Maidenhead Rugby Club

What Maidenhead Rugby Club does

Maidenhead Rugby Club (legal entity: Maidenhead R.U.F.C. Ltd.) is a community rugby union club founded circa 1920, based at Braywick Park, Maidenhead, Berkshire, UK. It operates structured rugby programmes for boys, girls, men and women, covering youth (U6–U18), senior men's sides (1st XV, 2nd XV, 3rd XV), the Iron Maidens women's section, Colts, walking rugby, and the recently introduced T1 Non Contact format. The club's core technology footprint is limited to the RFU's Game Management System (GMS) for membership administration; there are no proprietary software products, APIs, or AI capabilities.

The business model combines subscription-based membership across eight tiers (£30–£300 annually: Senior Player, Family, Student, Youth/Junior, Vet, Vice President, Social, Walking), event-driven facility hire (Braywick Suite, Main Bar, Bonberry Bar, Intacta Room, 3G pitch) for weddings, corporate events and parties, a multi-tier sponsorship programme anchored by Principal Partner Wilson Partners and supplemented by 20+ SME player sponsors and a healthcare partnership with The Princess Margaret Hospital, and bar/hospitality revenue including pre-match lunches. Commercial expansion includes the May 2026 launch of the Magenta Elevate Performance Programme (a paid 9-month S&C and rugby-specific development product for U15–U18) and a new pricing model for high-commitment youth players.

The club is structured as a private company limited by guarantee and is governed by a volunteer committee; the paid headcount is 19. Strategic priorities visible in the data include growing the women's and girls' verticals, deepening the youth performance pathway, and diversifying non-rugby venue-hire income. A material structural risk is the loss of 18 of 48 acres (37%) of the Braywick Park site to local development, which threatens long-term pitch capacity and member growth.

Name

Maidenhead Rugby Club

Legal name

Maidenhead R.U.F.C. Ltd.

Website

https://maidenheadrfc.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Maidenhead Rugby Club is a community rugby union club at Braywick Park, Maidenhead, UK, founded c.1920, offering youth, senior, women's, walking and T1 non-contact rugby to ~600+ members, funded through membership fees, venue hire, and a multi-sponsor book led by Principal Partner Wilson Partners.

Ownership category

akta.pro rank

Product category

Community Rugby Club / Amateur Sports Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Community rugby club
• Youth rugby development
• Women's rugby programme
• Rugby membership
• Event venue hire

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from senior players, youth players, families, students, veterans, vice presidents, social members, and walking rugby participants. Fees range from £30 to £300 depending on category.
2. Facility and Pitch Hire: Revenue from hiring out club facilities including the Braywick Suite (up to 150 people), Main Bar, Bonberry Bar, Intacta Room, and 3G pitch. Used for parties, weddings, corporate events, presentations, and sports activities.
3. Sponsorship: Income from principal partner (Wilson Partners), player sponsors, medical team sponsor (Seahorse Amphibious Vehicles), programme sponsors (Claires Court School), and general business sponsors displayed on website and facilities.
4. Bar and Hospitality: Revenue from bar operations, pre-match lunches (£25 per head), and event catering services including the annual Senior Players Awards Evening and Club Ball events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Maidenhead Rugby Club is a community rugby union club that delivers structured playing programmes across age groups and abilities—youth rugby (U6–U18 for boys and girls), senior men's rugby (multiple XVs), women's rugby (The Iron Maidens), T1 Non Contact Rugby, and Walking Rugby—supported by tiered annual membership packages, the Magenta Elevate Performance Programme for U15–U18, and venue/pitch hire services for community and corporate events at its Braywick Park clubhouse.

