Willi’s Seafood & Raw Bar

What Willi’s Seafood & Raw Bar does

Willi's Seafood & Raw Bar is a single-location, full-service seafood restaurant operating in downtown Healdsburg, California, within the Healdsburg Wine Country. The restaurant specializes in an East Coast/South American fusion menu featuring small plates, New England-style rolls, Latin-inspired skewers, ceviches, tartares, and raw bar selections, paired with an eclectic seasonal cocktail menu and a curated wine list spanning local and international producers. The dining experience is designed around shareable plates in a vibrant, lively atmosphere targeting both wine country tourists and local residents.

The restaurant is one of eight concepts operated under Stark Reality Restaurants, a privately held restaurant group that also owns Augie's French, Bird & The Bottle, Willi's Wine Bar, Bravas Bar De Tapas, Stark's Steak & Seafood, Monti's, and Grossman's Noshery & Bar. Willi's benefits from the group's shared marketing, branding, gift card program, careers page, press/media kit, and a centralized reservation widget that spans all Stark concepts.

The business generates revenue through dine-in service, alcoholic beverage sales (cocktails and wine), takeout orders processed via the Toast Tab online ordering platform, and private event bookings. Reservations are managed through OpenTable. There is no proprietary technology stack, no app, no disclosed AI capabilities, and no external funding; the company operates as a privately held single-unit restaurant within the Stark group. Pricing is not publicly disclosed and must be viewed in-person or via the takeout ordering platform.

Name

Willi’s Seafood & Raw Bar

Legal name

Willi's Seafood & Raw Bar

Website

https://willisseafood.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Willi's Seafood & Raw Bar is a single-location full-service seafood restaurant in downtown Healdsburg, California, serving East Coast/South American fusion cuisine, shareable small plates, cocktails, and a curated wine list to wine country tourists and local residents, operating under the Stark Reality Restaurants group.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Seafood restaurant
• Raw bar dining
• Wine country cuisine
• Small plates sharing
• Craft cocktail bar

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Service: Revenue from food and beverage consumption at the restaurant, including small plates, seafood dishes, cocktails, and curated wine selections.
2. Alcohol Sales: Revenue from cocktails, wine (local and international), and other alcoholic beverages.
3. Takeout: Revenue from takeout orders placed through Toast Tab online ordering platform.
4. Private Events: Revenue from hosting private events and bookings, with dedicated event inquiry options across Stark restaurant locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Willi's Seafood & Raw Bar runs a single-location full-service seafood restaurant in downtown Healdsburg, California, serving an East Coast meets South American fusion menu of shareable small plates, raw bar items, New England-style rolls, Latin-inspired skewers, ceviches, and tartares. The restaurant complements its food program with a seasonal cocktail menu and a curated wine list featuring local Sonoma and international selections, and it generates additional revenue through takeout orders and private event hosting.

Product overview

Willi's Seafood & Raw Bar is a single-location restaurant offering a unified dining experience centered on seafood and raw bar fare. The restaurant does not operate as a platform with separate modules or products—its single product is its in-person dining and takeout service. Menu offerings include seafood small plates, raw bar selections, New England-style rolls, Latin-inspired skewers, ceviches, tartares, cocktails, and wine.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in restaurant service Full-service in-person dining experience featuring seafood and raw bar selections, shareable small plates, New England-style rolls, Latin-inspired skewers, ceviches, and tartares, served in a vibrant atmosphere with seasonal cocktails and a curated wine list. Open daily from 11:30AM to 8:00PM (Sunday through Thursday) and 11:30AM to 9:00PM (Friday and Saturday).
• Takeout service Online takeout ordering service enabling customers to order the full menu for pickup through the Toast Tab online ordering platform.
• Cocktails and curated wine program Eclectic seasonal cocktail menu paired with an expertly curated wine list featuring local Sonoma and international selections, available as part of the dine-in and takeout experience.
• Private event hosting Dedicated event booking service enabling customers to host private events at Willi's Seafood & Raw Bar or other Stark Reality Restaurants locations through event inquiry forms.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Stark Reality RestaurantscoreStrategic or Co-development PartnerParent company owning and operating Willi's Seafood & Raw Bar along with 7 other restaurant locations (Augie's French, Bird & The Bottle, Willi's Wine Bar, Bravas Bar De Tapas, Stark's Steak & Seafood, Monti's, and Grossman's Noshery & Bar). Provides shared marketing, branding, operational support, and cross-promotion across the restaurant group.
• OpenTablecoreChannel Partner/ Reseller/ DistributorReservation platform partner enabling customers to book tables at Willi's Seafood & Raw Bar through OpenTable's booking system.
• Toast TabcoreChannel Partner/ Reseller/ DistributorTakeout ordering platform partner providing online ordering capabilities for Willi's Seafood & Raw Bar at order.toasttab.com/online/willis-seafood-raw-bar-400-healdsburg-avenue.

