WJPC
WJPC is a privately held Chinese B2B contract manufacturer based in Dongguan that produces custom playing cards, tarot decks, trading card games, oracle cards, and flash cards for independent designers, game publishers, Kickstarter creators, and global brands including Disney and Mattel, operating a 20,000 sqm in-house production facility with 400+ employees and Heidelberg offset printing presses.
- Company typePrivate
- Founded2008
- HeadquartersDongguan, Guangdong, China
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What WJPC does
WJPC is a privately held Chinese contract manufacturer of custom playing cards, tarot decks, trading card games (TCG), oracle cards, flash cards, and associated game accessories, headquartered in Dongguan, Guangdong, China. The company operates a 20,000 square meter vertically integrated production facility with over 400 employees, equipped with German Heidelberg offset printing presses and automated packaging and finishing equipment that enables complete in-house control from prepress through assembly. The company was founded around 2006-2008 by Jack Yang, who serves as Founder and Printing Engineer alongside Marketing Director Jack Yang, Production Manager Alex Deng, and Chief Technical Consultant Alex Dong, a 40+ year industry veteran and member of the Printing Technology Association of China.
The company's product portfolio spans custom playing cards in multiple formats (poker, bridge, mini, large, plastic PVC), specialty card categories (tarot, oracle, TCG, game, flash), and supporting items including custom boxes, instruction booklets, and tokens. Manufacturing capabilities include offset printing, surface finishing treatments (lamination, varnish, foil stamping, gilding, spot UV, holographic), and custom packaging (tuck boxes, rigid boxes, magnetic closures). WJPC holds international certifications including FSC, SGS, ISO, CE, CPC, UKCA, and amfori BSCI, enabling sales into EU, UK, US, and ethically-screened enterprise channels.
WJPC's business model is factory-direct B2B with no intermediaries. Customers reach the company through website quote requests, email, and WhatsApp, and are supported by dedicated account managers through the full production cycle. Pricing is unit-based and tiered: $7.50-$11.00 per deck at 100-deck prototype volumes, $1.80-$2.50 per deck with tuck boxes at 1,000-deck offset runs, and $0.85-$1.30 per deck at 5,000+ deck volumes. Minimum order quantity is 200 decks, negotiable for small trials. The company serves independent designers, game publishers, Kickstarter creators (with a 3% discount for featured projects), and brands, having supported 200+ crowdfunding projects and 10,000+ customers across 120+ countries with a reported 98.7% on-time delivery rate. Notable past or current customers include Disney, Mattel, Pokemon, Starbucks, M&M's, and Hello Kitty.
WJPC firmographics
Firmographics- Name
- WJPC
- Legal name
- WJPC
- Website
- https://wjplayingcard.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WJPC is a privately held Chinese B2B contract manufacturer based in Dongguan that produces custom playing cards, tarot decks, trading card games, oracle cards, and flash cards for independent designers, game publishers, Kickstarter creators, and global brands including Disney and Mattel, operating a 20,000 sqm in-house production facility with 400+ employees and Heidelberg offset printing presses.
- Ownership category
- akta.pro rank
WJPC industry classification
Industry- Product category
- Custom Playing Card Manufacturing
- NAICS
- Stationery Product Manufacturing (32223)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Gaming Peripherals & Player Interface Hardware (Bill/Ticket Validators, Printers, Touchscreens) (MPAEANAE)
Keywords
Where WJPC is headquartered
LocationHeadquarters
- HQ city
- Dongguan, Guangdong
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
WJPC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Playing Card Manufacturing: B2B manufacturing revenue from producing custom playing cards, tarot decks, trading card games, oracle cards, flash cards, and game accessories. Revenue generated through per-unit pricing based on quantity, cardstock, finishes, and packaging specifications. Factory-direct model eliminates middlemen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prototype/Small Batch (100 decks) |
| Unit Pricing | Pay-as-you-go | Small Commercial Run (500 decks) |
| Unit Pricing | Pay-as-you-go | Standard Commercial Run (1,000 decks) |
| Unit Pricing | Multi-year contract | Large Scale Production (5,000+ decks) |
| Unit Pricing | Pay-as-you-go | Premium/Collector Editions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
WJPC product offering
Product offeringCore offering
WJPC is a B2B custom card printing manufacturer producing custom playing cards, tarot decks, trading card games (TCG), oracle cards, game cards, and flash cards. The company offers full in-house production from design verification and sampling to mass production, including offset printing, finishing, custom packaging, and complete game assembly. It serves independent designers, game publishers, Kickstarter creators, and global brands with a 200 deck MOQ and worldwide shipping.
