DZIK®

What DZIK® does

DZIK® is a Polish private consumer brand (legal entity: WK sp. z o.o.) founded in 2012 and headquartered in Janki, Mazowieckie, Poland, with 49 employees. The company was created by the internet content creators known as 'Warszawski Koks' (WK), Poland's leading fitness YouTube channel, and builds on the personal brand and content library accumulated over years of free fitness and nutrition video content. Through its e-commerce site wkdzik.pl it sells a multi-vertical consumer product range: functional beverages (DZIK® ENERGY energy drinks with 200mg caffeine per 500ml, DZIK® ZERO caffeine-free sodas, DZIK® BOOST isotonic sports drinks, DZIK® VITAMIN DRINK vitamin beverages), supplements (creatine, citrulline, whey protein, pre-workout BOMBA, multivitamins, energy gels), functional food (30g-protein bars, protein chips, low-fat wafles, zero-calorie sauces, protein ice cream, energy coffee), and a sports apparel line (t-shirts, hoodies, joggers, tank tops, accessories) largely designed and sewn in-house in Poland under the Core and DZIK® PRO collections. The brand also operates DZIK GYM, a network of free outdoor gyms installed in Polish cities, which functions as a community engagement and brand-building asset. Compositions for supplements and functional drinks are developed in collaboration with sports dietitians, and sauces are manufactured under partnership with Roleski sp. j.

Revenue is generated through (i) direct-to-consumer e-commerce on wkdzik.pl, with unit and multi-pack pricing in PLN, free shipping above 300 PLN, promotional bundles, and seasonal campaigns; (ii) third-party listings at the brand's own SKUs across essentially every major Polish retail channel, including hypermarkets (Carrefour, Auchan, Kaufland, Stokrotka, InterMarche, Selgros, Delikatesy, PoloMarket, Makro), discount chains (Lidl, Aldi, Biedronka, Dino), convenience (Żabka), petrol stations (Circle K, BP, Orlen), specialty retailers (Arhelan, Specjał, Topaz, Amic, Marmax, Mol, Ecd, Ecc, Bolt-market), and online grocery (Frisco, mamyito). Pricing ranges from approximately PLN 4 (DZIK® ZERO 330ml can) to PLN 380 (DZIK® PRO hoodie), with supplements at PLN 20–110 and bundles providing volume discounts.

The customer base is primarily Polish consumers segmented into athletes and fitness enthusiasts (gym-goers, bodybuilders, powerlifters, runners, cyclists), students, health-conscious dieters, general consumers seeking zero-sugar beverages, and professional/endurance athletes. There is no disclosed international footprint, no external institutional capital, and no parent company; ownership and management remain entirely with the WK founding team.

Name

DZIK®

Legal name

WK sp. z o.o.

Website

https://wkdzik.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DZIK® is a Polish private consumer sports brand founded by the 'Warszawski Koks' fitness YouTubers, selling zero-sugar functional beverages, dietary supplements, high-protein functional foods, and in-house-made athletic apparel to athletes, students, and health-conscious consumers across Poland via its e-commerce site and all major Polish retail chains.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Energy Drinks & Energy Shots (CRADAHAJ)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Energy Drink & Energy Shot Production (AFAFABAG), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Sports nutrition supplements
• Energy drinks
• Functional beverages
• Protein bars
• Sportswear apparel

Headquarters

HQ city

Janki (near Warsaw)

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Beverage Sales: Core revenue from selling energy drinks (DZIK® ENERGY with 200mg caffeine), zero-caffeine sodas (DZIK® ZERO), isotonic drinks (DZIK® BOOST), and vitamin drinks (DZIK® VITAMIN DRINK). Products are sold in multiple formats: cans (250ml, 330ml, 500ml) and bottles (750ml, 850ml, 1.5L). Available as single units or multi-packs (crates of 6, 12, 24 units).
2. Sports Nutrition and Functional Food: Sale of protein bars (30g protein per bar), protein chips (45% protein), low-fat waffles, zero-calorie sauces (sweet and savory), protein ice cream, protein pizzas, and coffees. Revenue generated through individual product purchases and bundled sets.
3. Dietary Supplements: Sale of creatine monohydrate (multiple flavors including Cola, Natural, Sour Apple, Mango, Grape), citrulline malate, pre-workout formulas (BOMBA pre-workout), whey protein powders (Vanilla, White Chocolate), multivitamins, and energy gels. Supplements are developed with sports dietitians and sold in powdered and ready-to-drink formats.
4. Sports Apparel and Accessories: Sale of sportswear including t-shirts (slim, regular, oversize), tank tops, hoodies, joggers, shorts, caps, socks, and training accessories (jump ropes, parallettes, compression sleeves, shakers). The DZIK® PRO collection targets serious athletes (runners, powerlifters, bodybuilders). Apparel is largely designed and sewn in Poland in the company's own sewing workshop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

DZIK® is a Polish sports brand that designs, manufactures (or co-manufactures), and sells functional beverages, dietary supplements, functional food, and sports apparel/accessories under its own brand. Its core product is the DZIK® ENERGY drink line with 200mg caffeine per 500ml can — the highest caffeine content among energy drinks sold in Poland — accompanied by zero-sugar/zero-calorie sodas, isotonic drinks, protein products, supplements, and athletic clothing. Products are sold via the brand's own e-commerce site (wkdzik.pl) and through thousands of third-party retail points across Poland.

Product overview

DZIK® is a Polish sports brand founded by internet creators 'Warszawski Koks' offering a comprehensive portfolio of sports beverages, dietary supplements, functional foods, and athletic apparel. The product ecosystem includes four core beverage lines: DZIK® ENERGY (200mg caffeine energy drinks), DZIK® ZERO (caffeine-free carbonated drinks), DZIK® BOOST (isotonic sports drinks), and DZIK® VITAMIN DRINK (vitamin-enriched hydration). The supplement range features protein powders, creatine, citrulline, pre-workouts, and energy gels. Functional foods include high-protein bars, low-fat wafles, protein chips, protein ice cream, energy coffee, and zero-calorie sauces. The apparel line spans the Core collection (casual sportswear), DZIK® PRO (premium athletic wear), and training accessories. Additionally, the brand supports community fitness through DZIK GYM - a network of free outdoor gyms across Poland.

Differentiator

Problem solved

Functional benefit

Brands

• DZIK® ENERGY: Energy drinks with high caffeine content (200mg per can), zero sugar and calories, enriched with vitamins B and ingredients like taurine, L-carnitine, ginseng extract, and inositol.
• DZIK® ZERO
• DZIK® BOOST
• DZIK® VITAMIN DRINK
• DZIK® PRO
• DZIK GYM
• DZIK® Odżywianie

Products and services

• DZIK® ENERGY Zero-calorie, zero-sugar energy drink with 200mg caffeine per 500ml can (highest caffeine content among energy drinks sold in Poland), enriched with B vitamins, taurine, L-carnitine, ginseng extract, and inositol. Available in 250ml and 500ml cans. Targeted at athletes, students, and active individuals as a pre-workout stimulant and energy booster.
• DZIK® ZERO (KOFEINY) Zero-calorie, zero-sugar, caffeine-free carbonated beverage in multiple flavors (Orange, Grape, Sour Apple, Cherry, Cola Lemon, White). Marketed as a healthier everyday alternative to sugary sodas for children, pregnant women, caffeine-sensitive adults, and general consumers.
• DZIK® BOOST Isotonic sports drink for athletes with electrolytes (magnesium, potassium, sodium), vitamins (B1, B6, B12, niacin, pantothenic acid, biotin, E), zero sugar and zero calories. Provides 1572mg electrolytes and 62mg vitamins per 750ml bottle for hydration and recovery during intense physical activity.
• DZIK® VITAMIN DRINK Non-carbonated vitamin beverage with 10 essential vitamins and minerals (A, C, B12, folic acid, potassium, calcium, magnesium, zinc, selenium, iodine), zero sugar and zero calories. Designed for daily hydration and nutritional support for general consumers.
• DZIK® Protein Bars (Batony Proteinowe) High-protein bars with 30g protein per bar, low sugar, in Peanut Butter, Creamy Coconut, and Salted Caramel flavors. Designed for muscle building, recovery, and satiety among gym-goers and fitness enthusiasts.
• DZIK® Wafles (Wafle Kukurydziane) Low-fat corn and rice wafles in savory flavors (Cheese, Texas BBQ, Green Onion) and sweet (Chocolate). Marketed as a 70%-less-fat alternative to traditional rice/corn chips for dieting consumers.
• DZIK® Protein Chips (Chipsy Proteinowe) High-protein chips made from soy protein isolate with 23g protein per 50g serving, available in Bacon and Chicken flavors. Targets health-conscious snackers seeking protein-rich alternatives to standard chips.
• DZIK® Protein Ice Cream (Lody Proteinowe) Protein ice cream in Creamy Chocolate flavor with 30g protein per 300g serving, sweetened with erythritol and sucralose. Positioned as a dessert-friendly high-protein option for dieting consumers.
• DZIK® Energy Coffee (Kawa Headshot) Energizing instant coffee with 200mg caffeine per 3g serving, chocolate flavor, made from Tanzania Robusta coffee. Combines coffee format with high-caffeine energy positioning.
• DZIK® Zero-Calorie Sauces (Sosy Zero) Zero-calorie sauces in savory (Ketchup, BBQ, Garlic) and sweet (Cinnamon Roll, Milky Nutbar, Caramel, Maple Syrup, Blueberry, Raspberry) varieties. Manufactured by Roleski sp. j. for WK sp. z o.o. DZIK® garlic sauce contains 88% fewer calories than similar market sauces.
• DZIK® Whey Protein Powders (Odżywki Białkowe) Whey protein concentrates and isolates in Vanilla and White Chocolate flavors, providing 25g+ protein per serving. Developed with sports dietitians for muscle building and recovery.
• DZIK® Creatine (Kreatyny) Creatine monohydrate supplements in multiple flavors (Cola, Cola-Lemon, Natural, Sour Apple, Mango, Grape, Strawberry-Kiwi) and unflavored. Delivers 3.5g creatine per serving to support muscle strength and performance.
• DZIK® Citrulline (Cytruliny) Citrulline malate supplements in Sour Apple, Cola Lemon, Lemon, Watermelon and Grape flavors. Contains 8g citrulline per serving to support endurance and blood flow during training.
• DZIK® Pre-workouts (Przedtreningówki / BOMBA) Pre-workout supplements including the BOMBA line with citrulline, caffeine, L-theanine, rhodiola rosea extract, and cayenne pepper extract. Available in multiple flavors for pre-training stimulation.
• DZIK® Vitamins (Witaminy / Multivitamin) Multivitamin supplement supporting daily nutritional needs for active individuals.
• DZIK® Energy Gels (Żele Energetyczne) Energy gels with maltodextrin, fructose, and caffeine for sustained energy during workouts. Available in Classic and Lemon flavors. Targeted at endurance athletes and long training sessions.
• DZIK® Sports Apparel (Ubrania) Sportswear including t-shirts (tactical, slim, regular, oversize), tank tops, hoodies, joggers, shorts, longsleeves, caps, and socks in the Core and DZIK® PRO collections. Designed and mostly manufactured in Poland in the company's own sewing workshop.
• DZIK® PRO (Premium Athletic Collection) Premium sportswear sub-line for professional athletes including runners, powerlifters, bodybuilders, and elite sportspeople. Features grip technology and compression wear.
• DZIK® Training Accessories (Akcesoria) Training accessories including shakers, water bottles, bags, skipping ropes, wooden parallettes, compression sleeves, and related training gear for gym and home workouts.

