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WinField United SA

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uuid005lyas

Namestring
WinField United SA
Legal namestring
WinField United South Africa (Pty) Ltd
Websiteurl
winfieldunited.co.za
Company typeenum
Private
Founded yearstring
-
Descriptiontext

WinField United South Africa (Pty) Ltd is a South African agricultural solutions platform organized around four operating divisions: Villa Crop Protection (crop protection wholesale), InteliGro (crop solutions and agronomic advisory), Metos SA (agricultural weather stations and monitoring), and Curativo (research and development). The company serves agricultural dealers, retailers, and farmers across South Africa with crop inputs, advisory services, climate monitoring hardware, and emerging proprietary R&D. It is headquartered in Kempton Park, South Africa, and is jointly backed by Land O'Lakes, Inc., the US cooperative formed in 1921, and Masimong Group, a South African investment company led by Mike Teke.

The business model centers on a customer-owned wholesale and solutions distribution structure, mirroring the Land O'Lakes / WinField United model in North America. The company positions itself as a data-backed, insight-driven agronomic partner focused on sustainability, climate action, and stewardship of land and water resources. Marketing and stakeholder communication are conducted through the company website, a YouTube channel, an annual Sustainability Report (2023), and a digital platform called "The Source." Revenue mechanics, pricing, and unit economics are not publicly disclosed.

The company appears to operate with a small core headcount (22 employees) supplemented by its dealer network and divisional subsidiaries. It has no publicly listed equity, no funding events on record, and no disclosed M&A activity. Strategic intent is articulated around future-proofing South African agriculture through integrated crop protection, agronomic intelligence, weather monitoring, and R&D, with stated commitments to community engagement, training, and climate action.

Short descriptiontext

WinField United South Africa is a four-division agricultural solutions platform (crop protection wholesale, crop solutions, weather monitoring, and R&D) serving South African dealers, retailers, and farmers, backed by Land O'Lakes and Masimong Group.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersKempton Park, South Africa
HQ citystring
Kempton Park
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
crop protection products, agricultural wholesale supply, crop solutions services, agricultural weather monitoring, agronomic research and development
Industry4 codes
1Yield Optimization & Crop Performance Consulting
CodeAFACABACPrimaryYes
2Crop Scouting & Field Monitoring Services
CodeAFACABADPrimaryNo
3Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory)
CodeAFACABALPrimaryNo
4Agriculture, Greenhouse & Nursery Commercial Pest Services
CodeHSAMAKAOPrimaryNo
NAICS code4 codes
  • Farm Management Services115116
  • Farm Supplies Merchant Wholesalers42491
  • Support Activities for Crop Production1151
  • Farm and Garden Machinery and Equipment Merchant Wholesalers423820
SIC code3 codes
  • Agricultural Services700
  • Wholesale-Chemicals & Allied Products5160
  • Wholesale-Machinery, Equipment & Supplies5080
Product category
Agricultural Inputs Wholesale
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

WinField United South Africa is a wholesale supplier and agronomic services provider serving the South African agricultural sector through four divisions: Villa Crop Protection (crop protection inputs wholesaler), InteliGro (crop solutions specialists), Metos SA (agricultural weather stations), and Curativo (research and development). The company supplies crop protection products, seed, and crop nutrients to agricultural dealers and retailers, complemented by data-backed agronomic expertise, weather monitoring solutions, and agricultural R&D.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

WinField United SA is an agricultural solutions provider organized as a platform-plus-divisions structure, consisting of four core business units: Villa Crop Protection (crop protection wholesaler), InteliGro (crop solutions specialists), Metos SA (agricultural weather stations), and Curativo (research and development). The company positions itself as future-proofing South African agriculture through data-backed, insight-driven agronomic excellence, sustainability commitment, and trusted partnerships along the agricultural value chain.

Product and service1 record
1Villa Crop Protection
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Villa Crop Protection
Strategic tierCoreTypeOthers
Description

Villa Crop Protection is a division of WinField United South Africa operating as a Crop Protection Wholesaler, providing crop protection inputs to agricultural dealers and retailers.

2InteliGro
Strategic tierCoreTypeOthers
Description

InteliGro is a division of WinField United South Africa operating as Crop Solutions Specialists, providing specialized crop solutions and agronomic expertise.

3Metos SA
Strategic tierCoreTypeOthers
Description

Metos SA is a division of WinField United South Africa providing Agricultural Weather Stations for weather monitoring solutions supporting informed farming decisions.

4Curativo
Strategic tierCoreTypeOthers
Description

Curativo is a division of WinField United South Africa focused on Research and Development for innovative agricultural solutions.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Pessl Instruments (METOS)
TypeDirect peer
Description

Global manufacturer of agricultural weather stations and IoT field sensors; Metos SA is the South African face of this brand, and Pessl competes with the WUSA division on weather intelligence hardware.

2Afgri Group Holdings
TypeBroad incumbent
Description

Large South African agribusiness providing inputs, grain handling, and financial services across the agricultural value chain—broader portfolio than WUSA but overlapping in inputs and farmer services.

