WildTrack.org
- Company typePrivate
- Founded2004
- HeadquartersDurham, NC, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WildTrack.org does
WildTrack.org (legal entity WildTrack Inc.) is a US-based 501(c)(3) nonprofit conservation organization founded in 2004 by Dr. Sky Alibhai and Dr. Zoe Jewell, headquartered in Durham, North Carolina. The organization develops and applies the Footprint Identification Technique (FIT), a non-invasive methodology that uses statistical morphometric analysis and computer vision to identify species, individual animals, sex, and age-class from footprint images. WildTrack's product suite comprises the FIT methodology as the analytical core (built on JMP/SAS), the WildTrackAI platform with mobile applications for iOS and Android, and the ConservationFIT citizen science portal hosted on iNaturalist's infrastructure.
The organization's primary customers and partners span conservation NGOs (Namibian Ministry of Environment and Tourism, Nepal Tiger Trust, Kuzikus Wildlife Reserve, N/a'an ku se Wildlife Sanctuary, Chester Zoo), AZA-accredited zoos contributing reference data from known individuals (Houston, Brevard, Wildlife Safari, Ponderosa), academic institutions (Duke, UC Berkeley I School), and technology providers (NVIDIA, AWS, senseFly, Skydio, JMP/SAS, GitHub, Sentry). WildTrack has active field projects in 20+ countries across 5 continents and has developed species algorithms for 41 species.
The business model is philanthropic rather than commercial: technology is provided free to users, with operations funded through individual donations, corporate partnerships (e.g., 1% for the Planet), and grants including funding from the US Army Research Office. The organization relies on a small core staff of 7 employees supported by approximately 40 volunteer scientists and engineers. Recognition includes the 2020 AUVSI XCELLENCE Humanitarian Award, two 2019 Emmy Awards for the Terra X documentary, the 2020 UC Berkeley Hal R. Varian Capstone Award, and GuideStar Platinum transparency certification.
WildTrack.org firmographics
Firmographics- Name
- WildTrack.org
- Legal name
- WildTrack Inc.
- Website
- https://wildtrack.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
WildTrack.org industry classification
Industry- Product category
- Wildlife Conservation Technology
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Wildlife Health & Conservation Disease Management (HLAMAJAM), Biodiversity Baseline Studies & Long-Term Monitoring Programs (EUAHAHAE), Terrestrial Ecology & Habitat Surveys (EUAHAHAA)
Keywords
Where WildTrack.org is headquartered
LocationHeadquarters
- HQ city
- Durham, NC
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WildTrack.org business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations: WildTrack is a 501(c)3 nonprofit organization that relies on donations from individuals to fund its conservation technology development and field projects.
- Corporate Partnerships: Partnerships with corporations like 1% for the Planet provide ongoing funding support through member contributions.
- Grants and Awards: Funding from organizations including US Army Research Office and awards for humanitarian technology development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | WildTrack is a free-to-use nonprofit platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WildTrack.org product offering
Product offeringCore offering
WildTrack develops and provides the Footprint Identification Technique (FIT), a non-invasive wildlife monitoring methodology that uses footprint morphometrics combined with AI, computer vision, and statistical modeling to identify species, individual animals, sex, and age-class from footprint images. The offering is delivered through the WildTrackAI platform (web and mobile app) for AI-powered analysis and the ConservationFIT citizen science portal that connects zoos, sanctuaries, field biologists, and citizen scientists globally to capture and share footprint data for endangered species monitoring.
Product overview
WildTrack offers a suite of non-invasive wildlife monitoring products centered on Footprint Identification Technique (FIT). The core offering combines FIT methodology with the WildTrackAI Platform for AI-powered analysis, accessible via mobile app and web interface. ConservationFIT serves as the citizen science engagement portal enabling global participation in footprint data collection. These products work together: ConservationFIT and the mobile app collect footprint images from zoos, field sites, and citizen scientists; WildTrackAI processes these images using computer vision and deep learning; and FIT provides the statistical framework for species, individual, sex, and age identification.
Differentiator
Problem solved
Functional benefit
Brands
- ConservationFIT: Citizen science initiative launched in 2017 enabling zoos, sanctuaries, field biologists, trackers, and citizen scientists to capture and share footprint images for wildlife monitoring globally.
