WMG
WMG S.r.l. is an Italian gaming company founded in 1994 that designs certified VLT terminals, the reVoLuTion gaming platform, and a 50+ game content library (including the iconic Fowl Play franchise), serving Italian gaming operators and international online platforms such as LeoVegas and Bet365.
- Company typePrivate
- Founded1994
- HeadquartersRubano (PD), Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WMG does
WMG S.r.l. is an Italian gaming company founded in 1994 in Rubano (PD), Italy, that designs, develops, and distributes certified gaming content and Video Lottery Terminal (VLT) systems for the Italian legal gaming market and select international online operators. The company operates three integrated product pillars: (1) proprietary VLT cabinets — Galileo, Newton, and Volta — manufactured in-house with dual widescreen monitors and touch technology; (2) the reVoLuTion VLT platform, a certified system compliant with Italian legislation (Art. 110 comma 6 B T.U.L.P.S.) and regulated by ADM, featuring proprietary EGP/ESP protocols, GLI-certified RNG, redundant primary and disaster recovery sites, and scalability up to 10,000 terminals per installation; and (3) a content library of 50+ games including the iconic Fowl Play franchise (20+ years), Haunted House, Big Ghoulies, and newer online-first titles such as Book of Fowl Play, Dagon, and Reboot, developed fully in-house from concept through mathematics.
WMG generates revenue across four streams: VLT terminal hardware sales to Italian operators, VLT game licensing through the Revolution platform, online game licensing to international operators, and managed platform services. The company is the first and only Italian firm certified by SOGEI laboratories (after 10 years of development) and holds ISO 9001:2015 certification. Its strategic partnership with CMS Gaming Ltd underpins hardware and software certification, and the company has secured distribution with major online operators including LeoVegas, 888, Bet365, PokerStars, William Hill, Sisal, and Eurobet. The company maintains three offices (Rubano, Rome, Gloucester UK) and operates a lean team of 11 employees across Commercial, Engineering, and Creative Room functions.
WMG firmographics
Firmographics- Name
- WMG
- Legal name
- WMG S.r.l.
- Website
- https://wmgaming.it
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WMG S.r.l. is an Italian gaming company founded in 1994 that designs certified VLT terminals, the reVoLuTion gaming platform, and a 50+ game content library (including the iconic Fowl Play franchise), serving Italian gaming operators and international online platforms such as LeoVegas and Bet365.
- Ownership category
- akta.pro rank
WMG industry classification
Industry- Product category
- Video Lottery Terminal Systems
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Computer Terminals (3575)
- akta.pro primary industry
- Video Lottery Terminals (VLTs) & Central Determination Systems (MPAEAJAB)
- akta.pro secondary industries
- Slot & VLT Cabinets, Components & Conversion Kits (MPAEANAD), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where WMG is headquartered
LocationHeadquarters
- HQ city
- Rubano (PD)
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
WMG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- VLT Terminal Hardware Sales: WMG designs, manufactures, and sells proprietary VLT cabinet terminals (Galileo, Newton, Volta models) directly to gaming operators. Terminals are built for superior gaming experience with advanced displays and touch technology.
- VLT Game Licensing: WMG provides certified VLT game titles (over 50 games) through the Revolution platform to gaming operators, with 16 titles available and new releases annually.
- Online Game Licensing: WMG licenses its online slot games (including Fowl Play, Haunted House, and others) to online gaming operators. The company partners with major online gaming platforms including LeoVegas, 888, Bet365, Eurobet, Sisal, and others.
- Revolution Platform Services: WMG provides its Revolution VLT platform as a managed service to operators, featuring central servers with high security standards, full redundancy, real-time game monitoring, and advanced reporting systems.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
WMG product offering
Product offeringCore offering
WMG designs, manufactures, and distributes certified Video Lottery Terminal (VLT) gaming systems and online slot games for the Italian legal gaming market. The company operates three integrated product lines: proprietary VLT cabinet terminals (Galileo, Newton, Volta), the reVoLuTion VLT gaming platform (with GLI-certified RNG, SOGEI certification, and proprietary EGP/ESP protocols supporting up to 10,000 terminals per installation), and a portfolio of over 50 in-house developed game titles including the iconic Fowl Play franchise, delivered as both VLT games and HTML5 online games through operator platforms such as LeoVegas, 888, Bet365, Sisal, and PokerStars.
Product overview
WMG is an Italian gaming company founded in 1994 that develops and produces certified online games and Video Lottery Terminal (VLT) systems. The company operates as an integrated gaming solutions provider with three main product pillars: (1) VLT Cabinets - three hardware terminals (Galileo, Newton, Volta) featuring dual monitors with touch technology, designed and manufactured in-house; (2) The reVoLuTion platform - a certified VLT gaming system with proprietary software, GLI-certified RNG, redundant architecture supporting up to 10,000 terminals, and SOGEI laboratory certification; and (3) Gaming Content - a portfolio of over 50 games across VLT and online formats, including iconic franchises like Fowl Play (celebrating 20 years), Haunted House, Big Ghoulies, and newer titles like Fowl Play 4096, Book of Fowl Play, Dagon, and Reboot. WMG serves the Italian legal gaming market with B2B partnerships through platforms like LeoVegas and major operators including 888, Bet365, Sisal, and Eurobet.
