Harley Street Dental Studio

What Harley Street Dental Studio does

Harley Street Dental Studio is a private dental practice operating as an LLP from a single flagship site at 52 Harley Street, London W1G 9PY, founded in 2004 by Dr Mark Hughes and co-led with senior partner Dr Adam Thorne. The business sits within the broader Harley Street Dental Group and serves both UK and international private patients seeking premium cosmetic and specialist dentistry, including veneers, smile makeovers, teeth whitening, Invisalign and other orthodontic systems, single and full-arch dental implants (including All-on-4 and zygomatic), periodontics, TMJ and anti-snoring treatment, general dentistry, hygiene maintenance, and nervous-patient care. The clinical mix is heavily weighted to discretionary, high-ticket cosmetic work (porcelain veneers from £1,400/tooth, full smile makeover from £11,200, All-on-4 from £14,000 per arch, Invisalign Comprehensive at £3,950) supplemented by general and specialist dentistry paid out-of-pocket or via in-house subscriptions for hygiene maintenance.

The practice monetises through one-time procedure fees with finance enabled by Tabeo (0% APR for 12-18 months, 9.9% APR up to 60 months), a recurring hygiene/maintenance stream, and a sales-led acquisition model centred on a £150 VIP consultation with clinical examination, shade assessment, and itemised treatment planning. Distribution is direct-to-consumer via online booking (Carestack), phone, and out-of-hours appointments, augmented by a dentist-to-dentist referral network that funnels complex implants, periodontal, and orthodontic cases into the in-house specialist team. Marketing is omnichannel, combining Instagram content, Google and Facebook paid acquisition, MailChimp and Infusionsoft/Leadflo CRM automation, patient testimonials (631 reviews averaging 4.9 stars), and earned media including a BBC documentary feature and ongoing BBC/ITV/Channel 4 appearances by Dr Thorne.

The technology stack is built around chairside digital dentistry: iTero Element 3D intraoral scanning with the Outcome Simulator, Digital Smile Design visualisation software, CT imaging, in-house 3D printing, and premium implant systems from Straumann, Southern Implants, Megagen, and Nobel Biocare. The practice holds Invisalign Diamond Apex Provider status (top 1% in Europe) and operates London W1's only designated Invisalign Zone, supported by clinicians trained at the Pankey Institute and accumulated clinical output across more than 50,000 veneers, 3,000+ Invisalign cases, and 80+ years of combined team experience.

Name

Harley Street Dental Studio

Legal name

Harley Street Dental Studio LLP

Website

https://harleystreetdentalstudio.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Harley Street Dental Studio is a private, multi-specialty London dental practice in W1 delivering premium cosmetic, implant, orthodontic, and general dentistry to UK and international patients via an in-house specialist team and a high-touch, digitally enabled clinical model.

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Fixed Prosthodontics (Crowns, Bridges, Veneers) (HLABAFAA), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Dental Sealants (HLABAHAC)

Keywords

• Cosmetic dentistry services
• Dental implant treatment
• Orthodontic aligners
• Teeth whitening services
• Smile makeover treatment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Cosmetic Dentistry Procedures: One-time payment for cosmetic treatments including veneers, crowns, bridges, bonding, and smile makeovers. High-value procedures with finance options available.
2. Orthodontic Treatments: Clear aligner treatments (Invisalign) and traditional braces with tiered pricing based on complexity. Includes all aligners, appointments, refinements, and retainers.
3. Dental Implants: Single implants, implant crowns, bone grafts, and All-on-4 full-arch treatments. Premium implant systems (Straumann, Southern, Megagen, Nobel Biocare) with in-house surgical team.
4. General and Specialist Dentistry: Root canal treatments, extractions, TMJ treatment, periodontal therapy, and specialist treatments provided by in-house specialists.
5. Hygiene and Maintenance: Regular hygiene appointments, maintenance programmes, and ongoing care for existing patients.
6. Teeth Whitening: Home whitening, Enlighten, and Zoom treatments with professional-grade products and custom trays.
7. Finance Plans: 0% APR finance over 12-18 months and 9.9% APR over up to 60 months through Tabeo, generating finance-related revenue on treatment plans over £750.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Harley Street Dental Studio is a private dental practice delivering premium cosmetic, orthodontic, implant, periodontal and general dentistry services from its flagship clinic at 52 Harley Street, London W1. Treatments include porcelain and composite veneers (from £1,400/tooth), Invisalign orthodontics (Diamond Apex Provider), single and full-arch dental implants (All-on-4 from £14,000), Enlighten and Zoom teeth whitening, smile makeovers, periodontics, and in-house specialist care supported by iTero 3D scanning, Digital Smile Design and CT imaging technology.

