Windsor Rugby Club

What Windsor Rugby Club does

Windsor Rugby Club is a community amateur rugby union club founded in 1987 and operating from a single ground at Home Park, Datchet Road, Windsor, Berkshire. The club fields a comprehensive rugby programme spanning mini and youth rugby (U6s through U16s), senior men's teams (1st XV through 3rd XV, Colts, and veterans/social sides Gargoyles and Ninjas), and women's and girls' teams (Dames and Damsels across multiple age groups), supported by volunteer head coaches and team managers for each age grade. It is RFU accredited and affiliated with National League Rugby, the Rugby Football Union, Berkshire County RFU, Sport England, the Rugby Foundation, and England Touch Rugby.

The club runs its operations on the Pitchero digital platform, which provides website hosting, member registration, payment processing, fixture management, and communications — standard off-the-shelf infrastructure used by the majority of English grassroots sports clubs. Revenue is generated through three streams: annual membership subscriptions (senior, youth, and family tiers, supplemented by a VP donation scheme), corporate sponsorship across main, shirt, player-of-the-match, and club tiers (current sponsors include Savills, Windsor and Eton Brewery, Grundon, Bournes of London, Horler, Cattle Grid Windsor, Snap Fitness Windsor, Parfitt Cresswell, and Interturf), and merchandise sales through the club shop. The club employs approximately 9 staff and relies heavily on volunteer coaches across all age groups.

The go-to-market motion is community-led, relying on word-of-mouth referrals, free taster sessions, and family-driven recruitment, with the Pitchero-powered website and active Facebook, Twitter, and Instagram channels serving as the primary digital touchpoints. The club holds a Bronze ranking (#136) on the Pitchero club platform and pursues brand visibility for sponsors through match-day assets, shirt placement, and facility signage. The club's stated emphasis is on "Fun, Fresh Air, and Friendship," positioning it as an inclusive community sports organisation rather than a performance-driven competitive franchise.

Name

Windsor Rugby Club

Legal name

Windsor Rugby Football Club Limited

Website

https://windsorrfc.rfu.club

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Windsor Rugby Club is a community amateur rugby union club founded in 1987 in Windsor, Berkshire, offering rugby programmes from age 5 through senior men's, women's, and veterans sides. It operates from a single ground (Home Park) on the Pitchero platform, funded by membership subscriptions, corporate sponsorships, and merchandise sales.

Ownership category

akta.pro rank

Product category

Amateur Rugby Union Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Community rugby club
• Amateur rugby union
• Youth rugby programs
• Rugby membership
• Rugby sponsorship

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: The club generates revenue through annual membership subscriptions from players, family memberships, and VP (Vice President) donations. Membership tiers include various categories for seniors, youth players, and families.
2. Sponsorship: Corporate sponsors provide financial support in exchange for brand visibility on shirts, facilities, and match-day assets. Main sponsors include Savills, Windsor and Eton Brewery, Grundon, Bournes of London, Horler, Cattle Grid Windsor, and others.
3. Merchandise and Shop Sales: The club operates a shop selling merchandise, with sales facilitated through the Pitchero platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Windsor Rugby Club provides community rugby union participation programs spanning mini rugby (U6s-U12s), youth rugby (U13s-U16s), colts (U17s-U18s), senior men's teams (1st XV, 2nd XV, 3rd XV, Colts, Gargoyles, Ninjas), and women's/girls' teams (Dames, Damsels and age-group sides). It sells annual club memberships and VP donations to players and families, and offers tiered sponsorship packages (main, shirt, player of the match, club sponsor) to local and regional businesses. Operations are supported by an online shop, training, and competitive match play delivered at the Home Park ground.

Product overview

Windsor Rugby Club is a community rugby football club providing rugby participation opportunities across all ages and genders. The club operates a unified offering consisting of senior men's teams (1st XV through 3rd XV, Colts, Gargoyles, and Ninjas), women's and girls' teams (Dames and Damsels across multiple age groups), and youth/mini rugby from U6s through U16s. The club supplements its sporting activities with membership services and commercial sponsorship packages. The club's technology platform is powered by Pitchero.