Product overview

Maidenhead Rugby Club offers a comprehensive range of rugby programmes and club services. The core offerings include youth rugby (U6-U18 with boys and girls squads), senior rugby (1st XV, 2nd XV, 3rd XV), women's rugby (The Iron Maidens), walking rugby, and the new T1 non-contact rugby programme. Supporting services include membership packages at various tiers, club hire facilities (Braywick Suite, Main Bar, Intacta Room), player sponsorship opportunities, and the Magenta Elevate Performance Programme for youth development. The club competes in regional leagues and hosts community events at Braywick Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Rugby (U6–U18) Structured youth rugby programme from U6 through to U18, with boys and girls squads, qualified coaches, and participation in local tournaments and festivals. Includes mixed youth teams and dedicated girls squads (U12, U14, U16, U18).
• Senior Rugby (Men) Adult men's rugby teams including 1st XV, 2nd XV, and 3rd XV competing in regional leagues, with coaching team and medical support, plus a Vets section.
• Women's Rugby (The Iron Maidens) Adult women's rugby team and development pathway for U18 girls transitioning into senior women's rugby, with taster sessions and competitive fixtures.
• T1 Non Contact Rugby Non-contact variant of rugby that includes lineouts, scrums, kicking, and breakdowns while remaining simple to play. Open to mixed-gender teams for inclusivity.
• Walking Rugby Non-contact, slower-paced rugby version for players of all ages and experience levels, meeting Wednesday mornings with focus on teamwork and community spirit.
• Magenta Elevate Performance Programme A 9-month integrated performance programme for U15–U18 youth players offering strength and conditioning, rugby-specific development, and performance education alongside club and school rugby. Pre-season £96 (8 sessions), in-season £276 (23 sessions).
• Club Hire (Venue and Pitch) Venue hire services including the Braywick Suite (up to 150 people), Main Bar, Bonberry Bar, Intacta Room for meetings, and 3G pitch hire for events, celebrations, corporate events, and presentations, with full AV and catering.

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Claires Court SchoolminorGTM or Marketing Partner · 20 May 2026Sponsor of the Magenta Elevate Performance Programme, a 9-month integrated performance programme for U15-U18 players. Provides professional coaching, physical development, and performance education alongside school and club rugby.
• Wilson PartnerscoreGTM or Marketing Partner · 29 August 2025New Principal Partner from 2025/26 season, succeeding the Craufurd Hale Partnership. Wilson Partners is a Maidenhead-based company that has experienced extraordinary growth over 10 years. Partnership builds upon previous Craufurd Hale relationship and Wilson Partners' ongoing sponsorship of Maidenhead United Football Club and CALM charity.
• The Princess Margaret HospitalcoreStrategic or Co-development Partner · 19 March 2024Official Healthcare Partner providing free MRI scans, X-Rays, CT scans and discounted hospital fees for injured senior players. Medical teams from both organisations collaborate on physio and rehabilitation. Located in Windsor, Maidenhead area, providing private healthcare for 45+ years.
• Seahorse Amphibious VehiclesminorGTM or Marketing PartnerSponsor of the Medical Team at Maidenhead RFC. Founded in 2012, family-run business creating bespoke amphibious vehicles with innovative, sustainable electric designs.
• AmdocsminorGTM or Marketing PartnerPlayer sponsor and software/services provider to communications and media companies. Tel: 0118 927 7090
• Polar Media HouseminorGTM or Marketing PartnerThames Valley creative agency specialising in video, photography, and storytelling. Supports Maidenhead RFC and celebrates club's passion, teamwork, and community spirit.
• McEvoy & RowleyminorGTM or Marketing PartnerIndependent family-run kitchen business. Player sponsor. Sales locations in Maidenhead and Woodley.
• BraxtonsminorGTM or Marketing PartnerLongest established independent estate agent in the area specialising in residential sales, lettings, land and new homes. Player sponsor.
• Distinctive GroupminorGTM or Marketing PartnerSpecialists in marketing, training and healthcare services with top-tier pharmaceutical clients. Player sponsor.
• Howden InsuranceminorGTM or Marketing PartnerOne of UK's largest independent insurance brokers. Branch at 104 High Street, Maidenhead. Player sponsor.
• Knead PizzaminorGTM or Marketing PartnerPlanet-friendly pizzeria on St Ives Road, Maidenhead. Player sponsor.
• Pearce AutosminorGTM or Marketing PartnerFriendly family-run garage in Cookham, established 2000. Vehicle repairs, servicing, diagnostics and MOT testing. Player sponsor.
• Emperor of India RestaurantminorGTM or Marketing PartnerAuthentic Bengali and North Indian dining since 2002, near club. Offers 10% discount to MRFC members.
• MHAminorGTM or Marketing PartnerLeading firm of chartered accountants, tax and business advisers. Part of top 10 international network. Player sponsor.
• Muscatt Black GrafminorGTM or Marketing PartnerHigh-end boutique law firm providing bespoke service for businesses and individuals. Player sponsor.
• Thames Valley TyresminorGTM or Marketing PartnerTyre services in Pinkneys Green, Maidenhead covering Berkshire, Buckinghamshire, Middlesex, Oxfordshire, Surrey. Player sponsor.
• Fi.FestminorGTM or Marketing PartnerMusic festival on July 10-11, 2026 in Berkshire with kids zone, street food, and camping. Player sponsor.
• Chariot ChauffeursminorGTM or Marketing PartnerLuxury transportation with 20+ years experience. White-glove service for corporate travel and events. Player sponsor.
• Westbrook WasteminorGTM or Marketing PartnerComprehensive waste and recycling services throughout UK. Player sponsor.
• Ultra MaritimeminorGTM or Marketing PartnerInnovative solutions protecting navies and nations with operational capabilities across US, UK, Canada, Australia. Player sponsor.
• Craufurd Hale GroupminorGTM or Marketing PartnerAccountancy, tax and business services from Maidenhead offices. Previous principal partner before Wilson Partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rosslyn Park RFC: Larger, more established London-based amateur rugby club with a national-level playing pedigree. Provides a benchmark for what a scaled-up community club with strong commercial operations looks like.
• Harlequins: Premiership professional rugby union club based in South West London. While operating at a vastly larger scale and a professional level, it shapes the regional rugby market and the sponsorship/partnership ecosystem Maidenhead participates in.

