Wohnrevue

What Wohnrevue does

Wohnrevue is a Swiss interior-design and living magazine published by Medien-Atelier Suisse AG, founded in 1987 and headquartered in Urdorf, Zurich. It operates a twice-yearly print edition of approximately 250 pages per issue, covering residential interiors, design, and lifestyle topics for a Swiss-German readership of design-interested consumers and industry professionals.

The publication is run by a small team of six employees under Managing Director Fabio Schoch, with co-editors-in-chief Paula Mühlena and Anina Laura Cammarota overseeing editorial, Jean-Orphée Reuter leading sales, Noémie Arrigo handling art direction, and Mark Schönholzer managing marketing. The underlying technology stack is a standard content management system with third-party integrations for analytics, social-media distribution, and subscription payments, supporting both the print product and the publisher's website presence.

Revenue is generated through a dual model of consumer subscriptions for the print magazine and advertising sales from brands in the Swiss home, furniture, kitchen, and interiors categories. As a privately held title within Medien-Atelier Suisse AG, the business discloses no external funding and operates on internally generated cash flow. The company's footprint is concentrated in the Swiss market, with no disclosed international expansion or digital subscription scaling.

Name

Wohnrevue

Legal name

Medien-Atelier Suisse AG

Website

https://wohnrevue.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wohnrevue is a Swiss interior-design and living magazine, published twice yearly by Medien-Atelier Suisse AG since 1987, serving design-interested Swiss consumers and home-industry advertisers through print subscriptions and niche advertising.

Ownership category

akta.pro rank

Product category

Interior Design & Lifestyle Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAG

Home, Garden & DIY Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAN

Arts, Culture & Literary Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Interior design magazine
• Design lifestyle publication
• Architecture print media
• Swiss design publishing
• Home living content

Headquarters

HQ city

Urdorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Magazine Sales: The company publishes a print magazine twice yearly featuring design, architecture, interior design, and living content. Each issue contains approximately 250 pages including residential and studio reportages, furniture, lighting, bathroom and kitchen overviews, background stories, visual reportages, and new formats. Revenue is generated through magazine sales and subscriptions.
2. Advertising (Print, Online, Social): Wohnrevue generates revenue by selling advertising space across print, online, and social media channels. The company offers advertising packages (Mediadaten) to partners and advertisers who want to integrate into the high-quality editorial context of the magazine.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wohnrevue publishes a biannual Swiss print magazine of approximately 250 pages covering residential and studio reportages, furniture, lighting, bathroom, and kitchen overviews, background stories, and visual reportages on design, architecture, and interior design. It complements this with a digital online platform (wohnrevue.ch), an email newsletter, and advertising space sales across print, online, and social channels for partners seeking access to an affluent, design-conscious audience.

Product overview

Wohnrevue is a Swiss interior design magazine operated by Medien-Atelier Suisse AG that combines a traditional print publication with a digital online platform. The core offering consists of the Print Magazine (published twice yearly as a 250-page curated collector's edition) and the Online Platform (providing real-time content updates and social media presence via Instagram). The product portfolio also includes a Newsletter subscription service and Advertising Services (offering print, online, and social media advertising space with partnership and event opportunities). The print magazine provides tactile, in-depth, and long-term inspiration while the online platform delivers topical, lightweight, and real-time insights—together they form a complementary print-and-digital hybrid model.

Differentiator

Problem solved

Functional benefit

Products and services

• Wohnrevue Print Magazine A biannual Swiss interior design magazine published twice per year as a curated collector's piece of approximately 250 pages per issue, combining residential and studio reportages, comprehensive overviews of furniture, lighting, bathrooms and kitchens, background stories, visual reportages, and new formats. Targeted at Swiss design-conscious readers.
• Wohnrevue Online Platform Digital content platform (wohnrevue.ch) providing real-time updates, current online content, news, and a social media presence on Instagram to complement the biannual print magazine with topical, lightweight, real-time coverage of design, architecture, and interior design. Targeted at design-conscious readers seeking timely content between print issues.
• Wohnrevue Newsletter Email newsletter subscription service notifying subscribers first about the stories and trends featured in each new print issue of Wohnrevue, providing timely content distribution between print editions to design-conscious subscribers.
• Wohnrevue Advertising Services Selling of advertising space across print (magazine), online (website), and social media channels, including cooperation opportunities, events, and digital format collaborations. Targeted at furniture, lighting, bathroom, kitchen, and interior design brand partners seeking to reach the publication's affluent, design-conscious Swiss audience through premium editorial context.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Recent moves3 records

Expansion highlights2 records

Emerging players

• Dezeen: Leading online architecture and design publication with extensive editorial coverage and a strong digital ad model. Comparable in serving the same design-content audience but as a digital-native competitor to Wohnrevue's print-led approach.

Regional players

• Bolero (Swiss lifestyle magazine): Swiss lifestyle and design magazine covering fashion, living, and interior trends. Direct regional competitor for both subscribers and lifestyle/home-brand advertisers in the Swiss market.
• Annabelle: Swiss women's lifestyle magazine with lifestyle and living content including interiors. Competes for the same affluent Swiss female reader demographic and home-brand advertising spend.
• AD Architectural Digest Germany: German edition of Architectural Digest, the closest DACH-market print competitor to Wohnrevue, targeting a similar affluent German-speaking design audience.

Direct peers

• Dwell Magazine: Modern architecture and design magazine with print and digital editions. Comparable in combining residential reportages with furniture/kitchen/bath content and selling to a design-aware audience.
• Wallpaper*: Monthly design, architecture, and lifestyle magazine covering interiors, furniture, and living — closely comparable content and premium-advertiser model, with a stronger global footprint than Wohnrevue.
• Frame Magazine: Bilingual design magazine covering interiors, retail, and exhibitions with a print + digital model. Comparable as a niche premium design publication with a strong international advertiser base.

Broad incumbents

• Domus: Long-established Italian architecture and design magazine. Comparable as a heritage design publication covering architecture, interiors, and product design with a similar print+digital hybrid model.
• Elle Decoration: International interior-design magazine with multiple country editions; competes for the same affluent design-conscious audience and home-furnishing advertisers as Wohnrevue.
• Architectural Digest (Conde Nast): Global flagship interior-design and architecture magazine with print + digital editions. Comparable as a high-end design publication competing for the same premium advertiser and reader attention, but at a much larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wohnrevue
• Instagraminstagram.com/wohnrevue
• LinkedInlinkedin.com/company/wohnrevue

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnrevue