Wise Goose Limited

Name

Wise Goose Limited

Legal name

Wise Goose Limited

Website

https://wisegoose.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Coach Training

NAICS

Educational Support Services (611710), Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Study Skills & Learning Strategies Coaching (EDAMAIAA)

Keywords

• Coach training programmes
• Professional coaching education
• Executive coaching services
• Coach supervision services
• Continuing professional development

Headquarters

HQ city

Devon

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Coach Training Programmes: Revenue from accredited coaching programmes including Foundations Course (5-day standalone introduction) and Advanced Coaching Programme (one-year in-depth journey accredited at Association for Coaching Advanced Diploma level)
2. CPD and Short Courses: Continuing professional development workshops and short courses including specialized topics like Neurodiversity Coaching
3. One-to-One and Team Coaching: Individual and team coaching services for leaders and professionals seeking personalized support
4. Coach Supervision: Supervision services supporting coaches in their professional development and reflective practice

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wise Goose Limited is a UK-based coaching education company that delivers accredited coach training programmes, including a five-day Foundations Course and a one-year Advanced Coaching Programme accredited by the Association for Coaching and approved by the Institute of Leadership. The company also provides CPD short courses (e.g. Neurodiversity Coaching), free taster sessions, individual and team coaching services, and coach supervision. Their methodology blends Action Inquiry, psychosynthesis psychology, and experiential learning cycles, with a distinct offering of outdoor walking coaching on Dartmoor.

Product overview

Wise Goose Limited offers a portfolio of coaching training programs and professional services. The core educational offerings include the Foundations Course (five-day introduction) and the Advanced Coaching Programme (one-year accredited diploma). The company also provides free taster sessions, CPD workshops (including neurodiversity coaching), and one-on-one or team coaching services. Additional offerings include coach supervision for professional development. All programs are accredited by the Association for Coaching and the Institute of Leadership, with the company holding B Corp certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundations Course A five-day standalone introductory coaching course accredited by the Association for Coaching, designed for professionals seeking basic coaching skills to apply in their work and life without committing to a full qualification.
• Advanced Coaching Programme A one-year in-depth coach training journey accredited at the Association for Coaching Advanced Diploma level and approved by the Institute of Leadership, focused on becoming a psychologically-minded coach.
• Steps Into Coaching Taster A free taster session introducing coaching skills and frameworks for individuals curious about coaching as a possible future career or skill addition.
• CPD and Short Courses Continuing professional development short courses and specialised workshops for coaches and professionals, including topics like Neurodiversity Coaching, offered as face-to-face full-day workshops with CPD certification.
• One-to-One and Team Coaching Experienced-coach-led coaching engagements for individual leaders and for teams, delivered as a professional service to clients seeking personalised support.
• Coach Supervision Professional supervision services supporting qualified coaches in their reflective practice and continuing professional development.

Quantifiable outcome

• 95% of alumni rate the long-term impact and effectiveness of their training at the highest levels (based on 3-5 year surveys)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Psychosynthesis & Education TrustcoreStrategic or Co-development PartnerFounder Helen Sieroda has longstanding relationship with the Trust, having trained there in 1983, later serving as a Trustee. The psychosynthesis approach deeply informs Wise Goose's coaching methodology and continues to influence their work.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coaches Training Institute (CTI): Large global coach training organization offering Co-Active coaching certification across multiple levels; broader scale and portfolio than Wise Goose but addresses the same coach-training buyer with accredited pathways.
• iPEC (Institute for Professional Excellence in Coaching): Large US-headquartered coach training and certification organization offering multi-level programmes and corporate solutions; comparable learner profile and accreditation-based delivery at greater scale.

Direct peers

• Performance Consultants International: UK-headquartered coaching firm founded on the GROW model, delivering accredited coach training and leadership development; closely comparable methodology-driven positioning and B2B/B2C blend.
• Academy of Executive Coaching (AoEC): UK-based accredited executive coach training school offering diploma and advanced programmes; comparable in accreditation, target learner (leaders, HR, OD professionals), and diploma-level credentialing.
• Meyler Campbell: UK executive coach training programme (Mastered) accredited and targeted at experienced leaders seeking professional coaching credentials; comparable in accreditation tier and executive-focused curriculum.
• Marshall Goldsmith - Stakeholder Centered Coaching: Executive leadership coaching methodology with certified coach training programmes serving senior leaders globally; comparable in serving experienced leaders pursuing professional coaching credentials at a premium tier.
• Barefoot Coaching: UK coach training provider delivering accredited diploma and postgraduate pathways for professional coaches; closely comparable offering, accreditation model, and cohort-based delivery.
• Animas Centre for Coaching: UK-based accredited coach training school offering foundation and diploma-level programmes; directly comparable to Wise Goose in target audience (aspiring professional coaches, leaders) and accredited qualification pathway.

Others

• European Mentoring and Coaching Council (EMCC): European professional body providing accreditation standards and quality frameworks for coach training providers; relevant ecosystem participant that influences buyer expectations and provider accreditation positioning in the UK market.

Regional players

• The School of Coaching: UK-based coach training school offering accredited programmes for new and experienced coaches; comparable regional UK focus, accreditation tier, and target learner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WiseGooseCoaching
• LinkedInlinkedin.com/company/wise-goose-limited
• Instagraminstagram.com/wisegoosecoaching

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Goose Limited