Wilhelm-Hack-Museum

Name

Wilhelm-Hack-Museum

Legal name

Wilhelm-Hack-Museum (operated by Stadt Ludwigshafen am Rhein)

Website

https://wilhelmhack.museum

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Modern and Contemporary Art Museum

NAICS

Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Modern art museum
• Contemporary art collection
• Exhibition programming
• Art education services
• Cultural institution

Headquarters

HQ city

Ludwigshafen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Museum admission fees from visitors attending exhibitions and events. Standard adult tickets, discounted rates for students/children/disabled, and family tickets.
2. Membership Programs: Förderkreis Wilhelm-Hack-Museum e.V. with approximately 800 members paying annual dues for free admission, exclusive events, and discounts. Wilhelms Freunde youth membership at 15 euros annually.
3. Guided Tour Fees: Revenue from public and private guided tours, curator-led tours, and special language tours (English, French).
4. Museum Shop: Retail sales at the museum gift store offering exhibition catalogues, souvenirs, and art-related merchandise.
5. Sponsorship and Donations: Financial support from sponsors including BASF SE for MURALU street art project, and donations from benefactors supporting medieval collection conservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Wilhelm-Hack-Museum is a public art museum that presents, preserves and interprets a permanent collection of approximately 10,000 modern and contemporary artworks, including Wilhelm Hack's original donation and the Heinz Beck Collection of Pop Art and Fluxus. It generates revenue through exhibition admissions, guided tours, the on-site museum shop, and the Förderkreis Wilhelm-Hack-Museum e.V. membership program (~800 members), while delivering educational programming (Kunst erleben!), community engagement (hack-museumsgARTen urban garden), and a large-scale street art initiative (MURALU) in partnership with BASF SE.

Product overview

The Wilhelm-Hack-Museum is a single-site art museum offering a unified experience centered on its collection of modern and contemporary art. The museum operates several interconnected programs: the main museum building houses permanent and rotating exhibitions; the Rudolf-Scharpf-Galerie serves as a dedicated contemporary project space; the hack-museumsgARTen provides community urban gardening; and MURALU manages outdoor street art installations. Digital offerings include a free audioguide app, while the museum shop and library provide retail and research services. The Kunst erleben! program coordinates all educational activities including tours, workshops, and family programs.

Differentiator

Problem solved

Functional benefit

Brands

• MURALU: Street Art Ludwigshafen - a large-scale street art project initiated in 2018 by the Wilhelm-Hack-Museum and online event platform WOW.
• hack-museumsgARTen

Products and services

• Wilhelm-Hack-Museum (Exhibitions and Permanent Collection) Public art museum presenting a permanent collection of approximately 10,000 modern and contemporary works (paintings, sculptures, drawings, multiples, artists' books, gramophone records) anchored by the Wilhelm Hack donation (1973) and Heinz Beck Collection (1989), alongside rotating exhibitions of modern and contemporary art for general visitors, families, students and scholars.
• Audioguide Mobile App Free mobile application providing self-guided audio tours of current exhibitions and outdoor artworks around the museum building, available on iOS and Android for museum visitors.
• Rudolf-Scharpf-Galerie A satellite exhibition and project space for contemporary art located in the former home of artist Rudolf Scharpf in the Hemshof district, open Friday-Sunday 11-18h and on public holidays.
• hack-museumsgARTen (Community Urban Garden) Community urban garden with vegetables, herbs, wild bee houses, and art installations used for educational programs and cultural events, open daily 10-18h at Hans-Klüber-Platz behind the museum.
• MURALU Street Art Project A large-scale street art initiative inviting national and international street artists to create murals on inner-city walls in Ludwigshafen (Rheinuferstraße, Luitpoldhafen, Gartenstadt, Hemshof), publicly accessible 24/7.
• Museum Shop On-site retail store at the museum offering exhibition catalogues, art books, souvenirs, and museum merchandise, open Wednesday-Sunday with varying hours.
• Museum Library A reference library containing monographs, exhibition catalogues, handbooks, and specialized art journals supporting exhibition preparations and visitor research.
• Kunst erleben! (Experience Art! Educational Programs) Coordinated educational program offering guided tours, workshops, vacation programs, film evenings, concerts, children's birthday parties, and art activities tailored for children, families, schools, and adults.
• Förderkreis Wilhelm-Hack-Museum e.V. (Membership Program) Annual membership program for the registered association of friends (Förderkreis Wilhelm-Hack-Museum e.V.) with approximately 800 members; includes free admission, exclusive events, discounts, and access to vernissages, long-distance trips, and day trips to art fairs. Wilhelms Freunde youth membership at €15 annually for ages 18-35.
• Kunst aus dem Koffer (Museum Mobile Suitcase Program) Mobile outreach program in which museum educators bring suitcases containing art objects to kindergartens and elementary schools within approximately 20km of Ludwigshafen, followed by creative activities for children aged 5-9.

