Wipeout Bar & Grill

What Wipeout Bar & Grill does

Wipeout Bar & Grill is a California surf-themed casual dining restaurant operating since 2005 at Pier 39 in San Francisco's Fisherman's Wharf district. The restaurant is owned and operated by the Simmons family as part of Simco Restaurants, a privately-held family group that also runs four additional Pier 39 concepts (Fog Harbor Fish House, Pier Market Seafood Restaurant, Crab House at Pier 39, and Eagle Cafe). The establishment serves American casual fare with a Pacific Coast focus, offering a diverse menu spanning appetizers, salads, hand-tossed pizzas, burgers, sandwiches, Baja tacos, burritos, rice bowls, fried seafood, and a kids menu, alongside an extensive beverage program featuring signature cocktails, margaritas, draft beers, and 21-ounce oversized drinks. Pricing operates on a unit/pay-as-you-go model with entrees ranging $15.95-$24.95, appetizers $5.75-$16.95, and a 5% surcharge applied to fund San Francisco's Employee Benefits Ordinance.

Revenue is generated through three primary streams: dine-in food and beverage sales (including a VW bus-style takeout window for to-go orders), gift card sales valid across all Simmons Family Pier 39 restaurants, and private event/corporate bookings with set menus for parties of 20+ and full buyouts up to 200 guests. Distribution is purely physical and local — walk-in dining is the primary channel, supplemented by Yelp Reservations for parties up to 8, an in-person group reservation form for parties of 9+, and online gift card purchase via the parent's Cardfoundry storefront. There is no delivery service, no mobile app, and no proprietary technology platform beyond the Yelp booking integration.

The restaurant's core technology footprint consists of standard restaurant operations systems plus Yelp Reservations and Yelp Waitlist integrations; there are no proprietary software products, APIs, or data assets. Wipeout was the first restaurant on Fisherman's Wharf to achieve San Francisco Green Business Certification (June 2018) and has committed to 100% sustainable seafood sourcing since 2011 as a Seafood Watch partner. Customer segments span tourists and Pier 39 visitors (primary), families with children, San Francisco sports fans (49ers, Giants, Warriors, Sharks), group/private event clients, and local community members via charitable sponsorships such as the SFPAL Youth Fishing Program.

Name

Wipeout Bar & Grill

Legal name

Simco Restaurants

Website

https://wipeoutbarandgrill.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Wipeout Bar & Grill is a family-owned California surf-themed casual dining restaurant at Pier 39 in San Francisco, serving tourists, families, sports fans, and private events with a diverse American-Pacific Coast menu under the Simmons Family Restaurants portfolio.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Casual dining
• Waterfront restaurant
• Sports bar
• Private events
• Sustainable seafood

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue from dine-in restaurant service featuring American casual dining with California surf culture theme. Menu includes appetizers, salads, pizzas, burgers, sandwiches, tacos, burritos, bowls, fried seafood, kids menu, cocktails, beer, wine, and non-alcoholic beverages. Additional revenue from to-go orders via VW bus-style takeaway window.
2. Gift Cards: Sale of gift cards valid at all Simmons Family restaurants on Pier 39. Gift cards never expire and can be purchased online.
3. Private Events and Group Dining: Revenue from private party reservations, corporate events, and group celebrations. Offers lunch and dinner set menus for parties of 20 or more and restaurant buyouts up to 200 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wipeout Bar & Grill operates a California surf-themed casual dining restaurant at Pier 39 in San Francisco, serving American comfort food, fresh seafood, hand-tossed pizzas, burgers, sandwiches, Baja tacos, burritos, rice bowls, and a full bar program including craft cocktails, margaritas, and draft beers. The restaurant complements its menu with sports bar viewing on multiple TVs, a heated outdoor patio with fire pit, kids' menu, and private event hosting for groups of 20-200 guests. Ancillary revenue comes from online gift cards valid across Simmons Family Restaurants on Pier 39.

