Yelp Reservations
- Company typePublic
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Yelp Reservations does
Yelp Reservations is the restaurant front-of-house product line of Yelp Inc. (NYSE: YELP), operating through Yelp Guest Manager — a cloud-based reservation, waitlist, table management, and guest engagement platform used by more than 11,000 restaurants across the United States. The system lists restaurant tables on Yelp, Google, Apple Maps, Facebook, Instagram, and TikTok from a single integration, and combines point-of-sale connectivity (Toast), delivery platform integration (Grubhub), and AI-powered components including Yelp Host (a 24/7 voice agent handling calls in 17 languages), predictive wait-time quotes with up to 92% accuracy, and AI-driven sentiment analysis on post-dining guest feedback. Since 2017, 433 million diners have booked tables through the platform.
The business runs a hybrid go-to-market model combining self-serve product-led growth (free trials of up to 60 days, online signup, Yelp for Business mobile app) with a sales-led motion targeting multi-location restaurant groups, complemented by an integration-first strategy anchored by the Reserve with Google partnership. Revenue is generated primarily through recurring monthly subscriptions ($129-$349 for Yelp Guest Manager, with a comparison-published tier of $149-$499), supplemented by Yelp Host add-ons, Yelp Ads (pay-per-click advertising), and the Upgrade Package for premium business-page features. Differentiators versus OpenTable and Resy center on Yelp's consumer reach (74M monthly visitors, claimed 8x OpenTable's consumer base), absence of cover fees (average $163/month savings vs OpenTable), and AI-powered phone answering bundled with reservations. The product line has shipped 28+ features between 2024 and 2026, including Yelp Host launch (Sept 2025), Guest Experience Survey with AI sentiment (April 2025), multi-location reporting, Booking Links for social platforms, and Yelp Host takeout order integration directly to POS systems.
Yelp Reservations firmographics
Firmographics- Name
- Yelp Reservations
- Legal name
- Yelp Inc.
- Website
- https://yelpreservations.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Yelp Reservations industry classification
Industry- Product category
- Restaurant Reservation and Front-of-House Management Software
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Restaurant/Table Reservation & Booking Engines (THALADAH)
Keywords
Where Yelp Reservations is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yelp Reservations business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Yelp Guest Manager: Monthly subscription fee for access to reservation system, waitlist management, table management, and multi-platform listing. Restaurants pay a predictable monthly price with no cover fees ever.
- Subscription - Yelp Host: AI phone answering service available as add-on or bundled with Guest Manager. Free trial for up to 30 days, then monthly subscription.
- Yelp Ads: Paid advertising product where restaurants pay per click with daily budgeting controls. Businesses using Guest Manager paired with Yelp Ads experience 87% more traffic on their Yelp Business Page and up to 17% monthly lift in diner bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Yelp Guest Manager Standard |
| Subscription | Monthly | Yelp Guest Manager with OpenTable Comparison |
| Freemium | Monthly | Yelp Host AI Assistant |
| Subscription | Pay-as-you-go | Switching Incentive |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Yelp Reservations product offering
Product offeringCore offering
Yelp Reservations provides a cloud-based front-of-house restaurant management platform built around Yelp Guest Manager, which handles online reservations, digital waitlists, table management, POS integration, and guest communications. The platform is augmented by Yelp Host (an AI voice answering service that manages phone calls, takeout orders, waitlists, and FAQs 24/7 in multiple languages), Yelp Kiosk (self-serve waitlist check-in), and Guest Experience Survey (AI-powered post-dining feedback). Restaurants gain simultaneous listing on Yelp, Google Search/Maps, Apple Maps, Facebook, Instagram, and TikTok from a single system, with no cover fees.
Product overview
Yelp for Restaurants (formerly Yelp Reservations) is a platform-plus-modules architecture built around Yelp Guest Manager as the core front-of-house system. The platform integrates AI phone answering via Yelp Host, reservation and waitlist management via Yelp Guest Manager, self-service kiosk via Yelp Kiosk, and marketing solutions via Yelp Ads and Upgrade Package. The ecosystem is designed to automate front-of-house operations while driving restaurant discovery through Yelp's consumer network. Add-on modules like Guest Experience Survey provide feedback analytics, while the Upgrade Package enhances business page visibility. Products work together seamlessly—for example, Yelp Host connects directly with Yelp Guest Manager for real-time availability updates.
Differentiator
Problem solved
Functional benefit
Brands
- Yelp Guest Manager: Restaurant reservation system, waitlist management, and table management software for front-of-house operations.
- Yelp Host
- Yelp Kiosk
- Guest Experience Survey
- Yelp Ads
Quantifiable outcome
- 87% more traffic on Yelp Business Page for restaurants using Guest Manager + Yelp Ads
- +8 more outcomes
Companies that use Yelp Reservations
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Yelp Reservations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Yelp Reservations partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google (Reserve with Google)coreIntegration that automatically lists Yelp Guest Manager restaurant tables on Google Search and Maps booking flows. Restaurants reach 64 million more consumers than OpenTable through this integration. No additional fees for this integration; available to all Yelp Guest Manager customers using reservation or waitlist.
