://wild-park.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildpark Lüneburger Heide Tietz GmbH & Co. KG operates a family-owned wildlife park in Hanstedt-Nindorf, Lower Saxony, running a multi-attraction destination (wildlife park, treetop walkway, glamping, steakhouse) serving families, school groups, and regional tourists.

Ownership category

akta.pro rank

Product category

Wildlife Park and Leisure Attractions

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (712130), Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Birding & Wildlife Observation Lodges (THAGAIAK), Wildlife Viewing Hides, Observation Towers & Birding Sites (Managed Access) (THAAAFAE), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Wildlife park operations
• Zoo animal exhibits
• Treetop walkway attraction
• Glamping accommodation
• Family leisure destination

Headquarters

HQ city

Hanstedt-Nindorf

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Day Tickets and Annual Passes: Core revenue from admission fees. Adults €17, children €15, dogs €1, family tickets from €62. Annual passes sold with photo ID and 1-year validity. Tickets purchased at gate or online via onlineshop.wild-park.de and ticketfritz.de.
2. On-site Gastronomy: Multiple food and beverage outlets across the park: main restaurant (bistro cuisine), Elchlodge (snacks, soups, coffee), Crêpe Stand, Kaffeehus (waffles and coffee), Hot Dog Stand, Elch-Blick Imbiss, Eisbär snackbar, and Willi Wildpark Imbiss. Additional off-site restaurant Grillhus zum Hirsch'n in Nindorf (steakhouse, Prime Beef). Revenue from food and beverage sales included in visitor spend.
3. Guided Tours and Experiences: Eight themed guided tours available for groups (advance booking required). Price range from €59 for up to 10 persons plus per-person supplement (€3–12.50). 'Triff dein Lieblingstier' (favorite animal encounter) at €75 for 2 persons / 30 minutes. Evening tours (Abendwanderung) at €180 for up to 10 persons / 2 hours. Birthday party packages and 'Rendezvous mit dem Lieblingstier' individual encounters sold as add-on experiences.
4. Vacation Programs (Ferienprogramm): Holiday activity programs for children aged 7–14. Individual programs priced at €25 per child including park admission. New Ferienpass options introduced: Kleiner Ferienpass (5 programs for €100) and Großer Ferienpass (10 programs for €200). Programs include Tierpfleger für einen Tag, Juniorfalkner, Raubtierführungen, Waldentdecker, and others. Bookings via wild-park.ticketfritz.de.
5. Baumwipfelpfad Heide Himmel: Treetop walkway operated as a separate attraction. Day tickets: Adults €11, Children (3–14) €8, Family (2+2) from €36, Family (2+3) from €43. Combo tickets available bundling Wildpark and Heide Himmel admission. Revenue from this attraction is managed via heide-himmel.de and the Wildpark ticket system.
6. Retail Souvenir Shops: Multiple souvenir shops on-site selling plush animals, accessories, and memorabilia. Revenue from retail sales at park locations.
7. Gift Vouchers: Value vouchers (Wertgutscheine) sold for the Wildpark, Heide Himmel treetop path, and Schäferdorf glamping. Available for purchase through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wildpark Lüneburger Heide operates a wildlife park and zoo in Hanstedt-Nindorf, Germany, offering visitors close encounters with animals including wolves, Siberian tigers, lynx, and rare conservation species, complemented by daily animal shows and educational presentations. The company operates as a multi-attraction leisure destination, bundling the wildlife park with the Heide Himmel treetop walkway (the highest in northern Germany), the Schäferdorf glamping village, the Grillhus zum Hirsch'n steakhouse, themed guided tours, children's vacation programs, and on-site gastronomy across multiple venues.

Product overview

Wildpark Lüneburger Heide Tietz GmbH & Co. KG operates as a multi-attraction leisure and nature experience company in northern Germany. The core offering is the Wildpark Lüneburger Heide wildlife park, supplemented by the Heide Himmel treetop walkway (highest in northern Germany), the Schäferdorf village accommodation, and the Grillhus zum Hirsch'n steakhouse restaurant. Additional offerings include children's holiday programs (Ferienpass), guided tours across eight themes, private animal encounters (Rendezvous), on-site dining at multiple venues, and an online ticketing platform. The company positions itself as a family-oriented destination combining wildlife observation, nature education, adventure activities, and gastronomy. Entry tickets, annual passes, and combo tickets are available for the various attractions, with holiday programs and guided tours offered as premium add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• Heide Himmel: Baumwipfelpfad (treetop walkway) - the highest treetop path in northern Germany, operated as a separate attraction with its own ticket shop and opening hours
• Schäferdorf
• Grillhus zum Hirsch'n
• Elchlodge
• Willi Wildpark