Product overview

Wipeout Bar & Grill is a California surf-themed casual dining restaurant located on Pier 39 in San Francisco. The restaurant offers a diverse menu centered around American comfort food and Pacific Coast favorites, including signature burgers, hand-tossed pizzas, fresh seafood (fish tacos, clam chowder, fish & chips), Mexican fare (burritos, Baja tacos), rice bowls, sandwiches, and appetizers. The establishment also features an extensive beverage program with craft cocktails, margaritas, and a rotating selection of draft beers. The restaurant provides both indoor and outdoor heated patio dining with a fire pit, and is known for its sports bar atmosphere with multiple TVs screening games. Wipeout Bar & Grill operates as part of the Simmons Family Restaurants group and is the first restaurant on Fisherman's Wharf to receive San Francisco Green Business Certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Wipeout Burgers Signature hamburgers made with two patties, including Hamburger, Jalapeño Burger, BBQ Burger, Hawaiian Burger, Wipeout Burger, California Burger, and a vegan Impossible Burger option, priced $16.50-$18.95.
• Fried Seafood Fried seafood entrées including Fish & Chips, Wipeout Fried Combo, Fried Calamari & Chips, Coconut Shrimp & Chips, and Crab Cakes, all served with pineapple coleslaw and crispy french fries, priced $21.95-$24.95.
• Paddlin' Pizzas 9-inch hand-thrown personal pizzas baked to order, including Cheese Please, Pipeline Pepperoni, BBQ Chicken, Buffalo Chicken, Pepperoni Jalapeño Pineapple, Pesto Chicken Mushroom, Meat Lovers, Hawaii 5 Ohhhh, and The Veg Head, priced $17.95-$19.95.
• Baja Tacos and Burritos Flour-corn tortilla tacos with Baja Fish, Carnitas, Al Pastor, Carne Asada, and Grilled Chicken options, plus fresh-to-order burritos with black beans, rice, roasted tomato salsa, and chipotle sauce, priced $17.95-$21.95.
• Screamin' Starters Appetizer selection including Chips & Salsa, Cheese & Chorizo Dip, Sweet Potato Fries, Gnarly Garlic Fries, Chili Cheese Fries, Outrageous Onion Rings, Spicy Chicken Wings, Fried Pickles, Crispy Fried Calamari, Coconut Fried Shrimp, Garlic Pizza Bread, and Wipeout Nachos, priced $5.75-$16.95.
• Shredding Salads Salad offerings including House Salad, BBQ Chicken Salad, Grilled Salmon Salad, Caesar Salad, and Taco Salad with chicken or steak options.
• Big Wave Bowls Rice bowl offerings including Grilled Salmon Bowl, Teriyaki Chicken Bowl, Sizzling Shrimp & Steak Bowl, and Tuna Poke Bowl, priced $21.95-$24.95.
• Surfin' Sandwiches Sandwich selection served with crispy french fries including Salmon B.L.T., Chili Cheese Dog, BBQ Pork, Spicy Crispy Fish Sandwich, and Nashville Hot Chicken.
• Wipeout Cocktails, Margaritas, and Beers Full bar program featuring signature cocktails such as Sex on Baker Beach and Wipeout Margarita, a Mojito Flight, margaritas in multiple flavors, 21-oz giant cocktails, and a rotating selection of draft and bottled beers including Wipeout Lager, Fort Point Animal IPA, and Grateful Dead Pale Ale, priced $7.50-$20.00.
• Wipeout Desserts Dessert offerings including Chocolate Lava Cake, Crème Brûlée Cheesecake, and Chocolate Sundae.
• Kids Menu Children's menu for kids 12 and under including Cheeseburger, Cheese Quesadilla, Hot Dog, Chicken Tenders, Fish & Chips, and Cheese or Pepperoni Pizza with choice of steamed broccoli or french fries, priced $10.95-$11.95.
• Private Events and Restaurant Buyouts Private party reservations, corporate events, and group celebrations with lunch and dinner set menus available for parties of 20 or more. Full restaurant buyouts are available for groups up to 200 guests in the dining room or on the patio.
• Group Reservations Online group reservation request service for parties of 9 or more guests, requiring at least 48 hours advance notice, submitted via the Wipeout Bar & Grill website form. No phone reservations are accepted for groups of 9+.
• Online Gift Cards Gift cards purchased online via simcorestaurants.cardfoundry.com, valid at all Simmons Family restaurants on Pier 39 including Wipeout Bar & Grill. Gift cards never expire.
• Takeout Service Food-to-go orders fulfilled through the restaurant's VW bus-style takeaway window. No delivery service is offered.

