Wimpole Street Dental

What Wimpole Street Dental does

Wimpole Street Dental, operating under the legal entity Dr Richard Clinics, is a privately-held boutique dental practice founded in 2014 by Dr Richard Marques and headquartered at 18 Wimpole Street in the Grade II listed building within London's Harley Street medical district (W1). The practice employs approximately seven staff, including Dr Marques (principal dentist and founder), associate dentists, and Dr Michael Daroglou (facial aesthetics practitioner). It also operates a secondary site at 2 Devonshire Place, London W1G 6HJ.

The practice offers a comprehensive service portfolio spanning general dentistry (crowns, fillings, bridges, root canals, periodontics, oral hygiene), cosmetic dentistry (porcelain veneers, composite bonding, professional whitening via Philips Zoom! and Enlighten systems, smile makeovers), orthodontics (Invisalign clear aligners and traditional braces), dental implants including All-on-4/6 full-mouth solutions, oral surgery (wisdom teeth removal under sedation), diagnostics (orthopantomogram panoramic X-ray, iTero digital intraoral scanning), emergency dentistry with 24/7 contact, and facial aesthetics (anti-wrinkle injections, dermal fillers using Juvederm/Restylane/Belotero, skinboosters, dermaroller, chemical peels). Underlying clinical technology is sourced from third-party vendors — primarily iTero/Align Technology for digital impressions and Invisalign ClinCheck for 3D treatment simulation — with no proprietary AI/ML stack.

The business operates on a fee-for-service professional services model with quote-based pricing, supplemented by 0% interest-free payment plans over up to 20 months and a £50 booking deposit. A free 30-minute initial consultation (in-person, video, WhatsApp, or email) drives acquisition, alongside promotional pricing (£500 off Invisalign, 15% off smile makeovers). Ancillary revenue comes from a proprietary consumer dental product line (whitening toothpaste in peppermint, strawberry, and charcoal variants; mouthwash; supplements) sold direct-to-consumer via drrichard.co.uk, following the 2021 merger with Diamond Whites Teeth Whitening. The primary customer segment is affluent private patients in Central London (W1, Westminster, Marylebone, Mayfair, Kensington and Chelsea), with secondary international patient flows from Dubai, France, Singapore, and Australia. Marketing is content- and media-led: the practice has secured placements in Vogue, Tatler, Harper's Bazaar, The Times, Marie Claire, The Telegraph, Daily Mail, and Men's Health, plus an ITV Lorraine appearance, and distributes via a blog, The Dr Richard Podcast, social channels, and email newsletter. Celebrity clientele (Rita Ora, Tom Daley, Kevin Pietersen, Russell Tovey, Joey Essex) functions as brand currency rather than concentrated revenue. The practice is entirely founder-owned and bootstrapped, with no external funding, parent company, or subsidiaries disclosed.

Name

Wimpole Street Dental

Legal name

Dr Richard Clinics

Website

https://wimpolestreetdental.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wimpole Street Dental is a privately-held boutique dental practice founded in 2014 by Dr Richard Marques in London's Harley Street medical district, offering premium general, cosmetic, and implant dentistry plus facial aesthetics to affluent private patients in Central London and international visitors.

Ownership category

akta.pro rank

Product category

Private Cosmetic Dentistry

NAICS

Offices of Dentists (6212), Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Cosmetic dentistry
• Dental implants
• General dentistry
• Teeth whitening
• Facial aesthetics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Dental Procedures: Revenue from comprehensive dental treatments including general dentistry, cosmetic procedures, orthodontics (Invisalign), dental implants, veneers, teeth whitening, and emergency dental services. Mix of one-time procedures and treatment plans spanning multiple appointments.
2. Facial Aesthetics: Non-invasive cosmetic treatments including anti-wrinkle injections (Botox), dermal fillers, skinboosters, dermaroller, and chemical peels administered by Dr Michael Daroglou. Complements dental aesthetic services.
3. Dental Products: Own range of natural dental products including whitening toothpaste (peppermint, strawberry, charcoal variants), mouthwash, and oral hygiene supplements sold through drrichard.co.uk. Products developed in partnership with USA manufacturing.
4. Payment Plans and Financing: Offers 0% interest-free dental finance and flexible payment plans allowing patients to spread costs over monthly installments up to 20 months without affecting credit rating.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wimpole Street Dental (Dr Richard Clinics) is a private dental practice providing comprehensive cosmetic, restorative, orthodontic, surgical, and general dentistry alongside facial aesthetic treatments from its Harley Street clinic. It also sells its own branded line of natural whitening toothpastes and oral care products through a dedicated e-commerce site. The practice targets affluent private patients with same-day emergency appointments, free consultations, and 0% interest finance.

Product overview

Dr Richard Clinics is a private dental practice offering a comprehensive range of dental and facial aesthetic services from its Wimpole Street location in London's Harley Street medical district. The practice operates as a unified service portfolio rather than a modular software platform. Core dental services include general dentistry (crowns, fillings, bridges), emergency appointments, and preventive care. Cosmetic offerings encompass smile makeovers, porcelain veneers, composite bonding, and professional teeth whitening using Philips Zoom! and Enlighten systems. Orthodontic services include Invisalign clear aligners and traditional braces for teeth straightening. Restorative treatments include dental implants (including All-on-4/6 full mouth implants), crowns, bridges, and dentures. The practice also provides specialist services including periodontics, wisdom teeth removal, sedation dentistry for anxious patients, and orthopantomogram diagnostic imaging. Facial aesthetics treatments are delivered by Dr Michael Daroglou and include anti-wrinkle injections, dermal fillers (Juvederm, Restylane, Belotero), Restylane skinboosters, dermaroller, and chemical peels. The practice also sells its own line of natural teeth whitening products (toothpaste and mouthwash) through drrichard.co.uk. Emergency dental services are available same-day with 24/7 monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Dr Richard London: Teeth whitening dental products brand including natural whitening toothpaste, charcoal toothpaste, strawberry toothpaste, and whitening mouthwash.

Products and services

• Invisalign Treatment Clear aligner orthodontic treatment using virtually invisible, removable BPA-free plastic aligners to gradually straighten teeth, addressing crowded teeth, gaps, overbite, underbite, crossbite, and open bite. Targeted at adults seeking discreet orthodontic correction.
• Porcelain Veneers Custom-crafted porcelain shells bonded to the front surface of teeth to correct discolouration, chips, misshaped teeth, uneven spacing, and worn enamel. Targeted at patients seeking a long-term cosmetic smile solution.
• Composite Bonding Minimally invasive cosmetic treatment using tooth-coloured composite resin to repair chips, reshape teeth, and close small gaps in a single appointment. Targeted at patients seeking same-day aesthetic improvements.
• Professional Teeth Whitening Dentist-supervised in-office and take-home whitening treatments using Philips Zoom!, Enlighten Smiles, and Boutique Whitening systems to remove stains and brighten smiles. Targeted at patients seeking safe, professionally administered whitening.
• Smile Makeovers Bespoke package combining veneers, Invisalign, teeth whitening, bonding, and crowns to achieve a complete smile transformation. Targeted at patients seeking end-to-end cosmetic smile redesign.
• Dental Implants (including All-on-4 and All-on-6) Replacement of missing teeth using artificial titanium roots supporting crowns, bridges, or dentures, including All-on-4 and All-on-6 full-mouth implant treatments. Targeted at patients with missing or failing teeth.
• General Dentistry Routine dental care including crowns, fillings, bridges, oral hygiene, gum health, and preventive treatments. Targeted at patients needing everyday dental maintenance.
• Facial Aesthetics and Rejuvenation Non-surgical cosmetic treatments including anti-wrinkle injections (Botox), dermal fillers (Juvederm, Restylane, Belotero), Restylane skinboosters, dermaroller/medical micro-needling, and chemical peels performed by Dr Michael Daroglou. Targeted at patients seeking facial rejuvenation often alongside cosmetic dental work.
• Emergency Dentistry Same-day emergency dental appointments for severe tooth pain, dental trauma, infections, or broken restorations, with a 24/7 emergency contact number. Targeted at patients needing urgent dental intervention.
• Dr Richard London Natural Teeth Whitening Products Own-brand natural dental products including peppermint, strawberry, and charcoal whitening toothpastes plus whitening mouthwash and oral hygiene supplements. Sold direct to consumer via drrichard.co.uk.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• InvisaligncoreTechnology or IntegrationCertified Invisalign provider offering clear aligner orthodontic treatment using the full Invisalign system. The practice uses iTero scanning and ClinCheck software as part of the Invisalign treatment workflow.
• Philips Zoom!coreTechnology or IntegrationAuthorized provider of Philips Zoom! professional teeth whitening systems, offering in-office and at-home whitening treatments using Philips' proprietary whitening technology.
• Enlighten SmilescoreTechnology or IntegrationEnlighten-certified practice offering Enlighten teeth whitening system described as 'the best tooth whitening currently available in the UK.' Patient testimonials confirm effectiveness.
• British Dental Association (BDA)minorOthersRegistered with and likely member of the British Dental Association, the professional body for dentists in the UK, indicating adherence to industry standards.
• Diamond Whites Teeth WhiteningminorStrategic or Co-development PartnerDr Richard London Teeth Whitening Dental Products merged with Diamond Whites Teeth Whitening brand. New combined product range launched Summer 2021.
• Sharon Waxkirsch (Hypnotherapist)minorStrategic or Co-development PartnerWorks with qualified hypnotherapist Sharon Waxkirsch, Director of Academy of Hypnotherapists and founder of Mindbeing Hypnotherapy, for dental anxiety treatment without local anaesthesia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Portman Dental Care: UK-wide private dental group with multiple clinics in London (including Harley Street peripheries). Comparable on the multi-site private dentistry business model, but at much larger scale and without Wimpole Street's celebrity-led brand.
• Bupa Dental Care: Large UK private dental chain with London clinics. Comparable on service breadth (general + cosmetic + orthodontics) but competes at the volume/mainstream end of the London private market, not the celebrity luxury niche.

