Wolbers & Wolbers

What Wolbers & Wolbers does

Wolbers & Wolbers is a small Dutch training and coaching practice, founded in 2018 and headquartered in Markelo, Netherlands, focused exclusively on Young Professionals (high-educated professionals aged 25–35 with 0–10 years of work experience) and the HR professionals and managers who lead them. The company is operated as a brand label under Jaarsma-Lebbink Training & Coaching, a family partnership co-led by Sonja Jaarsma-Lebbink (entrepreneur since 1995) and trainer/coach Katrien Eggens-ter Heide, with six total employees. Its curriculum centers on personal leadership, communication with impact, and time management, augmented by established behavioral and motivational assessment frameworks — DISC behavioral styles (delivered via partner HRM Profielen) and the BUTTONS motivation analysis — together with the firm's own W&W Reflectiemethode.

The product portfolio spans training programs (Personal Leadership Training, Communication with Impact Training, Time Management Training), individual and group coaching, the structured Traineeship-Talentprogramma (in-company, 3–24 months, 9 day-parts plus intervision), seasonal courses (Autumncourse Persoonlijke Ontwikkeling), masterclasses (Masterclass Talent Ontwikkeling), workshops for HR (Leading Young Professionals), and downloadable whitepapers such as "Slim Werken 50 tips." Pricing is transparently tiered: individual coaching from €55 per session, DISC analysis report €110, DISC + coaching bundle €250, and enterprise Traineeship programs priced on a quote basis.

The business runs a sales-led, direct go-to-market in the Netherlands: in-company training programs for enterprise buyers, open-enrollment workshops for mid-market and individual participants, one-to-one coaching for consumers/SMBs, and self-serve digital downloads. Customer logos span Dutch municipalities (Gemeente Groningen, Gemeente Oldambt), professional services (EY), education (Hogeschool voor Accountancy), and mid-market enterprises (Cirex, Triflex, Contour Advanced Systems). Marketing relies on content (blog, newsletter), organic social (LinkedIn, Instagram), and referrals from satisfied participants.

Name

Wolbers & Wolbers

Legal name

Wolbers & Wolbers

Website

https://wolbersenwolbers.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wolbers & Wolbers is a small Dutch training and coaching practice that delivers personal leadership, communication, and time management programs for Young Professionals, using DISC and BUTTONS assessment frameworks and its own reflection methodology.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Behavior Change & Motivational Coaching (HSADAGAF)

akta.pro secondary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Professional training services
• Executive coaching services
• Leadership development programs
• Behavioral assessment services
• Career coaching services

Headquarters

HQ city

Markelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching Sessions: Individual coaching sessions for personal development, offering support for Young Professionals in career and personal growth.
2. Training Programs: In-company training programs and open enrollment workshops covering personal leadership, communication, and time management. Traineeship-Talentprogramma with minimum 3 months to maximum 24 months duration.
3. DISC Analyses: DISC behavioral style analysis reports and coaching sessions, with optional bundled packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wolbers & Wolbers is a Dutch training and coaching firm that delivers personal leadership, communication, and time-management training programs combined with individual coaching using DISC behavioral style analysis and BUTTONS motivation analysis. Its core offerings include open-enrollment workshops, in-company traineeship-talent programs, and one-on-one coaching sessions for Young Professionals, HR professionals, and managers.

Product overview

Wolbers & Wolbers is a training and coaching company offering a portfolio of programs for Young Professionals. The core offerings consist of personal development training modules (Personal Leadership Training, Communication with Impact Training, Time Management Training) combined with coaching services using assessment tools (BUTTONS Drivers and DISC Behavioral Styles). The Traineeship-Talent Program serves as the comprehensive incompany offering combining multiple training modules (9 half-day sessions on personal leadership, communication, and personal effectiveness) with intervision and start/end meetings. Additional offerings include seasonal courses (Autumn Course), masterclasses (Masterclass Talent Development), workshops (Leading Young Professionals), DISC analysis reports, and downloadable whitepapers. The company positions itself as trainers and coaches specializing in the Young Professional and Millennial target group.

Differentiator

Problem solved

Functional benefit

Brands

• DISC Gedragsstijlen: A behavioral style analysis system used in coaching sessions to help individuals understand their personal behavioral style and communication patterns.
• BUTTONS Drijfveren
• Traineeship-Talentprogramma
• W&W Reflectiemethode

