What Wm Farmer & Sons does

Wm. Farmer & Sons is a privately held, family-owned boutique hospitality business operating from a single property at 20 South Front Street in Hudson, New York. Founded in 2013 by Kristan Keck and William Kirby Farmer after they purchased a 19th-century building, the company operates three integrated lines of business under the "Handmade Hospitality" brand: a 15-room boutique hotel distributed across three buildings (the Main Inn, the Merchant House, and the Annex Suites) with nightly rates between $279 and $479; a dinner-only restaurant and craft cocktail barroom open Monday through Saturday; and three private event venues (the Pavilion, the Merchant House, and the Marion) accommodating groups of 14 to 100. Revenue is generated through three streams — overnight accommodations, food and beverage, and private events/bookings — with pricing including a 50% deposit at booking and the balance charged 72 hours before arrival.

The company's underlying technology is entirely third-party and non-proprietary: Cloudbeds powers hotel reservations and property management, Resy handles restaurant table bookings, BentoBox runs the website CMS, and Toasttab manages gift card sales and event invoicing. There is no first-party platform, API, or AI capability; customer-facing amenities are standard (Keurig coffee makers, SmartTVs, Tivoli Radios, Dish Network). GTM is direct-to-consumer and event-driven: bookings arrive via phone (518.828.1635), email, and the company's own web properties, supported by earned media (Condé Nast Traveler, Rural Intelligence), Instagram and Facebook presence, and an Amtrak I Love NY partnership offering 15% off train fare from New York City. Target customers are weekend leisure travelers from NYC and the Hudson Valley (accessible via the Amtrak station 2.5 blocks north), families and pet owners using the apartment-style Annex Suites, and private event clients seeking distinctive Hudson Valley venues. The business is co-owned by the Farmer-Keck family with no external investment, parent company, or disclosed subsidiaries.

Name

Wm Farmer & Sons

Legal name

Wm. Farmer & Sons

Website

https://wmfarmerandsons.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wm. Farmer & Sons is a family-owned boutique hotel, restaurant, and private event venue in Hudson, NY, operating 15 rooms across three historic buildings, a dinner-only barroom, and three event spaces for groups of 14–100, serving primarily NYC weekend leisure travelers and Hudson Valley event clients.

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Country Inns & Rural B&Bs (THAGAHAD)

Keywords

• Boutique hotel accommodation
• Farm-to-table restaurant
• Private event venues
• Craft cocktail barroom
• Hospitality dining lodging

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel / Boarding: Overnight accommodations in 15 boutique rooms and suites across three buildings (Main Inn, Merchant House, Annex Suites). Revenue generated from nightly room rates ranging from $279 to $479 depending on room type and season. Additional ancillary revenue from pet fees ($75 per dog), air mattress setup fees ($50), and failure-to-comply fees.
2. Restaurant & Barroom: Dinner service Monday through Saturday (closed Wednesday and Sunday). Revenue from food menu items ranging from $11 (bread/charcuterie) to $85 (dry-aged strip steak), craft cocktails, and wine bottles ($50–$125). Special promotions include Monday Burger Night, Tuesday Martini Night, and oyster happy hour.
3. Private Events & Venue Hire: Three distinct private event spaces accommodating groups from 14 to 100 guests. The Pavilion (up to 100 standing), The Merchant House (up to 55 seated), and The Marion (up to 14). Events booked via dedicated inquiry form and email. Revenue from private dining, celebrations, rehearsal dinners, and corporate events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Wm. Farmer & Sons is a family-owned boutique hospitality business operating from a historic 19th-century property at 20 South Front Street in Hudson, NY. The integrated property offers 15 guest rooms and suites across three buildings (Main Inn, Merchant House, and Annex Suites), a destination barroom and restaurant serving seasonal farm-to-table cuisine and craft cocktails, and three private event spaces (The Pavilion, The Merchant House, and The Marion) accommodating groups from 14 to 100 guests.