Direct peers

• Sonria Dental Clinic: Boutique private dental practice in Central London focused on cosmetic dentistry, Invisalign, and aesthetic treatments. Comparable size, premium positioning, and celebrity/international patient mix.
• Elleven Dental Wellness: Private Marylebone practice combining general dentistry, orthodontics (Invisalign), dental implants, and facial aesthetics. Compares on the dental-plus-aesthetics service bundle and Central London W1 catchment.
• London Centre for Cosmetic Dentistry: Private cosmetic-focused practice serving London and international patients with veneers, whitening, Invisalign and smile makeovers. Closely comparable on service mix, premium positioning, and Harley Street-area location.
• 76 Harley Street Dental: Multi-specialist private dental practice on Harley Street offering cosmetic, orthodontic, implant, and facial aesthetic services. Comparable premium positioning, multi-disciplinary offering, and shared geographic catchment.
• Harley Street Dental Studio: Direct Harley Street competitor offering private cosmetic dentistry, Invisalign, veneers, implants, and facial aesthetics from the same medical district. Same target customer (affluent London / international) and same celebrity-positioning playbook, making it the closest comparable.

Regional players

• Marylebone Dental Care: Private dental practice in the immediate Marylebone/W1 area offering general and cosmetic dentistry. Compares on local catchment and service mix, though typically less premium celebrity positioning.
• Devonshire Place Dental: Same Marylebone W1 catchment as Wimpole Street Dental — and notably the second office address listed in Wimpole Street Dental's own contact details has Devonshire Place branding. Comparable Central London private dentistry positioning.

Emerging players

• Inspired Dental Care: Independent boutique-style private practice offering cosmetic dentistry, implants, and facial aesthetics in Central London. Comparable on combining dental with facial aesthetics and on smaller-scale, founder-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrRichardMarqu1
• YouTubeyoutube.com/c/DrRichardMarques
• Facebookfacebook.com/Guy.Favero.Ferber.Richard.18.Wimpole.St
• LinkedInlinkedin.com/company/wimpole-street-dental
• Instagraminstagram.com/drrichardclinics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wimpole Street Dental