Scale indicators1 record

Expansion highlights3 records

Direct peers

• Bravas Bar De Tapas: Stark Reality sibling with a Spanish small-plates and beverage focus in Healdsburg. Directly comparable on shareable-plates dining format, beverage-led value proposition, and shared parent-operator marketing and reservation infrastructure.
• Bird & The Bottle: Another Stark Reality Restaurants concept focused on global small plates with strong beverage program. Comparable due to shared ownership/operations model, overlapping target customers (food-and-wine enthusiasts), and identical distribution channels (OpenTable, Toast Tab).
• Willi's Wine Bar: Stark Reality sibling concept sharing the "Willi's" brand, a wine-forward menu, and small-plate format. Comparable because it competes for the same downtown Healdsburg diners and event bookings and operates on a similar curated-wine and shareable-plates value proposition.
• The Girl & The Fig: Long-running French-focused Wine Country restaurant in Sonoma with a strong curated wine and small-plates program. Comparable to Willi's as an independent full-service Wine Country operator with a beverage-led value proposition, shareable format, and heavy tourist + local clientele mix.
• Augie's French: Stark Reality French restaurant concept; comparable because it shares the same parent operator, reservation and takeout platforms, and target diners in the Healdsburg/Santa Rosa corridor, even though its cuisine category differs.
• Stark's Steak & Seafood: Sister concept under Stark Reality Restaurants; overlapping seafood-and-protein menu focus, same parent-operator support and shared marketing, and a partially overlapping guest profile in the Santa Rosa / Wine Country trade area. Most directly comparable peer because of shared procurement, shared brand umbrella, and overlapping menu category.
• Rocker Oysterfeller's Valley Ford Store & Kitchen: Coastal Sonoma County restaurant showcasing local seafood, raw bar items, and Wine Country wines. Comparable because of similar seafood/raw-bar menu focus, Wine Country geography, full-service dine-in model, and tourist + local diner mix.

Broad incumbents

• Hog Island Oyster Co. Established Northern California raw-bar and seafood operator with multiple locations and a strong raw-bar brand. Comparable because it competes in the raw-bar / seafood experience category that Willi's anchors its menu on, with similar target diners and seafood sourcing challenges.

Regional players

• Sea Ross Wine & Cheese / Sea Wine Bar & Grill (Healdsburg): Healdsburg-area Wine Country dining destination with seafood-leaning menu and curated beverage program. Comparable as a nearby competitor targeting overlapping Wine Country tourists and local diners with similar shareable/curated beverage offerings.
• Tomales Bay Oyster Company: West Marin / Sonoma Coast raw-bar and seafood destination with a strong Wine Country tourist following. Comparable because it competes for the regional "Wine Country + seafood experience" occasion, with overlapping raw-bar dishes and oyster-adjacent menu items.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/willi%E2%80%99s-seafood-&-raw-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willi’s Seafood & Raw Bar