West London Free School
West London Free School is a state-funded academy secondary school and sixth form in Hammersmith, London, operating within the Knowledge Schools Trust multi-academy trust and serving approximately 650 pupils through a music-specialist, knowledge-rich classical liberal education.
- Company typePrivate
- Founded2011
- HeadquartersLondon (Hammersmith), United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What West London Free School does
West London Free School (WLFS) is a state-funded academy secondary school and sixth form located in Hammersmith, west London. It opened in 2011 and operates as an academy within the Knowledge Schools Trust multi-academy trust. The school admits 130 pupils into Year 7 each year and runs through to Year 13 (sixth form). It holds specialist status in music and delivers a knowledge-rich, classical liberal curriculum.
The school's revenue model combines several streams. The primary source is per-pupil government funding, supplemented by parental voluntary donations, music tuition fees (with approximately 300 music lessons delivered each week), external lettings and space hire, and PTA fundraising. In the most recent fundraising cycle the school raised approximately £62,000 and has set a target of £150,000 for the current year, with a goal of expanding the regular donor base from 127 to 250 families. Technology infrastructure is built on standard, off-the-shelf EdTech platforms — Satchel:One (homework/MIS), Arbor (management information), Go 4 Schools, Unifrog (careers) and Microsoft Forms — with no proprietary systems disclosed.
In 2025 the school recorded the fourth-best GCSE results of any comprehensive school in England, with an Attainment 8 score of 69.1, and achieved its strongest A-level results to date, with 87% of grades at A*–B and 13 Oxbridge offers. It has been named The Sunday Times Comprehensive School of the Year for London in 2025 and 2026, and headteacher Robert Peal received an MBE in 2024 for services to education. The school runs its own teacher-training partnership (Future) and an alumni/family engagement platform (WLFS Connects).
West London Free School firmographics
Firmographics- Name
- West London Free School
- Legal name
- West London Free School
- Website
- https://wlfs.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- West London Free School is a state-funded academy secondary school and sixth form in Hammersmith, London, operating within the Knowledge Schools Trust multi-academy trust and serving approximately 650 pupils through a music-specialist, knowledge-rich classical liberal education.
- Ownership category
- akta.pro rank
West London Free School industry classification
Industry- Product category
- Secondary Education
- NAICS
- Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Independent Charter Schools (Single-Site) (EDAJACAB)
- akta.pro secondary industry
- Private Music Lessons (Instrumental) (EDAMANAA)
Keywords
Where West London Free School is headquartered
LocationHeadquarters
- HQ city
- London (Hammersmith)
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
West London Free School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Government Education Funding: Publicly funded secondary school receiving government funding through the Knowledge Schools Trust multi-academy trust. Core operational funding comes from the Department for Education.
- Parental Donations: The WLFS Foundation (trading name of Knowledge Schools Foundation Trust, registered charity No. 11381194) raises funds through monthly donations. Suggested donation is £35 per month. Last year families contributed £62,000, with a goal of £150,000 this year.
- Music Lesson Fees: Fee-based instrumental and vocal lessons with means-tested subsidies. 20-minute lessons at £128.50-£140 per term; 30-minute lessons at £192.50 per term; shared 30-minute lessons at £96.25 per term. Pupil Premium students pay only 50%.
- Space Hire: School facilities available for hire outside school hours including sports halls, community halls, classrooms, and outdoor space. Available after 6pm during term time and all day during weekends and holidays.
- PTA Fundraising: The WLFS PTA (registered charity No. 1165365) organizes events including Summer Festival, raffles, quiz nights, and school plays. Annual fundraising target of £30,000 to supplement educational offerings and fill funding gaps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Termly | 20-minute individual music lessons |
| Subscription | Termly | 30-minute individual music lessons |
| Subscription | Termly | 30-minute shared music lessons |
| One time/ perpetual license | Pay-as-you-go | Second-hand uniform |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
West London Free School product offering
Product offeringCore offering
West London Free School is a state-funded secondary academy delivering a classical liberal, knowledge-rich curriculum to pupils in Years 7 to 11 at Palingswick House and A-level education in Years 12-13 at its Franklin House sixth form, both in Hammersmith, London. The school holds music specialist status with over 350 weekly instrumental and vocal lessons and a full-time music team, and augments its academic core with a Personal Development Curriculum, extensive co-curricular clubs, careers education through Unifrog, and pastoral care. Co-curricular activities are funded through charitable donations to the Knowledge Schools Foundation Trust (WLFS Foundation), allowing most clubs to be delivered at no charge to students.