Differentiator

Problem solved

Functional benefit

Products and services

• Windsor RFC Senior Men's Rugby Senior men's rugby union teams including 1st XV, 2nd XV, 3rd XV, Colts XV, Colts XV B, Gargoyles (social/veterans), and Ninjas (social side), offering competitive and recreational rugby for adult male players at the Windsor club.
• Windsor RFC Women's and Girls' Rugby Women's and girls' rugby teams including Dames, Damsels, Damsels u16s, Damsels u14s, and Damsels u12s, providing rugby participation opportunities for female players across age groups at the Windsor club.
• Windsor RFC Youth and Mini Rugby Youth and mini rugby teams from U6s through U16s offering age-appropriate rugby training and competition, focused on fun, skill development, teamwork, and a safe introduction to contact rugby for children and young people.
• Club Membership and VP Donations Annual club membership packages for senior players, youth players, and families, providing access to club facilities, team participation, and member benefits, alongside optional VP (Vice President) donations to support club operations.
• Sponsorship Packages Tiered commercial sponsorship opportunities for businesses, including main sponsorship, shirt sponsorship, player-of-the-match sponsorship, and club sponsorship, offering brand visibility on shirts, facilities, and match-day assets at the club.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• SavillscoreGTM or Marketing PartnerSavills is a main sponsor of Windsor RFC. Savills is an estate and letting agency operating in Windsor since 2000, providing sponsorship support to the club in exchange for brand visibility.
• Windsor and Eton BrewerycoreGTM or Marketing PartnerWindsor and Eton Brewery is a main sponsor of Windsor RFC. The brewery is known for its craft beers and shares the Windsor heritage connection with the club.
• GrundoncoreGTM or Marketing PartnerGrundon is a main sponsor of Windsor RFC, providing total waste management and environmental services. The company minimises the financial and environmental impacts of waste.
• Bournes of LondoncoreGTM or Marketing PartnerBournes of London (BOLP) is a main sponsor of Windsor RFC. BOLP specializes in office refurbishment from small refresh projects to full scale Design and Build works across the UK.
• HorlercoreGTM or Marketing PartnerHorler is a main sponsor of Windsor RFC. Horler's have been in business for over 25 years providing an all-round property service.
• Parfitt CresswellminorGTM or Marketing PartnerParfitt Cresswell is the Player of the Match sponsor for Windsor RFC. Located in Windsor at 27 Victoria Street, it was established in 1908 as a law firm.
• Snap Fitness WindsorminorGTM or Marketing PartnerSnap Fitness Windsor is the shirt sponsor for Windsor RFC. The gym operates 24/7 fitness facilities in Windsor.
• Cattle Grid WindsorcoreGTM or Marketing PartnerCattle Grid Windsor is a main sponsor of Windsor RFC. The restaurant provides sponsorship support to the club.
• InterturfminorGTM or Marketing PartnerInterturf is a club sponsor for Windsor RFC. It is a family-owned manufacturer of premium synthetic turf based in Tunisia with UK and international offices.
• National League RugbycoreStrategic or Co-development PartnerThe club is affiliated with National League Rugby, the governing structure for amateur rugby in England below the professional level.
• Rugby Football Union (RFU)coreStrategic or Co-development PartnerThe club is affiliated with the Rugby Football Union and is RFU accredited. The RFU provides the Game Management System (GMS) for player registrations and administers the sport in England.
• Sport EnglandminorStrategic or Co-development PartnerThe club is affiliated with Sport England, the government body responsible for grassroots sport in England.
• Berkshire County RFUcoreStrategic or Co-development PartnerThe club is affiliated with Berkshire County RFU, the county rugby football union governing rugby in Berkshire.
• Rugby FoundationminorStrategic or Co-development PartnerThe club is affiliated with the Rugby Foundation, which supports rugby development across England.
• England Touch RugbyminorStrategic or Co-development PartnerThe club is affiliated with England Touch Rugby, the governing body for touch rugby in England.
• PitcherocoreTechnology or IntegrationPitchero provides the club's website platform, member management system, and digital infrastructure for club operations including membership, payments, fixtures, and communications.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Pitchero: Digital platform provider that powers Windsor RFC's website, member management, payments, and shop — an enabling/ecosystem partner shared across hundreds of UK amateur clubs.
• Rugby Football Union (RFU): National governing body for rugby union in England; Windsor RFC is RFU-accredited and affiliated, making the RFU the umbrella body that defines the competitive and developmental framework the club operates within.

Direct peers

• Slough RFC: East Berkshire amateur rugby club offering community rugby programmes from mini to senior level, directly competing for Windsor-area fringe players and corporate sponsors.
• Maidenhead RFC: Local amateur rugby club serving the Maidenhead area, operating across senior and junior teams with similar community membership model to Windsor RFC.
• Marlow RFC: Buckinghamshire amateur rugby club with comparable senior and youth programmes, similar Pitchero-powered digital infrastructure, and a local sponsor base.
• High Wycombe RFC: Neighbouring Thames Valley amateur rugby club running senior men's, women's, and youth teams — similar scale, community-led model, and county-level competitive tier.
• Reading RFC: Neighbouring amateur rugby union club in Berkshire offering senior men's, women's, and youth rugby. Directly comparable in scale, community-led model, and Pitchero-style operations.
• Bracknell RFC: Berkshire-based amateur rugby club with senior, youth, and mini rugby programmes; competes with Windsor RFC for players and sponsors in the same county catchment.
• Henley RFC: Local amateur rugby club offering community rugby programmes in the Thames Valley, competing in a similar tier and drawing from a comparable demographic catchment.

Regional players

• Farnham RFC: Surrey-based amateur rugby club with similar community rugby model; provides comparison on sponsor mix and grassroots growth dynamics outside Berkshire.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/windsorrugby
• Facebookfacebook.com/windsorrugbyclub
• Instagraminstagram.com/windsor_rugby_club_official
• LinkedInlinkedin.com/company/windsor-rugby-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor Rugby Club