Direct peers

• Farnham RFC: Surrey community club with men's, women's, youth and walking rugby, and a long-established multi-section membership base. Closely matches Maidenhead's community-led, multi-section structure.
• Reading RFC: Neighbouring community rugby club in Berkshire playing at a comparable level in the South West leagues, with similar youth/senior sections and facility-hire operations. Most directly comparable given proximity, scale and competition level.
• High Wycombe RFC: Buckinghamshire amateur rugby club operating multiple senior sides and a substantial mini/youth section. Comparable in scale, league level and reliance on subscription and bar revenue.
• Camberley RFC: Surrey-based community rugby club running men's, women's, youth, vets and walking rugby, with venue-hire and hospitality. Directly comparable breadth of programme offering and member base size.
• Bracknell RFC: Local amateur rugby club in Berkshire running men's, women's, youth and mini sections from a community ground. Closely comparable in scale, multi-section structure and reliance on local sponsorship and volunteer coaches.
• Marlow RFC: Community rugby club in nearby Buckinghamshire operating men's, women's and youth rugby. Similar membership-tier model, comparable facility pitch estate and active community-event programming.
• Henley Hawks RFC: Amateur rugby club in Henley-on-Thames competing in the same regional leagues, with a long-established youth and minis section and comparable sponsorship and bar-driven commercial model.
• Windsor RFC: Community rugby club geographically very close to Maidenhead with mini, youth, men's and women's sections. Operates with a similar volunteer-led structure and reliance on local sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maidsrfc
• YouTubeyoutube.com/@maidenheadrugbyclub
• Facebookfacebook.com/MaidsRfc
• LinkedInlinkedin.com/company/maidenhead-rugby-club
• Instagraminstagram.com/maidenheadrfc/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maidenhead Rugby Club