Products and services

• Wildpark Lüneburger Heide (Wildlife Park Admission) Core wildlife park and zoo offering in Hanstedt-Nindorf providing visitors close encounters with native and exotic animals including wolves, Siberian tigers, lynx, black bears, wolverines, and rare Waldrapp birds. Includes daily animal shows, educational presentations, petting zoos, and adventure playgrounds. Open year-round with seasonal hours (summer 8:00-19:00, winter 9:30-16:30). Day tickets: Adults €17, Children €15, Dogs €1, Family from €62. Annual passes available.
• Baumwipfelpfad Heide Himmel (Treetop Walkway) The highest treetop walkway in northern Germany, offering panoramic views of the Lüneburg Heath with observation towers and walking paths through the forest canopy. Separate ticketed attraction with its own ticket shop and opening hours. Day tickets: Adults €11, Children (3-14) €8, Family (2+2) from €36, Family (2+3) from €43. Combo tickets bundling Wildpark and Heide Himmel admission available.
• Schäferdorf (Glamping Accommodation) A shepherd's village offering overnight glamping accommodation on the Wildpark grounds in Hanstedt-Nindorf, providing a family getaway in a pastoral natural setting. Reception open March-December 8:00-16:00. Booked separately via schaeferdorf.de. Supports multi-day stays and regional tourism anchor destination.
• Grillhus zum Hirsch'n (Steakhouse Restaurant) An off-site steakhouse and meat specialty restaurant located at Rotdornstraße 15, 21271 Nindorf, approximately five minutes from the Wildpark. Features Prime Beef and meat specialities with an open kitchen concept. Open Wed-Fri 17:00-22:00, Sat-Sun and holidays 12:00-22:00. Reservations accepted via phone and email.
• Ferienpass (Children's Holiday Programs) Children's vacation activity programs for ages 7-14 offering hands-on animal care experiences, nature exploration, falconry workshops, and educational activities. Individual programs priced at €25 per child including park admission. Programs include Tierpfleger für einen Tag, Juniorfalkner, Raubtierführungen, Waldentdecker, and others. New Ferienpass options: Kleiner Ferienpass (5 programs for €100) and Großer Ferienpass (10 programs for €200). Programs run 10:00-13:30 during summer and autumn holidays.
• Wildpark Führungen (Guided Tours) Eight themed guided tours available for groups of up to 10 persons (advance booking required, minimum 14 days). Tours include: Allgemeine Wildpark-Führung, Heimische Wildtiere, Faszination Raubkatzen, Aus dem Leben der Wölfe, Raubtier-Führung, Berühmte Irrtümer der Tierwelt (€59), and Abendwanderung (€180 for up to 10 persons/2 hours). Additional persons €3.00-12.50 each depending on tour type. Includes educational offerings for Kitas & Schulklassen.
• Rendezvous mit Lieblingstier (Private Animal Encounter) Private 30-minute encounters with selected animals including rabbits, reptiles, runner ducks, donkeys, llamas/alpacas, Arctic foxes, raccoons, ferrets, or owls. Priced at €75 for 2 persons. Includes close contact and educational interaction in the Wildes Klassenzimmer (Wild Classroom). Sold as a premium add-on experience via online ticket shop.
• Online Ticketshop (Wildpark + Heide Himmel Tickets) Digital ticketing platform for purchasing day tickets, annual passes, combination tickets, gift vouchers (Wertgutscheine), and booking holiday programs and guided tours online. Available via the company's own onlineshop.wild-park.de and the third-party wild-park.ticketfritz.de platform. Primary booking channel for Ferienpass and Führungen.
• Fledermauswanderung (Bat Monitoring Hike) Evening bat observation tour led by biologist Ingelore Plate, approximately 2.5 hours duration. Adults €10, Children (3-14) €5. Equipped with bat detectors and thermal imaging cameras. Proceeds benefit Artenschutz Wildpark Lüneburger Heide e.V. association. Combines nature education with species conservation fundraising.
• Kindersommerfest (Children's Summer Festival) Annual children's summer festival featuring sports activities, games, face painting, magic shows, and the 'Wildpark World Cup' themed event with stations along the middle circular path. Includes partnerships with SnowWorld, MTV Auetal, Hof Bartels, HSV (Hamburger Sport-Verein), Karl May, and Wandelbühne. Held in August each year as a flagship family event.
• On-site Gastronomie (Dining) Multiple dining outlets within the park including the main Wildpark Restaurant (bistro cuisine), Elchlodge (snacks, soups, coffee with views of the elk enclosure), Crêpe Stand, Kaffeehus (waffles and coffee), Hot Dog Stand, Elch-Blick Imbiss, Eisbär snackbar, and Willi Wildpark Imbiss. Plus retail souvenir shops selling plush animals, accessories, and memorabilia.

