Women In Digital

What Women In Digital does

Women in Digital is a Brisbane-based for-purpose community organization founded in March 2014 by Holly Hunt, focused on supporting women and underrepresented groups working in the digital and technology sectors across Australia. The organization operates a membership-based community of more than 13,000 members, complemented by a newsletter audience of over 12,000 subscribers and a program of more than 100 hosted events. Its core offering has evolved from ad-hoc community meetups into a structured portfolio of products spanning community membership, the annual WIDAwards industry recognition event (launched 2018), the Salesforce & WID Academy co-developed training partnership, and the AI Accelerator, a six-week program introduced in 2025 in association with the National AI Centre and CSIRO.

The business model combines recurring membership fees across four tiers (Individual, Corporate, Student, and Manbassador), event ticket revenue, and corporate sponsorship tied primarily to the WIDAwards and corporate learning programs. Revenue concentration sits with a small group of enterprise sponsors including Cisco, Salesforce, Subco, and Rio Tinto, while the long-tail community membership and newsletter base provide breadth. Operational scale is modest: approximately 64 employees support programming, partnerships, and content, with leadership anchored by Founder and CEO Holly Hunt and fractional Director of Education Sally Browner.

From a strategic standpoint, Women in Digital has moved incrementally from a community network into an education and credentialing provider, leveraging institutional partnerships (Salesforce, National AI Centre, CSIRO) to validate its curriculum. The combination of community scale, an established annual event brand, and co-developed enterprise training creates a defensible niche in the Australian market, though the organization remains small relative to its membership base and discloses no external funding or M&A activity.

Name

Women In Digital

Legal name

Women in Digital Pty Ltd

Website

https://womenindigital.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Women in Digital is a Brisbane-based for-purpose community organization founded in 2014 that supports women in Australia's digital sector through a 13,000+ member community, tiered memberships, the WIDAwards, and education programs including an AI Accelerator and Salesforce Academy.

Ownership category

akta.pro rank

Product category

Professional Community & Diversity Services

NAICS

Computer Training (61142)

akta.pro primary industry

Job Search & Workplace Digital Skills (EDAAAIAF)

akta.pro secondary industry

Productivity & Office Software Skills (EDAAAIAC)

Keywords

• Women in technology
• Gender diversity community
• Professional networking events
• Industry awards program
• Tech education programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Revenue is generated primarily through membership subscriptions. Four membership tiers are offered: Individual Annual, Individual Monthly, Corporate, Manbassador, and Student. Corporate Members receive invoicing 14 days prior to renewal. Individual memberships auto-renew annually or monthly with no refunds provided. Payments are processed via Stripe.
2. Event Registrations & Ticket Sales: Paid events generate revenue through ticket sales. Members receive discounts to paid events. Free Member-Only Events are included with membership. Corporate members are invoiced annually.
3. WIDAwards Sponsorships & Partnerships: The annual WIDAwards program attracts corporate sponsors at Champion and Category partnership tiers, providing a revenue stream from organisations seeking visibility as employers of choice for women and alignment with the WID community.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Women In Digital is an Australian community and professional development organisation that operates tiered membership programs (Individual, Corporate, Student, Manbassador), hosts in-person networking and panel events across Australia, runs the annual Women in Digital Awards (WIDAwards), and delivers educational programs including a 6-week AI Accelerator and the Salesforce & WID Academy. The organisation connects, educates, and empowers women working in digital and technology roles and provides employer-of-choice visibility for corporate members.

Product overview

Women In Digital is a community organisation (not a technology product company) offering a platform of services focused on connecting, educating, and empowering women in digital and technology careers. The core offerings include Individual, Corporate, Student, and Manbassador Memberships providing access to networking events, professional development programs (including an AI Accelerator and Salesforce Academy), and the flagship Women in Digital Awards program. The organisation also publishes the annual Discourse research report and maintains a newsletter subscription service. These services work together to foster a community network supporting gender diversity in Australia's tech industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual or monthly subscription membership providing individuals with access to networking events, webinars, masterclasses, member-only events, community resources, and discounts on paid events. Designed for women working in digital and technology roles seeking career advancement and community connection.
• Corporate Membership Annual subscription for organisations committed to achieving greater gender diversity in digital and technology fields. Corporate members receive discount codes for their employees to join as Individual Members and are invoiced annually, gaining employer-of-choice visibility within the community.
• Student Membership Subscription membership for students pursuing or considering careers in digital and technology, offering early access to events, awards updates, mentorship connections, and industry exposure.
• Manbassador Membership Subscription membership for male allies who champion gender equity and wish to actively support women in digital and technology roles through community participation and allyship.
• AI Accelerator – Build, Apply, Lead A 6-week AI fluency and development program for people working in digital and tech roles who want to use AI more effectively and ethically. Combines foundational AI literacy with practical hands-on skills development, culminating in participants building and presenting their own AI assistant capable of autonomous task execution.
• Salesforce & WID Academy Training program focused on Salesforce skills development delivered in partnership with Salesforce, providing certification pathways for community members in Salesforce technologies.
• Women in Digital Awards (WIDAwards) Australia's leading annual industry awards program celebrating women within digital industries and diversity champions, featuring 20 award categories including AI Leader of the Year, Cybersecurity Leader of the Year, Executive Leader of the Year, and Employer of the Year. Includes paid sponsorship tiers (Champion and Category Partners) and a nomination portal.
• Quarterly Networking and Panel Events Regular in-person community events connecting women in digital and industry allies across Australia, featuring speakers sharing real stories and providing professional networking opportunities. Some events are member-only while others are ticketed paid events.