- WildTrackAI
- FIT (Footprint Identification Technique)
Products and services
- FIT (Footprint Identification Technique) Non-invasive wildlife monitoring methodology that uses footprint morphometrics and statistical analysis in JMP software, combined with computer vision and deep learning, to identify species, individual animals, sex, and age-class from footprint images. Designed for conservation organizations, wildlife agencies, zoos, and field researchers tracking endangered species without physical capture or device attachment.
- WildTrackAI Platform AI-powered platform for wildlife monitoring that processes footprint images using computer vision and deep learning to identify species, individuals, sex, and age-class. Includes a web interface and mobile app for citizen scientists, zoos, and field biologists to capture and analyze footprint data at scale.
- ConservationFIT Citizen Science Portal Citizen science portal connecting zoos, sanctuaries, field biologists, traditional trackers, and citizen scientists globally to capture and share footprint images for endangered species monitoring. Integrates with iNaturalist infrastructure for global data sharing and serves as the participation entry point for WildTrack's crowdsourcing initiative.
Quantifiable outcome
- Species extinction rates reduced through better monitoring
- +1 more outcomes
Companies that use WildTrack.org
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
WildTrack.org technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature4 records
WildTrack.org partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- ConservationFIT / iNaturalistcoreiNaturalist provides the infrastructure for ConservationFIT data upload and global data sharing, enabling citizen scientists worldwide to contribute footprint data to the WildTrack network.
- JMP (SAS)coreJMP statistical software from SAS provides the analytical core for WildTrack's Footprint Identification Technique (FIT), enabling complex morphometric analysis of footprints for species and individual identification.
- NVIDIAcoreNVIDIA supports WildTrack's AI development for wildlife monitoring, featuring the organization on their blog for World Environment Day and providing GPU technology for deep learning image analysis.
- AWS (Amazon Web Services)supportingAWS provides cloud infrastructure support for WildTrack's WildTrackAI platform and data processing capabilities.
- senseFlycoresenseFly provides eBee X fixed-wing drone technology for WildTrack's landscape-scale wildlife monitoring, enabling aerial footprint trail detection in remote areas.
- SkydiosupportingSkydio provides drone technology for wildlife monitoring applications in WildTrack's field projects.
- GitHubsupportingGitHub provides software development platform support for WildTrack's technical team, including volunteer engineers from their organization.
- SentrysupportingSentry provides error monitoring and performance tracking software for WildTrack's web applications.
- 1% for the PlanetsupportingWildTrack is an environmental member of 1% for the Planet, receiving ongoing funding support through the organization's member network.
- Duke UniversitycoreDuke University, through Professor Stuart Pimm's lab and the Africa Initiative, collaborates on course development and research, including non-invasive monitoring techniques for endangered species.
- UC Berkeley I SchoolcoreUC Berkeley I School collaborated on the WildTrackAI Computer Vision application, developing AI capabilities for footprint identification that won the Hal R. Varian Capstone Award.
- US Army Research OfficecoreUS Army Research Office partners with WildTrack on wildlife security applications and data science initiatives, including reducing illegal trade in endangered species products.
- Kuzikus Wildlife ReservecoreKuzikus Wildlife Reserve in Namibia serves as a primary research site for black rhino monitoring using FIT and drone-based surveys, featured in Terra X documentary.
- N/a'an ku se Wildlife SanctuarycoreNamibian wildlife sanctuary hosting FIT workshops and providing cheetah footprints for ConservationFIT reference database development.
- Chester ZoosupportingChester Zoo supports the Living with Tigers Project and FIT training workshops for Nepal Tiger Trust conservation efforts.
- AZA Species Survival Plans (Cheetah, Snow Leopard, Jaguar)coreAssociation of Zoos and Aquariums SSPs partner with ConservationFIT to collect footprint photographs from known individuals at zoos for species-specific algorithm development.
- AZA ConservationFIT Partner ZooscoreZoos including Wildlife Safari, Houston Zoo, Brevard Zoo, and others participate in ConservationFIT by collecting footprint images from ambassador animals for wild population monitoring.
- WildLabssupportingWildLabs hosts the WildTrack FIT Community forum, providing a platform for conservation technology networking among users globally.
- Terra X DocumentarysupportingTerra X documentary series featuring WildTrack's Namibia rhino work reached 5 million viewers in Europe, earning two Emmy awards.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
WildTrack.org competitors and assessment
Company assessmentRegional players
- Save the Elephants: Field-based conservation organization using GPS collars, AI, and tracking technology for elephant population monitoring across Africa. Comparable peer in applying technology to monitor endangered species populations, with overlap in geospatial monitoring techniques.