Quantifiable outcome

• 18,835 Google reviews with a 4.7-star average rating as of August 2026
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lüneburger Heide GmbHcoreGTM or Marketing PartnerThe Wildpark is an official partner of Lüneburger Heide GmbH, the regional tourism organization for the Lüneburg Heath area. This partnership provides marketing and promotional support, cross-referral traffic, and placement in regional tourism campaigns and materials. The park is promoted as a key attraction of the Lüneburger Heath destination.
• Artenschutz Wildpark Lüneburger Heide e. V.coreOthersAn independently registered non-profit association (verein) linked to the Wildpark. The bat monitoring hike (Fledermauswanderung) and other events are conducted for the benefit of this association. The association supports species conservation and rehabilitation projects associated with the park's mission.
• SnowWorld (at Kindersommerfest 2026)minorGTM or Marketing PartnerSnowWorld participated as a partner at the Willi Wildpark Kinderfest 2026 (Wildpark-WM), a special children's summer event held on 23 August 2026. SnowWorld is an indoor ski resort operator, suggesting a cross-promotional or co-marketing arrangement for family-oriented audiences.
• MTV Auetal (at Kindersommerfest 2026)minorGTM or Marketing PartnerMTV Auetal (a local sports club) participated as a partner at the Willi Wildpark Kinderfest 2026, providing sports-related activities as part of the event's 'Wildpark-WM' (sports-themed children's festival). Represents community partnership with local organizations.
• Hof Bartels (at Kindersommerfest 2026)minorGTM or Marketing PartnerHof Bartels (a local farm/estate) participated as a partner at the Kindersommerfest 2026. Likely contributed farm animals, agricultural activities, or local food products to the event, enriching the family festival experience.
• HSV – Hamburger Sport-Verein (at Kindersommerfest 2026)minorGTM or Marketing PartnerHSV (Hamburg's professional football/soccer club) participated as a partner at the Wildpark-WM children's festival. The sports-themed event likely featured HSV-branded activities, bringing a well-known regional sports brand to the family-oriented festival audience.
• Karl May (at Kindersommerfest 2026)minorGTM or Marketing PartnerKarl May (likely the Karl May Museum or Karl May Spiel小镇 / Karl May performances) participated as a partner at the Kindersommerfest 2026. Contributed Western-themed entertainment or activities to the children's festival program.
• Wandelbühne (at Kindersommerfest 2026)minorGTM or Marketing PartnerWandelbühne (a traveling or pop-up stage show) participated as a partner at the Kindersommerfest 2026. Provided live performances, magic shows, or theatrical entertainment as part of the event's frame program around the Elchlodge area.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wildpark Schwarze Berge: Wildlife park south of Hamburg focused on native and northern species with walking trails and on-site gastronomy. Closest geographic and operational analog within northern Germany, competing for the same Lüneburg–Hamburg day-tripper audience.
• Serengeti-Park Hodenhagen: Drive-through safari/wildlife park also based in Lower Saxony with mixed-species enclosures and family day-trip positioning. Directly comparable operator with overlapping animal collection (big cats, wolves) and identical regional catchment around the Hamburg–Hannover corridor.
• Wildpark Poing: Bavarian native-species wildlife park with similar family day-trip economics and combination ticket structures. Comparable scale and operating model, though serving the Munich metro rather than northern Germany.
• Baumwipfelpfad Bad Harzburg: Northern German treetop walkway with observation tower operating a similar ticketing and combo-ticket model. Direct comparability to the Heide Himmel attraction and cross-sell mechanic.

Broad incumbents

• Erlebnis-Zoo Hannover: Major themed zoo in Lower Saxony offering immersive themed worlds, on-site lodging, and educational programming. Larger and broader in scope than the Wildpark but draws from the same regional school and family segments.
• Tierpark Hagenbeck: Historic Hamburg zoo combining wildlife park grounds with aquarium and indoor exhibits. Northern Germany's best-known zoological brand and a key indirect competitor for family tourism from Hamburg and surrounding Länder.
• Zoom Erlebniswelt Gelsenkirchen: Large themed zoo in North Rhine-Westphalia offering multi-world immersion, on-site lodging, and event venues. Comparable multi-attraction model but at substantially larger scale than the Wildpark.
• Zoo Osnabrück: Regional zoo in Lower Saxony with comparable visitor scale, themed enclosures, and on-site gastronomy. Operates in a similar catchment and competes for school-group and family budgets.

Regional players

• Naturpark Lüneburger Heide: The protected landscape itself and its marketing organization (Lüneburger Heide GmbH), of which the Wildpark is a designated partner. Adjacent nature-based tourism operator offering hiking and cycling that complements — and competes with — wildlife-park visits.

Others

• Heide Park Resort: Major theme park in Lower Saxony targeting family day-trippers with rides and on-site hotels. Adjacent leisure operator competing for the same regional family tourism wallet in northern Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildparklh
• Instagraminstagram.com/wildpark_lueneburger_heide
• TikToktiktok.com/@wildparklh
• LinkedInlinkedin.com/company/wildpark-l%C3%BCneburger-heide-tietz-gmbh-co-kg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildpark Lüneburger Heide Tietz GmbH & Co. KG