Product overview
WJPC is a custom card printing manufacturer offering a comprehensive suite of card printing and manufacturing services. Their core product portfolio centers around custom playing cards (poker, bridge, large, mini, and plastic formats) and specialty card categories including tarot cards, trading cards (TCG), oracle cards, game cards, and flash cards. The company provides complete in-house manufacturing from design verification through mass production, with capabilities spanning offset printing, surface finishing treatments (lamination, varnish, foil stamping, gilding, spot UV), custom packaging solutions (tuck boxes, rigid boxes, magnetic boxes), and assembly services including rulebooks and instruction booklets. Additional services include Kickstarter campaign support, free sample kits, and international shipping to 120+ countries. The company operates a 20,000 square meter production facility in Dongguan, China with 400+ employees, serving over 10,000 customers worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Playing Cards Custom playing cards with consistent feel and quality, supporting custom designs for brand identity, multiple cardstock options, and advanced finishes for smooth low-noise performance. Ideal for casinos, poker rooms, magicians, promotional giveaways, corporate gifting, and event promotion.
- Custom Tarot Cards Custom tarot decks in standard and custom sizes with premium edge finishes such as gilding and custom coloring, plus fully customizable packaging including rigid boxes and magnetic closures.
- Custom Trading Cards Custom trading card games with accurate color reproduction for card differentiation, scalable production for expansions, customizable finishing options for rarity levels, and configurable drop-rate systems for rare cards per pack or box.
- Custom Oracle Cards Custom oracle and affirmation decks with flexible MOQ for independent creators, custom sizes and formats, advanced finishes (matte, soft-touch, foil stamping, edge gilding), and custom packaging with rigid boxes and guidebook integration.
- Custom Game Cards Custom game cards with support from sampling to full-scale production, reliable timelines for Kickstarter fulfillment, bespoke finishes (foil, embossing, spot UV, holographic, textured coatings), and complete game assembly including cards, boxes, rulebooks, and tokens.
- Custom Flash Cards Custom flash cards with child-safe coatings suitable for educational products, high-resolution printing for clear readable content, die-cut and custom shapes including puzzle-style flash cards, and FSC-certified eco-friendly materials.
- Custom Card Boxes & Packaging Custom packaging solutions for card decks including tuck boxes, magnetic rigid boxes, plastic/tin boxes, fabric pouches, and custom inserts with full-color printing, foil stamping, and window cutouts.
- Custom Instruction Booklets Custom printed instruction booklets and rulebooks for card games and board games with multi-language support.
- Kickstarter Project Support Service Specialized support for crowdfunding card game projects including free templates, file review, expert guidance, 3% discount for featuring WJPC on campaign pages, and production support for 200+ successfully funded campaigns.
- Standard Sample Pack Kit Free sample kit allowing customers to explore cardstock, finishes, and quality options before placing production orders.
Quantifiable outcome
- 98.7% on-time delivery rate
- +3 more outcomes
Companies that use WJPC
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
WJPC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WJPC partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
WJPC competitors and assessment
Company assessmentDirect peers
- DriveThruCards: Print-on-demand custom playing card and game card platform targeting indie creators and small publishers. Overlaps with WJPC's prototype and small-run custom card services, but without WJPC's bulk-production Heidelberg offset capabilities.