Broad incumbents
- Wildlife Conservation Society (WCS): One of the largest global wildlife conservation NGOs, operating field programs across 60+ countries with extensive expertise in species monitoring and protected area management. Comparable to WildTrack as a mission-aligned conservation organization focused on endangered species population monitoring, though at much larger scale.
- Zoological Society of London (ZSL): International conservation charity running scientific wildlife monitoring programs (e.g., Instant Wild, ZSL's conservation technology initiatives) and operating London and Whipsnade Zoos. Comparable to WildTrack in combining zoo-based and field-based conservation with technology-driven monitoring tools.
- Fauna & Flora International (FFI): Long-established international conservation NGO focused on threatened species and habitat protection across 40+ countries. Comparable to WildTrack as a conservation peer working on species-specific monitoring programs and field-based population assessment.
- Conservation International: Major global conservation NGO running species monitoring programs across biodiversity hotspots. Comparable to WildTrack as a mission-aligned conservation organization with technology-enabled field monitoring, though at a much larger organizational scale.
Direct peers
- TrailGuard AI (by Resolve): AI-powered camera trap system for anti-poaching and wildlife monitoring, developed by the Resolve conservation organization in partnership with AI companies. Direct peer to WildTrack in applying AI/computer vision to wildlife monitoring, though focused on camera traps rather than footprints.
- SMART (Spatial Monitoring and Reporting Tool): Open-source toolkit for wildlife law enforcement and protected area monitoring, deployed across hundreds of sites globally. Direct peer to WildTrack in the conservation technology space, both serving wildlife monitoring at the protected-area level, though SMART focuses on patrol data rather than species identification.
- Panthera: Global wild cat conservation organization deploying field technology for population monitoring of big cats including jaguars, tigers, and cheetahs. Direct peer to WildTrack given overlapping species focus (cheetah, tiger, jaguar) and use of non-invasive monitoring techniques including camera traps and field technology.
- AZA (Association of Zoos and Aquariums) Species Survival Plans: AZA directly partners with WildTrack via ConservationFIT, and the SSPs for cheetah, snow leopard, and jaguar provide footprint data from known individuals. Peer relationship as the institutional convener of zoo-based footprint collection feeding WildTrack's reference databases.
- Snapshot Serengeti: Citizen science camera-trap project identifying wildlife across the Serengeti using volunteer contributions. Direct peer to WildTrack in deploying citizen science at scale for AI-assisted wildlife identification, though using camera traps rather than footprints.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WildTrack.org social profiles
Digital presenceWildTrack.org compliance and trust
Trust signalCompliance2 records
WildTrack.org financial estimates
Financial estimateRevenue estimate
Valuation estimate
WildTrack.org leadership team
Management profileNumber of profiles
Profiles6 records
WildTrack.org funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WildTrack.org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WildTrack.org
What does WildTrack.org do?
WildTrack develops and provides the Footprint Identification Technique (FIT), a non-invasive wildlife monitoring methodology that uses footprint morphometrics combined with AI, computer vision, and statistical modeling to identify species, individual animals, sex, and age-class from footprint images. The offering is delivered through the WildTrackAI platform (web and mobile app) for AI-powered analysis and the ConservationFIT citizen science portal that connects zoos, sanctuaries, field biologists, and citizen scientists globally to capture and share footprint data for endangered species monitoring.
Is WildTrack.org a public or private company?
WildTrack.org is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WildTrack.org founded?
WildTrack.org was founded in 2004. It employs 1 to 10 people.
Where is WildTrack.org based?
WildTrack.org is headquartered in Durham, NC, United States, in the North America region.
How does WildTrack.org make money?
Three revenue lines are on record. Donations are the primary driver. The others are corporate Partnerships and grants and Awards.
Who are WildTrack.org's main competitors?
Save the Elephants is listed as a regional player. Broad incumbents are Wildlife Conservation Society (WCS), Zoological Society of London (ZSL), Fauna & Flora International (FFI) and Conservation International. Direct peers are TrailGuard AI (by Resolve), SMART (Spatial Monitoring and Reporting Tool), Panthera, AZA (Association of Zoos and Aquariums) Species Survival Plans and Snapshot Serengeti.
Does WildTrack.org have an API?
No public API is recorded for WildTrack.org.
What industry is WildTrack.org in?
WildTrack.org's product category is Wildlife Conservation Technology. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of HLAMAJAM, Wildlife Health & Conservation Disease Management. Its NAICS code is 813312.