Quantifiable outcome

• Over 13,000 members connected through the community since 2014
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered champion partner, category partner, core and minor.

• Subcochampion partnerGTM or Marketing PartnerSubco is a Champion Partner of the Women in Digital Awards 2026. As a Champion Partner, Subco supports the WIDAwards program and gains visibility as a diversity employer of choice within the WID community.
• Rio Tintochampion partnerGTM or Marketing PartnerRio Tinto is a Champion Partner of the Women in Digital Awards 2026. Rio Tinto's partnership with WID supports the organisation's commitment to gender diversity in the technology sector.
• Auto & Generalcategory partnerGTM or Marketing PartnerAuto & General is a Category Partner of the Women in Digital Awards 2026, supporting a specific award category and gaining brand visibility and association with WID's mission.
• Ciscocategory partnerGTM or Marketing PartnerCisco is a Category Partner of the Women in Digital Awards 2026. Cisco has been a long-standing supporter of Women in Digital, including championing the Mentor Me program internally and supporting the WID community.
• National AI Centrecategory partnerStrategic or Co-development PartnerThe National AI Centre (hosted by CSIRO's Data61) is a Category Partner of the WIDAwards 2026. This partnership aligns WID's focus on AI fluency and gender equity with the national AI agenda.
• Sekurocategory partnerGTM or Marketing PartnerSekuro is a Category Partner of the Women in Digital Awards 2026. Sekuro, a cybersecurity and digital transformation consultancy, supports WID's mission to champion women in digital and cybersecurity.
• Shell Energycategory partnerGTM or Marketing PartnerShell Energy is a Category Partner of the Women in Digital Awards 2026, supporting a specific award category and aligning the brand with gender diversity in the technology sector.
• The Lottery Corporationcategory partnerGTM or Marketing PartnerThe Lottery Corporation is a Category Partner of the Women in Digital Awards 2026, supporting diversity and inclusion in the digital and technology sectors.
• SalesforcecoreStrategic or Co-development PartnerWomen in Digital has a dedicated 'Salesforce & WID Academy' program, providing training and certification pathways for community members in Salesforce technologies. This is a co-developed educational program combining WID's community reach with Salesforce's technology curriculum.
• StripeminorOthersStripe is the third-party payment processor used by Women in Digital to securely handle transactions for memberships, event registrations, and other paid services. Stripe processes billing details including name, email, and payment method in accordance with its privacy policy. Women in Digital does not store or have access to full credit card details.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Black Girls CODE: Non-profit providing technology education to young Black girls through workshops, hackathons, and after-school programs. Overlapping mission of increasing representation of underrepresented groups in tech.
• Code First Girls: UK-based social enterprise delivering coding education and community programs for women and non-binary people. Similar education-led model (training programs) and women-in-tech audience.
• Girls in Tech: Global non-profit focused on the engagement, education, and empowerment of women in technology. Closely aligned mission of supporting women in tech careers through community, education programs, and events.
• TechWomen: US-based non-profit program that supports the next generation of women leaders in STEM through mentorship, exchange programs, and professional development. Comparable mission and community/education-led model.
• Women Who Code: Global non-profit community for women in technology, offering membership programs, networking events, and technical training. Directly comparable mission, audience (women in tech), and community-led GTM model.
• Women in Technology (WiT): Australian not-for-profit promoting and supporting women in technology through networking, mentorship, and education programs. Direct domestic peer operating in the same geography with an overlapping corporate member base.
• AnitaB.org: Non-profit focused on advancing women in computing through community programs, events, and awards (the Top Tech Awards). Similar membership/community structure and women-in-tech mission.

Broad incumbents

• General Assembly: Global training provider offering courses in software engineering, data, design, and digital marketing with a strong emphasis on career-change outcomes. Comparable computer/digital skills training offering but operates as a commercial education business rather than a community.
• Diversity Council Australia: Australian independent not-for-profit driving diversity and inclusion across all protected attributes in Australian workplaces. Comparable Australian DEI focus but serves broader D&I scope rather than tech specifically.

Regional players

• Tech Girls Movement Foundation: Australian foundation encouraging school-age girls into technology careers through education programs, competitions, and resources. Adjacent women-in-tech mission focused on earlier funnel (students vs professionals).

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCpvtJv01AVmLbIyoCIbmVQ
• Facebookfacebook.com/widaus
• LinkedInlinkedin.com/company/womenindigital
• Instagraminstagram.com/womenindigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women In Digital