What Wizard Curitiba does

Wizard Curitiba is a regional franchise operator of the Wizard by Pearson language school network in southern Brazil, operating 12 physical units across Curitiba (7 units), Porto Alegre (3), Maringá (1), and Ponta Grossa (1). The company offers eight languages — English, Spanish, German, French, Italian, Japanese, Chinese, and Portuguese — delivered through in-person classes at physical units, online live classes via the Wizard ON platform, and a hybrid modality that combines both. The core product stack includes WizPen (a digital pen that connects students to learning outside the classroom), Wiz.me (an AI-supported daily practice platform), and WizKids (a children's English program starting at age 3), all built on Pearson-authored educational materials and methodology that traces back to 1987.

The business operates on a monthly subscription tuition model, with pricing set at the unit level based on language, modality, and student age. Customer segments span children (WizKids, ages 3+), K-12 students reinforcing school English, university students preparing for exchange programs, and working adults and professionals seeking career-driven language proficiency. Marketing is conducted through content/SEO, organic social (Facebook, Instagram, LinkedIn), WhatsApp-based unit-level contact, and a free online level test that funnels prospects into enrollment conversations.

Wizard Curitiba is a privately held entity operating as part of the global Wizard by Pearson franchise network, which claims 1,000+ units in Brazil, more than 500,000 enrolled students, and presence in 70 countries. The local franchise had 36 employees as of the input data, with no publicly disclosed revenue or funding events. The strategic position is best understood as a regional unit of a much larger Pearson-owned brand rather than an independent scaling company; competitive advantage derives primarily from brand, Pearson content, unit-level geographic density, and an expanding digital product surface.

Name

Wizard Curitiba

Legal name

Wizard Idiomas

Website

https://wizardcuritiba.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Wizard Curitiba is a regional franchise operator of the Wizard by Pearson language school network in southern Brazil, running 12 physical units across Curitiba, Porto Alegre, Maringá, and Ponta Grossa, offering eight languages to children, students, and professionals via in-person, online, and hybrid modalities on a monthly subscription model.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (61163), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Foreign Language Subject Tutoring (School Coursework) (EDANAAAF)

akta.pro secondary industry

Virtual World Language & Electives Providers (K–12) (EDAJADAK)

Keywords

• Language school services
• English language courses
• Children's English program
• Online live language classes
• International language certification

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: Monthly subscription-based tuition fees for language courses. Pricing varies by language, teaching modality (in-person, online, hybrid), and student age group. Material fees are separate. The company operates as a franchise network where each unit sets local pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wizard Curitiba delivers subscription-based language education across 8 languages through in-person classes at physical school units, online live classes (Wizard ON), and a hybrid model. Courses target children (WizKids), students, and adults, and are supported by proprietary digital tools (WizPen, Wiz.me) and Pearson-backed international certifications (Benchmark, Versant). Monthly tuition pricing varies by unit, language, modality, and student age group.

Product overview

Wizard by Pearson operates as a language school franchise offering in-person, online (Wizard ON), and hybrid language courses. The company provides 8 language programs (English, Spanish, German, French, Italian, Japanese, Chinese, and Portuguese) for children starting at age 3 through adults. The product portfolio includes core language courses supplemented by digital tools (WizPen digital pen, Wiz.me practice platform), children's program (WizKids), and international certifications (Benchmark, Versant). All courses use Pearson educational materials and share the same methodology across modalities.

Differentiator

Problem solved

Functional benefit

Brands

• Wiz On: Online language learning program with live classes
• WizKids
• WizPen
• Wiz.me

Quantifiable outcome

• Over 500,000 students enrolled in Brazil
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PearsoncoreStrategic or Co-development PartnerWizard is owned by Pearson, the world's largest education company. This partnership provides access to Pearson's educational materials, methodologies, and international certification standards (Benchmark, Versant, PEIC). The Wizard brand operates as part of Pearson's language education portfolio, leveraging their global educational expertise and resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berlitz Corporation: Global premium language school and corporate training provider with operations across multiple continents. Comparable to Wizard on premium positioning, immersive methodology, and corporate/B2B language training offerings.

Emerging players

• Duolingo: Global freemium language learning app offering instruction in dozens of languages. Represents the low-cost digital alternative threatening traditional language schools like Wizard by offering accessible entry-level learning outside Brazil.
• iTalki: Online marketplace connecting language learners with tutors for one-on-one instruction. Comparable to Wizard's teacher-led live class model but at a per-session price point that competes with Wizard's monthly subscription economics.
• Babbel: Subscription-based language learning platform offering structured courses across many languages. Competes with Wizard's online and digital practice offerings (Wiz.me, Wizard ON) by offering app-based self-study at a lower price point.
• Open English: Online English learning platform with strong presence in Latin America. Competes with Wizard ON by offering subscription-based live online English classes without physical unit infrastructure, putting pressure on Wizard's online pricing.

Direct peers

• Fisk Centro de Ensino: Brazilian language school franchise with broad national coverage offering English, Spanish, and other languages. Directly comparable to Wizard in franchise model, target customer (children through adults), and subscription tuition pricing.
• CNA Idiomas: One of the largest language school franchises in Brazil with hundreds of units nationwide. Directly competes with Wizard across age groups and languages using a franchise distribution model with similar in-person and online offerings.
• CCAA: Long-established Brazilian language school franchise operating across multiple states. Directly competes with Wizard for the same customer segments (children through adults) using a comparable franchise model and subscription pricing.
• Yázigi Internexus: Brazilian language school franchise with a similar multi-modality (in-person, online, hybrid) offering across multiple languages. Directly competes with Wizard in Brazilian metros including southern Brazil, serving children, students, and adults with comparable subscription-based tuition models.
• Cultura Inglesa: Traditional English-language school network in Brazil with a long history and physical unit presence. Competes with Wizard on the English-language segment specifically, with comparable in-person instruction and certification offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wizard.oficial
• LinkedInlinkedin.com/company/wizard-curitiba
• Instagraminstagram.com/wizardbrasil.oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizard Curitiba