(주) 우진산업 Woojin Industries Co., Ltd.

What (주) 우진산업 Woojin Industries Co., Ltd. does

(주) 우진산업 Woojin Industries Co., Ltd., founded in 1990 and headquartered in Cheonan, South Korea, operates the consumer-facing brand "보험점검 더블유 (Insurance Check Double U)" through its website wjswc.co.kr. The business is a small (12-employee) Korean insurance advisory practice that provides individual consumers with a portfolio review service covering existing policy diagnosis, duplicate-coverage detection, unclaimed benefit discovery, and remodeling recommendations. Its operating methodology is a five-step workflow — status diagnosis, problem identification, improvement proposal, customized consultation, and final execution — delivered via direct online inquiry with SMS authentication and expert consultation. The service is positioned as independent cross-carrier advice rather than captive agency work.

The underlying technology stack is minimal: a content-driven website built for SEO capture, structured inquiry forms, and SMS-based lead authentication. There are no disclosed proprietary algorithms, AI components, APIs, or mobile applications. Revenue is generated through professional-services fees on insurance review consultations; pricing is quote-based with no public schedule. The go-to-market is sales-led and direct-to-consumer, with distribution confined to South Korea and digital channels. The company has assembled partnerships with 11 major Korean insurers — AIA Life, AXA General Insurance, DB General Insurance, Hyundai Marine & Fire, Heungkuk Fire & Marine, Hanwha General Insurance, KB General Insurance, Lotte General Insurance, Meritz Fire & Marine, NH Kochput General Insurance, and Samsung Fire & Marine — to support cross-carrier comparison work. No funding, parent company, acquisitions, awards, patents, or management disclosures are present in the source data.

Name

(주) 우진산업 Woojin Industries Co., Ltd.

Website

https://wjswc.co.kr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woojin Industries Co., Ltd. operates "보험점검 더블유 (Insurance Check Double U)," a Korean insurance review and consulting service for individual consumers, analyzing policy portfolios to remove duplicate coverage and identify unclaimed benefits across 11 partner insurers.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Consulting Services: Revenue generated through insurance consultation and review services. The service analyzes existing insurance portfolios, identifies optimization opportunities, and recommends insurance restructuring to reduce costs and improve coverage. Revenue appears to come from service fees for insurance review consultations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Woojin Industries operates "보험점검 더블유" (Insurance Check Double U), a direct-to-consumer insurance review and consulting service for Korean individuals. The service analyzes existing insurance portfolios, identifies duplicate coverage and outdated policies, discovers unclaimed insurance benefits (maturity, surrender, dormant, and unpaid claims), and recommends insurance remodeling to optimize premiums and coverage. Customers access the service through a website inquiry form with SMS authentication and receive personalized expert consultation.

Product overview

보험점검 더블유 is a single unified insurance consulting service that offers comprehensive insurance policy analysis and management. The service encompasses insurance status diagnosis, problem identification, improvement recommendations, personalized consultation, and insurance remodeling execution. It helps users optimize their insurance portfolios by identifying redundant coverage, discovering unclaimed insurance payments, and providing strategic advice on insurance premium management.

Differentiator

Problem solved

Functional benefit

Products and services

• 보험점검 더블유 (Insurance Check Double U) A comprehensive insurance review and consulting service for Korean individuals and families that analyzes existing insurance policies, identifies coverage gaps and redundancies, optimizes premium payments, discovers unclaimed insurance benefits (maturity, surrender, dormant, and unpaid claims), and provides personalized insurance portfolio recommendations through expert consultation across 11 major Korean insurance providers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• AIA 생명 (AIA Life)minorOthersPartner insurance provider featured on the company's website for insurance comparison and review services. The company provides independent insurance consultation across multiple providers including AIA Life.
• AXA 손해보험 (AXA General Insurance)minorOthersPartner insurance provider for insurance review and comparison services. Included in the network of insurance companies the service works with for customer consultations.
• DB 손해보험 (DB General Insurance)minorOthersPartner insurance provider for insurance review and comparison services.
• 현대해상 (Hyundai Marine & Fire Insurance)minorOthersPartner insurance provider for insurance review and comparison services.
• 흥국화재 (Heungkuk Fire & Marine Insurance)minorOthersPartner insurance provider for insurance review and comparison services.
• 한화 손해보험 (Hanwha General Insurance)minorOthersPartner insurance provider for insurance review and comparison services.
• KB 손해보험 (KB General Insurance)minorOthersPartner insurance provider for insurance review and comparison services.
• 롯데 손해보험 (Lotte General Insurance)minorOthersPartner insurance provider for insurance review and comparison services.
• 메리츠화재 (Meritz Fire & Marine Insurance)minorOthersPartner insurance provider for insurance review and comparison services.
• NH 농협손해보험 (NH Kochput General Insurance)minorOthersPartner insurance provider for insurance review and comparison services.
• 삼성화재 (Samsung Fire & Marine Insurance)minorOthersPartner insurance provider for insurance review and comparison services.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• 삼성화재 (Samsung Fire & Marine Insurance): One of Korea's largest P&C insurance carriers and listed as a partner network of 우진산업. As a broad incumbent, it sells insurance directly to consumers with internal advisory capabilities, but does not specialize in the independent advisory niche that 우진산업 occupies.
• 현대해상 (Hyundai Marine & Fire Insurance): Major Korean P&C insurance carrier that is a partner in 우진산업's network. As a broad incumbent, it offers its own insurance products directly to consumers, overlapping with but not specializing in the independent advisory niche.

Direct peers

• 보험다모아 (Bobumbrella): Korean insurance comparison and consulting platform that helps consumers compare insurance products across multiple carriers. Direct Korean-market peer serving the same individual consumer insurance advisory segment.
• CoverHound: Insurance comparison platform that helps consumers and businesses compare insurance quotes across multiple carriers. Directly comparable to 우진산업's multi-carrier advisory model serving individual consumers.
• Policygenius: US-based insurance advisory platform that helps consumers compare, purchase, and manage insurance policies across multiple carriers. Directly comparable to 우진산업's role as an independent insurance advisory intermediary connecting Korean consumers with multiple carrier options.
• SelectQuote: US insurance comparison and advisory service that helps consumers shop for life, health, and other insurance products across multiple carriers. Comparable business model as an insurance intermediary/advisor helping consumers optimize their coverage.
• Insurance Zebra (The Zebra): US insurance comparison platform that allows consumers to compare quotes from multiple insurance carriers. Comparable to 우진산업's role in helping Korean consumers compare and optimize insurance across multiple providers.
• Goji: Insurance comparison and advisory platform connecting consumers with multiple insurance carriers for personalized recommendations. Comparable digital-enabled approach to multi-carrier insurance advisory.

Regional players

• 매직블럭 (MagicBlock): Korean insurance comparison and analytics platform that helps consumers compare insurance products. Comparable Korean-market insurance advisory technology approach.
• 핀다 (Pinda): Korean financial comparison platform that started with insurance comparison and expanded to loans and other financial products. Comparable Korea-focused approach to insurance comparison and advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%EC%A3%BC-%EC%9A%B0%EC%A7%84%EC%82%B0%EC%97%85-woojin-industries-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about (주) 우진산업 Woojin Industries Co., Ltd.