Quantifiable outcome

• 800 members in the Förderkreis promotion group providing ongoing financial support and engagement
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WOW (Online Event Platform)coreStrategic or Co-development PartnerCo-initiator of the MURALU street art project with the Wilhelm-Hack-Museum in 2018. WOW contributes expertise in event platforming to organize and promote the street art initiative.
• GAG LudwigshafenminorStrategic or Co-development PartnerHousing association that provides building facades in the Gartenstadt district for MURALU street art murals. Facades at Karlsbader Straße 23 and Hochfeldstraße 155 made available for artists to create works.
• Hafenbetriebe Ludwigshafen am Rhein GmbHminorStrategic or Co-development PartnerPort operations company that provided the building facade at Lagerhausstraße 26 for Augustine Kofie's mural, contributing to the Luitpoldhafen outdoor gallery area.
• SWR2minorGTM or Marketing PartnerSWR2 is a cultural partner of the museum, with the museum being a cultural partner of SWR2 radio station, promoting cultural programs and events.
• Museen und Ausstellungen Rheinland-Pfalz (Freistaat Bayern)minorGTM or Marketing PartnerState museum association providing reduced admission benefits to museum card holders.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Museum Ludwig: Major modern and contemporary art museum in Cologne featuring Pop Art, Fluxus, and Picasso collections. Directly comparable to Wilhelm-Hack-Museum's holdings including the Heinz Beck Collection of Pop Art and Nouveau Réalisme.
• Museum Wiesbaden: State museum of Hesse in Wiesbaden featuring Expressionism, Nouveau Réalisme, and contemporary art. Comparable regional state museum with overlapping modern art collection themes.
• ZKM Center for Art and Media Karlsruhe: Center for art and media technology in Karlsruhe, Germany, exhibiting contemporary and media art. Comparable in its focus on contemporary practice and programming of temporary exhibitions.
• Museum für Moderne Kunst Frankfurt: Frankfurt's museum of modern art featuring post-1945 art including Pop Art and contemporary works. Comparable in modern/contemporary focus and regional German positioning.
• Kunsthalle Mannheim: Modern and contemporary art museum located in Mannheim, just across the Rhine from Ludwigshafen. Closest geographic peer serving a similar metropolitan audience with comparable modern art programming.

Broad incumbents

• Staatsgalerie Stuttgart: Stuttgart state gallery covering Old Masters through contemporary art. Regional state-level modern and contemporary art institution comparable in scope to Wilhelm-Hack-Museum's holdings.
• Neue Nationalgalerie: Berlin's national gallery of modern art designed by Mies van der Rohe. A larger, more internationally prominent institution with overlapping modern art focus but vastly greater scale and visitor numbers.
• Bundeskunsthalle Bonn: Federal art and exhibition hall in Bonn hosting rotating exhibitions of art, culture, and science. Comparable in its temporary exhibition programming model, though at a larger national scale.
• Pinakothek der Moderne: Major Munich-based museum of modern and contemporary art, design, and architecture. Larger-scale incumbent with overlapping modern art scope but a much broader portfolio.

Regional players

• Kunsthalle Basel: Swiss art institution focused on contemporary art exhibitions. Comparable in its emphasis on temporary exhibitions of contemporary art, though operating in a different (Swiss) market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4IyzM3TTTejtyJYof7_vCg
• Facebookfacebook.com/wilhelmhackmuseum
• Instagraminstagram.com/wilhelmhackmuseum
• LinkedInlinkedin.com/company/wilhelm-hack-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilhelm-Hack-Museum