Stiftung für Wirtschaftsbildung

What Stiftung für Wirtschaftsbildung does

Stiftung für Wirtschaftsbildung is an Austrian non-profit foundation (Stiftung) founded in 2020 and headquartered at Impact Hub Vienna (Lindengasse 56, 1070 Wien), operating the publicly facing Wirtschaft erleben platform at wirtschaft-erleben.at. The foundation's stated mission is the long-term establishment and broadening of economics, financial, and consumer education within Austrian general secondary education (Sekundarstufe I), serving secondary school teachers and their students aged approximately 10-14. It provides a comprehensive digital content library covering six subject areas (household consumption and personal finance; companies, production and services; careers and the world of work; entrepreneurship and intrapreneurship education; economics in relation to state, environment and society; and regional, national and global economic contexts), plus structured learning pathways (Lernstrecken), the gamified FLiP App, and the Ready4Finance certification program for schools.

The foundation is governed by a three-person board consisting of Matthias Reisinger (geschäftsführender Vorstand/managing director), Nikolaus Griller, and Agnes Streissler-Führer, and operates with a lean team of 14 employees. Its core technology is a web-based e-learning platform with digital teaching materials, interactive modules, quizzes, escape rooms, and learning management tools, supplemented by in-person workshops, excursions, and project weeks (such as Markttag market simulations) delivered via the Schulpilot Wirtschaftsbildung school pilot program.

The business model is explicitly non-commercial. All teaching materials, lesson plans, worksheets, eLearning modules, and workshop guides are provided free of charge to teachers and schools, with no transactional pricing. Operations are funded by seven institutional founding partners (Stifter): Arbeiterkammer, ERSTE Stiftung, Industriellenvereinigung, Innovationsstiftung für Bildung, MEGA Bildungsstiftung, Oesterreichische Nationalbank, and Wirtschaftskammer Österreich. Distribution occurs through self-serve website access, a newsletter, direct school outreach via the Schulpilot program, and official endorsement by the Austrian Ministry of Education.

Name

Stiftung für Wirtschaftsbildung

Legal name

Stiftung für Wirtschaftsbildung

Website

https://wirtschaft-erleben.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Austrian non-profit foundation operating the Wirtschaft erleben platform to provide free, curriculum-aligned economics, financial, and consumer education materials to teachers and students at Austrian secondary schools (Sekundarstufe I).

Ownership category

akta.pro rank

Product category

Economics and Financial Education Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Systems Strengthening (Policy, Planning, EMIS, Governance) (BPADAKAK)

akta.pro secondary industries

Finance, Accounting & Procurement Training (EDAGANAG), Teacher Training, Professional Development & Education Leadership (BPADAKAC), National/State Curriculum & Standards Authorities (EDADAEAA)

Keywords

• Economics education materials
• Financial literacy curriculum
• Teacher teaching resources
• School certification programs
• Nonprofit education foundation

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Non-commercial Educational Foundation: The foundation operates as a non-profit entity with no commercial interests. All teaching materials and resources are provided free of charge to schools and teachers. The organization is funded by institutional backers (Stifter) including Austrian chambers, banks, and foundations.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Stiftung für Wirtschaftsbildung operates the "Wirtschaft erleben" platform (wirtschaft-erleben.at), providing free, quality-reviewed educational materials, structured learning pathways, digital learning tools, and a school certification program for economics, financial, and consumer education in Austrian secondary schools (Sekundarstufe I). The foundation also conducts on-site workshops, excursions, and pilot-school engagement programs, and awards the Ready4Finance quality certificate to schools that sustainably integrate these subjects.