- Toast POScoreIntegration with Toast POS system for seamless operations between reservation management and point-of-sale. Kitchen sees takeout orders the moment customers hang up when using Yelp Host.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Yelp Reservations competitors and assessment
Company assessmentDirect peers
- Tock: Tock is a reservation and ticketing platform (acquired by American Express in 2023) that competes with Yelp Guest Manager in the reservations space, with particular strength in special-experience restaurants, tasting menus, and event-based dining. It overlaps with Yelp's higher-end restaurant segment.
- Olo: Olo is an enterprise restaurant commerce platform that competes with Yelp Reservations in digital ordering and direct-to-consumer restaurant technology. While Olo's primary focus is digital ordering, it also touches reservation-adjacent guest engagement for large chain restaurants, putting it in the same enterprise RFPs as Yelp Guest Manager.
- Resy: Resy is a restaurant reservation platform owned by American Express that directly competes with Yelp Guest Manager, particularly among premium and urban restaurants. Resy's brand is built on curated dining experiences and Amex cardholder integrations, competing for the same diners and high-end restaurant accounts that Yelp targets.
- OpenTable: OpenTable is the dominant direct competitor in restaurant reservations and front-of-house management, owned by Booking Holdings. It competes head-to-head with Yelp Guest Manager for restaurant reservations, waitlist, and table management, particularly among full-service and chain restaurants. Yelp explicitly positions against OpenTable on consumer reach (8x), cover fees, and pricing.
- SevenRooms: SevenRooms is a restaurant CRM, reservations, and guest experience platform that directly competes with Yelp Guest Manager, especially among hospitality groups and hotel restaurants. Both platforms offer reservation, waitlist, table management, and guest data capabilities, and SevenRooms often appears as a comparison in Yelp's switching incentive marketing.
Broad incumbents
- Block (Square): Block (parent of Square) provides restaurant POS and software, including reservation-light functionality within its broader commerce platform. While not a reservations specialist, its scale among SMB restaurants and bundling with payments create indirect competition for front-of-house software budgets that Yelp Reservations targets.
- Lightspeed Restaurant: Lightspeed provides POS and restaurant management software to SMB and mid-market restaurants, including table management and front-of-house features. As a broader commerce platform, it competes with Yelp Reservations for the same restaurant technology wallet share, particularly among independent and small-chain operators.
- Toast: Toast is a leading restaurant POS platform that has expanded into front-of-house functions including reservations and waitlist. As a Yelp Reservations integration partner (POS integration is a selling point), Toast competes indirectly by offering a bundled POS-plus-reservations stack, especially attractive to mid-market and chain restaurants.
Emerging players
- TouchBistro: TouchBistro is an iPad-based POS and restaurant management platform with reservation and floor management features, focused on SMB and independent restaurants. It overlaps with Yelp Guest Manager's target segments and competes for front-of-house software dollars at the lower end of the market.
- ChowNow: ChowNow is an online ordering and restaurant marketing platform targeting independent restaurants, with adjacent capabilities in guest engagement and direct-to-consumer tools. While primarily focused on takeout/delivery, it competes for the marketing and guest experience budget that complements Yelp Guest Manager subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yelp Reservations social profiles
Digital presenceYelp Reservations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yelp Reservations leadership team
Management profileNumber of profiles
Yelp Reservations funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yelp Reservations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yelp Reservations
What does Yelp Reservations do?
Yelp Reservations provides a cloud-based front-of-house restaurant management platform built around Yelp Guest Manager, which handles online reservations, digital waitlists, table management, POS integration, and guest communications. The platform is augmented by Yelp Host (an AI voice answering service that manages phone calls, takeout orders, waitlists, and FAQs 24/7 in multiple languages), Yelp Kiosk (self-serve waitlist check-in), and Guest Experience Survey (AI-powered post-dining feedback). Restaurants gain simultaneous listing on Yelp, Google Search/Maps, Apple Maps, Facebook, Instagram, and TikTok from a single system, with no cover fees.
Is Yelp Reservations a public or private company?
Yelp Reservations is a public company. It is classified as public and is currently operating.
When was Yelp Reservations founded?
Yelp Reservations was founded in 2004. It employs 11 to 50 people.
Where is Yelp Reservations based?
Yelp Reservations is headquartered in San Francisco, United States, in the North America region.
How does Yelp Reservations make money?
Three revenue lines are on record. Subscription - Yelp Guest Manager is the primary driver. The others are subscription - Yelp Host and yelp Ads.
Who are Yelp Reservations's main competitors?
Direct peers on record are Tock, Olo, Resy, OpenTable and SevenRooms. Broad incumbents are Block (Square), Lightspeed Restaurant and Toast. Emerging players are TouchBistro and ChowNow.
Does Yelp Reservations have an API?
No public API is recorded for Yelp Reservations.
What industry is Yelp Reservations in?
Yelp Reservations's product category is Restaurant Reservation and Front-of-House Management Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines.