HRM Profielen | Belgium

What HRM Profielen | Belgium does

HRM Profielen B.V. is a private Dutch company founded in 2016 and headquartered in Velp, Netherlands, with a secondary training location in Zwolle. The company provides online DISC behavioral assessments and Spranger "drijfveren" (drivers/motivators) assessments via a proprietary web portal at assessment.hrmprofielen.nl, supplemented by certification and advanced training programs for HR professionals, trainers, coaches, and recruiters. Its DISC assessment is built on the Marston/Jung-derived four-style model (Dominance, Influence, Stability, Conformism) implemented through 24 ranked-statement inputs, while the drijfveren analysis maps six motivational drivers (Autonomy, Theoretical, Aesthetic, Social, Idealistic, Commercial). A DISC Team Analysis aggregates individual results into team-level reports.

The business operates a usage-based revenue model: customers purchase analyses on a per-unit basis with no minimums, no startup fees, and no annual maintenance charges, billed monthly in arrears. A second revenue stream comes from one-time certification and deepening training fees priced between €775 and €2,445 (excl. VAT), ranging from one-day condensed certifications to a three-day combined DISC + drijfveren program. In-company customized training and white-labeled reports extend the offering into enterprise and professional-services contexts. Reports are available in Dutch, English, German, and French, and operating geographies span the Netherlands, Belgium, the United Kingdom, Germany, and France. Go-to-market combines a self-serve online platform with inside-sales phone support, multi-channel content marketing, and paid search acquisition.

The company is privately held by founder Wim Speek and operates with a small team. It holds no patents or trademarks, has no external funding rounds on record, and is currently undergoing a rebranding to DISC Boulevard, indicating consolidation with another DISC-focused entity.

Name

HRM Profielen | Belgium

Legal name

HRM Profielen B.V.

Website

https://hrmprofielen.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HRM Profielen B.V. provides online DISC behavioral and Spranger drijfveren motivational assessments, plus certification and deepening training programs, serving HR professionals, trainers, coaches, and recruiters across the Netherlands, Belgium, UK, Germany, and France.

Ownership category

akta.pro rank

Product category

Behavioral Assessment Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

akta.pro secondary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Behavioral assessment services
• DISC personality analysis
• HR certification training
• Team development tools
• Talent assessment solutions

Headquarters

HQ city

Ressen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Certification: One-time fees for certification and training programs including DISC certification, drijfveren certification, and combination programs. Training ranges from 1-3 days.
2. Assessment Sales: Per-analysis fees for DISC and drijfveren analyses. Customers pay per assessment administered. No minimum purchase requirements or annual fees.
3. Customized Reports: Reports available with customer branding (logo and house style colors) for differentiation in their field.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HRM Profielen sells DISC behavioral analyses and Drijfveren (drivers/motivators) analyses, along with multi-level certification training programs that enable HR professionals, trainers, coaches, and recruiters to administer and interpret these assessments. Customers purchase individual analyses or team reports through an online portal, and can become certified partners who deliver analyses under their own brand.

Product overview

HRM Profielen offers a portfolio of online behavioral and motivational assessment tools and associated certification/training services. The core products are the DISC Gedragsanalyse (behavioral analysis based on the DISC color model) and the Drijfverenanalyse (motivators analysis based on Spranger's six driver types), which can be used individually or in combination. The Teamanalyse DISC aggregates individual DISC results into a team report. Alongside the assessments, HRM Profielen offers a range of certification and advanced training programs (DISC Certificering, Drijfveren Certificering, combination certifications, and team-focused advanced trainings), as well as in-company customized training. The company also offers its own assessment portal (assessment.hrmprofielen.nl) for professionals to manage and distribute analyses. The brand is undergoing a transition to DISC Boulevard.

