West Lancashire Sport Partnership

What West Lancashire Sport Partnership does

West Lancashire Sport Partnership (WLSP) is a UK-based community sports organisation headquartered at Burscough Priory Academy in Ormskirk, delivering physical education, school sport, and community activity programmes across West Lancashire. The organisation is contracted to deliver the nationally funded School Games Programme for all West Lancashire schools, covering primary, secondary, and special schools, and is a registered Bikeability Training Provider funded by the Department for Transport. Its core product set spans a Core Offer PE curriculum delivered by qualified School Sport Specialists, the School Games competitive sport programme, Bikeability Levels 1–3 cycle training, School Swimming, and a PE Plus bolt-on catalogue including Yoga and Mindfulness, Forest School, Mini Wheelers, Scooting Stars, Boxercise, and Sport Specific modules.

WLSP operates a community-facing arm under the Endeavour Community sub-brand, which delivers Endeavour Holiday Camps at £22.50 per day for ages 5–12, the forthcoming Endeavour Swim community swimming programme, and the West Lancs HAF and Lancashire HAF Online programmes providing free holiday activities and food for children in receipt of benefit-related free school meals. Direct-to-consumer extensions include Learn to Ride cycling sessions at £5 per hour and Wildcats girls' football at £3 per session. Revenue mechanics blend government grant funding (Primary PE and Sport Premium, DfT Bikeability, HAF) for school-facing services with unit-priced consumer transactions for community activities.

The organisation works in close operational partnership with Endeavour Learning Trust and SHARES Lancashire, delivering programmes such as the Lancashire HAF Programme. Technology infrastructure consists of the Succeedin-hosted PE Platform for curriculum and lesson-plan delivery, plus online booking infrastructure for camps and HAF registrations. WLSP fields a team led by a Head of Community & Partnerships, PE and School Sport Lead, Competition Manager and HAF Lead, Business Manager, and Designated Safeguarding Leads, supported by more than 25 named School Sport Specialists, Bikeability Instructors, and Swimming Instructors.

Name

West Lancashire Sport Partnership

Legal name

West Lancashire Sport Partnership

Website

https://wlsp.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

West Lancashire Sport Partnership delivers government-funded school PE, School Games, Bikeability cycle training, and community holiday activity programmes across all West Lancashire schools, with a direct-to-consumer extension under the Endeavour Community sub-brand.

Ownership category

akta.pro rank

Product category

School Sport and Community Physical Education Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Physical Education (PE) & Fitness Programs (EDAJAJAC)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• School sport delivery
• Physical education services
• Bikeability cycle training
• Community holiday programmes
• School games organisation

Headquarters

HQ city

Ormskirk

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funded School Services: School Games Programme is free of charge for all schools across West Lancashire. Core Offer services are funded through Primary Sports Premium funding
2. Holiday Camps and Activities: Endeavour Holiday Camps at £22.50 per full day (08:30-16:30), targeted at children aged 5-12. Includes swimming, sport, art and craft activities
3. Sports Sessions: Wildcats girls football sessions at £3 per session. Learn to Ride cycling sessions at £5 per 1 hour session
4. HAF Programme: Holiday Activities and Food programme providing FREE places at holiday camps for children in receipt of benefit-related free school meals, funded by government

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

West Lancashire Sport Partnership delivers curriculum physical education, competitive school sport, and cycle training to schools across West Lancashire through qualified School Sport Specialists and Bikeability Instructors, funded by Primary PE and Sport Premium and the Department for Transport. It also runs community-facing services including Endeavour Holiday Camps, community swimming (Endeavour Swim), Learn to Ride cycling sessions, Wildcats Girls Football, and the West Lancs HAF Camp for children on free school meals. Schools access lesson plans and resources via the PE Platform hosted on the Succeedin online platform.

Product overview

West Lancashire Sport Partnership is a sports education and community programmes organization that delivers physical education and sport services primarily to schools across West Lancashire. The portfolio consists of a core delivery programme (Core Offer) providing curriculum PE through qualified sport specialists, supplemented by the School Games competitive sport programme and specialist services including Bikeability cycle training and School Swimming. Add-on bolt-on services under the PE Plus umbrella include Yoga and Mindfulness, Health and Fitness, Forest School, Mini Wheelers, Scooting Stars, Active Playground Planner, Boxercise, and Sport Specific programmes. Community engagement is handled through the Endeavour Community sub-brand offering holiday camps (Endeavour Holiday Camps), community swimming (Endeavour Swim), and the Lancashire HAF Online programme for holiday activities and food. Additional services include School Sports Council leadership opportunities, Learn to Ride cycling instruction, Wildcats girls football sessions, and the WLSP Strava Club virtual running challenges.