Products and services

• Training Persoonlijk Leiderschap (Personal Leadership Training) A training program covering personal leadership, communication, and time management to help Young Professionals develop their talents further.
• Training Communiceren met Impact (Communication with Impact Training) A training program to gain insight into personal communication styles and learn how to communicate effectively with different types of people.
• Trainingen Timemanagement (Time Management Training) A training program helping Young Professionals develop digital skills, smart planning and organization, and finding more peace and overview in work.
• Persoonlijke Coaching voor Young Professionals (Personal Coaching) Personal coaching sessions to help Young Professionals recognize their strengths and set boundaries to find their place in the world. Sessions start from €55 excluding 21% VAT.
• Coaching met BUTTONS Drijfveren (Coaching with BUTTONS Drivers) Coaching based on the BUTTONS drivers method to discover what motivates and energizes individuals, offered with various coaching options.
• Coaching met DISC (Coaching with DISC) Coaching and analysis using the DISC behavioral styles method to gain insight into personal behavioral and communication styles.
• Traineeship-Talentprogramma (Traineeship-Talent Program) A comprehensive in-company talent program for Young Professionals consisting of training modules on personal leadership, communication, and personal effectiveness, with a minimum duration of 3 months up to a maximum of 24 months.
• Autumncourse Persoonlijke Ontwikkeling (Autumn Course Personal Development) A seasonal course focused on personal development for Young Professionals.
• Masterclass Talent Ontwikkeling (Masterclass Talent Development) A masterclass program for talent development targeting Young Professionals and Millennials.
• Workshop 'Leidinggeven aan Young Professionals' (Workshop Leading Young Professionals) A workshop designed for HR professionals and managers to better understand how to lead and manage Young Professionals effectively.
• DISC Gedragsstijlen Analyse (DISC Behavioral Styles Analysis Report) A behavioral styles analysis report providing insight into personal behavioral styles. Offered at €110 excluding VAT for the report alone, or €250 excluding VAT when bundled with a coaching session.

Quantifiable outcome

• Average recommendation score of 8.9 from participants
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• HRM ProfielencoreTechnology or IntegrationTechnology partner for DISC behavioral style analysis. Wolbers & Wolbers uses HRM Profielen's DISC analysis platform and reports for their coaching and training programs. Participants complete a questionnaire (~15 minutes) and receive digital behavioral analysis reports.
• Jaarsma + Lebbink Strategie + OrganisatiestrategicStrategic or Co-development PartnerSonja Jaarsma-Lebbink co-founder also works with her husband Thijs at Jaarsma + Lebbink, a strategy and organization consultancy. This is a related business venture rather than a formal partnership.
• Katrien Eggens Training & OrganizingcoreStrategic or Co-development PartnerKatrien Eggens-ter Heide, co-founder of Wolbers & Wolbers, also operates her own business focused on effective workplace training and coaching for time management, focus, and prioritization.
• BUTTONScoreTechnology or IntegrationBUTTONS is the motivation analysis method/methodology used by Wolbers & Wolbers. The BUTTONS approach helps identify what drives individuals and provides insights into personal motivation and energy sources.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Assessment.nl / HRM Profielen: Dutch assessment tooling provider that Wolbers & Wolbers already partners with for DISC reports. Strictly an infrastructure/technology enabler rather than a competitor, but relevant as the underlying platform for the DISC-based coaching offering.

Broad incumbents

• Veldhoen Company: Dutch-origin transformation and leadership development firm offering training, coaching, and change management. Comparable in personal leadership and behavioral change work, with a broader organizational transformation lens.
• Right Management (ManpowerGroup): Global talent and career development firm with presence in the Netherlands, offering leadership development and coaching solutions. Comparable in targeting young professionals and corporate talent development programs.
• Twynstra Gudde: Large Dutch management consulting firm with a leadership and personal development practice. Provides training and coaching for professionals and managers across the Netherlands, overlapping with Wolbers & Wolbers' offerings but as part of a broader consulting portfolio.
• Krauthammer Partners: European training and coaching firm with Dutch operations, specializing in leadership development, communication, and behavioral change. Comparable in targeting managers and professionals, but operates at a larger international scale.

Direct peers

• SpringHouse Executive Coaching: Dutch executive and personal coaching firm offering leadership development and behavioral assessments for professionals. Comparable in coaching methodology and target persona of ambitious professionals.
• GITP: Established Dutch HR and assessment consultancy that delivers DISC-based behavioral analysis, leadership development, and talent programs. Directly comparable on assessment methodology (DISC) and corporate talent development focus.
• Schouten & Nelissen: One of the largest Dutch training and coaching providers, offering personal leadership, communication, and behavior-change programs for professionals and managers. Strongly comparable to Wolbers & Wolbers in target audience and methodology, though at significantly larger scale.
• De Baak Training & Coaching: Dutch leadership and personal development training center offering programs for professionals and managers. Comparable target audience and coaching/training format, with a similar focus on personal leadership and self-awareness.

Emerging players

• ICG Coaching & Opleidingen: Dutch coaching and training provider offering personal development and DISC-based programs for professionals. Comparable in coaching methodology and personal leadership focus, with a smaller boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wolbersenwolbers
• Instagraminstagram.com/wolbersenwolbers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolbers & Wolbers