Wild Roots
Wild Roots is a family-owned South Jersey business that sells native plants and provides certified arborist services—including municipal tree inventories and urban forestry consulting—to homeowners, property managers, and municipalities across New Jersey.
- Company typePrivate
- Founded2015
- HeadquartersCollingswood, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wild Roots does
Wild Roots is a family-owned native plant nursery and certified arborist services business founded in 2015 by Tim and Lindsay Ifill, headquartered in Collingswood, New Jersey. The company operates a dual-service model: (1) native plant sales through pop-up events, custom pre-orders sourced from local wholesale growers (Sunset Farmstead, Pinelands Nursery, New Moon), and pre-configured pollinator garden kits; and (2) professional arborist services including municipal tree inventories, urban forestry consulting, structural pruning, and Community Forest Management Plans (CFMPs). Its primary customers are South Jersey homeowners, habitat gardeners, commercial property managers, and municipalities, with active contracts for tree inventory work with the City of Trenton and Gloucester City as of 2024.
The business is built on the credentials and expertise of co-founder Tim Ifill, an ISA Certified Arborist (NJ-1411A) who served as Director of Trees at the Pennsylvania Horticultural Society (2020-2024), overseeing 8,000+ tree plantings, and was appointed by the NJ Department of Environmental Protection to the NJ Community Forestry Council. The company has no proprietary technology platform; its competitive position rests on arboriculture expertise, curated supplier relationships, and community-driven distribution through farmer's markets, festivals (e.g., Collingswood Green Festival), and partnerships with local green teams. Marketing is conducted via Instagram, an educational blog, and a low-frequency email mailing list.
Wild Roots is privately held and bootstrapped, with no external institutional funding, no parent company, and no subsidiaries. It operates without a brick-and-mortar retail location, conducting all sales through scheduled events and pre-orders. Pricing is quote-based and not publicly disclosed. The company maintains an active operating status with community events scheduled through 2026, signaling ongoing operational continuity rather than scale ambitions.
Wild Roots firmographics
Firmographics- Name
- Wild Roots
- Legal name
- Wild Roots
- Website
- https://wildrootsnj.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild Roots is a family-owned South Jersey business that sells native plants and provides certified arborist services—including municipal tree inventories and urban forestry consulting—to homeowners, property managers, and municipalities across New Jersey.
- Ownership category
- akta.pro rank
Wild Roots industry classification
Industry- Product category
- Native Plant Nursery and Arborist Services
- NAICS
- Support Activities for Forestry (1153), Nursery and Tree Production (111421)
- SIC
- Forestry (800), Agricultural Services (700)
- akta.pro primary industry
- Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)
- akta.pro secondary industries
- Native Species & Restoration Plant Nurseries (AFAMADAF), Tree Planting & Transplanting (HSAIADAE)
Keywords
Where Wild Roots is headquartered
LocationHeadquarters
- HQ city
- Collingswood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wild Roots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Native Plant Sales: Direct sales of native plants through pop-up shops, pre-order events, and community plant sales. Plants are sourced from local wholesale growers including Sunset Farmstead, Pinelands Nursery, and New Moon.
- Arborist and Consulting Services: Professional arborist services including tree inventories, assessments, structural pruning, management plans, and urban forestry consulting for municipalities, property managers, and homeowners.
- Municipal Contracts: Contracted arborist services for municipalities including tree inventory work (currently under contract with City of Trenton and Gloucester City), Community Forest Management Plans, and urban forestry project support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Custom Plant Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Wild Roots product offering
Product offeringCore offering
Wild Roots is a dual-service business operating a native plant nursery and a certified arborist practice. The native plant side sources plants from regional wholesale growers and sells them through pop-up events, custom pre-orders, and pollinator garden kits. The arborist side, led by ISA Certified Arborist Tim Ifill, delivers tree inventories, structural pruning of young trees, urban forestry consulting, Community Forest Management Plans, and municipal contracts across New Jersey.
Product overview
Wild Roots is a dual-service business offering native plant sourcing and certified arborist services to homeowners, habitat gardeners, municipalities, and property managers across South Jersey. The company's product portfolio centers on two core offerings: Native Plants (including custom plant sourcing, pollinator garden kits, pop-up sales, and community gardening support) and Tree Services (urban forestry consulting, municipal arborist services, structural pruning, and property manager consulting). Tim Ifill, an ISA Certified Arborist (NJ-1411A), leads the arborist division under contract with municipalities like the City of Trenton and Gloucester City. The native plants division connects customers with locally-grown native species from regional wholesale growers for habitat gardens, pollinator support, and environmental restoration projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Native Plants Native plant sourcing and sales for homeowners, habitat gardeners, and community groups, including custom plant orders from local wholesale growers, pollinator garden kits, pop-up plant sales, and community habitat gardening support. Plants are sourced from reputable local growers including Sunset Farmstead, Pinelands Nursery, and New Moon.
- Tree Services Urban forestry and arboriculture consulting services for municipalities, property managers, and homeowners, including municipal tree inventories and canopy assessments, urban forestry planning, structural pruning of young trees (tree training), species selection for tough urban environments, and project support for community tree planting programs.
- Pollinator Garden Kits Pre-configured native plant kits designed to support pollinators, including options for sun and shade gardens, Monarch Waystation kits, and Backyard Birders kits.
- Municipal Arborist Services
Companies that use Wild Roots
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Wild Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wild Roots partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Merchantville Green TeamcoreWild Roots partnered with Merchantville's Green Team to source plants for their Go Native! plant sale, running from March through May 2025 with pickup at the gazebo along the Merchantville bike path.