Differentiator

Problem solved

Functional benefit

Brands

• Endeavour Community: Community facility management and programme delivery operating across the family of schools within Endeavour Learning Trust. Provides school facility lettings and runs community programmes including Endeavour Holiday Camps and Endeavour Swim.
• Endeavour Swim
• Endeavour Holiday Camp
• West Lancs HAF

Products and services

• Core Offer (Curriculum PE) Enhances and extends the national curriculum for Primary Physical Education, delivered by fully qualified School Sport Specialists. Covers fundamental movement skills, dance, gymnastics, outdoor and adventurous activities, cricket, invasion games, athletics, and health and well-being. Targeted at West Lancashire primary schools and funded via Primary Sports Premium.

Quantifiable outcome

• 2.2 million participation opportunities supported annually by SGO network
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SHARES LancashirecoreStrategic or Co-development PartnerPartnership with SHARES Lancashire on the West Lancs HAF (Holiday Activities and Food) Project. SHARES Lancashire is engaged by Lancashire County Council to deliver the HAF Programme.
• Endeavour Learning TrustcoreStrategic or Co-development PartnerEndeavour Community operates and develops the community network across the family of schools that comprise Endeavour Learning Trust. WLSP branding provides direct link to Endeavour Community and Endeavour Learning Trust.
• Chorley School Sport PartnershipminorStrategic or Co-development PartnerJoint application with Chorley School Sport Partnership awarded £16,600 from Bikeability Trust Innovation Fund to deliver pilot project for children with Special Educational Needs and/or disability.
• Department for TransportcoreOthersRegistered Training Provider funded by the Department for Transport to deliver Bikeability cycle training programme.
• Lancashire County CouncilcoreOthersEngaged by Lancashire County Council to produce activity videos for Lancashire HAF Programme as part of the Holiday Activities and Food programme.
• Samba MediaminorStrategic or Co-development PartnerPartnership to develop content for Lancashire County Councils 'Holiday Activities & Food' Easter Programme.
• Youth ActionminorStrategic or Co-development PartnerPartnership to develop content for Lancashire County Councils 'Holiday Activities & Food' Easter Programme.
• Panathlon ChallengeminorStrategic or Co-development PartnerPartnership with Panathlon Challenge for Tenpin bowling challenge competitions for secondary schools, with winners progressing to North West Finals and National finals.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• UK Coaching: National coaching development body that supports the same coach workforce WLSP draws from (e.g., the UK Coaching Women into Higher Performance programme selected WLSP's Lead Bikeability Instructor). Comparable on the coaching workforce and qualification ecosystem, but operates as a national enabling body.
• Sport England: National body distributing public funding (including into the School Games Organiser network and Primary PE/Sport Premium) that ultimately flows to WLSP. Functions as a funder and policy setter rather than a delivery competitor, but its funding decisions directly shape WLSP's revenue.
• Youth Sport Trust: National charity that sets the strategic agenda for PE, school sport and physical activity across England, including the School Games framework WLSP operates under. Comparable on mission and customer (schools), but operates as the national umbrella/policy body rather than a regional delivery contractor.
• Activity Alliance: National disability sport organisation operating across England to increase activity for disabled people. Comparable to WLSP's SEND-focussed Bikeability pilot and inclusive PE delivery, but as a national advocacy and programme-design body rather than a regional delivery partner.

Emerging players

• Premier League Primary Stars: Premier League-funded school sport programme delivering PE, sport and personal development across English primary schools using professional football club resources. Partial overlap with WLSP on the primary-school PE customer base, but differentiated by funding source (PL clubs) and football-focussed content.

Regional players

• SHARES Lancashire: Lancashire-based community partner engaged by Lancashire County Council to deliver the HAF Programme; WLSP works with SHARES on the West Lancs HAF project. Comparable on the HAF delivery mission and disadvantaged-family customer segment, but operating across the wider county rather than a single borough.

Direct peers

• Lancashire School Sport Partnership: Neighbouring School Sport Partnership operating across Lancashire with the same core mandate (School Games, PE delivery, Bikeability, HAF). Same regional commissioner (Lancashire County Council), same funding pool and competing for overlapping school contracts at the county tier.
• Chorley School Sport Partnership: Direct peer delivering PE, School Games and Bikeability across Chorley. WLSP and Chorley SSP jointly applied for and were awarded £16,600 from the Bikeability Trust Innovation Fund, evidencing identical operating model, customer base (schools) and funding sources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WestLancsSP
• Instagraminstagram.com/wlspwildcats
• LinkedInlinkedin.com/company/westlancssp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Lancashire Sport Partnership