Differentiator

Problem solved

Functional benefit

Products and services

• DISC Individual Analysis A standardized DISC behavioral analysis for an individual, used by HR professionals, trainers, coaches, and recruiters for recruitment, self-development, and coaching purposes.
• DISC Candidate Analysis A DISC analysis tailored for assessing job candidates, enabling recruiters and HR professionals to inform selection decisions.
• DISC Team Analysis A DISC behavioral analysis applied at the team level, used to map team dynamics and support team development and coaching.
• Drijfveren (Drivers/Motivators) Analysis An analysis of an individual's drivers and motivators, used alongside DISC to deepen self-insight and inform coaching, recruitment, and development conversations.
• Custom-Branded DISC Report A white-labeled DISC report deliverable that allows certified partners to present analyses under their own branding to their end clients.
• DISC Certification Basic An entry-level training and certification program that qualifies HR, coaching, and recruitment practitioners to administer and interpret DISC analyses.
• DISC Certification Practitioner A practitioner-level DISC certification that deepens interpretive skills and the ability to apply analyses in client engagements.
• DISC Certification Master An advanced DISC certification aimed at practitioners who apply DISC at a sophisticated level in coaching, training, and team-development contexts.
• DISC Certification Expert An expert-level DISC certification for senior practitioners seeking the deepest methodology expertise in the HRM Profielen certification pathway.
• DISC Certification Master Practitioner The top-tier DISC certification combining advanced interpretive and application mastery for practitioners delivering high-stakes coaching and development engagements.

Quantifiable outcome

• 97% of participants fully recognize themselves in their profile
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• JDI (Spangeren)coreTechnology or IntegrationJDI handles the management of customer accounts and assessment data with associated personal information and reports. JDI has implemented all necessary measures to comply with GDPR (AVG) regulations to ensure secure processing of personal data. All assessment data is stored on secure servers within the EU (Spangeren).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Myers-Briggs Company: Sells MBTI and other personality assessments with certification workshops for HR professionals and coaches. Similar GTM (certified-partner channel delivering paid assessments to organizations) and overlapping buyer personas in talent and leadership development.
• Hogan Assessments: Publishes personality assessments (HPI, HDS, MVPI) widely used in executive selection and leadership development. Comparable in psychometric rigor, certification programs, and enterprise HR use cases adjacent to DISC-driven team development.
• Birkman: Personality and occupational style assessment with certification training for coaches and HR. Overlaps with HRM Profielen on uncovering underlying motivational drivers and on selling through certified practitioner channels.
• TTI Success Insights: Publishes DISC-based assessments and related psychometric tools (DISC, Motivators, etc.) for the HR/talent market. Directly competes with HRM Profielen on DISC certification, per-seat assessment sales, and partner-channel distribution.
• Thomas International: Provides DISC-based behavioral assessments and PPA psychometric tools used in recruitment and leadership development. Overlaps with HRM Profielen on DISC methodology, certification programs, and HR professional buyer personas in Europe.
• TMA Method (Talent Analysis): Dutch-origin psychometrics and talent analytics firm with DISC-adjacent methodologies and certified consultant network. Direct overlap with HRM Profielen on the Benelux HR/recruitment buyer base and on certification-led assessment distribution.
• Predictive Index: Behavioral assessment platform used for hiring, team design, and leadership development with certified PI partner network. Comparable self-serve + certified-partner distribution model and product surface (behavioral analytics for HR/talent).
• Wiley (Everything DiSC): Owns the Everything DiSC brand of workplace behavioral assessments built on the DISC model. Comparable product lineup (individual profiles, team reports, certification for facilitators) targeting similar HR, L&D, and coach customers.

Broad incumbents

• SHL: Large-scale talent assessment provider covering behavioral, cognitive, and skills testing for enterprise hiring and development. Competes for HR-tech budget with HRM Profielen at the high end of HR analytics and selection workflows.
• Korn Ferry: Global organizational consulting firm with an assessment and leadership development practice (Korn Ferry Assess). Targets similar L&D and executive-team buyer personas with broader portfolios of psychometric and 360° tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hrm-profielen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRM Profielen | Belgium