Women In Sports Empowered Hong Kong (睿動香港)

What Women In Sports Empowered Hong Kong (睿動香港) does

Women In Sports Empowered Hong Kong Limited (WISE) is a Hong Kong-registered charitable organization incorporated in October 2017 as a company limited by guarantee. The organization was founded by Alicia Lui to promote sports participation among women and girls in Hong Kong, addressing the documented gender gap in which girls leave sports at twice the rate of boys by age 14. WISE received Section 88 tax-exempt status from the Hong Kong Inland Revenue Department in December 2020 and is a member of the Hong Kong Council of Social Service (HKCSS).

WISE delivers four core programs: the A.C.E. (Active Body, Active Minds, Commitment, Enjoyment) Teen Programme for girls aged 12-17 in local and international secondary schools (launched January 2022, currently active); the S.H.E. Mentoring Program pairing tertiary students with working professionals (launched October 2021, now listed as a previous project); the W.E. (Wellness, Empowerment) Family Program for mothers and children including refugee and asylum-seeker communities (launched April 2021); and the Student Advocates Programme (launched June 2024), which develops student skills in marketing, design, public speaking, and sports event coordination. In May 2026, WISE launched 'She Scores,' a multi-year football-specific initiative with partner LBRO running through 2027. The organization's pedagogical core is its proprietary curriculum frameworks rather than any software platform; programs are delivered in person at schools, corporate venues, and community settings.

WISE operates a donation-based revenue model with no program fees charged to participants. Funding sources include individual donations (monthly and one-off, accepted via Give Asia, FPS, Alipay HK, and bank transfer, with receipts issued for donations of HK$100 or above), corporate sponsorships and grants (current funders include FWD, Laureus Sport for Good, lululemon, St James Place, Right to Run, Royal Hong Kong Yacht Club, HER Fund, and Zonta), event-based fundraising through charity-partner status at the Standard Chartered Hong Kong Marathon and She Races, and merchandise sales (the Sporty Girls Journal at HK$120 per book, with all proceeds supporting programs). Operations are run by a small team of approximately 6 full-time and part-time staff, a board of directors chaired by Nico Boulay, and a volunteer network recruited through Time Auction and Social Career.

Name

Women In Sports Empowered Hong Kong (睿動香港)

Legal name

Women In Sports Empowered Hong Kong Limited

Website

https://wisewomenhk.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Women In Sports Empowered Hong Kong (WISE) is a Hong Kong-registered charity that empowers women and girls through sports-based education programs, including the school-based A.C.E. Teen Programme, mentoring, and family wellness initiatives, funded by corporate sponsors and individual donations.

Ownership category

akta.pro rank

Product category

Sports Empowerment Programs

NAICS

Sports and Recreation Instruction (611620), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports empowerment programs
• Girls education initiatives
• Community sports workshops
• School based youth programs
• Women in sports advocacy

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Monthly donations and one-off contributions from individual supporters through online platforms (Give Asia), FPS, Alipay HK, and bank transfers. Donation receipts issued for HK$100 or above.
2. Corporate Sponsorship and Partnerships: Financial support, in-kind donations, and donations of equipment and services from corporate partners including FWD, Laureus Sport for Good, lululemon, St James Place, and others
3. Event-Based Fundraising: Charity runner spots at marathons, She Races event proceeds, benefit concerts, and fundraising challenges
4. Merchandise Sales: Sale of Sporty Girls Journal at HK$120 per book, with all proceeds donated to WISE to support school programs

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

WISE is a Hong Kong charitable organization that empowers, educates, and connects women and girls through sports-based programs. Its core offerings are free school-based workshops (A.C.E. Teens Programme) for secondary school students covering body image, leadership, gender equity, and career pathways, complemented by mentoring (S.H.E.), family wellness (W.E.), and student advocacy (SAP) programs. Revenue is generated via donations, corporate sponsorships, charity event partnerships, and merchandise sales of the Sporty Girls Journal.

Product overview

Women In Sports Empowered Hong Kong (WISE) is a charitable nonprofit organization offering a portfolio of sports empowerment programs for women and girls. The core offerings include the A.C.E. Teen Programme (school-based program launched in 2022), the S.H.E. Mentoring Program (previous project), and the W.E. Family Program. Supporting initiatives include the Student Advocates Programme (SAP) and the She Scores football initiative. WISE also sells the Sporty Girls Journal as merchandise with all proceeds donated to support programs. The organization operates as a registered charity (Section 88) focused on empowering, educating, and connecting women and girls through sports.

Differentiator

Problem solved

Functional benefit

Products and services

• A.C.E. Teen Programme A school-based program that inspires secondary students aged 12-17, especially girls in under-resourced local secondary schools, through sports activities, workshops on body image, menstruation, career leadership, gender equity, and English learning through sports. Delivered directly at schools at no cost to participants.
• S.H.E. Mentoring Program A mentorship program that brings together tertiary education students as mentees and working professionals as mentors through sports for skills building and personal/professional development.
• W.E. Family Program Family wellness program that supports families' (especially mothers and their children) physical and mental well-being through sport training, leadership, and wellness education.
• Student Advocates Programme (SAP) Program that encourages students to explore the sports industry, developing skills in design, photography, videography, marketing communications, negotiation, public speaking, and sports event coordination through modules including Kabaddi Inter School Sports Day.
• Sporty Girls Journal A 166-page A5 journal combining stories, illustrations, activities and journaling to inspire girls ages 8+ to dream big and find joy in sports. Features 10 stories of Hong Kong female athletes, over 20 activity prompts, and 12 journaling opportunities. Sold at HK$120 with all proceeds donated to WISE.
• She Scores: Closing the Gender Gap in Football Participation in Hong Kong A multi-year initiative (running through 2027) engaging local secondary school students in football to promote gender equity and strengthen social cohesion, launched in partnership with LBRO, an accredited Hong Kong social enterprise.