Product overview

Wm. Farmer & Sons is a boutique hospitality business offering three integrated services: (1) The Barroom restaurant featuring craft cocktails and seasonal farm-to-table cuisine, (2) Boarding accommodations with 15 rooms across three distinct buildings (The Merchant House, The Main Inn/Wm. Farmer, and The Annex Suites), and (3) Events with three private event spaces (The Pavilion, The Merchant House, and The Marion) accommodating groups from 14 to 100 guests. The business operates under 'Handmade Hospitality' branding, combining lodging, dining, and event venues in historic 19th-century properties in Hudson, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Barroom (Restaurant & Bar) A destination barroom and restaurant offering craft cocktails, light bites, and seasonal culinary offerings inspired by local Hudson Valley farms. Open for dinner Monday through Wednesday, Friday and Saturday. Serves weekend leisure travelers, Hudson Valley locals, and walk-in diners.
• Boarding (Boutique Hotel Accommodations) Boutique hotel with 15 uniquely named guest rooms and suites across three buildings (The Merchant House with 4 rooms, The Main Inn with 7 rooms, and The Annex Suites with 4 apartment-style suites). Features timeless charm with modern comfort, including in-room Keurig coffee makers, Flat Screen Smart TVs, Tivoli Radios, and Dish Network cable. Targets couples, families, and extended-stay guests seeking authentic upstate experiences.
• Private Events & Venue Hire Three distinct private event spaces for intimate gatherings, rehearsal dinners, celebrations, and corporate events: The Pavilion (open-air California redwood space, seats up to 75, standing up to 100), The Merchant House event area (seats up to 55, standing up to 45), and The Marion (private space for up to 14 guests). Includes in-house catering and bar services.
• Gift Cards Gift cards available for purchase through the Toast Tab platform, redeemable for both restaurant dining and hotel accommodations at Wm. Farmer & Sons.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• AmtrakminorGTM or Marketing PartnerAmtrak offers 15% off train fare to Hudson via their I Love NY campaign, linked on the Wm. Farmer & Sons contact page. This partnership drives foot traffic from NYC-based leisure travelers arriving via the Hudson Amtrak station, located just 2.5 blocks north of the property.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Maker Hotel: The Maker is a boutique hotel and restaurant in Hudson, NY that combines accommodations, dining, and event spaces in a historic building. It targets the same NYC-weekender and Hudson Valley leisure traveler segments as Wm. Farmer & Sons and operates an integrated F&B/lodging model directly comparable to the subject company.
• The Roxbury Motel: The Roxbury is a themed boutique motel in Roxbury, NY in the Catskills/Hudson Valley region. It targets the same NYC weekend leisure traveler with experiential lodging, comparable nightly rates, and a strong owner-driven brand identity.
• Beekman Arms & Delamater Inn: Beekman Arms is a historic inn in Rhinebeck, NY operating since 1766 with lodging, dining, and event space. It competes in the same Hudson Valley historic-boutique segment with comparable price points and a similar event-driven revenue mix.
• Hasbrouck House: Hasbrouck House is a restored 1757 stone mansion boutique hotel with restaurant and event programming in Stone Ridge, NY. It operates a similar heritage-driven boutique lodging + dining + private events model in the Hudson Valley, targeting the same premium leisure traveler.
• The Wick Hotel: The Wick is a boutique hotel and event venue in Hudson, NY located in a converted historic industrial building. Like Wm. Farmer & Sons, it serves NYC weekenders and operates private event spaces, with comparable price points and an emphasis on design and heritage.
• Hotel Tivoli: Hotel Tivoli is a design-forward boutique hotel in downtown Hudson, NY within a renovated historic building. It competes for the same weekend leisure and Hudson Valley tourist customers as Wm. Farmer & Sons, with a similar small-key count and styling-driven positioning.
• Inness: Inness is a design-led boutique hotel, restaurant, and event property in Accord, NY in the Hudson Valley. Its integrated accommodations, farm-to-table dining, and private event model closely parallels Wm. Farmer & Sons' Handmade Hospitality positioning.

Emerging players

• Wythe Hotel: Wythe Hotel is a converted warehouse boutique hotel in Brooklyn, NY with a restaurant, event spaces, and design-driven positioning. It is comparable to Wm. Farmer & Sons in its integrated lodging/F&B/events, historic-building conversion, and storytelling-based brand identity, though it draws an urban rather than rural leisure customer.
• AutoCamp: AutoCamp is a multi-location boutique outdoor hospitality brand offering upscale Airstream and cabin accommodations with curated programming. While operating in a different sub-segment (outdoor/glamping), it shares the design-forward, experience-led boutique lodging DNA and similar millennial/young professional leisure traveler.

Broad incumbents

• Mohonk Mountain House: Mohonk Mountain House is a long-established full-service resort in New Paltz, NY in the Hudson Valley offering lodging, multiple restaurants, and extensive event facilities. It is a broader incumbent in the Hudson Valley hospitality market with overlapping leisure and event segments, though at a much larger scale and inclusive-pricing model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wmfarmerandsons
• Instagraminstagram.com/wmfarmerandsons
• LinkedInlinkedin.com/company/wm-farmer-&-sons

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wm Farmer & Sons