What WINSUN GROUP does

Winsun Imp. & Exp. Group Co., Ltd., operating as WINSUN GROUP (website: winsun-group.com), is a privately-held joint-stock foreign trade enterprise headquartered at No. 39, Kaixi Road, Jiaxing, Zhejiang, China. The company has been in operation for approximately 30 years (firmographics founding year: 1987) and is engaged in the import and export of diverse commodities, processing trade with imported materials, three forms of OEM manufacturing, and compensation trade. It targets international importers and exporters seeking a single Chinese counterparty for diversified product sourcing across five business divisions: Lamp & Lighting (LED panels, bulbs, tubes, floodlights, Edison filament lamps, ceiling lights, strip lights, controllers, switches, and outdoor/industrial fixtures), Luggage & Bags (hard luggage, soft luggage, and children's luggage under the Mods brand), Chemicals (essential oils and aroma chemicals), Clothing & Textile (fabrics, accessories and multiple sweater sub-brands including ZYBON, ZAMOK, VALENCIA, and SABADELL), and an Entity & Investment services arm.

The revenue model is B2B transaction-based, with pricing conducted via direct negotiation and quotation rather than public list pricing. Distribution is sales-led, executed through direct field engagement with international buyers — most visibly via multi-booth participation across all three phases of the Canton Fair — alongside value-added services such as personalized financing, consulting, and brand design. Technology under the platform is operational rather than digital: the company maintains a multi-lingual website, separate per-vertical brand sites (winsunlighting.com, winsunchem.com, mods-luggage.com, livingwinsun.com), and content publishing for SEO. There is no API, no SDK, and no disclosed AI/ML layer.

Winsun maintains several compliance credentials relevant to international sourcing decisions: ISO 9001 (quality), ISO 14001 (environment), and ISO 45001 (occupational health & safety) under annual surveillance by Hangzhou Wantai Certification; Sedex active membership (ID ZC422868382, valid through June 2027); and Global Recycled Standard (GRS) certification. Management visibility is limited to Deputy General Manager Zhang Yong, who chaired the July 2026 Mid-Year Managers' Conference. The company is an independent entity with no parent and no public listing, and no funding rounds or M&A activity are disclosed.

Name

WINSUN GROUP

Legal name

Winsun Imp. & Exp. Group Co., Ltd.

Website

https://winsun-group.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Winsun Group is a privately-held Chinese joint-stock foreign trade enterprise based in Jiaxing, Zhejiang, providing B2B import/export, OEM, and processing trade services across lighting, luggage, chemicals, clothing/textiles, and entity/investment categories for international buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Jiaxing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Import and Export Trade Services: The group is engaged in import and export of various kinds of commodities and technologies, processing with imported materials and three forms of OEM and compensation trades. Also provides personalized financing, consulting, brand design and other value-added services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Winsun Group is a diversified Chinese foreign trade enterprise engaged in import and export of commodities and technologies, processing with imported materials, OEM manufacturing, and compensation trade. It operates across five product divisions—Lamp & Lighting, Luggage & Bags, Chemicals, and Clothing & Textile—plus an Entity & Investment segment, supplying international buyers with Chinese-manufactured goods and value-added services such as financing, consulting, and brand design.

Product overview

Winsun Imp. & Exp. Group Co., Ltd. is a joint-stock foreign trade enterprise engaged in import and export of various commodities and technologies. The company operates across five core business divisions: Lamp & Lighting (LED panels, bulbs, tubes, floodlights, Edison lights, ceiling lights, strip lights, controllers, switches, and industrial lighting products); Luggage & Bags (hard luggage, soft luggage, and children's luggage); Chemicals (essential oils, aroma chemicals, and fragrance ingredients); Clothing & Textile (sweaters, clothing fabrics, and accessories); and Entity & Investment services. The company provides comprehensive foreign trade services including financing, consulting, and brand design.

Differentiator

Problem solved

Functional benefit

Brands

• Mods: Luggage brand operated by Winsun Group
• Sunlong
• ZYBON
• ZAMOK
• VALENCIA
• SABADELL
• M3G899G
• GK06338
• GK06262

Products and services

• Lamp & Lighting

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and key.

• SedexcoreStrategic or Co-development Partner · 27 June 2026WINSUN is an active Sedex member (ID: ZC422868382) with membership valid until June 2027. Sedex membership demonstrates commitment to sustainable supply chain standards and continuous improvement of ESG performance.
• Hangzhou Wantai Certification Co., Ltd.coreImplementation/ SI/ Consulting Partner · 10 June 2026Conducts annual surveillance audits for Winsun's three ISO management systems covering quality, environment, and occupational health & safety. Audit team visited June 10-12, 2026 for comprehensive inspection of management systems.
• Canton FairkeyChannel Partner/ Reseller/ Distributor · 15 April 2026Participated in 139th Canton Fair in Guangzhou with multiple booths across all three phases covering lighting products, kids playing items, gifts, luggage, textiles and more. Platform to showcase diversified product portfolio and engage with global partners.
• GRS (Global Recycled Standard)coreStrategic or Co-development Partner · 17 June 2025Winsun has successfully passed GRS audits, demonstrating commitment to sustainability and production and sales of recyclable products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• C.banner International Holdings: Hong Kong-listed footwear and handbag trading group operating OBM, OEM, and ODM across Chinese factories. Comparable to Winsun's diversified trading model with comparable mid-scale sourcing infrastructure serving international retail clients.
• Li & Fung Limited: Hong Kong-listed global sourcing and trading giant that connects international retailers with manufacturers across multiple product categories. Closest direct comparable to Winsun's diversified import/export trading model spanning apparel, hard goods, and consumer products.
• Mayer Holdings: Hong Kong-listed trading and manufacturing group focused on luggage, bags, and fashion accessories. Comparable to Winsun as a mid-sized Chinese/HK trading exporter serving global retailers across multiple product lines.

Broad incumbents

• Shenzhou International Group: Largest Chinese knitwear manufacturer listed in Hong Kong, supplying global apparel brands. Comparable to Winsun's Clothing & Textile segment (sweaters and fabrics) as a Chinese textile category leader with international brand clients.
• Opple Lighting: Leading Chinese LED lighting manufacturer listed on Shanghai Stock Exchange. Comparable to Winsun's Lamp & Lighting segment, though Opple operates as a vertically integrated brand rather than a trading exporter.
• Samsonite International: World's largest luggage brand listed in Hong Kong, with extensive manufacturing partnerships across China. Comparable to Winsun's Luggage & Bags segment as a global category incumbent that sources hard and soft luggage from Chinese OEM partners.
• Pou Sheng International: Hong Kong-listed sportswear and footwear manufacturer/distributor with extensive mainland China operations and global brand partnerships. Comparable to Winsun's textile and consumer goods trading model as a Chinese-based sourcing partner for international brands.
• Zhejiang NHU Company: Major Chinese specialty chemicals producer listed in Shenzhen, covering aroma chemicals, vitamins, and fine chemicals. Comparable to Winsun's Chemicals segment (essential oils and aroma chemicals) as a domestic Chinese chemical industry incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/winsun-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINSUN GROUP