Quantifiable outcome

• 89% of students who participate in programs think sports are good for their personal, physical and mental development
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• LBROcoreStrategic or Co-development Partner · 26 May 2026Accredited Hong Kong social enterprise and partner for 'She Scores: Closing the Gender Gap in Football Participation in Hong Kong'. Their coaching team includes active players from Hong Kong Premier League and Hong Kong national football team. Multi-year initiative running through 2027.
• The Impact CollectivecoreGTM or Marketing Partner · 12 October 2025Event organizer for She Races, championing WISE's mission as charity partner. Organized Hong Kong's only all-female trail run fundraising for WISE's school programmes.
• AIA GroupmajorGTM or Marketing Partner · 12 October 2025Sponsor for She Races 2026 event at Aberdeen Country Park
• CarrefourmajorGTM or Marketing Partner · 13 March 2025Corporate wellness partner hosting Lunch n Learn sessions and donating sports equipment (skipping ropes, resistance bands, boxing gloves, goal posts, water bottles) for WISE students
• JLLmajorGTM or Marketing Partner · 6 March 2025Corporate partner for International Women's Day workshop with Yan Chai Hospital Wong Wha San Secondary School. Volunteers provided mentorship and career advice to students.
• Hands On Hong KongmajorGTM or Marketing Partner · 6 March 2025Corporate partner collaborating on IWD workshop with JLL and school workshops. Connects employees with students for mentoring sessions.
• FWE Hong KongminorGTM or Marketing Partner · 22 November 2024Event participation at FWE Hong Kong (November 22-24, 2024) at AsiaWorld Expo. Raffle game supporting WISE's local school programs.
• RPC (Law Firm)minorGTM or Marketing Partner · 10 October 2024Corporate partner hosting interactive games and mentoring sessions with students from Pooi To Middle School
• ReThink HKminorGTM or Marketing Partner · 24 July 2024NGO Partner for ReThink HK 2024 sustainability conference at HKCEC (September 12-13, 2024)
• Time AuctionminorGTM or Marketing PartnerVolunteer recruitment platform connecting volunteers to WISE events and programs
• Hong Kong Women's ChoirminorGTM or Marketing PartnerBenefit concert partner presenting 'Deck the Halls All Around the World' Christmas concert to raise funds for WISE
• The Sanctuary at Methodist International ChurchminorGTM or Marketing PartnerVenue partner for HK Women's Choir Benefit Concert

Scale indicators9 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Laureus Sport for Good: Global foundation funding sport-for-development programs (and one of WISE's core funders). Operates with a nearly identical theory of change — using sport to drive social impact for young people — making it a peer comparison even though it functions as a grantmaker rather than direct service provider.
• Women in Sport (UK): UK charity advocating for gender equity in sport, with research, school-based programs, and policy advocacy. Strong overlap with WISE's mission to increase girls' sports participation and tackle dropout, especially from age 14 onwards.
• Girls on the Run: International nonprofit using running and physical activity to build confidence and life skills in pre-teen and teenage girls. Highly comparable to WISE in target demographic (school-age girls), activity type (running-focused), and curriculum-based empowerment methodology.
• Right To Play: Global NGO using sport and play to educate and empower children facing adversity. Comparable to WISE through its sport-for-development methodology targeting youth outcomes, though operates at much broader geographic scale.
• Women Win: International nonprofit that uses sport as a tool to advance gender equality for girls and young women globally. Closely comparable to WISE — same mission, similar school- and community-based program delivery in girls' sport for development.
• America SCORES: US-based nonprofit combining soccer, poetry, and service-learning for youth. Comparable to WISE through its sport-plus-soft-skills curriculum model for school-aged participants targeting under-resourced communities.

Broad incumbents

• Plan International: Large global children's rights and girls' rights NGO with sport-based programming in Asia-Pacific. A broader incumbent offering overlapping sports-for-girls initiatives across many countries, including presence in Hong Kong.

Emerging players

• Beyond Sport: Global nonprofit that supports and amplifies sport-for-social-change initiatives through funding, networking, and program collaboration. Functions as a sector enabler alongside WISE's sport-for-girls empowerment work.

Regional players

• HER Fund (Hong Kong): Hong Kong feminist fund supporting women-led and gender-equity-focused initiatives (and one of WISE's listed funders). Operates in the same HK women-and-girls ecosystem, with overlapping beneficiary and partner networks.
• The Women's Foundation (Hong Kong): Hong Kong gender-equality focused nonprofit funding research, advocacy, and programs for women and girls. Operates in the same Hong Kong charitable ecosystem as WISE, with overlapping donor pool and beneficiary focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wisehongkong8491
• Facebookfacebook.com/wisehongkong
• LinkedInlinkedin.com/company/wisewomenhk
• Instagraminstagram.com/wisehongkong/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Sports Empowered Hong Kong (睿動香港)