What Wörmann GmbH does

Wörmann GmbH is a German trailer manufacturer founded in 1964 and headquartered in Hebertshausen, Bavaria, with a secondary branch in Wallersdorf. The company designs, produces, and sells a comprehensive portfolio of trailers organized into five categories: PKW Anhänger (car trailers for private and light commercial use), LKW Anhänger (heavy-duty truck trailers up to 18,000 kg for construction and industrial logistics), Pferdeanhänger (horse trailers), Verkaufsanhänger (mobile sales trailers for food service and retail), and Sonderfahrzeuge (custom special vehicles including sanitation, medical, and office trailers). Underlying technical capabilities include specialized configurations such as cooling systems, hydraulic mechanisms, custom body designs, and a wireless hydraulic remote control accessory.

The company's business model centers on one-time sales of new trailers, complemented by recurring revenue from an accessories and spare parts shop, trailer rentals, and workshop services. Distribution combines direct-to-consumer e-commerce on woermann.eu with two physical retail/service centers and personal consultation appointments. Pricing is largely 'Preis auf Anfrage' for configured units, with stock vehicles priced between roughly €5,280 and €16,585 and accessories ranging from €34.90 to €224.91. Customer segments span private individuals, commercial buyers across construction, agriculture, food service, and events, and industrial users, all served within Germany.

Wörmann is a privately held, family-owned GmbH managed by Josef Wörmann and Christian Wörmann, with no external investors, parent company, or public listing. Operations are lean, with a reported headcount of 8 employees, suggesting a model that relies on outsourced or contract manufacturing. The company is investing in digital infrastructure through the Wörmann Connect customer portal and mobile app, which provides vehicle data, maintenance history, service booking, and notifications, representing an extension of the core hardware offering into ongoing customer relationship management.

Name

Wörmann GmbH

Legal name

Wörmann GmbH

Website

https://woermann.eu

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Wörmann GmbH is a German family-owned trailer manufacturer founded in 1964 that designs and sells PKW, LKW, horse, mobile sales, and special trailers, plus accessories, rentals, and a digital customer portal, serving private and commercial buyers across Germany.

Ownership category

akta.pro rank

Product category

Trailer Manufacturing

NAICS

Truck Trailer Manufacturing (336212)

SIC

Truck Trailers (3715)

akta.pro primary industry

Dolly, Converter Gear & Auxiliary Trailer Equipment Leasing/Rental (TLABACAI)

Keywords

• Trailer manufacturing
• Horse trailers
• Commercial vehicle trailers
• Mobile sales trailers
• Trailer accessories

Headquarters

HQ city

Hebertshausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Trailer Sales: One-time sales of new trailers including PKW Anhänger, LKW Anhänger, Pferdeanhänger, Verkaufsanhänger, and Sonderfahrzeuge. Products are sold directly through physical locations and online with configuration options.
2. Accessories and Spare Parts: Sale of original Wörmann accessories and spare parts through their online shop, including toolboxes, cargo nets, safety boxes, ratchet straps, and remote controls.
3. Trailer Rental: Rental services for trailers to provide flexible access to equipment without purchase commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wörmann GmbH is a German trailer manufacturer that designs, produces, and sells a comprehensive range of trailers including PKW (car) trailers, LKW (truck) trailers, horse trailers, mobile sales trailers, and special vehicles. The offering is complemented by original accessories and spare parts, trailer rental services, workshop maintenance, and the Wörmann Connect digital customer portal for vehicle data and service management.

Product overview

Wörmann GmbH is a German trailer manufacturer offering a comprehensive portfolio of trailers and special vehicles under the 'World of Trailers' concept. The product range centers on five main categories: PKW Anhänger (car trailers for private and commercial use), LKW Anhänger (heavy-duty truck trailers for industry and construction), Pferdeanhänger (horse trailers), Verkaufsanhänger (mobile sales solutions), and Sonderfahrzeuge (custom special vehicles). The offering is complemented by original accessories and spare parts, rental services, and the digital Wörmann Connect customer portal. The company operates from two locations in Germany (Hebertshausen and Wallersdorf) and emphasizes quality manufacturing since 1964.

Differentiator

Problem solved

Functional benefit

Products and services

• PKW Anhänger Versatile trailers for passenger vehicles including lowbed trailers, highbed trailers, tippers, box trailers, car transporters, machine transporters, refrigerated trailers, construction site wagons, container trailers, lowering trailers, motorcycle trailers, livestock trailers, team vehicles, and toilet trailers. Targeted at private individuals and small businesses.
• LKW Anhänger Robust trailers for commercial and industrial use including lowbed and highbed trailers for construction and machinery transport, with load capacities up to 18,000 kg total weight. Targeted at construction, industrial logistics, and heavy-duty commercial operations.
• Pferdeanhänger Horse trailers designed for safe and comfortable transport of horses, including models like Pikaro, Milano, Gismo, Moreno Alu Exit, Portofino, and Jumbo-Liner. Targeted at equestrian owners and horse transport professionals.
• Verkaufsanhänger Mobile sales solutions for various business applications including food service (snack trailers, creperias, grills), retail (markets, promotions), and cleaning services. Targeted at food vendors, event organizers, and mobile retail businesses.
• Sonderfahrzeuge Customized special vehicles including team transport vehicles, sanitation trailers (toilets, showers), medical (ambulance), and office trailers. Targeted at commercial and government customers with specialized transport needs.
• Wörmann Original Zubehör und Ersatzteile Original accessories and spare parts including toolboxes, cargo nets, security devices, ratchet straps, and remote controls for hydraulic systems. Sold through the company's online shop to trailer owners and operators.
• Wörmann Connect Digital customer portal providing online access to vehicle data including inspection dates (HU), maintenance history, and technical specifications, with push notifications, order management, delivery status, invoices, and workshop booking capabilities. Available as mobile app for iOS and Android. Targeted at trailer owners for ongoing fleet and vehicle management.
• Trailer Rental Service Trailer rental service allowing customers to rent various trailer types without purchase commitment, providing flexible access to equipment for occasional or short-term transport needs.

Quantifiable outcome

• Over 60 years of manufacturing experience in trailer industry
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Indersdorf HilftminorOthers · 1 September 2021Charitable collaboration in the Ahrtal flood relief effort. Wörmann delivered a Frigo King refrigerated trailer to the supply station established by the Reservistenverband der Bundeswehr, with logistics support from Indersdorf Hilft.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Humbaur GmbH: German trailer manufacturer headquartered in Gersthofen, Bavaria, producing PKW, LKW, horse, and specialty trailers. Highly comparable as a direct domestic competitor with overlapping product categories and similar Bavarian regional roots.
• Westfalia-Anhänger: German trailer manufacturer producing PKW and LKW trailers with broad product range. Comparable as another German mid-market competitor in similar trailer categories.
• Unsinn Fahrzeugtechnik GmbH: German manufacturer of car trailers, horse trailers, and commercial vehicles based in Bavaria. Closely comparable as a regional competitor with overlapping product categories and similar mid-market positioning.
• Böckmann Fahrzeugwerke GmbH: German family-owned trailer manufacturer producing PKW, LKW, and horse trailers with strong emphasis on quality. Direct competitor in similar product segments with comparable family-business structure and brand heritage.
• Stema GmbH: German trailer manufacturer producing PKW Anhänger and LKW Anhänger for private and commercial customers. Direct competitor in the German market with comparable product portfolio.
• Fliegl Fahrzeugwerke GmbH: Larger German/Austrian trailer and agricultural equipment manufacturer with broad product portfolio including PKW and LKW trailers. Comparable as a competitor in commercial and specialty trailer segments with greater scale.
• Eduard Trailer GmbH: German trailer manufacturer specializing in PKW and LKW trailers for private and commercial use. Direct competitor with overlapping product range and similar German market focus.

Broad incumbents

• Krone Trailer (Bernard Krone GmbH): Large German commercial trailer manufacturer with extensive dealer network. Comparable in LKW trailer category but operates at significantly greater scale across commercial and refrigerated trailer segments.

Regional players

• Ifor Williams Trailers Ltd: UK-based trailer manufacturer with strong European presence producing PKW, LKW, and horse trailers. Comparable in product categories but primarily serves UK and Irish markets rather than competing directly in Germany.
• Hapert Aanhangwagens: Dutch trailer manufacturer producing a wide range of PKW and LKW trailers for European markets. Comparable product range but focused on Benelux region rather than direct competition in Bavaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/woermann

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wörmann GmbH