Willow Banks

What Willow Banks does

Willow Banks is a single-location equestrian show centre based in Claxby, Lincolnshire, UK, founded in 2012 by Piers Warmoth. The company operates a dedicated riding facility serving individual equestrian riders, amateur competitors, and local equestrian enthusiasts primarily in the East Midlands region. With approximately five employees, Willow Banks runs a focused consumer-facing operation built around arena hire, affiliated competitions, and member-based participation programs. The business has reached its twelfth operating season in 2026, indicating sustained continuity rather than rapid scale-up.

The core product offering consists of arena hire for dressage and showjumping training, hosted competitions affiliated with the British Showjumping and British Dressage governing bodies, and a membership scheme that includes a 15% booking discount and access to competitive leagues with prizes. Willow Banks is investing in new purpose-built dressage arenas to expand on-site capacity for the 2026 season. The company operates a Results & Times management portal for competition administration and an online booking system for arena hire, providing a digitized transaction layer for session purchases and event entries.

Willow Banks generates revenue through three primary streams: per-session arena hire bookings (with bulk riding packages available), competition entry fees, and recurring membership subscriptions. The pricing model combines transactional pay-per-use with a discounted membership recurring layer. As a single-site venue with no disclosed enterprise contracts or geographic diversification, Willow Banks is exposed to local demographic trends, weather conditions, and the seasonality of UK equestrian competition cycles, with revenue predictability tied to individual rider participation rather than institutional anchor customers.

Name

Willow Banks

Website

https://willowbanks.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Willow Banks is a single-location equestrian show centre in Claxby, Lincolnshire, UK, operating since 2012. It serves individual riders with arena hire, British Showjumping and British Dressage-affiliated competitions, and a membership scheme with competitive leagues.

Ownership category

akta.pro rank

Product category

Equestrian Facility and Event Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Equestrian show centre
• Arena hire services
• Equestrian competitions
• Horse riding leagues
• Event venue rental

Headquarters

HQ city

Claxby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Arena/Facility Hire: Revenue from hiring out equestrian arenas and facilities to individuals, instructors, and event organizers. Includes access to show jumps and dressage arenas.
2. Event Entry Fees: Revenue from competitor entries to equestrian shows and events including dressage, show jumping, eventing, and showing competitions.
3. Membership Subscriptions: Annual membership providing 15% discount on hires, entries, and clinics, plus access to exclusive leagues with prizes.
4. Clinic Hosting: Revenue from hosting equestrian training clinics with instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Willow Banks is an equestrian show centre and arena hire facility in Lincolnshire, UK. It hosts equestrian shows and competitions, provides arena hire to riders, runs membership programs and league competitions, and manages event results and times. The company also hosts clinics run by external trainers at its venue.

Product overview

Willow Banks operates as a single-location equestrian show centre and venue hire business in Lincolnshire, offering two integrated service streams: equestrian competition hosting (shows covering dressage, show jumping, eventing, and showing) and facility hire (arena and equipment rental). The business supplements these core offerings with a membership program providing 15% discounts and exclusive league participation, plus results management services. All bookings are conducted online.

Differentiator

Problem solved

Functional benefit

Products and services

• Equestrian Shows & Competitions Hosted equestrian shows and competitions held at Willow Banks' Lincolnshire venue, available for individual riders to enter.
• Arena Hire Hourly rental of Willow Banks' equestrian arena to individual riders and groups for training and practice.
• Membership Program Annual membership program offering regular riders access to benefits such as league participation and preferential booking at Willow Banks.
• Equestrian Leagues League-format competitions run by Willow Banks, allowing members to compete across a series of events and accumulate standings.
• Results & Times Management Service for managing and publishing competition results and times for Willow Banks' equestrian events.
• Clinic Hosting Willow Banks hosts training clinics run by external equestrian trainers and coaches at its venue, for their own clients.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• British ShowjumpingcoreOthersAffiliated with British Showjumping governing body. Venue hosts BS-standard show jumping competitions with full course of BS show jumps available.
• British DressagecoreOthersAffiliated with British Dressage governing body. Venue hosts dressage competitions in purpose-built dressage arenas.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Addington Manor Equestrian Centre: Buckinghamshire equestrian show centre hosting BS and BD-affiliated competitions alongside arena hire and clinics. Closely comparable to Willow Banks on multi-discipline programming, affiliations, and the hire-plus-shows-plus-membership revenue mix.
• Rectory Farm Equestrian Centre: Oxfordshire equestrian venue with outdoor arenas running affiliated and unaffiliated competitions alongside hire. Comparable regional venue model and customer segments to Willow Banks.
• South View Equestrian Centre: Cheshire equestrian centre hosting show jumping competitions from grassroots to higher levels and offering arena hire. Directly comparable to Willow Banks on the BS-affiliated show jumping hire-and-events model.
• Bury Farm Equestrian Centre: Buckinghamshire equestrian centre offering arena hire, affiliated shows, lessons and clinics. Operates a near-identical service mix to Willow Banks for the same rider persona base.
• Pyecombe Equestrian Centre: West Sussex equestrian venue operating affiliated and unaffiliated shows alongside arena hire to a similar South-East rider base. Compares to Willow Banks on competition programming and hire services.
• Kelsall Hill Equestrian Centre: Cheshire equestrian centre hosting BS/BD-affiliated show jumping and dressage plus arena hire and clinics to a similar base of individual riders, instructors and event organisers across the Midlands/North of England.
• Arena UK: Premier multi-discipline equestrian show centre in Northamptonshire offering BS/BD-affiliated shows, arena hire, clinics and memberships. Operates essentially the same competition + facility-hire + membership model as Willow Banks and serves the same UK rider base.
• Onley Grounds Equestrian Centre: Warwickshire equestrian venue offering affiliated and unaffiliated competitions plus arena hire for dressage, show jumping and eventing practice. Closely comparable to Willow Banks on competition hosting and facility hire.

Broad incumbents

• Hickstead (All England Jumping Course): The UK's most iconic show jumping venue and host of major international CSIs in West Sussex. Comparable domain (BS show jumping events on a purpose-built arena complex) but operates at significantly larger scale and as a national institution rather than a regional hire-and-show centre.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/willow-banks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Banks