WinField United SA
WinField United South Africa is a four-division agricultural solutions platform (crop protection wholesale, crop solutions, weather monitoring, and R&D) serving South African dealers, retailers, and farmers, backed by Land O'Lakes and Masimong Group.
- Company typePrivate
- Founded-
- HeadquartersKempton Park, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WinField United SA does
WinField United South Africa (Pty) Ltd is a South African agricultural solutions platform organized around four operating divisions: Villa Crop Protection (crop protection wholesale), InteliGro (crop solutions and agronomic advisory), Metos SA (agricultural weather stations and monitoring), and Curativo (research and development). The company serves agricultural dealers, retailers, and farmers across South Africa with crop inputs, advisory services, climate monitoring hardware, and emerging proprietary R&D. It is headquartered in Kempton Park, South Africa, and is jointly backed by Land O'Lakes, Inc., the US cooperative formed in 1921, and Masimong Group, a South African investment company led by Mike Teke.
The business model centers on a customer-owned wholesale and solutions distribution structure, mirroring the Land O'Lakes / WinField United model in North America. The company positions itself as a data-backed, insight-driven agronomic partner focused on sustainability, climate action, and stewardship of land and water resources. Marketing and stakeholder communication are conducted through the company website, a YouTube channel, an annual Sustainability Report (2023), and a digital platform called "The Source." Revenue mechanics, pricing, and unit economics are not publicly disclosed.
The company appears to operate with a small core headcount (22 employees) supplemented by its dealer network and divisional subsidiaries. It has no publicly listed equity, no funding events on record, and no disclosed M&A activity. Strategic intent is articulated around future-proofing South African agriculture through integrated crop protection, agronomic intelligence, weather monitoring, and R&D, with stated commitments to community engagement, training, and climate action.
WinField United SA firmographics
Firmographics- Name
- WinField United SA
- Legal name
- WinField United South Africa (Pty) Ltd
- Website
- https://winfieldunited.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WinField United South Africa is a four-division agricultural solutions platform (crop protection wholesale, crop solutions, weather monitoring, and R&D) serving South African dealers, retailers, and farmers, backed by Land O'Lakes and Masimong Group.
- Ownership category
- akta.pro rank
WinField United SA industry classification
Industry- Product category
- Agricultural Inputs Wholesale
- NAICS
- Farm Management Services (115116), Farm Supplies Merchant Wholesalers (42491), Support Activities for Crop Production (1151), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Agricultural Services (700), Wholesale-Chemicals & Allied Products (5160), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Yield Optimization & Crop Performance Consulting (AFACABAC)
- akta.pro secondary industries
- Crop Scouting & Field Monitoring Services (AFACABAD), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Agriculture, Greenhouse & Nursery Commercial Pest Services (HSAMAKAO)
Keywords
Where WinField United SA is headquartered
LocationHeadquarters
- HQ city
- Kempton Park
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
WinField United SA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Distribution channels4 records
Marketing channels3 records
WinField United SA product offering
Product offeringCore offering
WinField United South Africa is a wholesale supplier and agronomic services provider serving the South African agricultural sector through four divisions: Villa Crop Protection (crop protection inputs wholesaler), InteliGro (crop solutions specialists), Metos SA (agricultural weather stations), and Curativo (research and development). The company supplies crop protection products, seed, and crop nutrients to agricultural dealers and retailers, complemented by data-backed agronomic expertise, weather monitoring solutions, and agricultural R&D.
Product overview
WinField United SA is an agricultural solutions provider organized as a platform-plus-divisions structure, consisting of four core business units: Villa Crop Protection (crop protection wholesaler), InteliGro (crop solutions specialists), Metos SA (agricultural weather stations), and Curativo (research and development). The company positions itself as future-proofing South African agriculture through data-backed, insight-driven agronomic excellence, sustainability commitment, and trusted partnerships along the agricultural value chain.
Differentiator
Problem solved
Functional benefit
Products and services
- Villa Crop Protection
Companies that use WinField United SA
Customer profileSegments2 records
Ideal customer profiles2 records
WinField United SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WinField United SA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Villa Crop ProtectioncoreVilla Crop Protection is a division of WinField United South Africa operating as a Crop Protection Wholesaler, providing crop protection inputs to agricultural dealers and retailers.
