Women in Sport Aotearoa
Women in Sport Aotearoa (WISPA) is an Auckland-based non-profit that operates the Insight Hub knowledge platform and leadership programmes to advance gender equity in sport and active recreation across Aotearoa New Zealand and Oceania.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Women in Sport Aotearoa does
Women in Sport Aotearoa (WISPA, Ngā Wāhine Hākinakina o Aotearoa) is a New Zealand non-profit organization headquartered in Auckland that works to increase the value, visibility, and influence of women and girls in sport and active recreation across Aotearoa New Zealand and the broader Oceania region. WISPA serves women and girls, sporting organizations, emerging Pacific female leaders, researchers, and advocates, with primary activities in knowledge aggregation, leadership development, and policy advocacy around gender equity in sport.
The organization's core product is the Insight Hub, a web-based content management and knowledge-sharing platform (wispainsighthub.org) that hosts 479+ curated insights categorized into five thematic pillars: Voice & Visibility, Leadership, Participation, Indigeneity, and Youth. The repository comprises 153 video/audio assets, 43 toolkits, 167 news stories, 28 case studies, and 88 research pieces, all freely accessible. WISPA also delivers structured programs including the Whanake o te Kōpara young wāhine leadership programme (co-facilitated with the Shift Foundation), the Young Pacific Leaders Women's Sports Programme (extended to Fiji and Tonga with NZ Ministry of Foreign Affairs and Trade support), and Change in Action Week, an annual recognition event tied to the IWG World Conference anniversary.
WISPA operates as a non-profit funded primarily through donations and government/diplomatic grants. Core funding and strategic partners include Sport NZ (primary funding partner), NZ Ministry of Foreign Affairs and Trade, US Embassy NZ, Shift Foundation, and the International Working Group (IWG) on Women and Sport, for which WISPA hosted the 8th World Conference in 2022. Distribution spans a weekly newsletter, podcast series (Tātāwhāinga), social channels (Facebook, Instagram, LinkedIn, TikTok, YouTube), PR partnerships with NZ Herald and Stuff NZ, and live events. The organization is led by CEO Nicky van den Bos and has a team of approximately 10, including a part-time Governance & Operations Coordinator.
Women in Sport Aotearoa firmographics
Firmographics- Name
- Women in Sport Aotearoa
- Legal name
- Women in Sport Aotearoa
- Website
- https://womeninsport.org.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Women in Sport Aotearoa (WISPA) is an Auckland-based non-profit that operates the Insight Hub knowledge platform and leadership programmes to advance gender equity in sport and active recreation across Aotearoa New Zealand and Oceania.
- Ownership category
- akta.pro rank
Women in Sport Aotearoa industry classification
Industry- Product category
- Sport Advocacy Services
- NAICS
- Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Women in Sport Aotearoa is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Women in Sport Aotearoa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: WISPA operates as a non-profit organization funded through donations. The organization holds fundraising events such as the 'See it to be in it' celebration evening and accepts donations through its website to support initiatives for women and girls in sport.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | No fee-based tiers - content is freely accessible |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Women in Sport Aotearoa product offering
Product offeringCore offering
WISPA is a New Zealand non-profit that advances gender equity in sport and active recreation. It operates the WISPA Insight Hub, an online knowledge platform hosting 479+ curated research insights organised across five themes. It also delivers leadership development programmes including Young Pacific Leaders and Whānake o te Kōpara, alongside community engagement, advocacy, and resources for the sport sector.
Product overview
Women in Sport Aotearoa operates the Insight Hub as its primary digital platform—a unified content hub that organizes and publishes research, toolkits, news stories, case studies, video and audio content related to women in sport. The platform organizes content across five key themes: Voice & Visibility, Leadership, Participation, Indigeneity, and Youth, and offers content browsing by type (Video & Audio, Toolkits, News Stories, Case Studies, Research). The organization also delivers leadership programs including Whanake o te Kōpara and the Young Pacific Leaders Women's Sports Programme, along with events and a newsletter subscription service.
Differentiator
Problem solved
Functional benefit
Products and services
- WISPA Insight Hub An online knowledge platform (wispainsighthub.org) hosting 479+ curated insights on gender equity in sport across five themes. It is intended for researchers, sport practitioners, policymakers, and organisations working on gender equity in sport and active recreation in Aotearoa New Zealand.
- Young Pacific Leaders programme A leadership development programme offered by WISPA targeting emerging Pacific women leaders in the sport sector. It is designed to build leadership capability and pipeline of Pacific women contributing to sport and active recreation.
