Winning For Women

What Winning For Women does

Winning For Women (WFW) is a U.S. political organization that identifies, recruits, endorses, and financially supports conservative women candidates for federal office. Founded in 2017 and headquartered in Alexandria, Virginia, with operations centered in Washington, DC, WFW operates through three interconnected legal entities: a 501(c)(4) nonprofit advocacy organization (Winning For Women, Inc.), a connected political action committee (WFW PAC), and a Super PAC (Winning For Women Action Fund, WFW AF), the latter positioned as the first Super PAC dedicated solely to electing Republican women. The organization serves Republican women candidates for the U.S. House and Senate, providing a layered support stack that includes hard-dollar campaign contributions, Super PAC independent expenditures, candidate endorsements, networking and mentorship programs (including a Chiefs of Staff initiative), and targeted digital advocacy campaigns on issues such as housing affordability, IVF access, economic freedom, and border security.

WFW's core offerings include the WFW PAC endorsement and contribution mechanism, the WFW AF Super PAC independent expenditure vehicle, a candidate recruitment program, a policy education and issue-advocacy function, digital advocacy ad campaigns, and an e-commerce merchandise storefront hosted on Revv. There is no proprietary technology stack; the organization runs on a standard WordPress website, email newsletter sign-ups, organic social channels (Facebook, X, Instagram), earned-media press releases, and event-based fundraising. The "platform" is fundamentally political and human — the network of sitting Members, candidates, Chiefs of Staff, donors, and House GOP leadership — rather than software.

The revenue model is donation-driven rather than transactional. WFW raises funds from individual donors, PAC contributions, and high-touch fundraising events (including annual Washington, DC events with House GOP leadership and regional fundraisers nationwide), then channels those funds to candidates through hard-dollar contributions, Super PAC independent expenditures, and connected PAC activities. Since the 2020 election cycle, WFW entities have collectively raised and directed nearly $48 million, including over $21 million through the Super PAC and $10 million+ in hard-dollar contributions directly to candidate campaigns. Recent quarterly fundraising has accelerated sharply — Q2 2026 receipts of $3.3 million (including $900K in hard dollars) more than doubled Q2 2025's $1.5 million. Leadership is led by President Danielle Barrow, Executive Director Meredith Allen Dellinger, and Chairman Annie Dickerson, with a small board and an exceptionally lean staff of approximately six employees, reflecting the asset-light, capital-pass-through structure typical of PAC/Super PAC entities.

Name

Winning For Women

Legal name

Winning For Women, Inc.

Website

https://winningforwomen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Winning For Women is a 501(c)(4) nonprofit, connected PAC, and Super PAC dedicated to identifying, endorsing, and financially supporting conservative women candidates for U.S. federal office. Since 2020, its entities have raised and directed nearly $48 million to support women candidates.

Ownership category

akta.pro rank

Product category

Political Advocacy and Campaign Finance

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Political action committee
• Conservative women candidates
• Campaign fundraising services
• Candidate endorsement services
• Political advocacy campaigns

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Political Donations and Fundraising: WFW operates as a 501(c)(4) organization and Super PAC that raises funds from donors to support conservative women candidates. Revenue comes from individual donations, PAC contributions, and fundraising events. The organization directs funds to candidates through hard dollar initiatives, Super PAC independent expenditures, and connected PAC activities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Winning For Women is a 501(c)(4) nonprofit political advocacy organization with affiliated PAC and Super PAC entities that identify, recruit, endorse, and financially support conservative women candidates for U.S. federal elected office. The organization provides hard-dollar campaign contributions, Super PAC independent expenditures, candidate recruitment programming, networking and mentorship support (including a Chiefs of Staff initiative), and targeted digital advocacy campaigns on conservative policy priorities.

Product overview

Winning For Women is a political organization consisting of three interconnected entities: WFW 501(c)(4) nonprofit for advocacy and education, WFW PAC for candidate endorsements and direct campaign contributions, and WFW AF Super PAC for major independent expenditures. The organization offers a portfolio of services including candidate recruitment, networking and mentorship programs for Chiefs of Staff, digital advocacy campaigns, policy education initiatives, and an e-commerce storefront. The core offering centers on identifying, endorsing, and financially supporting conservative women candidates for federal office through competitive primaries and general elections.

Differentiator

Problem solved

Functional benefit

Products and services

• Winning For Women PAC (WFW PAC) Endorsements Political action committee endorsements and direct hard-dollar contributions for conservative women candidates running for federal office.
• Winning For Women Action Fund (WFW AF) Super PAC Independent Expenditures The first Super PAC dedicated to electing Republican women, deploying independent expenditure campaigns in competitive primaries and general elections to advance endorsed candidates.
• Candidate Recruitment Program Program to identify and encourage talented conservative women to run for federal office, building a strong bench of candidates ready to serve and win.
• Networking & Mentorship Support (Including Chiefs of Staff Initiative) Networking and mentorship program for conservative women in Congress and their Chiefs of Staff, fostering collaboration, policy leadership, and professional development.
• Digital Advocacy Campaigns Targeted digital advocacy campaigns on conservative policy issues (housing affordability, IVF access, economy, border security) including TV, mail, digital ads, and GOTV efforts in key congressional districts.
• WFW Storefront (Merchandise) Online merchandise store offering campaign materials and branded items to supporters, powered by Revv Storefront.

Quantifiable outcome

• Raised and directed nearly $48 million to support women candidates since 2020
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maggie's List: A PAC founded to elect fiscally conservative Republican women to federal office; directly competes with WFW in the same ideological lane and candidate pool, though smaller in scale.
• EMILY's List: The leading U.S. political action committee dedicated to electing pro-choice Democratic women to federal office; directly comparable to WFW as the ideological counterpart in the women's-focused PAC category, with similar multi-entity structure (PAC, Super PAC, 501(c)(4)).
• Value In Electing Women (VIEW PAC): A Republican-aligned PAC focused on increasing the number of conservative women in Congress; overlaps directly with WFW's mission, candidate pool, and donor base.
• Emerge America: A political organization recruiting and training Democratic women to run for office; directly mirrors WFW's recruitment, training, and mentorship model, but on the opposite side of the aisle—making it a near-perfect functional peer.

Emerging players

• Leadership Institute: A conservative training organization that recruits and trains conservative candidates for office, including a focus on conservative women; comparable to WFW's candidate recruitment and mentorship programs, though focused on training rather than financial deployment.
• Susan B. Anthony Pro-Life America: A leading pro-life political organization that supports anti-abortion women candidates through independent expenditures and endorsements; comparable to WFW in that it backs ideologically aligned women candidates and operates large-scale advocacy campaigns.
• New Republican (NewRepublican.org): A political organization dedicated to electing Republican women, particularly younger candidates, to federal office; closely comparable to WFW in mission and target demographic, operating in the same ideological lane.

Broad incumbents

• Congressional Leadership Fund: A major Super PAC aligned with House Republican leadership that funds independent expenditure campaigns; broader incumbent with significantly larger budgets, competing for the same donor pool as WFW AF.
• National Republican Congressional Committee (NRCC): The official Republican House campaign committee; broader incumbent that supports all GOP House candidates regardless of gender, competing with WFW for the same donor dollars and overlapping on many endorsed races.

Others

• Right to Life (National Right to Life Committee): A major conservative advocacy organization with PAC operations supporting pro-life candidates; adjacent peer that competes in the conservative donor ecosystem and occasionally co-backs the same women candidates as WFW.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/winningforwomen
• Facebookfacebook.com/winningforwomen
• Instagraminstagram.com/winningforwomen
• LinkedInlinkedin.com/company/winning-for-women

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winning For Women