- InteliGrocoreInteliGro is a division of WinField United South Africa operating as Crop Solutions Specialists, providing specialized crop solutions and agronomic expertise.
- Metos SAcoreMetos SA is a division of WinField United South Africa providing Agricultural Weather Stations for weather monitoring solutions supporting informed farming decisions.
- CurativocoreCurativo is a division of WinField United South Africa focused on Research and Development for innovative agricultural solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
WinField United SA competitors and assessment
Company assessmentDirect peers
- Pessl Instruments (METOS): Global manufacturer of agricultural weather stations and IoT field sensors; Metos SA is the South African face of this brand, and Pessl competes with the WUSA division on weather intelligence hardware.
- BASF Agricultural Solutions South Africa: Direct competitor supplying crop protection products and agronomic advisory services to South African growers and dealers, mirroring Villa Crop Protection + InteliGro.
- UPL South Africa: Global crop protection company with a South African operation competing in generic and branded agrochemicals through similar dealer-distribution models.
- Philagro South Africa: South African specialty crop protection distributor representing international principals, directly competing with Villa Crop Protection in the dealer channel.
- Bayer Crop Science South Africa: Direct competitor in crop protection chemicals, seeds, and digital farming tools across the South African market, overlapping with multiple WUSA divisions.
- Corteva Agriscience South Africa: Direct competitor in crop protection and seed, with comparable agronomic service offerings targeting South African commercial farmers.
- Syngenta South Africa: Global crop protection and seed major with a South African subsidiary directly competing with Villa Crop Protection in distributing crop protection inputs to local dealers and growers.
- Nufarm South Africa: Specialty crop protection manufacturer with a well-established South African presence, competing head-to-head with Villa Crop Protection in the dealer channel.
Broad incumbents
- Afgri Group Holdings: Large South African agribusiness providing inputs, grain handling, and financial services across the agricultural value chain—broader portfolio than WUSA but overlapping in inputs and farmer services.
Regional players
- Senwes: South African agricultural company providing input supply, grain handling, and financing to farmers, competing with WUSA's dealer-distribution model in the same domestic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WinField United SA social profiles
Digital presenceWinField United SA compliance and trust
Trust signalCompliance2 records
WinField United SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinField United SA leadership team
Management profileNumber of profiles
WinField United SA subsidiaries and ownership
Company hierarchySubsidiaries4 records
WinField United SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinField United SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinField United SA
What does WinField United SA do?
WinField United South Africa is a wholesale supplier and agronomic services provider serving the South African agricultural sector through four divisions: Villa Crop Protection (crop protection inputs wholesaler), InteliGro (crop solutions specialists), Metos SA (agricultural weather stations), and Curativo (research and development). The company supplies crop protection products, seed, and crop nutrients to agricultural dealers and retailers, complemented by data-backed agronomic expertise, weather monitoring solutions, and agricultural R&D.
Is WinField United SA a public or private company?
WinField United SA is a private company. It is classified as corporate owned and is currently operating.
When was WinField United SA founded?
WinField United SA was founded in -1. It employs 11 to 50 people.
Where is WinField United SA based?
WinField United SA is headquartered in Kempton Park, South Africa, in the Africa region.
Who are WinField United SA's main competitors?
Direct peers on record are Pessl Instruments (METOS), BASF Agricultural Solutions South Africa, UPL South Africa, Philagro South Africa, Bayer Crop Science South Africa, Corteva Agriscience South Africa, Syngenta South Africa and Nufarm South Africa. Afgri Group Holdings is listed as a broad incumbent. Senwes is listed as a regional player.
Does WinField United SA have an API?
No public API is recorded for WinField United SA.
What industry is WinField United SA in?
WinField United SA's product category is Agricultural Inputs Wholesale. Its primary akta.pro industry code is AFACABAC, Yield Optimization & Crop Performance Consulting, with a secondary code of AFACABAD, Crop Scouting & Field Monitoring Services. Its NAICS code is 115116 and its SIC code is 700.