Quantifiable outcome

• 200mg caffeine per 500ml can — highest caffeine content among energy drinks in Poland
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Roleski sp. j.minorStrategic or Co-development PartnerRoleski sp. j. manufactures DZIK® sauces (ketchup, BBQ, garlic) for WK sp. z o.o. The partnership combines Roleski's decades of sauce-making experience with DZIK's fitness-focused brand positioning, resulting in low-calorie, low-fat sauces targeting health-conscious consumers. The manufacturer is identified as: Roleski sp. j., ul. Mszczonowska 13, 05-090 Janki.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SFD Nutrition: Polish sports nutrition brand with a broad portfolio of supplements, protein bars, and functional foods. Comparable in product breadth, target market (Polish fitness enthusiasts), and distribution across e-commerce and retail.
• OLIMP Sport Nutrition: One of Poland's largest sports nutrition and supplement brands, offering protein, creatine, pre-workouts, and functional foods. Direct competitor in Polish supplement and functional food categories.
• OSHEE: Polish functional beverage brand offering isotonic sports drinks, vitamin waters, and energy drinks. Direct competitor in Polish retail with overlapping product categories (hydration, energy, vitamins) and similar target consumers.
• Tiger Energy Drink: Polish energy drink brand directly competing on Polish retail shelves and petrol-station channels. Closest head-to-head competitor in the high-caffeine energy drink niche DZIK anchors.
• Adrena Energy Drink: Polish energy drink brand sold across retail and convenience, including at Orlen and other petrol chains. Direct competitor targeting the same impulse-buy Polish energy drink consumer.

Broad incumbents

• Monster Energy: Global energy drink incumbent with wide Polish distribution across hypermarkets, convenience, and petrol stations. Overlaps with DZIK's ENERGY line in target occasions and shelf space competition.
• Celsius Holdings: Functional energy beverage brand with rapid international expansion, including European markets. Comparable in positioning (fitness-oriented, zero-sugar functional beverage) though operating at vastly greater scale.
• Red Bull: Global energy drink leader and the dominant brand in Polish energy drink retail. Competes for the same consumer occasions but with vastly broader marketing scale and international infrastructure.

Emerging players

• Trec Nutrition: Polish sports supplement brand with growing product range across protein, creatine, and pre-workouts. Overlaps DZIK's supplement segment, especially in e-commerce and gym-channel distribution.

Regional players

• Black Horse Energy: Czech energy drink brand with strong Central European retail presence. Comparable in energy-drink category positioning and price point, though operating primarily in Czechia rather than Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wkdzikpl
• Facebookfacebook.com/wkdzikpl
• Instagraminstagram.com/wkdzik
• TikToktiktok.com/@wkdzik.pl
• Xx.com/wkdzikpl
• LinkedInlinkedin.com/company/wkdzik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DZIK®