Product overview
West London Free School is an educational institution providing secondary education (Years 7-11) at Palingswick House and Sixth Form education (Years 12-13) at Franklin House, both in Hammersmith, London. The school operates as a music specialist institution and part of the Knowledge Schools Trust. Its educational offering includes a rigorous academic curriculum leading to GCSEs and A-levels, enhanced by specialist music programmes, comprehensive careers education using the Unifrog platform, and pastoral care services. The school also provides digital tools including Satchel One for homework management, Arbor for school administration, and Go4Schools for reporting. Auxiliary services include library facilities, PTA-organized events, space hiring, and catering, all supported by the Knowledge Schools Foundation Trust through charitable donations.
Differentiator
Problem solved
Functional benefit
Products and services
- WLFS Secondary (Years 7-11)
- WLFS Sixth Form (Years 12-13)
- Music Lessons (Instrumental and Vocal)
- Music Department Programme
- Music Scholarships
- Space Hiring
- PTA Second-Hand Uniform Shop
- Careers Education Programme
- School Catering
- WLFS Clubs Diploma
- Teacher Training Programme (with Future Teacher Training)
Quantifiable outcome
- 63% of GCSE grades were 7-9 in 2025 (up from 51% in 2024)
- +5 more outcomes
Companies that use West London Free School
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
West London Free School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
West London Free School partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Knowledge Schools TrustcoreMulti-academy trust that operates the West London Free School. Responsible for strategic oversight, funding, governance, and central services. WLFS is part of a network of schools including primary schools in Hammersmith, Kensington, and Bedford.
- Knowledge Schools Foundation Trust (KSFT)coreRegistered charity (No. 11381194) that funds co-curricular programme, activities, and enrichment at WLFS. WLFS Foundation is the trading name used by KSFT for fundraising for the secondary school.
- Future Teacher TrainingmajorTop School-Centred Initial Teacher Training provider in London. WLFS is a proud partner school offering PGCE and QTS through this route, with dedicated mentors and in-house training programmes.
- UnifrogmajorOnline careers platform used by all WLFS pupils from Years 7-13. Provides personality quizzes, career information, university and apprenticeship tools, and administers Year 10 work experience placements.
- AspensminorSchool caterer providing meals including halal options. Replaced previous caterers and provides menus on the school website.
- Billings & EdmondsminorOfficial uniform supplier with online shop and physical store at 112 Chiswick High Rd, London W4 1PU.
- Satchel:OnemajorLearning platform (originally Show My Homework) used for homework scheduling, resources, and parent communication.
- ArbormajorSchool management system used for administration, payments, and records.
- Go 4 SchoolsmajorPupil report system used for viewing school reports and tracking progress.
- The London LibraryminorSixth Form has membership of The London Library, providing access to their catalogue and borrowing privileges.
- Dukes Meadow Playing FieldsminorExternal sports facilities used for Hockey and Rounders at Dukes Meadow, London W4 2SH.
- Fulham Reach Boat ClubminorRowing facilities at Distillery Wharf, Chancellors Road, London W6 8GX used for co-curricular rowing programme.
- Kensington Primary AcademyminorFeeder primary school within the Knowledge Schools Trust network. Also provides netball facilities at Warwick Road, London W14 8PU.
- Mercers' CompanyminorLivery company partnership for art education. Year 8 students participated in curated art sessions with National Portrait Gallery curators during gallery refurbishment.
- The Sunday TimesminorListed WLFS as winner in School of the Year categories for London (2025 and 2026 Comprehensive School of the Year).
