Yázigi
Yázigi is a Brazilian franchise-based language school chain founded circa 1950, offering English and Spanish courses to children, adolescents, and adults across 24+ states via franchise units and the YConnect digital platform, with B2B and exchange-program adjacencies.
- Company typePrivate
- Founded1950
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Yázigi does
Yázigi is a Brazilian private language-education franchise founded circa 1950, headquartered in Campinas (São Paulo state). It operates a nationwide network of franchise-operated schools spanning more than 24 Brazilian states, delivering English and Spanish language courses segmented by life stage — children (3-10), adolescents (11-14), and young adults and adults (15+), with proficiency levels mapped to the Common European Framework (A1-C2). The core technology stack is a hybrid learning platform combining in-person classroom instruction with the proprietary YConnect online portal, a video-teacher component, and online teacher support, all anchored to exclusive teaching materials including the "Discover the New 1 and 2" textbook series.
The business model is franchise-based: the franchisor licenses the brand, methodology, curriculum, and digital infrastructure to independent franchisees who set tuition regionally within franchise standards and capture student enrollment at the unit level. Revenue streams for the franchisor include franchise fees, royalties, textbook/material sales, and licensing of adjacent offerings. Yázigi has diversified beyond consumer tuition into B2B (Yázigi for Business for corporate training), institutional partnerships (Yázigi for Schools for K-12 curricula), digital content (Y-Books free e-books), and complementary services (Yázigi Explore / yazigitravel.com.br international exchange programs). International exam preparation for certifications such as TOEFL and Cambridge is positioned as an add-on service.
Distribution is omnichannel within the franchise perimeter: physical unit enrollment, a website-driven funnel with free 15-minute level placement testing and trial classes, content marketing via an active blog, and organic social presence on Facebook, Instagram, YouTube, and Spotify. The company holds ABF (Associação Brasileira de Franchising) Selo ABF 2024 certification, lending franchise-system credibility. No public listing, venture capital, or private equity ownership is disclosed in the source data, indicating founder- or privately-held ownership across its 70+ year operating history.
Yázigi firmographics
Firmographics- Name
- Yázigi
- Legal name
- Yázigi
- Website
- https://yazigi.com.br
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yázigi is a Brazilian franchise-based language school chain founded circa 1950, offering English and Spanish courses to children, adolescents, and adults across 24+ states via franchise units and the YConnect digital platform, with B2B and exchange-program adjacencies.
- Ownership category
- akta.pro rank
Yázigi industry classification
Industry- Product category
- Language Education
- NAICS
- Language Schools (611630)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Language Schools & Institutes (EDAMAFAA)
- akta.pro secondary industries
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), General ESL/EFL Coursebooks & Integrated Skills Series (EDAGAHAA)
Keywords
Where Yázigi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Yázigi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Tuition Fees: Revenue is generated through tuition fees paid by students at franchise locations. Course fees are set regionally by franchisees following franshise standards. The company operates on a franchise model where each unit charges tuition for language courses (English and Spanish).
- Yázigi Travel (Exchange Programs): The company offers international exchange programs through yazigitravel.com.br, providing study abroad services as a complementary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free trial class available for new students |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Yázigi product offering
Product offeringCore offering
Yázigi sells English and Spanish language courses to individual students (children, adolescents, and adults) and corporate/institutional clients through a nationwide franchise network of physical schools, supplemented by the YConnect online learning portal. Course levels are aligned to the Common European Framework of Reference (CEFR A1–C2) and combine classroom, video, and online teacher instruction using the proprietary Discover the New textbook series.
Product overview
Yázigi is a Brazilian language education company offering English and Spanish courses through a franchise network of physical schools and digital platforms. The core offerings include age-segmented English courses (for children aged 3-10, teenagers aged 11-14, and young adults/adults from 15+), Spanish courses, and corporate training under 'Yázigi for Business'. The digital ecosystem comprises YConnect (online teaching portal) and Y-Books (downloadable e-books), while additional services include international exam preparation, exchange programs, and franchise opportunities through 'Yázigi for Schools'. All courses align with CEFR proficiency levels (A1-C2) and emphasize conversational skills, cultural understanding, and global citizenship.
Differentiator
Problem solved
Functional benefit
Brands
- YConnect: Digital teaching portal providing online English learning experiences connected to the Yázigi methodology.
- Y-Books
- Yázigi Explore
- Yázigi for Business
- Yázigi for Schools
Products and services
- Inglês (English Courses) English language courses offered across all age segments (children, adolescents, and adults), focusing on conversational skills, cultural understanding, and global citizenship, with levels aligned to the Common European Framework of Reference (CEFR A1–C2).
- Espanhol (Spanish Courses) Spanish language courses emphasizing oral communication, reading, writing, listening, and comprehension skills.