3BASF Agricultural Solutions South Africa
TypeDirect peer
Description

Direct competitor supplying crop protection products and agronomic advisory services to South African growers and dealers, mirroring Villa Crop Protection + InteliGro.

4UPL South Africa
TypeDirect peer
Description

Global crop protection company with a South African operation competing in generic and branded agrochemicals through similar dealer-distribution models.

5Senwes
TypeRegional player
Description

South African agricultural company providing input supply, grain handling, and financing to farmers, competing with WUSA's dealer-distribution model in the same domestic market.

6Philagro South Africa
TypeDirect peer
Description

South African specialty crop protection distributor representing international principals, directly competing with Villa Crop Protection in the dealer channel.

7Bayer Crop Science South Africa
TypeDirect peer
Description

Direct competitor in crop protection chemicals, seeds, and digital farming tools across the South African market, overlapping with multiple WUSA divisions.

8Corteva Agriscience South Africa
TypeDirect peer
Description

Direct competitor in crop protection and seed, with comparable agronomic service offerings targeting South African commercial farmers.

9Syngenta South Africa
TypeDirect peer
Description

Global crop protection and seed major with a South African subsidiary directly competing with Villa Crop Protection in distributing crop protection inputs to local dealers and growers.

10Nufarm South Africa
TypeDirect peer
Description

Specialty crop protection manufacturer with a well-established South African presence, competing head-to-head with Villa Crop Protection in the dealer channel.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries4 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WinField United SA

Agricultural Inputs Wholesalewinfieldunited.co.za

WinField United South Africa is a four-division agricultural solutions platform (crop protection wholesale, crop solutions, weather monitoring, and R&D) serving South African dealers, retailers, and farmers, backed by Land O'Lakes and Masimong Group.

What WinField United SA does

WinField United South Africa (Pty) Ltd is a South African agricultural solutions platform organized around four operating divisions: Villa Crop Protection (crop protection wholesale), InteliGro (crop solutions and agronomic advisory), Metos SA (agricultural weather stations and monitoring), and Curativo (research and development). The company serves agricultural dealers, retailers, and farmers across South Africa with crop inputs, advisory services, climate monitoring hardware, and emerging proprietary R&D. It is headquartered in Kempton Park, South Africa, and is jointly backed by Land O'Lakes, Inc., the US cooperative formed in 1921, and Masimong Group, a South African investment company led by Mike Teke.

The business model centers on a customer-owned wholesale and solutions distribution structure, mirroring the Land O'Lakes / WinField United model in North America. The company positions itself as a data-backed, insight-driven agronomic partner focused on sustainability, climate action, and stewardship of land and water resources. Marketing and stakeholder communication are conducted through the company website, a YouTube channel, an annual Sustainability Report (2023), and a digital platform called "The Source." Revenue mechanics, pricing, and unit economics are not publicly disclosed.

The company appears to operate with a small core headcount (22 employees) supplemented by its dealer network and divisional subsidiaries. It has no publicly listed equity, no funding events on record, and no disclosed M&A activity. Strategic intent is articulated around future-proofing South African agriculture through integrated crop protection, agronomic intelligence, weather monitoring, and R&D, with stated commitments to community engagement, training, and climate action.

WinField United SA firmographics

Firmographics
Name
WinField United SA
Legal name
WinField United South Africa (Pty) Ltd
Website
https://winfieldunited.co.za
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
WinField United South Africa is a four-division agricultural solutions platform (crop protection wholesale, crop solutions, weather monitoring, and R&D) serving South African dealers, retailers, and farmers, backed by Land O'Lakes and Masimong Group.
Ownership category
akta.pro rank

WinField United SA industry classification

Industry
Product category
Agricultural Inputs Wholesale
NAICS
Farm Management Services (115116), Farm Supplies Merchant Wholesalers (42491), Support Activities for Crop Production (1151), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
SIC
Agricultural Services (700), Wholesale-Chemicals & Allied Products (5160), Wholesale-Machinery, Equipment & Supplies (5080)
akta.pro primary industry
Yield Optimization & Crop Performance Consulting (AFACABAC)
akta.pro secondary industries
Crop Scouting & Field Monitoring Services (AFACABAD), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Agriculture, Greenhouse & Nursery Commercial Pest Services (HSAMAKAO)

Keywords

  • Crop protection products
  • Agricultural wholesale supply
  • Crop solutions services
  • Agricultural weather monitoring
  • Agronomic research and development

Where WinField United SA is headquartered

Location

Headquarters

HQ city
Kempton Park
HQ country
South Africa
HQ region
Africa

Offices1 record

Markets served

WinField United SA business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels3 records

WinField United SA product offering

Product offering

Core offering

WinField United South Africa is a wholesale supplier and agronomic services provider serving the South African agricultural sector through four divisions: Villa Crop Protection (crop protection inputs wholesaler), InteliGro (crop solutions specialists), Metos SA (agricultural weather stations), and Curativo (research and development). The company supplies crop protection products, seed, and crop nutrients to agricultural dealers and retailers, complemented by data-backed agronomic expertise, weather monitoring solutions, and agricultural R&D.