Product overview

Harley Street Dental Studio is a private dental practice in London W1 offering a comprehensive range of cosmetic and general dentistry services. The practice operates as a unified service portfolio rather than a software platform, combining cosmetic treatments (veneers from £1,400/tooth, teeth whitening from £495, composite bonding from £550/tooth, smile makeovers), orthodontic solutions (Invisalign from £2,000, traditional braces), dental implants (single implants from £1,895, All-on-4 from £14,000, zygomatic implants), periodontics (gum disease treatment, gum grafting), and general dentistry. The practice emphasizes digital dentistry technology including Digital Smile Design and iTero 3D scanning. Additional services include nervous patient care, anti-snoring devices (£1,200), facial cosmetic treatments, and oral cancer screening. Established since 2004, the clinic is led by Senior Partner Dr Adam Thorne and Founder Dr Mark Hughes.

Differentiator

Problem solved

Functional benefit

Products and services

• Veneers Porcelain and composite veneer treatments for smile transformation; porcelain veneers from £1,400/tooth, composite veneers from £550/tooth, full 8-veneer smile makeover from £11,200. Aimed at adult patients seeking aesthetic improvement of discoloured, chipped, worn or misaligned teeth.
• Teeth Whitening Professional teeth whitening including home whitening (£495), Enlighten Whitening (£795) and Zoom in-chair whitening with take-home trays (£795). Targets adult patients seeking stain removal and smile brightening.
• Invisalign Orthodontics Clear-aligner orthodontic treatment including Invisalign i7 (£2,000, up to 7 aligners), Invisalign Lite (£3,250, up to 14 aligners), Invisalign Comprehensive (£3,950, full-arch unlimited aligners) and Invisalign Teen. Includes all aligners, appointments, refinements and retainers. Provided by a Diamond Apex Invisalign Provider.
• Dental Implants Single dental implants (£1,895) and implant crowns (£1,895) for patients with one or more missing teeth, using Straumann, Southern Implants, Megagen and Nobel Biocare systems delivered by an in-house surgical team.
• All-on-4 Same-Day Dental Implants Full-arch tooth replacement supported by four strategically angled implants, allowing teeth to be fitted on the day of surgery without bone grafting for most patients. Single-arch treatment from £14,000.
• Zygomatic Implants Extended dental implants anchoring into the cheekbone (zygoma) for patients with severe jawbone loss, eliminating the need for bone grafting procedures.
• Denture Stabilisation Titanium implant-based fixation system that securely anchors loose dentures using special attachments, eliminating the need for denture adhesives.
• Composite Bonding Aesthetic bonding treatment using tooth-coloured composite resin to repair chips, close gaps and reshape teeth, from £550 per tooth.
• Cosmetic Dentures Custom-fitted cosmetic dentures (£2,250 per jaw) providing natural-looking tooth replacement.
• Crowns & Bridges All-ceramic crowns (from £1,400/tooth) and dental bridges for tooth restoration and replacement using premium hand-crafted materials designed for 15+ year durability.
• Smile Makeovers Comprehensive smile transformation service combining multiple cosmetic treatments (typically 8 veneers or a mix of veneers, whitening, bonding and orthodontics) tailored to individual patient goals. Smile makeover starting from £11,200 for 8 veneers.
• Periodontics Specialist gum-disease treatment provided by an in-house periodontist, including non-surgical periodontal therapy (from £525), surgical regeneration (from £1,150), peri-implantitis treatment (from £525) and gum grafting (from £600).
• Gum Contouring and Gum Grafting Surgical gum reshaping including laser gum lift (from £300), gum contouring (from £1,200) and gum grafting (from £600) for aesthetic and functional gum concerns.
• Orthodontic Braces Fixed orthodontic brace options including Damon Braces, 6 Month Smiles, Incognito Lingual Braces (£6,500 per arch / £9,500 upper & lower), STb Social 6 Lingual Braces, Cfast, Inman Aligner (£2,000), metal braces (£3,450 per arch), ceramic braces (£3,950 per arch) and accelerated orthodontics.
• General Dentistry Routine dental care including examinations, white fillings (from £375), extractions (from £450), root canal treatment (from £1,150), dentures and oral health maintenance.
• TMJ Treatment Treatment for temporomandibular joint disorders using corrective splints (£1,695, including three review appointments) and headache treatments.
• Nervous Patient Care Specialised dental care for anxious patients, including sedation options and no-drill dentistry techniques, allowing phobic or nervous patients to receive necessary treatment.
• Anti-Snoring Treatment Custom anti-snoring devices (from £1,200) to address sleep apnoea and snoring.
• Facial Cosmetic Treatments Non-dental facial aesthetic treatments including Botox and dermal fillers, offered to complement cosmetic dental work.
• Digital Smile Design Digital treatment-planning service using DSD software to design and preview the patient's new smile on screen and through a 3D mock-up trial smile before any irreversible treatment begins.
• ICON White Spot Removal Resin-infiltration treatment (£750 per jaw) for white spots, fluorosis marks and post-orthodontic white scarring.
• Oral Cancer Screening Screening technology for early detection of oral cancer and mucosal abnormalities, offered as part of general and preventative examinations.
• Hygiene Services Professional dental hygiene appointments for cleaning and periodontal maintenance, including Direct Access Hygiene (from £185), Comprehensive Initial Hygiene (from £175) and Maintenance Hygienist Appointments (from £140).
• Children's Dentistry Specialised dental care for children up to 16 years, including consultations (£95), fissure sealants (£120), white fillings (from £300), orthodontics (from £3,000), Invisalign (from £3,500) and tooth-trauma management (from £300).

