WIP CONSULTING SRL

Name

WIP CONSULTING SRL

Legal name

WIP Consulting S.r.l.

Website

https://wipconsulting.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Business consulting services
• Internationalization consulting
• Strategic communication
• Market research services
• Digital transformation advisory

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Business Consulting Services: Professional consulting services for business development, internationalization, strategic communication, and digital transformation. Services include audit, assessment, business organization, market research, partner scouting, B2B meetings organization, international trade fair participation, foreign missions, and training programs designed on company needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WIP Consulting is an Italian strategic consultancy that supports enterprise development in Italy and internationally through a portfolio of professional services including business consultancy, internationalization, public relations, integrated communication, and training. The firm leverages its proprietary WAAM (WIP Audit Assessment Model) methodology to audit and assess business status quo, identify growth opportunities, and design development plans that minimize business risk domestically and in foreign markets. It also publishes the GlobalCom newsletter providing market intelligence on global markets and trade opportunities.

Product overview

WIP Consulting is a strategic consulting firm that offers a portfolio of professional services centered around its proprietary WAAM (WIP Audit Assessment Model) methodology, an algorithm-based business assessment tool. The company also publishes GlobalCom, a market intelligence newsletter on foreign markets. Core services include business consultancy, internationalization support, institutional and commercial relations, public relations, integrated communication strategies, and professional training. The offering is a unified consulting practice rather than a software platform, where WAAM serves as the proprietary analytical framework underpinning their advisory work.

Differentiator

Problem solved

Functional benefit

Brands

• WAAM (WIP Audit Assessment Model): A proprietary survey method aimed at x-raying the status quo of businesses to improve their performance and support senior management in continuous growth paths. The methodology uses audit techniques to develop plans with maximum containment of business risk in Italy and international markets.
• GlobalCom

Products and services

• WAAM (WIP Audit Assessment Model) Proprietary survey methodology that radiographs the status quo of businesses using audit techniques to evaluate enterprise capacity to grow in global markets, deliver an immediate rating, and produce development plans with maximum containment of business risk in Italy and international markets.
• GlobalCom Newsletter and market intelligence publication covering international markets, foreign trade opportunities, geopolitical developments, and global business relations for Italian enterprises seeking to internationalize.
• Business Consultancy Audit, assessment, and business organization services including skills analysis and organizational chart restructuring for enterprises seeking performance improvement.
• Internationalization Services End-to-end internationalization support including country focus, market research by product sector, partner and customer scouting, B2B meeting organization, international trade fair participation, foreign missions, and incoming/business tours in Italy.
• Business Relations Institutional and commercial relations in Italy and abroad, including the design and management of international development plans for client enterprises.
• Public Relations

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ICE - Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese italianecoreStrategic or Co-development PartnerItalian Trade Agency supporting the promotion and internationalization of Italian companies abroad. WIP Consulting references ICE data and collaborates on international business development initiatives, export support, and market research activities.
• ConfindustriaminorStrategic or Co-development PartnerItalian employers' confederation representing manufacturing and service companies. WIP Consulting collaborates with Confindustria on business forums and internationalization initiatives.
• Manageritalia Executive ProfessionalminorStrategic or Co-development PartnerAssociation of professional managers. WIP Consulting co-organizes events and initiatives related to export strategy and international business development for Italian SMEs.
• BERS - Banca Europea per la Ricostruzione e lo SviluppominorStrategic or Co-development PartnerEuropean Bank for Reconstruction and Development. WIP Consulting monitors and reports on BERS projects and funding opportunities in Africa for Italian companies.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• McKinsey & Company: Global strategy consultancy with a strong Italian practice serving large enterprises on growth, internationalization, and transformation. Comparable because it competes for the same strategy and internationalization mandates that WIP targets, though at a vastly larger scale.
• Deloitte (Italy): Big 4 firm with extensive Italian consulting practice covering strategy, internationalization advisory, marketing and communication services. Comparable because Deloitte offers overlapping internationalization, communication, and digital transformation consulting to Italian enterprises.
• Bain & Company: Global strategy firm with Italian presence advising on growth strategy, internationalization, and corporate development. Comparable because Bain competes for strategy and cross-border expansion mandates that overlap with WIP's core offerings.
• Kearney: Global strategy and operations consultancy with Italian practice advising on growth strategy and international expansion. Comparable because Kearney competes for Italian enterprise strategy and internationalization engagements overlapping with WIP's portfolio.
• Roland Berger: European-headquartered strategy consultancy with strong Italian presence serving mid-sized Italian companies on international growth and corporate strategy. Comparable because Roland Berger directly targets the same Italian mid-market internationalization space that WIP serves.
• Boston Consulting Group: Global strategy consultancy with offices in Milan serving Italian corporates and multinationals on corporate strategy, international expansion, and operating model redesign. Comparable because BCG covers the same strategic consulting value chain as WIP but for much larger clients.
• EY-Parthenon (Italy): Strategy arm of EY in Italy advising on corporate strategy, international expansion, and transaction advisory. Comparable because EY-Parthenon directly competes for growth strategy and cross-border expansion mandates in the Italian mid-market.
• KPMG (Italy): Big 4 consultancy with Italian practice offering strategy, international growth, and transformation advisory. Comparable because KPMG competes for the same Italian enterprise consulting budgets that WIP targets.
• PwC Strategy& (Italy): Big 4 strategy practice with Italian presence covering corporate strategy, internationalization, and operating model design. Comparable because Strategy& competes for the same Italian enterprise strategy mandates as WIP, with significantly larger delivery capacity.

Regional players

• IntEsa (Italian Export Consulting): Italian boutique consultancy specializing in internationalization and export advisory for Italian SMEs and Made in Italy brands. Comparable because IntEsa directly mirrors WIP's niche — SME export support, market entry, partner scouting — and competes in the same Italian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wip-consulting-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIP CONSULTING SRL