Product overview

WinField United SA is an agricultural solutions provider organized as a platform-plus-divisions structure, consisting of four core business units: Villa Crop Protection (crop protection wholesaler), InteliGro (crop solutions specialists), Metos SA (agricultural weather stations), and Curativo (research and development). The company positions itself as future-proofing South African agriculture through data-backed, insight-driven agronomic excellence, sustainability commitment, and trusted partnerships along the agricultural value chain.

Differentiator

Problem solved

Functional benefit

Products and services

  • Villa Crop Protection

Companies that use WinField United SA

Customer profile

Segments2 records

Ideal customer profiles2 records

WinField United SA technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

WinField United SA partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • Villa Crop ProtectioncoreOthersVilla Crop Protection is a division of WinField United South Africa operating as a Crop Protection Wholesaler, providing crop protection inputs to agricultural dealers and retailers.
  • InteliGrocoreOthersInteliGro is a division of WinField United South Africa operating as Crop Solutions Specialists, providing specialized crop solutions and agronomic expertise.
  • Metos SAcoreOthersMetos SA is a division of WinField United South Africa providing Agricultural Weather Stations for weather monitoring solutions supporting informed farming decisions.
  • CurativocoreOthersCurativo is a division of WinField United South Africa focused on Research and Development for innovative agricultural solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

WinField United SA competitors and assessment

Company assessment

Direct peers

  • Pessl Instruments (METOS): Global manufacturer of agricultural weather stations and IoT field sensors; Metos SA is the South African face of this brand, and Pessl competes with the WUSA division on weather intelligence hardware.
  • BASF Agricultural Solutions South Africa: Direct competitor supplying crop protection products and agronomic advisory services to South African growers and dealers, mirroring Villa Crop Protection + InteliGro.
  • UPL South Africa: Global crop protection company with a South African operation competing in generic and branded agrochemicals through similar dealer-distribution models.
  • Philagro South Africa: South African specialty crop protection distributor representing international principals, directly competing with Villa Crop Protection in the dealer channel.
  • Bayer Crop Science South Africa: Direct competitor in crop protection chemicals, seeds, and digital farming tools across the South African market, overlapping with multiple WUSA divisions.
  • Corteva Agriscience South Africa: Direct competitor in crop protection and seed, with comparable agronomic service offerings targeting South African commercial farmers.
  • Syngenta South Africa: Global crop protection and seed major with a South African subsidiary directly competing with Villa Crop Protection in distributing crop protection inputs to local dealers and growers.
  • Nufarm South Africa: Specialty crop protection manufacturer with a well-established South African presence, competing head-to-head with Villa Crop Protection in the dealer channel.

Broad incumbents

  • Afgri Group Holdings: Large South African agribusiness providing inputs, grain handling, and financial services across the agricultural value chain—broader portfolio than WUSA but overlapping in inputs and farmer services.

Regional players

  • Senwes: South African agricultural company providing input supply, grain handling, and financing to farmers, competing with WUSA's dealer-distribution model in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WinField United SA social profiles

Digital presence

WinField United SA compliance and trust

Trust signal

Compliance2 records

WinField United SA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WinField United SA leadership team

Management profile

Number of profiles

WinField United SA subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

WinField United SA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WinField United SA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinField United SA

What does WinField United SA do?

WinField United South Africa is a wholesale supplier and agronomic services provider serving the South African agricultural sector through four divisions: Villa Crop Protection (crop protection inputs wholesaler), InteliGro (crop solutions specialists), Metos SA (agricultural weather stations), and Curativo (research and development). The company supplies crop protection products, seed, and crop nutrients to agricultural dealers and retailers, complemented by data-backed agronomic expertise, weather monitoring solutions, and agricultural R&D.

Is WinField United SA a public or private company?

WinField United SA is a private company. It is classified as corporate owned and is currently operating.

When was WinField United SA founded?

WinField United SA was founded in -1. It employs 11 to 50 people.

Where is WinField United SA based?

WinField United SA is headquartered in Kempton Park, South Africa, in the Africa region.

Who are WinField United SA's main competitors?

Direct peers on record are Pessl Instruments (METOS), BASF Agricultural Solutions South Africa, UPL South Africa, Philagro South Africa, Bayer Crop Science South Africa, Corteva Agriscience South Africa, Syngenta South Africa and Nufarm South Africa. Afgri Group Holdings is listed as a broad incumbent. Senwes is listed as a regional player.

Does WinField United SA have an API?

No public API is recorded for WinField United SA.

What industry is WinField United SA in?

WinField United SA's product category is Agricultural Inputs Wholesale. Its primary akta.pro industry code is AFACABAC, Yield Optimization & Crop Performance Consulting, with a secondary code of AFACABAD, Crop Scouting & Field Monitoring Services. Its NAICS code is 115116 and its SIC code is 700.

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