- Whānake o te Kōpara programme A WISPA programme developed in partnership with Sport NZ, focused on participation and engagement in sport and active recreation. It targets communities and individuals to advance equity outcomes.
Quantifiable outcome
- 479+ insights available on the platform
- +1 more outcomes
Companies that use Women in Sport Aotearoa
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Women in Sport Aotearoa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Women in Sport Aotearoa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Sport NZcorePrimary funding partner and key stakeholder in the women and girls sport ecosystem in New Zealand. Sport NZ co-authors content including the Women and Girls Strategy reports and supports organizational initiatives.
- NZ Ministry of Foreign Affairs and TradecoreSupports the Young Pacific Leaders Women's Sports Programme which expands to Fiji and Tonga, providing international development and capacity building across the Pacific.
- US Embassy NZsupportingPartner supporting women's sport initiatives and programs in New Zealand, providing diplomatic and financial backing for gender equity in sport efforts.
- Auckland FCsupportingWISPA Board Member Dr Alida Shanks was interviewed by NZ Herald on Auckland FC's 'The Next 50' initiative for girls in football, demonstrating collaboration on youth participation programs.
- Shift FoundationcoreCo-facilitates the Whanake o te Kōpara young wāhine leadership programme with WISPA, focusing on developing young women leaders in sport.
- International Working Group (IWG) on Women and SportcoreWISPA hosted the 8th IWG World Conference on Women & Sport in Aotearoa in 2022. WISPA maintains ongoing relationship with IWG for global knowledge sharing and advocacy.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Women in Sport Aotearoa competitors and assessment
Company assessmentDirect peers
- Women's Sports Foundation: US non-profit founded by Billie Jean King advocating for women and girls in sport through research, advocacy, and leadership programmes. Closely analogous operating model to WISPA at larger US scale.
- Canadian Women & Sport: Canadian non-profit advancing gender equity in sport via research, advocacy, and inclusion programmes. Comparable as a national women-in-sport advocacy body with content repository and government engagement.
- Women in Sport (UK): UK-based charity advancing gender equity in sport through research, advocacy, and programmes. Most directly comparable to WISPA given shared non-profit model, Insight Hub–style content publishing, and government/NGO funding base.
Others
- Sport NZ: New Zealand government's lead agency for sport and recreation, and WISPA's primary funding partner. Comparable as a funder/stakeholder rather than a peer organisation; relevant for understanding WISPA's institutional context.
- International Working Group on Women and Sport (IWG): Global network of which WISPA is a member and former host of the 8th IWG World Conference. Operates Insight Hubs worldwide; comparable as the parent/global convening body rather than a direct competitor.
Regional players
- Australian Sports Commission — Women in Sport: Australian government body running women-in-sport initiatives comparable to Sport NZ. Functions as a regional peer funder/convener with adjacent programming; not a direct competitor but operates in the same Oceania geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Women in Sport Aotearoa social profiles
Digital presenceWomen in Sport Aotearoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women in Sport Aotearoa leadership team
Management profileNumber of profiles
Profiles3 records
Women in Sport Aotearoa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women in Sport Aotearoa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women in Sport Aotearoa
What does Women in Sport Aotearoa do?
WISPA is a New Zealand non-profit that advances gender equity in sport and active recreation. It operates the WISPA Insight Hub, an online knowledge platform hosting 479+ curated research insights organised across five themes. It also delivers leadership development programmes including Young Pacific Leaders and Whānake o te Kōpara, alongside community engagement, advocacy, and resources for the sport sector.
Is Women in Sport Aotearoa a public or private company?
Women in Sport Aotearoa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Women in Sport Aotearoa founded?
Women in Sport Aotearoa was founded in -1. It employs 1 to 10 people.
Where is Women in Sport Aotearoa based?
Women in Sport Aotearoa is headquartered in Auckland, New Zealand, in the Oceania region.
How does Women in Sport Aotearoa make money?
One revenue line is on record: donations and Fundraising.
Who are Women in Sport Aotearoa's main competitors?
Direct peers on record are Women's Sports Foundation, Canadian Women & Sport and Women in Sport (UK). Others are Sport NZ and International Working Group on Women and Sport (IWG). Australian Sports Commission — Women in Sport is listed as a regional player.
Does Women in Sport Aotearoa have an API?
No public API is recorded for Women in Sport Aotearoa.
What industry is Women in Sport Aotearoa in?
Women in Sport Aotearoa's product category is Sport Advocacy Services. Its primary akta.pro industry code is MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 81399 and its SIC code is 8600.