Magnolia State Broadcasting "WMOX"

What Magnolia State Broadcasting "WMOX" does

Magnolia State Broadcasting Company, Inc. ("WMOX") operates a single AM radio station on frequency 1010 kHz serving Meridian and Lauderdale County, Mississippi. The station has broadcast continuously since its founding on March 8, 1946, and currently programs a news-talk-sports format, anchored by The Morning Show — a long-running community talk program that airs unscreened caller commentary without censorship. Core technology is conventional AM radio broadcasting from a cinder-block studio and antenna site on Highway 11/80; the station has no mobile app, no digital streaming, no API surface, and no disclosed podcast distribution. Revenue is generated exclusively through the sale of local radio advertising spots to small and mid-sized businesses in Meridian and Lauderdale County, with pricing negotiated individually on a quote basis and no publicly disclosed rate card. The station is privately held under owner Eddie Smith since 1991, operates with a staff of approximately six, and maintains multi-decade relationships with a rotating roster of community co-hosts.

Name

Magnolia State Broadcasting "WMOX"

Legal name

Magnolia State Broadcasting Company, Inc.

Website

https://wmox.net

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

WMOX operates a single AM radio station (1010 kHz) in Meridian, Mississippi, broadcasting news, talk, and sports programming to Lauderdale County residents and selling local advertising to area small businesses.

Ownership category

akta.pro rank

Product category

Local AM Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

akta.pro secondary industry

Sports Radio Networks & Talk Stations (MPABAJAB)

Keywords

• AM radio broadcasting
• Talk radio programming
• Local news coverage
• Radio advertising sales
• Community broadcasting

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: WMOX generates revenue through selling advertising spots to local businesses. The station emphasizes that advertising on talk radio is cost-effective because it reaches decision makers and business owners directly. The station has been broadcasting sponsored entertainment since 1945.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Magnolia State Broadcasting Company, Inc. operates WMOX AM 1010, a local news-talk-sports radio station serving Meridian and Lauderdale County, Mississippi. The station sells on-air advertising to local businesses, anchors its schedule around The Morning Show with unscreened caller participation, and delivers news, weather, sports, and public service announcements to community listeners. Broadcasting continuously since March 8, 1946, the station uses a 10,000-watt AM signal from its Highway 11/80 studio and antenna site.

Product overview

WMOX AM 1010 is a single broadcast radio station operated by Magnolia State Broadcasting Company, Inc. The station offers news, talk, and sports programming, along with advertising services for local businesses. This is a traditional radio broadcasting service rather than a software platform or digital product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• WMOX AM 1010 Broadcast Radio Station
• The Morning Show
• Radio Advertising on AM 1010 WMOX On-air advertising spots sold to local small and mid-sized businesses in Meridian and Lauderdale County, positioned as a cost-effective way to reach decision-makers and business owners through talk radio; pricing is quote-based and billed monthly.

Quantifiable outcome

• WMOX has maintained continuous broadcasting for over 78 years as Meridian's second radio station

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster, operating thousands of AM and FM stations alongside digital audio platforms. It is comparable to WMOX in that it operates news-talk AM radio stations monetized through advertising, but as a broad incumbent it is far larger and nationally diversified.
• Audacy: Audacy (formerly Entercom/CBS Radio) is a major U.S. radio broadcaster with a portfolio of AM and FM stations including news-talk formats. It is comparable to WMOX as an AM news-talk broadcaster monetized through advertising, but at national scale with significant digital extensions.
• Cumulus Media: Cumulus Media is one of the largest U.S. radio broadcasters, operating AM/FM stations nationwide including talk and news formats. It is comparable to WMOX as an AM talk/news radio operator, but as a broad incumbent it serves national advertisers and operates at much larger scale.

Direct peers

• Alpha Media: Alpha Media operates a large portfolio of local radio stations across small and mid-sized U.S. markets with diverse formats including news-talk. It is comparable to WMOX in serving local audiences through ad-supported terrestrial radio, though at far greater scale.
• Saga Communications: Saga Communications owns and operates AM and FM radio stations in small and mid-sized U.S. markets, with a focus on local content and advertising sales. It is comparable to WMOX as a small-market, locally programmed radio broadcaster reliant on ad revenue.
• Salem Communications: Salem Communications is a U.S. radio broadcaster specializing in news-talk and Christian programming formats, including many AM stations in small and mid-sized markets. It is highly comparable to WMOX in format (news/talk AM) and target audience (local decision-makers), though it operates a multi-station portfolio rather than a single station.
• Townsquare Media: Townsquare Media owns and operates hundreds of local radio stations across small and mid-sized U.S. markets with a mix of news, talk, and music formats. It is comparable to WMOX as a local-market radio operator monetizing through advertising, but at much greater scale and geographic breadth.
• Beasley Broadcast Group: Beasley Broadcast Group operates local AM and FM radio stations concentrated in mid-sized U.S. markets, generating revenue primarily through local advertising. It is comparable to WMOX in business model (local ad sales) and station-level operating approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magnolia-state-broadcasting-wmox-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia State Broadcasting "WMOX"