PT. Astra Otoparts Tbk., WINTEQ Division

What PT. Astra Otoparts Tbk., WINTEQ Division does

WINTEQ (Workshop for Industrial Equipment) is the industrial engineering solutions division of PT Astra Otoparts Tbk, a publicly listed Indonesian automotive-components company majority-owned by PT Astra International Tbk. Operating from a single facility in Karawang, West Java with 31 employees, WINTEQ was established circa 2004 to address the group's internal manufacturing-equipment needs and has since evolved into a custom-machinery, automation-integration, and Industry 4.0 solutions provider. Its service portfolio spans Special Purpose Machine design (gravity casting, CNC machining, grinding, forming, assembly equipment), automation and robotics integration lines (MDVD, automated visual inspection, material handling), technical training in PLC, robotics, and electrical fundamentals, and Smart Factory offerings including Industrial IoT products, Andon/SCADA monitoring (compatible with Mitsubishi, Siemens, and Schneider), and AR/VR-based Digital Twin applications. Standard products — INNOSTRA Multifunction CNC, GRIN ADORE attendance device, PUDU service robots, and Geek+ autonomous mobile robots — extend the line into standardized hardware and partner-distributed solutions.

WINTEQ monetizes through a mix of hardware sales (custom and standard machines), professional services (automation system integration, training programs), and managed services (Smart Factory monitoring and IoT deployments). Revenue is generated via direct enterprise sales with quotes provided on a project basis; no public pricing or e-commerce channel exists. Customer segments are manufacturing companies (primary, with Astra Otoparts group as the named anchor), educational institutions (Polman Astra and other vocational schools), and SMEs/UKM. Go-to-market relies on a corporate website, direct sales representatives, and selective participation in international industry events such as Hannover Messe 2021.

Strategically, WINTEQ has positioned itself as Indonesia's preferred Industry 4.0 integrator, holding authorized partnerships with ABB, DENSO, PUDU Robotics, and Geek+, co-development agreements with state R&D agency BPPT and Polman Astra, and a regulatory mandate from the Ministry of Industry (Kemenperin) to deliver the official INDI 4.0 Readiness Assessment. The division's competitive positioning rests on cumulative proprietary engineering IP (1,500+ products delivered through 2020), regulatory endorsement at the national level, and privileged access to global tier-1 technology providers — though its small team size and undisclosed revenue base indicate it remains a focused, project-driven unit rather than a scaled external vendor.

Name

PT. Astra Otoparts Tbk., WINTEQ Division

Legal name

PT Astra Otoparts Tbk

Website

https://winteq-astra.co.id

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

WINTEQ is an Indonesian industrial engineering solutions division of PT Astra Otoparts Tbk that designs custom Special Purpose Machinery, integrates automation and robotics systems, and delivers Industry 4.0 Smart Factory solutions for manufacturing companies, educational institutions, and SMEs.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment & Custom Machinery

NAICS

Industrial Machinery Manufacturing (3332), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), All Other Industrial Machinery Manufacturing (333248)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Workflow, MES & Production Orchestration for AM (IMAAACAF), Hybrid Additive-Subtractive Machine Tools (AM + CNC Systems) (IMAAAAAJ), Quality Assurance, Inspection & Traceability Software (AM) (IMAAACAG), Electrical Controls, PLC & Industrial Automation (EDAOABAE)

Keywords

• Special purpose machinery
• Industrial automation systems
• Smart factory solutions
• Industrial robotics integration
• CNC machining equipment

Headquarters

HQ city

Karawang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Special Purpose Machine & Equipment Sales: Design, manufacture, and sale of custom industrial machines including casting, machining, grinding, forming, and assembly equipment for automotive and manufacturing industries.
2. Automation and Robotics Integration: System integration services for automation lines, robotic systems, and material handling solutions. Includes inspection and measurement systems with vision technology.
3. Technical Training Services: Training programs covering electrical components & circuits, programmable logic controllers (PLC), and robotics for production and maintenance engineers.
4. Smart Factory Solutions: Industry 4.0 solutions including IoT products, monitoring systems, Digital Twins using AR/VR, and INDI 4.0 assessment services for manufacturing facilities.
5. Standard Products: Standardized products including INNOSTRA multifunction CNC machines, GRIN ADORE attendance systems, and PUDU/Geek+ robotics solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