Product overview

Stiftung für Wirtschaftsbildung operates the 'Wirtschaft erleben' platform as Austria's central hub for strengthening economic and financial education in secondary schools. The platform offers a comprehensive ecosystem comprising free educational materials (Lernmaterialien), structured learning pathways (Lernstrecken), digital learning tools including the FLiP App, workshops and excursions, and the Ready4Finance school certification program. Materials span topics from household finances and consumption to entrepreneurship, careers, and global economic relationships, all quality-reviewed and aligned with Austrian curriculum standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Wirtschaft erleben Platform Central Austrian web platform providing free, quality-reviewed educational materials for economics education in secondary schools (Sekundarstufe I), covering topics such as household consumption, personal finances, entrepreneurship, careers, and economic relationships; targeted at Austrian secondary schools and their teachers.
• Ready4Finance Zertifikat Quality certification program awarded to Austrian secondary schools that sustainably integrate economics, financial, and consumer education into their school routine; certified schools receive access to training, networking, and ongoing support from the foundation.
• FIWI Supplierstunde Featured ready-to-use teaching session ("Spiel, Spaß und Finanzen") focused on financial and economic education, free and immediately deployable in classrooms for secondary school teachers.
• Learning Materials (Lernmaterialien) Extensive library of free teaching and learning materials organized by topic areas including household consumption and personal finance, companies and production, careers, entrepreneurship, and economic policy; intended for Austrian secondary school teachers.
• Learning Pathways (Lernstrecken) Structured learning sequences covering topics such as earning and spending money, handling money, global economics, and the Austrian economic location, including digital knowledge checks for use in schools.
• Workshops and Excursions (Workshops und Exkursionen) On-site educational activities including workshops, school excursions, and project weeks (e.g., Markttag market-day events) delivering hands-on economics education for students at partner Austrian schools.
• FLiP App Gamified e-learning application for children and teenagers aged 10 and above, featuring Financial Life Challenge, Investment Challenge, and Entrepreneurship Challenge modules to teach financial literacy.
• School Pilot Program (Schulpilot Wirtschaftsbildung) Pilot-school partnership program supporting Austrian secondary schools in implementing economics education through school visits, workshops, excursions, and project weeks.

Quantifiable outcome

• Ministry of Education study confirms demand for more economics and financial education in schools
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bundesministerium für Bildung, Wissenschaft und ForschungcoreStrategic or Co-development PartnerAustrian Ministry of Education - provides official recognition and endorsement for the foundation's platform and the Ready4Finance certification program.
• Fachstelle ENTERminorStrategic or Co-development PartnerExternal organization conducting digital media literacy workshops at partner schools on topics including responsible digital consumption and media evaluation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Khan Academy: Large-scale free educational platform with economics and finance content among many subjects. Overlaps only at the economics-education intersection but at vastly greater scale and global reach; competes for teacher attention and student time.
• Manz Verlag: Major Austrian educational publisher with established economics and business textbook lines for secondary schools. Represents the commercial-publishing counter-model to the foundation's free platform and a potential long-term competitive threat if it digitises aggressively.

Emerging players

• BizWorld Foundation: Non-profit delivering entrepreneurship and financial literacy curriculum to school students globally. Comparable non-profit model and student-audience focus, though smaller scale and primarily programme-based rather than content-platform based.
• Bank of England - Financial Education: Central bank educational programmes providing free economic and financial literacy resources for UK schools. Comparable mission and free distribution model but with broader age coverage and a less curriculum-integrated delivery model.

Others

• Börse4Beginners: Vienna Stock Exchange's stock-market education programme for students, which is actually a content partner on the foundation's platform. Included here as an ecosystem participant illustrative of the broader Austrian financial-education ecosystem.
• OECD PISA-related Education Resources: International policy body producing financial literacy frameworks and education resources that intersect with the foundation's mission. Adjacent rather than direct, but shapes the policy environment in which the foundation operates and competes for ministerial attention.

Direct peers

• MyFinanceCoach: A German non-profit that provides financial literacy teaching materials and teacher training for secondary schools. Directly comparable in non-profit mission, free content distribution, and teacher-focused GTM in the German-speaking market.
• Iconomix: Swiss National Bank's economics education platform providing free teaching materials for Swiss secondary schools. Highly analogous to Stiftung für Wirtschaftsbildung in mission, model (central bank-backed, free, curriculum-aligned), and target audience, making it the closest functional peer.
• Junior Achievement (JA) Austria: Austrian chapter of global JA network providing entrepreneurship and economics education programmes in schools. Overlaps with the foundation's entrepreneurship and economics content and shares the school-pilot/teacher-engagement GTM model.

Regional players

• Haus des Geldes: Danesmarks Nationalbank's financial education initiative offering free economics teaching materials for Danish schools. Structurally similar central-bank-backed model but operates in a different geography, making it a regional rather than direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stiftung-f%C3%BCr-wirtschaftsbildung

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiftung für Wirtschaftsbildung