Quantifiable outcome

• First restaurant on Fisherman's Wharf to achieve San Francisco Green Business Certification (2018)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• SFPAL Youth Fishing ProgramminorOthers · 1 January 2017Wipeout Bar & Grill is a major sponsor of the 2017 San Francisco Police Athletic League Youth Fishing Program. The program involves charter fishing boat excursions with off-duty police officers. Wipeout provides both financial support and lunch to participants. The program has helped 130,000 young people learn to fish since 1968.
• PIER 39coreOthers · 1 January 2017Wipeout Bar & Grill is located on PIER 39, a landmark waterfront destination in San Francisco created by Simmons Family founder Warren Simmons. PIER 39 attracts millions of visitors annually and offers amenities including free parking validation (1 hour free for diners, 2 hours at sister restaurants), making it a key strategic partner for restaurant foot traffic.
• Lotus Bakeries (Belgium)minorStrategic or Co-development Partner · 1 January 2013Simco Restaurants partnered with Belgium's Lotus Bakeries to open the country's first Biscoff Coffee Corner at PIER 39. Every coffee beverage is served with a free Biscoff cookie, with additional Biscoff cookie packages available for purchase.
• Simmons Family Restaurants (Simco Restaurants)coreOthers · 1 January 2005Wipeout Bar & Grill is owned and operated by the Simmons Family (Ryan and Nicki Simmons), founders of Simco Restaurants. The Simmons family created and developed Pier 39 and operates multiple restaurants there including Fog Harbor Fish House, Pier Market Seafood Restaurant, Crab House at Pier 39, Eagle Cafe, and Biscoff Coffee Corner. This is a family-owned business with vertical integration across Pier 39 restaurants.
• Yelp ReservationscoreTechnology or IntegrationWipeout Bar & Grill uses Yelp Reservations as its primary online booking platform for parties up to 8 guests, and Yelp's online waitlist system for walk-in guests. Integration enables customers to make reservations and join waitlists through Yelp's platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bubba Gump Shrimp Co. National tourist-destination seafood chain with a Fisherman's Wharf location; comparable themed casual dining at SF waterfront targeting the same tourist demographic with seafood-forward menu.
• Crab House at Pier 39: Sister Simco Restaurants seafood concept on Pier 39 serving crab-focused casual dining to the same tourist foot traffic; directly comparable Pier 39 restaurant under shared ownership.
• Scoma's Restaurant: Iconic Fisherman's Wharf seafood restaurant with waterfront dining; comparable full-service destination seafood restaurant serving the same SF waterfront tourist demographic.
• Pier Market Seafood Restaurant: Sister Simco Restaurants concept on Pier 39 serving seafood-focused casual dining to the same tourist customer base; directly comparable full-service Pier 39 restaurant under shared ownership.
• Alioto's Restaurant: Long-established Fisherman's Wharf Italian seafood restaurant; comparable full-service destination casual dining venue serving the same SF waterfront tourist customer base.
• Eagle Cafe: Sister Simco Restaurants concept on Pier 39 offering casual American breakfast/lunch; directly comparable Pier 39 full-service restaurant under shared Simmons family ownership.
• Boudin Bakery & Cafe: Fisherman's Wharf casual dining landmark serving sourdough-based American fare to tourists; comparable casual full-service waterfront restaurant targeting the same visitor base.
• Fog Harbor Fish House: Another sister Simco Restaurants concept at Pier 39 offering waterfront seafood dining; directly comparable Pier 39 full-service destination under shared Simmons family ownership.

Regional players

• The Buena Vista: Iconic SF casual dining destination famous for Irish coffee and American fare; comparable as a tourist-focused casual full-service SF restaurant with strong beverage/cocktail program and waterfront-adjacent heritage.

Broad incumbents

• Hard Rock Cafe San Francisco: Iconic tourist-destination themed restaurant/bar near Fisherman's Wharf; comparable as a high-traffic themed casual dining and bar venue targeting SF tourists and sports fans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wipeoutrestaurant
• LinkedInlinkedin.com/company/wipeout-bar-&-grill

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wipeout Bar & Grill