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
West London Free School competitors and assessment
Company assessmentBroad incumbents
- Harris Academy chain (Harris Federation): One of the UK's largest multi-academy trusts operating multiple secondary academies across London with consistently strong results — a broader incumbent operating in the same state-secondary space as WLFS.
- Ark Academy / Ark Schools network: A national multi-academy trust with several London secondaries that compete with WLFS for the same applicant pool and recognition in academic league tables.
Direct peers
- Cardinal Vaughan Memorial School: A top-performing Roman Catholic voluntary-aided boys' comprehensive in West London with consistently elite GCSE and A-level results, serving a similar urban cohort and competing with WLFS for the same Russell Group/Oxbridge outcomes.
- Tiffin School: A selective state boys' grammar school in Kingston upon Thames and a regular fixture at the top of UK state-school rankings — a benchmark peer for academic excellence.
- St Olave's and St Saviour's Grammar School: Selective grammar school in Bromley routinely topping national league tables — a peer benchmark for the academic ceiling WLFS is competing toward within the state sector.
- West London Free School Primary: Sister primary school within the Knowledge Schools Trust network and a feeder for WLFS — directly comparable in curriculum model and a key upstream pipeline for Year 7 admissions.
- Mossbourne Community Academy: High-performing Hackney state secondary academy operating under the Mossbourne Academy Trust, with strong outcomes and a similar London comprehensive model to WLFS.
- Brampton Manor Academy: A large East London state secondary academy famous for Oxbridge and Russell Group progression from a disadvantaged intake — directly comparable to WLFS on the value-added-for-disadvantaged dimension.
- The Henrietta Barnett School: A high-achieving selective state girls' school in North London frequently cited alongside WLFS in UK state-school performance rankings and parental guides.
Regional players
- Chelsea Academy: A West London state secondary academy under the Cheltenham Trust offering a similar mix of rigorous academic curriculum and music/arts specialism, competing with WLFS for the same local applicant pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
West London Free School social profiles
Digital presenceWest London Free School compliance and trust
Trust signalCompliance3 records
West London Free School financial estimates
Financial estimateRevenue estimate
Valuation estimate
West London Free School leadership team
Management profileNumber of profiles
Profiles8 records
West London Free School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West London Free School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West London Free School
What does West London Free School do?
West London Free School is a state-funded secondary academy delivering a classical liberal, knowledge-rich curriculum to pupils in Years 7 to 11 at Palingswick House and A-level education in Years 12-13 at its Franklin House sixth form, both in Hammersmith, London. The school holds music specialist status with over 350 weekly instrumental and vocal lessons and a full-time music team, and augments its academic core with a Personal Development Curriculum, extensive co-curricular clubs, careers education through Unifrog, and pastoral care. Co-curricular activities are funded through charitable donations to the Knowledge Schools Foundation Trust (WLFS Foundation), allowing most clubs to be delivered at no charge to students.
Is West London Free School a public or private company?
West London Free School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was West London Free School founded?
West London Free School was founded in 2011. It employs 11 to 50 people.
Where is West London Free School based?
West London Free School is headquartered in London (Hammersmith), United Kingdom, in the Europe region.
How does West London Free School make money?
Five revenue lines are on record. Government Education Funding is the primary driver. The others are parental Donations, music Lesson Fees, space Hire and PTA Fundraising.
Who are West London Free School's main competitors?
Broad incumbents on record are Harris Academy chain (Harris Federation) and Ark Academy / Ark Schools network. Direct peers are Cardinal Vaughan Memorial School, Tiffin School, St Olave's and St Saviour's Grammar School, West London Free School Primary, Mossbourne Community Academy, Brampton Manor Academy and The Henrietta Barnett School. Chelsea Academy is listed as a regional player.
Does West London Free School have an API?
No public API is recorded for West London Free School.
What industry is West London Free School in?
West London Free School's product category is Secondary Education. Its primary akta.pro industry code is EDAJACAB, Independent Charter Schools (Single-Site), with a secondary code of EDAMANAA, Private Music Lessons (Instrumental). Its NAICS code is 611110 and its SIC code is 8200.