World Mithai Namkeen Convention & Expo 19-20-21 December 2025, New Delhi

Name

World Mithai Namkeen Convention & Expo 19-20-21 December 2025, New Delhi

Legal name

AIM Events

Website

https://wmnc.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

World Mithai Namkeen Convention & Expo (WMNC), organized by Mumbai-based AIM Events, is India's flagship annual trade expo for the sweets, namkeen, snacks, and confectionery industries, serving manufacturers, suppliers, and corporate buyers across 35+ countries.

Ownership category

akta.pro rank

Product category

Convention and Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Food industry trade show
• Sweets snacks exhibition
• B2B trade convention
• Confectionery industry events
• Festive season procurement

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor booth rentals: WMNC generates revenue primarily through exhibitor booth bookings and stall rentals. The event offers shell space and bare space stall options for exhibitors to showcase their products and services.
2. Sponsorship opportunities: The event offers sponsorship packages for companies looking to increase brand visibility and engagement at the expo.
3. Visitor registration: Free visitor passes are available for registration, with data collected for event management and networking purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

WMNC organizes an annual multi-day convention and exhibition (WMNC Expo) for manufacturers, suppliers, and professionals in the Indian mithai, namkeen, snacks, bakery, and confectionery industry, featuring exhibitor booths, seminars, workshops, live demonstrations, and competitions. The event also operates WMNC Purchasing, a dedicated B2B show focused on festive-season procurement needs (gifting, ingredients, machinery, packaging) for corporates and bulk buyers.

Product overview

World Mithai Namkeen Convention & Expo (WMNC) operates as a dual-offering platform consisting of the main expo event and a specialized B2B purchasing show. The core product is the annual WMNC Expo, a three-day convention and exhibition bringing together the mithai, namkeen, snacks, and allied industries for networking, innovation showcase, and business opportunities. The newer WMNC Purchasing platform extends the offering by providing a dedicated B2B purchasing hub focused on festive season procurement needs.

Differentiator

Problem solved

Functional benefit

Products and services

• WMNC Expo The flagship annual three-day convention and exhibition for the Indian mithai, namkeen, snacks, bakery, and confectionery industry. Brings together 600+ exhibitors and 70,000+ visitors from 35+ countries for product showcasing, seminars, workshops, live demonstrations, and industry competitions.
• WMNC Purchasing A focused B2B trade show for festive-season procurement in the mithai, namkeen, and snacks industry. It serves as a strategic buying hub for gifting solutions, ingredients, machinery, packaging, and allied products, enabling manufacturers, retailers, corporates, and bulk buyers to streamline procurement ahead of peak festive demand.

Quantifiable outcome

• Over 600 exhibitors and 70,000 visitors expected at WMNC2026
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Federation of Sweets and Namkeen Manufacturers (FSNM)coreStrategic or Co-development Partner · 1 January 2021FSNM is the key organizing body for WMNC events. The federation brings together industry leaders, manufacturers, and professionals from the sweets and namkeen sector. Virender Jain serves as President-FSNM, Vinay Nagpaul as Gen. Secretary-FSNM, Firoz H. Naqvi as Treasurer-FSNM, and Vikram Agarwal as Vice President-FSNM.
• Yashobhumi (IICC) - India International Convention & Expo CentrecoreOthersYashobhumi is India's largest convention and exhibition centre, located in Dwarka, New Delhi. It serves as the venue for WMNC2026, offering state-of-the-art facilities for national and international events.
• HITEX Exhibition Centre HyderabadcoreOthersHITEX Exhibition Centre in Hyderabad serves as the venue for WMNC Purchasing, the B2B festive season purchasing show.
• HaldiramflagshipGTM or Marketing PartnerIndustry mentor support from Shiv Kishan Agarwal (CMD, Haldiram Nagpur), Manohar Lal Agarwal (CMD, Haldiram Snacks Food, Noida), and Madhusudan Agarwal (V-CMD, Haldiram Snacks Food, Noida). Provides industry leadership and guidance to the event.
• Bikaji Food InternationalflagshipGTM or Marketing PartnerIndustry mentor support from Shiv Ratan Agarwal (CMD, Bikaji Food Int, Bikaner). Provides industry leadership and guidance.
• Balaji WafersflagshipGTM or Marketing PartnerIndustry mentor support from Chandubhai Virani (CMD, Balaji Wafers, Rajkot). Provides industry leadership and guidance.
• BikanerwalaflagshipGTM or Marketing PartnerIndustry mentor support from Shyam Sunder Agarwal (MD, Bikanerwala, Delhi). Provides industry leadership and guidance.
• DCSSAcoreStrategic or Co-development PartnerPartner organization for WMNC events, logo displayed on contact page.
• MITHAI NAMKEE TIMEScoreStrategic or Co-development PartnerMedia partner for WMNC events, logo displayed on contact page.
• AIM EventscoreOthersOrganizer of WMNC events. AIM Events is located at 121, 1st Floor, Rassaz Multiplex Mira Road East, Mumbai, India. Contact: [email protected], +91-8291918484.
• APEDAminorStrategic or Co-development PartnerAgricultural and Processed Food Products Export Development Authority - partner organization with logo displayed on contact page.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• ITPO (India Trade Promotion Organisation): Government-backed Indian trade promotion body that organizes large India-foCused exhibitions including food and consumer goods fairs, comparable as an India-centric trade show platform competing for the same exhibitor and corporate-buyer audience.
• Hyderabad International Trade Expositions (HITEX): Operator of the HITEX Exhibition Centre, which is both the WMNC Purchasing venue partner and a competitor venue for B2B expos serving similar exhibitor audiences in India.

Broad incumbents

• Informa Markets (Food & Beverage expos, e.g., Anuga Select India): Global B2B exhibitions organizer operating large Indian and international food expos such as Anuga Select India, directly comparable as a trade show platform serving food manufacturers and buyers — though at much larger scale and across broader food categories than WMNC's sweets/namkeen focus.
• Messe Frankfurt (food & hospitality fairs): Global trade fair operator running hospitality and food events comparable in business model to WMNC, though typically much broader in scope and international in scale.
• Koelnmesse (food industry fairs such as Anuga and ISM): Major German-headquartered trade fair organizer running flagship food, confectionery and snack exhibitions like Anuga and ISM that compete for international exhibitor and buyer attention relevant to WMNC's sweets/namkeen exhibitor base.
• SIAL India / SIAL Network: International food exhibition brand with an India edition that targets food manufacturers, buyers, and retailers; competes for the same exhibitor attention as WMNC at a broader food-industry scale.
• Reed Exhibitions (food and hospitality events): Global exhibitions organizer with food & beverage portfolios; comparable as a peer in operating large, recurring B2B trade shows with booth-rental and sponsorship revenue models similar to WMNC.

Direct peers

• Bharat Exhibitions: Indian exhibitions organizer running consumer and food industry B2B trade fairs in India; comparable as a regional B2B expo organizer competing for exhibitor mindshare in adjacent food and consumer product categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wmnc
• Facebookfacebook.com/wmnc.in
• Instagraminstagram.com/worldmithainamkeenconvention
• LinkedInlinkedin.com/company/wmnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Mithai Namkeen Convention & Expo 19-20-21 December 2025, New Delhi