- City of TrentoncoreMunicipal tree inventory contract - Wild Roots is currently under contract with the City of Trenton for municipal tree inventory work, providing tree assessments and urban forestry expertise.
- Gloucester CitycoreMunicipal tree inventory contract - Currently under contract with Gloucester City for municipal tree inventory work.
- HSSJ Monarch ProjectminorSecond year partnership with HSSJ on Monarch Waystation Kit Giveaway. More than 100 kits went out into the community through this initiative.
- Sunset FarmsteadcoreLocal wholesale native plant grower sourced by Wild Roots. One of the reputable, local wholesale growers used for plant sourcing.
- Pinelands NurserycoreLocal wholesale native plant grower sourced by Wild Roots. One of the reputable, local wholesale growers used for plant sourcing.
- New MooncoreLocal wholesale native plant grower sourced by Wild Roots. One of the reputable, local wholesale growers used for plant sourcing.
- Collingswood Shade Tree Advisory BoardminorTim Ifill is a member of the Collingswood Shade Tree Advisory Board, providing urban forestry expertise to the local municipality.
- NJ Community Forestry CouncilminorTim Ifill was appointed by the NJ Department of Environmental Protection to the NJ Community Forestry Council.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Wild Roots competitors and assessment
Company assessmentBroad incumbents
- Davey Tree Expert Co. National residential and commercial tree care company offering arborist services, tree inventories, and urban forestry consulting to municipalities and property managers. Broad comparable to Wild Roots' arborist services but at vastly larger scale.
- Bartlett Tree Experts: Large national tree care and arborist services firm with municipal and commercial property management clients. Comparable service offerings (tree inventories, pruning, management plans) but operates at multi-region scale versus Wild Roots' local focus.
- SavATree: Northeast-focused tree, shrub, and lawn care company providing arborist services to homeowners and municipalities. Overlaps directly with Wild Roots' pruning, tree health, and property management offerings but at broader geographic scale.
- Asplundh Tree Expert LLC: Large utility and municipal tree care contractor serving municipalities across the Northeast. Comparable in municipal arborist work and tree inventory services to Wild Roots, particularly for utility-scale vegetation management.
Direct peers
- New Moon Nurseries: Regional wholesale native plant nursery based in the Mid-Atlantic. Comparable in that it supplies native plants to landscapers and DIY customers and serves overlapping habitats and species mixes to Wild Roots' customer base.
- Pinelands Nursery: New Jersey native plant nursery supplying wholesale and retail native plants. Direct comparability: same geography, same native plant specialty, and a current supplier to Wild Roots, making it both a peer and a supply chain partner.
- Toadshade Wildflower Farm: Native plant nursery in NJ/PA region selling native perennials, grasses, and shrubs to gardeners and restoration projects. Comparable product mix and customer base (DIY habitat gardeners) to Wild Roots' plant sales business.
- Sunset Farmstead: Local NJ native plant grower selling to homeowners and habitat gardeners. Direct overlap with Wild Roots' native plant sales channel and pollinator garden kit offerings.
Others
- Lady Bird Johnson Wildflower Center: National native plant research and education organization affiliated with UT Austin. Related to Wild Roots via shared mission (native plant education, pollinator support) but operates as a non-profit rather than commercial nursery.
Regional players
- Heartwood Tree Care LLC: Small, certified-arborist-led tree care company in the NJ/PA region offering structural pruning, tree inventories, and consulting. Closest size-and-service match to Wild Roots' arborist services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wild Roots social profiles
Digital presenceWild Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Roots leadership team
Management profileNumber of profiles
Profiles2 records
Wild Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Roots
What does Wild Roots do?
Wild Roots is a dual-service business operating a native plant nursery and a certified arborist practice. The native plant side sources plants from regional wholesale growers and sells them through pop-up events, custom pre-orders, and pollinator garden kits. The arborist side, led by ISA Certified Arborist Tim Ifill, delivers tree inventories, structural pruning of young trees, urban forestry consulting, Community Forest Management Plans, and municipal contracts across New Jersey.
Is Wild Roots a public or private company?
Wild Roots is a private company. It is classified as family owned and is currently operating.
When was Wild Roots founded?
Wild Roots was founded in 2015. It employs 11 to 50 people.
Where is Wild Roots based?
Wild Roots is headquartered in Collingswood, United States, in the North America region.
How does Wild Roots make money?
Three revenue lines are on record. Native Plant Sales are the primary driver. The others are arborist and Consulting Services and municipal Contracts.
Who are Wild Roots's main competitors?
Broad incumbents on record are Davey Tree Expert Co., Bartlett Tree Experts, SavATree and Asplundh Tree Expert LLC. Direct peers are New Moon Nurseries, Pinelands Nursery, Toadshade Wildflower Farm and Sunset Farmstead. Lady Bird Johnson Wildflower Center is listed as an others. Heartwood Tree Care LLC is listed as a regional player.
Does Wild Roots have an API?
No public API is recorded for Wild Roots.
What industry is Wild Roots in?
Wild Roots's product category is Native Plant Nursery and Arborist Services. Its primary akta.pro industry code is HSAIADAD, Tree Health Care (Diagnosis, Treatment, Fertilization), with a secondary code of AFAMADAF, Native Species & Restoration Plant Nurseries. Its NAICS code is 1153 and its SIC code is 800.