WINTEQ designs, manufactures, and integrates industrial engineering solutions for manufacturing and factory automation. Its core offerings include custom Special Purpose Machines for casting, machining, grinding, forming, and assembly; automation and robotics system integration with inspection and material handling; Industry 4.0 Smart Factory solutions covering IoT, monitoring, and AR/VR digital twins; and standardized products such as the INNOSTRA multifunction CNC, GRIN ADORE attendance device, PUDU commercial service robots, and Geek+ warehouse AMRs. Technical training programs for production and maintenance engineers complement these offerings.

Product overview

WINTEQ (Workshop for Industrial Equipment) is a division of PT Astra Otoparts Tbk operating as an engineering solutions provider for manufacturing and factory automation. The company offers a comprehensive portfolio combining standard products and service offerings. Standard products include INNOSTRA Multifunction CNC (a multi-function machine combining milling, laser cutting, engraving, and 3D printing), GRIN ADORE (thermal sensing attendance device), Geek+ Warehouse Robotics (autonomous mobile robots for logistics), and PUDU Robotics (commercial service robots). Service offerings encompass Special Purpose Machine & Equipment (custom machines for casting, machining, grinding, forming, and assembly), Automation and Robotics (system integration with integration lines, inspection systems, and material handling), Technical Training (PLC, robotics, and electrical courses), and Smart Factory Solutions (IoT products, monitoring systems, digital twins, and I4.0 assessment). The portfolio integrates third-party industrial control systems including Mitsubishi, Siemens, and Schneider for monitoring and SCADA solutions.

Differentiator

Problem solved

Functional benefit

Brands

• INNOSTRA: Multifunction CNC machine product line capable of milling, laser cutting, laser engraving, and 3D printing.
• GRIN ADORE

Products and services

• INNOSTRA Multifunction CNC A standalone numerical control machine combining milling, laser cutting, laser engraving, and 3D printing functions in a single compact unit, targeted at manufacturing, prototyping, and educational applications.
• GRIN ADORE A standalone attendance device with thermal sensing and image recognition for contactless body temperature measurement, mask detection, and guest tracking, with integration to door automation systems.
• Geek+ Warehouse Robotics Autonomous mobile robot (AMR) solutions for warehouse operations including picking, sorting, material transport, storage, and fulfillment automation, paired with intelligent warehouse software.
• PUDU Robotics Commercial service robots for delivery, cleaning, industrial transportation, and embodied AI applications, deployed across hospitality, healthcare, manufacturing, and logistics industries.
• Special Purpose Machine & Equipment Custom-designed industrial machines for unique manufacturing processes ranging from simple to complex applications, including casting, machining, grinding, forming, and assembly equipment, delivered as engineering projects to manufacturing customers.
• Automation and Robotics Integration Engineering service providing industrial automation and robotics solutions for individual equipment and system integration, including integration lines, automatic visual inspection systems, and material handling solutions for production environments.
• Technical Training Training courses covering electrical components and circuits, programmable logic controllers (PLC), and robotics, designed for production and maintenance engineers and delivered at WINTEQ facilities.
• Smart Factory Solutions Industry 4.0 solution bundle including INDI 4.0 readiness assessment, Industrial IoT products, Smart Monitoring Systems, and Digital Twin applications for manufacturing digitalization.
• INDI 4.0 Assessment Indonesia Readiness Index 4.0 assessment service measuring company or factory readiness for Industry 4.0 implementation, officially provided under Kemenperin authorization.

Quantifiable outcome

• 1500+ products produced through Special Purpose Machinery, Integrated Automation System, and SMART Factory implementations
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered strategic and core.

• Indonesian Ministry of Industry (Kemenperin)strategicStrategic or Co-development Partner · 1 January 2021WINTEQ has been selected by Kemenperin as technical consultant and partner to demonstrate Indonesian Industry 4.0 competencies and capabilities at Hannover Messe 2021.
• ABBcoreTechnology or IntegrationWINTEQ is an ABB Value Provider, partnering in the process of selecting and developing technology that helps the production process in the automotive and manufacturing industries.
• DENSOcoreTechnology or IntegrationWINTEQ has been DENSO Robot authorized service dealer after 10 years of experience in the integration of industrial robotics in the automotive and manufacture industry. Given trust by Denso to become official partner for robot authorized service dealer.
• PUDU RoboticscoreTechnology or IntegrationWINTEQ collaborates with PUDU Robotics, a global leader in commercial service robotics, to deploy AI-driven robotic solutions including delivery, cleaning, and industrial transportation robots across hospitality, healthcare, manufacturing, logistics, retail, and other industries.
• Geek+coreTechnology or IntegrationWINTEQ partners with Geek+, the global No. 1 AMR market-share leader, to provide autonomous mobile robotics solutions for warehouse automation including picking, sorting, inventory transportation, replenishment, and production-line delivery with over 40,000 robots sold across 1,000+ customers in 40+ countries.
• BPPT (Badan Pengkajian dan Penerapan Teknologi)strategicStrategic or Co-development PartnerWinteq has a relationship in developing technology with state-owned BPPT institutions to develop technology material handling including automated guideless electric towing and autonomous electric towing.
• Polman Astra (Politeknik Manufaktur Astra)strategicStrategic or Co-development PartnerWinteq partners with Polman Astra educational institution in developing multipurpose CNC products combining laser engraving, 3D printing, and milling functions.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Siemens: Industrial automation giant whose SIMATIC PLC/SCADA platforms WINTEQ integrates. Siemens Digital Industries competes head-on with WINTEQ for Industry 4.0 transformation projects in Indonesia.
• Rockwell Automation: Industrial automation and information solutions incumbent. Competes with WINTEQ on SCADA, PLC, and Industry 4.0 transformation projects, particularly for multinational manufacturers operating in Indonesia.
• Mitsubishi Electric: Factory automation and SCADA platform owner that WINTEQ integrates with. Mitsubishi competes with WINTEQ for Indonesian smart factory modernization contracts and automation line integration work.
• ABB: Global industrial automation and robotics incumbent. WINTEQ is an ABB Value Provider, and both compete for factory automation, robotics integration, and Industry 4.0 mandates across Indonesian manufacturers.
• Schneider Electric: Industrial automation and energy management incumbent. WINTEQ supports Schneider platforms while also competing for Industry 4.0 and smart monitoring deployments across Indonesian manufacturers.

Direct peers

• PUDU Robotics: Commercial service robotics company whose delivery, cleaning, and industrial robots WINTEQ distributes. Direct peer in the Southeast Asian commercial service robotics deployment market.
• Geek+: Global AMR market-share leader whose products WINTEQ distributes regionally. Overlaps in warehouse automation, picking, sorting, and intralogistics solutions for Southeast Asian customers.
• FANUC: Leading CNC and industrial robot manufacturer. Directly competes with WINTEQ's CNC machine (INNOSTRA) and robotics integration offerings for Indonesian manufacturers and vocational institutions.
• Yaskawa: Global industrial robot and motion control manufacturer. Competes with WINTEQ's automation and robotics integration offering, particularly for automotive and electronics manufacturers in Southeast Asia.
• DENSO Robotics: Industrial robot OEM whose products WINTEQ integrates and services as an authorized dealer. Overlaps directly with WINTEQ's automation & robotics integration business for automotive and manufacturing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt-astra-otoparts-tbk-winteq-division

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Astra Otoparts Tbk., WINTEQ Division