Animas Centre for Coaching

What Animas Centre for Coaching does

Animas Centre for Coaching is a privately held UK-based coach training organisation founded in 2007 and headquartered in London, operating as a for-profit education provider. Its core product is the Accredited Diploma in Transformative Coaching, delivered fully online via Zoom in small interactive cohorts of approximately fifteen participants and holding triple international accreditation from the International Coaching Federation (ICF Level 2), the European Mentoring and Coaching Council (EMCC), and the Association for Coaching (AC). The curriculum blends contemporary psychology, humanistic philosophy, and dialogic experiential learning, positioning the offering around identity-level transformation rather than surface goal-coaching.

The company's product portfolio extends beyond the diploma into the Transformative Coaching Mastery Programmes (TCMP) — seven specialised 12-week certificates covering existential, ontological, constructivist, postmodern, person-centred, psychodynamic, and Jungian coaching approaches — as well as the Animas Social Impact Incubator, a free introductory event funnel, a downloadable lead-magnet booklet, the "Coaching Uncaged" podcast, and an extensive content library of blogs, whitepapers, lectures, and alumni stories. Animas reports 5,000+ graduates and 4,000+ coaches trained worldwide, with active reach into the UK, Kenya, Germany, and Israel.

The business model is a direct-to-consumer, one-time-fee tuition model supplemented by advanced certificate upsells, supported by an event- and consultation-led sales motion. Free intro sessions and downloadable content feed top-of-funnel demand, while a global Zoom delivery model eliminates geographic scaling friction. No external funding rounds, acquisitions, or institutional investors are disclosed, and ownership remains founder-led under CEO Nick Bolton and Managing Director Ruth Randall.

Name

Animas Centre for Coaching

Legal name

Animas Centre for Coaching

Website

https://animascoaching.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Animas Centre for Coaching is a privately held UK-based coach training organisation that delivers the triple-accredited Diploma in Transformative Coaching online to aspiring life, executive, and specialist coaches worldwide, and has trained over 4,000 graduates since 2007.

Ownership category

akta.pro rank

Product category

Professional Coach Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Coach training programs
• Accredited life coaching
• ICF certification courses
• Transformative coaching diploma
• Professional coaching education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coach Training Programmes: Revenue generated from accredited coaching diploma programmes including the Diploma in Transformative Coaching and Transformative Coaching Mastery Programmes (TCMP) certificates. Programmes are delivered fully online in small interactive groups with expert mentoring and supervision.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Animas Centre for Coaching delivers internationally accredited coach training, with the flagship Diploma in Transformative Coaching (ICF Level 2, EMCC, AC) and the advanced Transformative Coaching Mastery Programmes (TCMP). Training is delivered fully online in small, interactive cohorts of approximately 15 participants via Zoom, combining contemporary psychology, humanistic philosophy, and dialogic experiential learning with expert mentoring, supervision, and observed practice.

Product overview

Animas Centre for Coaching operates as a coach training organization offering a integrated portfolio of educational products. The core offering is the Accredited Diploma in Transformative Coaching, an ICF-accredited (Level 2) certification program combining contemporary psychology and experiential learning delivered online in small groups. This foundational program is complemented by the Transformative Coaching Mastery Programmes (TCMP) — seven advanced 12-week certificate programmes covering specialized coaching approaches (Existential, Ontological, Constructivist, Postmodern, Person-Centred, Psychodynamic, and Jungian). Additional offerings include the Animas Impact Incubator for social entrepreneurs, free introductory events and downloadable resources as entry points, the Coaching Uncaged podcast for thought leadership, and a Knowledge Resources library featuring blogs, whitepapers, and lecture recordings. The portfolio is structured as a progressive pathway from foundational training through advanced specialization to community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Accredited Diploma in Transformative Coaching An internationally accredited coaching certification program (ICF Level 2, AC, EMCC) that trains coaches in transformative coaching methodology, combining contemporary psychology, humanistic philosophy, and dialogic experiential learning. Delivered fully online in small interactive groups (approximately 15 participants) with expert mentoring, supervision, and observed practice. Aimed at aspiring life coaches, executive coaches, internal coaches, and specialist coaches seeking a globally recognized qualification.
• Transformative Coaching Mastery Programmes (TCMP) A suite of seven 12-week certificate programmes for qualified coaches who want deeper psychological and philosophical grounding, covering Existential, Ontological, Constructivist, Postmodern, Person-Centred, Psychodynamic, and Jungian coaching approaches. Aimed at experienced coaches seeking advanced specialization.
• Animas Impact Incubator A one-year initiative supporting aspiring social impact entrepreneurs through group coaching and one-to-one accountability partnerships, exploring coaching as a means of creating change in the social impact field. Aimed at social impact entrepreneurs within the Animas community.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Yes FuturescoreStrategic or Co-development PartnerLong-standing partnership where Animas coaches volunteer to work with young people in schools, helping them build confidence and resilience. This partnership supports coaches in gaining experience while extending coaching reach to underserved youth populations.
• Ella's KitchencoreStrategic or Co-development PartnerCorporate partnership where employees access coaching as part of professional development. Animas coaches are matched with coachees through discovery calls, providing coaches with valuable organizational experience while delivering coaching value to corporate clients.
• Wilfred's HouseminorStrategic or Co-development PartnerCharitable organization offering coaching alongside counselling services. Animas coaches play a vital role in supporting clients accessing the charity's services, combining coaching and therapeutic support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/animascoaching
• Facebookfacebook.com/animascoaching
• LinkedInlinkedin.com/school/animascoaching
• Instagraminstagram.com/animascoaching
• Xx.com/animascoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animas Centre for Coaching