Windrose

What Windrose does

Windrose is a privately held, women-owned coaching and consulting firm based in New York, NY, founded around 2020 and operating with approximately 24 employees. The firm serves two primary client segments: individual professionals seeking executive coaching and career development at pivotal career moments, and mission-driven organizations requiring strategic marketing consulting. The company's delivery model is built entirely on certified human coaching expertise and consulting experience — there is no proprietary technology platform, no mobile app, no API, and no disclosed integrations. Service revenue is generated through professional-services fees across three interconnected offerings: one-on-one Coaching (executive coaching, strategic career coaching, and assessments/reflection tools), Training (skills-based webinars, peer pods as small-group learning communities, and custom-built programs), and Marketing Consulting (brand strategy and messaging, go-to-market planning, and sales enablement including fractional leadership).

Windrose positions itself as bridging personal-growth principles with business-growth principles — applying the same ideas of clarity, alignment, and purpose to both individual career development and organizational brand and go-to-market strategy. The company emphasizes purpose-driven, values-aligned engagement and "navigational clarity" as its unifying thesis. Pricing is quote-based and tailored; no pricing tiers, package structures, or average contract values are publicly disclosed. The go-to-market motion is sales-led and direct: the Squarespace-hosted website (windroselife.com) serves as the primary digital storefront, and a single contact email ([email protected]) handles inquiries. The firm does not disclose social media channels, content marketing cadence, partnerships, resellers, or marketplace participation.

The company appears to be bootstrapped or founder-owned. No funding rounds, institutional investors, parent company, subsidiaries, or M&A activity are referenced in the available data, and no public listing exists. Geographic markets served are not explicitly enumerated, and the firm has no disclosed patents, awards, regulatory actions, or compliance certifications beyond its self-identified women-owned business status.

Name

Windrose

Legal name

Windrose

Website

https://windroselife.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Windrose is a New York-based, women-owned coaching and consulting firm founded in 2020, serving individual professionals and mission-driven organizations with executive coaching, skills-based training, and strategic marketing consulting delivered through direct client engagement.

Ownership category

akta.pro rank

Product category

Professional Coaching and Consulting Services

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Executive coaching services
• Career coaching
• Leadership development
• Marketing consulting
• Brand strategy consulting

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Coaching Services: One-on-one executive coaching and strategic career coaching engagements for individuals, delivered through personalized sessions, assessments, and reflection tools. Revenue is generated through service fees for coaching engagements.
2. Training Programs: Skills-based webinars, peer pods (small-group learning communities), and custom-built training programs for individuals and teams. Generates revenue through program fees.
3. Marketing Consulting Services: Strategic consulting engagements including brand strategy and messaging, go-to-market planning, and sales enablement for organizations. Revenue is generated through consulting project fees or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Windrose is a coaching and consulting firm offering one-on-one executive and strategic career coaching, skills-based training programs (webinars, peer pods, custom programs), and strategic marketing consulting for organizations. The company helps individuals navigate career transitions and leadership development while partnering with mission-driven organizations on brand strategy, go-to-market planning, and sales enablement.

Product overview

Windrose offers a unified professional services portfolio combining coaching, training, and marketing consulting. The Coaching service provides one-on-one executive and career coaching with assessments; Training delivers skills-based webinars, peer pods, and custom programs; Marketing Consulting provides brand strategy, go-to-market planning, and sales enablement. These services work together to help individuals and organizations navigate transformation through strategic direction and navigational clarity.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching One-on-one professional coaching services including executive coaching, strategic career coaching, and assessments and reflection tools designed for leaders and professionals at pivotal career moments such as career transitions, new roles, or leveling up with purpose. Includes coverage for first-time managers, mid-level career professionals, entry-level/recent college grads, and situational leadership.
• Training Skills-based professional development offerings including skills-based webinars, peer pods (small-group learning communities), and custom-built training programs designed for individuals and teams. Targets growth, resilience, and leadership skills.
• Marketing Consulting Strategic marketing consulting for organizations including brand strategy and messaging, go-to-market planning, and sales enablement and customer experience. Designed to help purpose-driven companies grow with intention.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• BetterUp: BetterUp is a leading digital coaching platform offering one-on-one executive and professional coaching plus AI-enabled tools. It directly competes with Windrose's individual coaching and leadership development offerings at scale and via technology.
• CoachHub: CoachHub is a global digital coaching platform serving enterprises and individuals across career stages, with certified coaches spanning entry-level through executive leadership. It overlaps directly with Windrose's coaching and training programs but at much larger scale.
• Strategic Coach: Strategic Coach delivers structured coaching and small-group learning programs for entrepreneurs and senior leaders. Its peer pods and tools-based approach parallel Windrose's training and coaching services for high-performing professionals.

Others

• Center for Creative Leadership: CCL is a research-driven leadership development organization offering assessments, training, and customized programs. It is an ecosystem participant and content source adjacent to Windrose's coaching and training services rather than a direct boutique competitor.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive coaching, and talent management. It competes with Windrose's consulting and coaching services as part of a much broader portfolio targeting enterprises.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm with coaching and leadership consulting practices. It competes with Windrose for executive coaching and organizational consulting engagements, especially at the larger end.
• FranklinCovey: FranklinCovey provides leadership training, professional development workshops, and organizational consulting built around its content frameworks. It competes with Windrose's training programs and executive coaching at enterprise scale.
• Gallup: Gallup provides leadership and management research-backed consulting, training, and coaching to organizations worldwide. Its strengths-based coaching and manager development programs overlap with Windrose's leadership development offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/windrose

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windrose