Differentiator
Problem solved
Functional benefit
Products and services
- Galileo VLT Cabinet A robust proprietary VLT cabinet terminal made entirely of metal with dual 22-inch widescreen monitors (one LCD, one PCAP touch), steel dashboard, and compact modern design (1800mm H x 560mm W x 470mm D, 100kg). Designed and manufactured in-house by WMG for Italian gaming operators.
- Newton VLT Cabinet A proprietary VLT cabinet terminal featuring dual 27-inch widescreen monitors (one LCD, one PCAP touch) with multicolor RGB LED illumination for dynamic gaming atmosphere (1604mm H x 753mm W x 838mm D, 160kg). Designed and manufactured in-house by WMG.
- Volta VLT Cabinet A premium proprietary VLT cabinet terminal featuring dual 27-inch monitors with Surface Acoustic Wave touch technology for superior responsiveness, RGB LED lighting, and ergonomic design (1997mm H x 724mm W x 606mm D, 150kg). Designed and manufactured in-house by WMG.
- reVoLuTion VLT Gaming Platform A certified Video Lottery Terminal gaming platform fully compliant with Italian legislation (Art. 110 comma 6 B of T.U.L.P.S.), regulated by ADM. Features proprietary software, GLI-certified Random Number Generator, redundant architecture with primary and disaster recovery sites, and AES-encrypted EGP/ESP communication protocols. Supports up to 10,000 connected terminals per installation and serves as the system backbone for all WMG VLT games. First and only Italian company SOGEI-certified after 10 years of development.
- Fowl Play Game Franchise (VLT and Online) Iconic chicken-themed slot game franchise celebrating 20+ years of success in the Italian gaming market. Includes VLT titles (Fowl Play Gold, 4 Fowl Play, Fowl Play 4096, Fowl Play Centurion, Fowl Play Fever) and online HTML5 titles (Fowl Play Gold, 4 Fowl Play, Book of Fowl Play, Fowl Play Quick, Fowl Play Ireland). Features include cascading wins, double-spin mechanics, hen bonus games, Buy Bonus free spins, and SuperSpin. Licensed to gaming operators in both VLT and online formats.
- Haunted House Game Franchise (VLT and Online) Retro-horror cartoon haunted house slot franchise including VLT titles (4 Haunted House, Haunted House 4096) and online titles (Haunted House, Haunted House Quick). Features include 4096 ways to win, multi-screen game frames, castle climb bonus, and tomb-opening quick game mechanics. Distributed via desktop and mobile HTML5 platforms.
- Other VLT Game Portfolio Additional WMG-developed VLT game titles including Big Ghoulies (retro-horror AWP2 slot, the first Italian-certified castles slot), Diamond Roulette (European Roulette with dual monitor), Poker Plus (two-phase poker with Joker and Wild Deuces), Egypt Adventure (canopic jar bonus), Vikings Fortune, Coffee Gold, Trail Blazer (western shoot-out bonus), Funfair Gold (duck shoot bonus), Rainbow Gambler (Irish folklore), and Lesto (magic-themed hat bonus). All games are certified and delivered through the reVoLuTion platform to Italian VLT operators.
- Other Online Game Portfolio Additional WMG-developed online HTML5 slot and quick games including Book of Fowl Play, The Donuts Gang (detective-themed quick game), Dagon (baby dragon theme), Reboot (futuristic shooter-inspired gamification), Sam the Ham - Battlesheep (battleship mechanics), Evil Cards (noir tarot theme), Sam The Ham - Independence Pig, Coffee Gold Online (4096 ways), Urban City (dystopian city, 4096 ways), Happy Hour On Tour (1970s road trip bonus), Fun House (spooky amusement park), and One (minimalist alien-aesthetic slot). Licensed to online operators including LeoVegas, 888, Bet365, Sisal, PokerStars, and William Hill for desktop and mobile distribution.
- Managed Platform Services (reVoLuTion) Managed platform services for gaming operators based on the reVoLuTion VLT system, featuring central servers with high security standards, full redundancy with primary and disaster recovery sites, real-time game monitoring, advanced reporting systems, and ongoing technical support for operators in the Italian legal gaming market.
Quantifiable outcome
- Fowl Play has achieved 20 years of success, confirming its iconic status in the gaming world.