Quantifiable outcome

• 50,000+ veneers placed with 15+ year durability
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Invisalign (Align Technology)coreTechnology or IntegrationDiamond Apex Provider partnership (top 1% in Europe). London W1's only designated Invisalign Zone. Treatment planning, aligner manufacturing, and clinical support relationship.
• Software of Excellence EXACTcoreTechnology or IntegrationPractice management software used for managing patient records, appointments, and clinical workflows. Legal basis for patient data processing.
• Straumann, Southern Implants, Megagen, Nobel BiocarecoreTechnology or IntegrationPremium dental implant brands used for implant procedures. All have documented 95%+ success rates over 10+ years. Practice offers these as the implant system options.
• Unilever (Sensodyne, Regenerate)minorOthersBrand ambassador relationships. Dr Mark Hughes is brand ambassador for Sensodyne and Regenerate toothpastes. Dr Adam Thorne is brand ambassador for Unilever's Regenerate toothpaste.
• Facebook Advertising PlatformminorGTM or Marketing PartnerSocial media advertising for targeted marketing campaigns and patient acquisition.
• Pankey InstitutecoreStrategic or Co-development PartnerWorld-renowned dental education institution in Florida. Both Dr Mark Hughes and Dr Adam Thorne have completed training at Pankey Institute. Dr Hughes continues to lecture and mentor dentists attending Pankey courses.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elleven Dental: W1 London private dental practice offering cosmetic dentistry, orthodontics, and implants; competes in the same premium address catchment as Harley Street Dental Studio.
• Sensu: UK cosmetic dental chain offering Invisalign, veneers, and whitening across multiple sites; overlaps on the clear-aligner and veneer service lines.
• The London Centre for Cosmetic Dentistry: Long-established London cosmetic dental practice serving a similar premium clientele with veneers, whitening, and smile-makeover treatments at comparable price points.
• London Smile Studio: London-based premium cosmetic dental clinic operating in a similar boutique, high-ticket format with overlapping veneer, whitening, and orthodontic offerings.
• Bespoke Dental & Implant Clinic: London private dental clinic combining cosmetic, implant, and orthodontic services in a similar boutique premium positioning to Harley Street Dental Studio.
• Same Day Teeth: UK specialist clinic focused on All-on-4 same-day full-arch implants — directly overlapping the highest-ticket procedure in Harley Street Dental Studio's catalogue.

Broad incumbents

• Rodericks Dental: Multi-site UK dental group combining NHS and private cosmetic and implant offerings; useful as a regional and group-practice scaling comparison point.
• Bupa Dental Care: Large UK dental group covering general, cosmetic, and specialist services with a national footprint; overlaps on cosmetic, orthodontic, and implant categories.
• Portman Dental Care: UK's largest premium-focused dental group with broad cosmetic, orthodontic, and implant coverage; serves as the scaled group-practice reference point versus Harley Street's single-site model.
• mydentist: UK's largest dental chain offering general and cosmetic treatments including orthodontics at scale; relevant as the mass-market private reference and Dr. Thorne's prior Oasis-affiliated corporate backdrop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/harleystreetdentalstudio
• Xx.com/harleystreetdg
• Facebookfacebook.com/harleystreetdentalstudio
• LinkedInlinkedin.com/company/886539

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harley Street Dental Studio