- Inglês para Crianças (English for Children) English courses designed for children aged 3-10, focused on age-appropriate learning methods and early language acquisition.
- Inglês para Adolescentes (English for Teenagers) English courses for teenagers aged 11-14 with lessons tailored to adolescent learning styles and academic development.
- Inglês para Jovens e Adultos (English for Young Adults and Adults) English courses for students from age 15 (including adults from 18), offering multiple CEFR proficiency levels from Basic (A1) to High Advanced (C2) and using the three-teacher model (classroom, video, and online teacher).
- Yázigi for Business Customized corporate language training programs delivered to businesses and organizations for employee upskilling.
- Yázigi for Schools Partnership program allowing K-12 educational institutions to integrate Yázigi English and Spanish courses into their school curricula.
- Yázigi Travel (Intercâmbio / Exchange Programs) International study abroad and exchange program services for students wishing to study in English-speaking countries, offered through yazigitravel.com.br.
- Exames Internacionais (International Exams Preparation) Preparation courses and support for international English proficiency examinations such as TOEFL and Cambridge.
Quantifiable outcome
- Certification aligned with Common European Framework (CEFR)
- +1 more outcomes
Companies that use Yázigi
Customer profileSegments5 records
Ideal customer profiles4 records
Yázigi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yázigi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associação Brasileira de Franchising (ABF)coreYázigi holds active membership and certification from ABF, the Brazilian Franchise Association, which provides industry recognition, best practice standards, and credibility for its franchise model.
Scale indicators3 records
Recent moves6 records
Yázigi competitors and assessment
Company assessmentDirect peers
- Wizard: Brazilian franchise language school chain offering English and Spanish courses through a similar nationwide franchise network. Closest competitor to Yázigi in scale, format, and target customer segments across children, teens, and adults.
- CNA: Brazilian franchise language school chain with comparable nationwide presence and English/Spanish course portfolio. Directly comparable franchise business model and customer base to Yázigi.
- Cultura Inglesa: Brazilian English language school chain with historical brand heritage and international affiliation, targeting similar B2C and corporate segments as Yázigi with comparable in-person and digital offerings.
- Skill Idiomas: Brazilian language school franchise with nationwide footprint offering English and Spanish courses, similar franchise-based delivery model and age-segmented course structure.
- CCAA: Long-established Brazilian franchise language school with similar age-segmented course offerings (kids, teens, adults) and physical classroom delivery. Competes directly with Yázigi across Brazilian states.
- Fisk: Brazilian franchise language school offering English and Spanish courses through a similar franchise-operated network across Brazil. Comparable age-segmented curriculum and direct competitor in regional markets.
Emerging players
- Duolingo: App-based language learning platform with massive Brazilian user base. Represents the digital-first disruption category threatening traditional classroom-based language schools like Yázigi, particularly in adult casual-learning segments.
- Babbel: Subscription-based mobile language learning platform serving Brazilian learners. Emerging digital competitor whose self-paced, low-cost model competes with Yázigi for adult consumer attention and enrollment.
Broad incumbents
- EF Education First: Global language education provider with Brazilian operations including language schools and study abroad programs (overlapping with Yázigi Explore exchange offering). Larger, more diversified player in adjacent category.
- Berlitz: Global language education company operating in Brazil with broader international footprint. Comparable premium in-person language instruction methodology and corporate training offerings overlapping with Yázigi for Business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Yázigi social profiles
Digital presenceYázigi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yázigi leadership team
Management profileNumber of profiles
Yázigi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yázigi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yázigi
What does Yázigi do?
Yázigi sells English and Spanish language courses to individual students (children, adolescents, and adults) and corporate/institutional clients through a nationwide franchise network of physical schools, supplemented by the YConnect online learning portal. Course levels are aligned to the Common European Framework of Reference (CEFR A1–C2) and combine classroom, video, and online teacher instruction using the proprietary Discover the New textbook series.
Is Yázigi a public or private company?
Yázigi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yázigi founded?
Yázigi was founded in 1950. It employs 1,001 to 5,000 people.
Where is Yázigi based?
Yázigi is headquartered in São Paulo, Brazil, in the Latin America region.
How does Yázigi make money?
Two revenue lines are on record. Franchise Tuition Fees are the primary driver. The others are Yázigi Travel (Exchange Programs).
Who are Yázigi's main competitors?
Direct peers on record are Wizard, CNA, Cultura Inglesa, Skill Idiomas, CCAA and Fisk. Emerging players are Duolingo and Babbel. Broad incumbents are EF Education First and Berlitz.
Does Yázigi have an API?
No public API is recorded for Yázigi.
What industry is Yázigi in?
Yázigi's product category is Language Education. Its primary akta.pro industry code is EDAMAFAA, General Language Schools & Institutes, with a secondary code of EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors). Its NAICS code is 611630 and its SIC code is 8200.