- +2 more outcomes
Companies that use WMG
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles2 records
WMG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WMG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- CMS Gaming LtdcoreWMG is a partner with CMS Gaming Ltd, an important strategic asset for hardware and software projects related to the Italian and foreign gaming market. Founded in 1982, CMS Gaming has accumulated great experience in the development of entertainment machines through proprietary hardware and software. WMG combines the skills of both companies to develop and obtain certification of proprietary systems in compliance with Italian legislation. WMG originated from the partners of MAG Elettronica and the collaboration with CMS Gaming Ltd.
- LeoVegasflagshipWMG announced a new significant partnership with LeoVegas, one of the global giants in online gaming. This collaboration marks a major step for WMG, expanding its presence and bringing innovative games to an even wider audience through LeoVegas's global online gaming platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
WMG competitors and assessment
Company assessmentBroad incumbents
- Playtech: Playtech provides turnkey iGaming platforms, VLT/retail systems and proprietary content, competing with WMG's reVoLuTion platform on the operator side and with WMG's games on tier-1 online operators.
- Novomatic: Novomatic is a global gaming equipment manufacturer with a broad portfolio spanning cabinets, VLTs, casino systems and online. It is a larger incumbent supplying the same operator base as WMG across both land-based and digital.
- IGT (International Game Technology): IGT is a global gaming giant offering VLT platforms, cabinets, and online games with Italian exposure via Lottomatica/IGT PlayDigital. It overlaps WMG across both hardware and online content.
- Scientific Games: Scientific Games offers server-based gaming, lottery and VLT systems plus digital content, with European exposure. It is a broad incumbent competing for the same operator wallet share as WMG.
Direct peers
- Greentube (Novomatic Interactive): Greentube is the online and interactive arm of Novomatic, distributing slot content to the same tier-1 European operators as WMG (including Sisal and Eurobet). It is a direct online content peer with shared operator relationships.
- Pragmatic Play: Pragmatic Play is a major online slot and live casino studio whose titles sit alongside WMG games on LeoVegas, 888, Bet365 and other tier-1 aggregators. It competes directly with WMG for online slot shelf space and player engagement.
- Inspired Entertainment: Inspired Entertainment supplies VLT/server-based gaming machines and digital games to operators worldwide, including Italy. It mirrors WMG's combined land-based VLT hardware and online game licensing model.
- Capecod Gaming: Capecod Gaming is an Italian VLT and online slot studio operating in the same ADM-regulated market with proprietary platforms and certified game content. It is the closest head-to-head peer to WMG's domestic VLT-plus-online dual model.
- Tuko Productions: Tuko is an Italian AWP/VLT game publisher operating under ADM regulations with proprietary content for the Italian market. It is a direct Italian-market content competitor to WMG's VLT game portfolio.
Emerging players
- Habanero: Habanero is a mid-sized online slot and table game studio whose certified HTML5 titles are distributed through many of the same aggregators and tier-1 operators as WMG. It is an emerging peer competing for online slot shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WMG social profiles
Digital presenceWMG compliance and trust
Trust signalCompliance4 records
WMG financial estimates
Financial estimateRevenue estimate
Valuation estimate
WMG leadership team
Management profileNumber of profiles
Profiles11 records
WMG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WMG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WMG
What does WMG do?
WMG designs, manufactures, and distributes certified Video Lottery Terminal (VLT) gaming systems and online slot games for the Italian legal gaming market. The company operates three integrated product lines: proprietary VLT cabinet terminals (Galileo, Newton, Volta), the reVoLuTion VLT gaming platform (with GLI-certified RNG, SOGEI certification, and proprietary EGP/ESP protocols supporting up to 10,000 terminals per installation), and a portfolio of over 50 in-house developed game titles including the iconic Fowl Play franchise, delivered as both VLT games and HTML5 online games through operator platforms such as LeoVegas, 888, Bet365, Sisal, and PokerStars.
Is WMG a public or private company?
WMG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WMG founded?
WMG was founded in 1994. It employs 11 to 50 people.
Where is WMG based?
WMG is headquartered in Rubano (PD), Italy, in the Europe region.
How does WMG make money?
Four revenue lines are on record. VLT Terminal Hardware Sales are the primary driver. The others are VLT Game Licensing, online Game Licensing and revolution Platform Services.
Who are WMG's main competitors?
Broad incumbents on record are Playtech, Novomatic, IGT (International Game Technology) and Scientific Games. Direct peers are Greentube (Novomatic Interactive), Pragmatic Play, Inspired Entertainment, Capecod Gaming and Tuko Productions. Habanero is listed as an emerging player.
Does WMG have an API?
No public API is recorded for WMG.
What industry is WMG in?
WMG's product category is Video Lottery Terminal Systems. Its primary akta.pro industry code is MPAEAJAB, Video Lottery Terminals (VLTs) & Central Determination Systems, with a secondary code of MPAEANAD, Slot & VLT Cabinets, Components & Conversion Kits. Its NAICS code is 7132 and its SIC code is 3575.