Willow Creek Farm

Name

Willow Creek Farm

Legal name

Willow Creek Equestrian Center, LLC

Website

https://willowcreekct.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Equestrian Services

NAICS

Horses and Other Equine Production (11292), Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Horse boarding services
• Equestrian training
• Riding lessons
• Summer riding camp
• Equestrian event venue

Headquarters

HQ city

Southbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Horse Boarding Services: Full board service at $1,200/month providing comprehensive horse care including stall, feeding, turnout, and access to all facility amenities. Also offering limited dry stalls at $375/month for boarders wanting separation for their horses.
2. Training and Lessons: Horse training services and riding lessons provided by Amie Kersey Loring and other trainers. Lessons available on school horses and client-owned horses. Flexible training packages tailored to individual competitive goals.
3. Summer Riding Program: Summer camp programs for children including introductory riding and more experienced programs, as well as adult day camp with gourmet meals. Supervised by trained counselors.
4. Event Venue Rental: Hunt Room available for private events including seminars, baby showers, birthday parties, and the annual Kentucky Derby party. Also hosts book signings and community gatherings.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Willow Creek Farm is a 100+ acre equestrian facility providing horse boarding (full board and dry stall), individualized riding training under head trainer Amie Kersey Loring, summer riding programs for children, and the Hunt Room as a private event venue. The facility houses an indoor arena with TravelRight footing, multiple barns with 90+ stalls, a cross country course, and outdoor rings serving horse owners, riders, and event clients in Connecticut.

Product overview

Willow Creek Farm is a premier equestrian center offering integrated horse boarding, training, and recreational services across a 100+ acre facility. The core offerings include horse boarding (full board at $1,200/month and dry stalls at $375/month), horse training programs led by Head Trainer Amie Kersey Loring, and a summer riding program for children and adults. The facility features a 16,000 sq. ft. indoor riding arena (80x200 ft), two outdoor riding rings, a 15-acre cross country course designed by Eric Bull, and a mile-long workout track around a 4-acre pond. Event hosting is available through The Hunt Room, an oak-paneled club with full amenities. The facility accommodates over 65 horses across 71 stalls in 5 barns, with additional amenities including wash stalls, tack rooms, and a round pen.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Boarding Services Full-care horse boarding on a 100+ acre property with multiple barns, 90+ stalls, climate-controlled tack rooms, indoor arena, turnout, and 24/7 security and fire detection. Offered to individual horse owners seeking premium stabling for their horses.
• Horse Training Program Individualized riding training under head trainer Amie Kersey Loring for riders of all levels, from beginner through advanced hunter/jumper competitors, utilizing the indoor arena, outdoor rings, and cross country course.
• Summer Riding Program Seasonal summer program for children focused on riding instruction, horsemanship, and barn activities, staffed by credentialed instructors including Heather Dewey and Alex Barrere. Targeted at parents seeking summer programming for school-age children.
• Hunt Room Event Venue Rustic private event venue on the Willow Creek Farm property used to host parties, bridal and baby showers, birthday parties, and other small gatherings. Available for rent to individuals and small groups seeking a countryside setting.

Quantifiable outcome

• Over 65 horses accommodated and facility has been full since opening

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Companion Pet Rescue (CPR)minorOthers · 1 January 2004Companion Pet Rescue, a 501(c)(3) organization founded in 2004 that rescues and adopts out over 2,500 dogs per year, operates a New England Adoption Center at Willow Creek Farm. While this partnership provides visibility and community engagement, it is a separate nonprofit organization using the facility space rather than a core equestrian business partnership.
• TravelRight SurfacescoreTechnology or IntegrationTravelRight Surfaces installed their premium TR-1 footing system in Willow Creek's 80x200 indoor riding arena. The footing combines high-grade rubber, silica sand, fibres and wax to create performance characteristics similar to natural turf. Multiple equestrian professionals including Olympic medallists have endorsed this footing.
• Eric BullcoreStrategic or Co-development PartnerEric Bull designed the 15-acre cross country course at Willow Creek Farm. As a recognized cross country course designer, his work is integral to the facility's competitive event hosting capabilities and training offerings.
• Eric HorganminorStrategic or Co-development PartnerEric Horgan hosts clinics at Willow Creek Farm for riders of various levels, contributing to the facility's educational programming and community engagement.
• Lynn Coates HolmesminorStrategic or Co-development PartnerLynn Coates Holmes of lcheventing.com conducts clinics at Willow Creek Farm, providing advanced training opportunities for boarders and contributing to the facility's reputation for quality instruction.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Old Salem Farm: New York-based premier eventing and show jumping facility hosting major competitions — comparable premium boarding/training stable and competition venue in the broader Northeast eventing market.
• Highborn Horse Park: Connecticut-region equestrian facility where head trainer Amie Kersey Loring previously instructed — directly comparable boarding/training operation serving similar clientele.
• Tamarack Hill Farm: Vermont-based eventing-focused boarding and training facility under Denny and May Emerson — directly comparable to Willow Creek as a premier New England eventing stable where head trainer Amie Kersey Loring trained for years.
• Birch Hill Farm: Connecticut eventing and boarding facility operated by Mark Weissbecker — directly comparable boarding/training stable where Willow Creek's head trainer also worked, serving similar New England eventing clientele.

Broad incumbents

• WEC - World Equestrian Center: Large-scale multi-discipline equestrian venue in Ohio and Florida offering boarding, training, and major competition hosting — comparable premium facility model at greater scale and broader geographic reach.
• HITS (Horse Shows in the Sun): Multi-venue hunter/jumper competition circuit with associated boarding facilities — comparable event-hosting and training business model serving competitive equestrians.
• Tryon International Equestrian Center: Major North Carolina equestrian resort and competition venue offering boarding, training, and eventing — comparable business model spanning boarding services and competition hosting at destination scale.
• Woodside Equestrian Center: Premier California equestrian facility offering boarding, training, and competition across multiple disciplines — comparable full-service premium equestrian center model.

Regional players

• Fairfield County Hunt Club: Connecticut-based equestrian membership club offering boarding, training, and eventing competition — competes in the same Connecticut market for premium boarders and competitive riders.
• River's Edge Farm: Connecticut-area equestrian facility referenced in head trainer Amie Kersey Loring's background — directly comparable regional boarding and training stable serving similar Connecticut market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WillowCreekFarmLLC
• LinkedInlinkedin.com/company/willow-creek-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Creek Farm