- The Game Crafter: US-based custom game card and board game manufacturer with print-on-demand capabilities for indie designers. Comparable to WJPC's small-batch custom game card offering, though with stronger US-based fulfillment and no offshore scale advantage.
- QP Group (Quality Playing Cards): Hong Kong-headquartered playing card and game card manufacturer serving casino, promotional, and game publisher markets. Comparable custom playing card and TCG manufacturing capabilities with global B2B distribution, similar to WJPC's Dongguan-based operation.
- Expert Playing Card Company: Specialist custom playing card producer for magicians, advertisers, and brands with premium finishes. Comparable niche custom deck focus and finishing capabilities such as foil and edge gilding aligned with WJPC's premium SKUs.
- MakePlayingCards (MPC): Hong Kong-based custom playing card manufacturer with print-on-demand and bulk runs for designers, publishers, and creators globally. Closest comparable to WJPC on custom card production, MOQ flexibility, and direct-to-creator sales motion.
- Legends Playing Card Company: Specialist custom playing card manufacturer focused on premium, limited-edition, and collector decks for designers and Kickstarter creators. Directly comparable to WJPC's premium foil/gilding product line and creator-driven GTM.
Broad incumbents
- Cartamundi: World's largest playing card and board game manufacturer headquartered in Belgium with global production. Direct overlap with WJPC on custom playing cards and board game components, but at significantly larger scale and broader product portfolio including mass-market Bicycle/KEM-equivalent brands.
- United States Playing Card Company (USPCC): US-based playing card manufacturer behind Bicycle, Bee, Tally-Ho, and Hoyle. Competes with WJPC in custom and branded playing cards but specializes in mass-market casino and consumer decks rather than short-run indie/Kickstarter fulfillment.
- KEM Cards: Premium plastic playing card brand used in casinos and serious card games, now part of Cartamundi. Competes with WJPC's plastic playing card SKU and casino/hospitality customer segment at the premium end of the market.
Regional players
- NPCC (New York Playing Card Company): US-based custom playing card manufacturer serving promotional, casino, and game publisher markets. Comparable custom card production but US-based, making it a regional peer rather than a direct Asia-based competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WJPC social profiles
Digital presenceWJPC compliance and trust
Trust signalCompliance6 records
WJPC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WJPC leadership team
Management profileNumber of profiles
Profiles3 records
WJPC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WJPC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WJPC
What does WJPC do?
WJPC is a B2B custom card printing manufacturer producing custom playing cards, tarot decks, trading card games (TCG), oracle cards, game cards, and flash cards. The company offers full in-house production from design verification and sampling to mass production, including offset printing, finishing, custom packaging, and complete game assembly. It serves independent designers, game publishers, Kickstarter creators, and global brands with a 200 deck MOQ and worldwide shipping.
Is WJPC a public or private company?
WJPC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WJPC founded?
WJPC was founded in 2008. It employs 1 to 10 people.
Where is WJPC based?
WJPC is headquartered in Dongguan, Guangdong, China, in the Asia region.
How does WJPC make money?
One revenue line is on record: custom Playing Card Manufacturing.
Who are WJPC's main competitors?
Direct peers on record are DriveThruCards, The Game Crafter, QP Group (Quality Playing Cards), Expert Playing Card Company, MakePlayingCards (MPC) and Legends Playing Card Company. Broad incumbents are Cartamundi, United States Playing Card Company (USPCC) and KEM Cards. NPCC (New York Playing Card Company) is listed as a regional player.
Does WJPC have an API?
No public API is recorded for WJPC.
What industry is WJPC in?
WJPC's product category is Custom Playing Card Manufacturing. Its primary akta.pro industry code is MPAEANAE, Gaming Peripherals & Player Interface Hardware (Bill/Ticket Validators, Printers, Touchscreens). Its NAICS code is 32223 and its SIC code is 2771.