Women's Mentoring Foundation

What Women's Mentoring Foundation does

Women's Mentoring Foundation (WMF) is an Australian nonprofit (Women's Mentoring Foundation Ltd) founded in 2019 and headquartered in Brisbane, Queensland, operating as a registered Deductible Gift Recipient charity focused on mental health harm prevention for women and youth from culturally and linguistically diverse (CALD) backgrounds. The organization delivers pro bono peer counselling, mentoring and coaching, and structured programs (GriefShare, Hurting to Healing, Self-Development, Unleashing the Leader Within) through mobile outreach, centre-based, and online channels, alongside fee-for-service workplace workshops covering mental health, leadership, financial wellbeing, and HR-related topics. Services are designed under the leadership of founder and CEO Pushpa Vaghela, a clinical neuro practitioner, and are supported by an independent board with senior commercial and healthcare sector operators.

WMF generates revenue through a mix of tax-deductible individual and organizational donations (DGR status) and fee-for-service workplace training delivered to schools, community organizations, and corporate buyers. Workplace workshops appear to be quote-based and customized per engagement; no public pricing is disclosed. Go-to-market is community-led and event-driven: the organization partners with Brisbane Lord Mayor Charitable Trust, Multicultural Community Connect Queensland, Kurbingui Youth & Family Development, and other community groups to reach CALD and Indigenous populations, and it participates in events such as International Women's Day. A 10% donation-passthrough partnership with Kids With Cancer Foundation extends donor-facing reach.

WMF is a service-only organization with no proprietary technology stack, no disclosed digital platform, and no AI/ML components; delivery is human-mediated. It operates domestically within Queensland with 8 employees, has received multiple awards (Queensland Government Certificate of Appreciation 2025, Queensland Volunteering Impact Award nomination 2024, MHFA Certificate of Appreciation 2021, Global Health & Pharma award to founder 2026), and is governed independently with no parent entity.

Name

Women's Mentoring Foundation

Legal name

Women's Mentoring Foundation Ltd

Website

https://womensmentoringfoundation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Women's Mentoring Foundation is an Australian nonprofit delivering pro bono peer counselling, mentoring, and mental health programs for culturally and linguistically diverse women and youth in Queensland, supplemented by fee-for-service workplace wellness workshops.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Mental health support
• Peer counselling services
• Women's mentoring programs
• Workplace wellness training
• Community wellbeing programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: WMF generates revenue through tax-deductible donations from individuals and organizations. They are a registered Deductible Gift Recipient (DGR), accepting donations of $2 or more that are tax deductible in Australia.
2. Workplace Training Programs: WMF provides fee-for-service workplace wellness workshops and training programs to organizations, including mental health awareness, leadership development, and burnout prevention programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Women's Mentoring Foundation provides culturally appropriate peer counselling, mentoring, and structured wellbeing programs for women and youth from culturally and linguistically diverse (CALD) backgrounds in Australia. The foundation also delivers fee-for-service workplace wellness training programs to organizations, covering financial wellbeing, mental health conversations, Safe Work Australia compliance, and HR team training. Service delivery combines individual one-on-one sessions, structured cohort programs (GriefShare, Hurting to Healing, Self-Development, Unleashing the Leader Within), community programs, and speaking engagements.

Product overview

Women's Mentoring Foundation (WMF) is a harm-prevention charity offering a portfolio of mental health and wellbeing programs for women and youth from culturally and linguistically diverse backgrounds. The core offerings include Peer Counselling (delivered via mobile outreach, centre-based, and online channels), Mentoring & Coaching, and structured programs such as GriefShare, Hurting to Healing, Self-Development, and Unleashing the Leader Within. For workplaces, WMF provides interactive workshops including Financial Wellbeing, Mental Health Conversations, Safe Work Australia, and HR Team Training. Community programs focus on trauma recovery, grief support, and leadership development for CALD communities. The organization also offers speaking engagements and accepts tax-deductible donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Counselling
• Mentoring and Coaching
• GriefShare Program
• Hurting to Healing Program
• Self-Development Program
• Unleashing the Leader Within Program
• Programs for Communities
• WMF Workshops for Workplaces
• Financial Wellbeing Workshop
• Mental Health Conversations Workshop
• Safe Work Australia Workshop

Quantifiable outcome

• 12-week peer counselling program resulted in significant reduction in depression and elimination of self-destructive thoughts for case study participant Sarah
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Brisbane Lord Mayor Charitable TrustcoreStrategic or Co-development PartnerCommunity support partnership with Brisbane Lord Mayor Charitable Trust, an organization caring for the Brisbane community since the 1950s. The partnership enables WMF to provide comprehensive support and leverage specialized expertise in community welfare.
• Multicultural Community Connect QueenslandcoreStrategic or Co-development PartnerCommunity media partnership with Multicultural Community Connect Queensland, an organization amplifying multicultural voices with news, events and community media for greater inclusion. The partnership supports WMF's mission to serve CALD communities.
• Kurbingui Youth & Family DevelopmentcoreStrategic or Co-development PartnerIndigenous support partnership with Kurbingui Youth & Family Development, an organization leading as mentor, educator and role model for the Aboriginal and Torres Strait Islander community in the greater Brisbane region. The partnership enables culturally appropriate support services.
• Kids With Cancer FoundationminorOthersCharitable giving partnership where 10% of all donations to WMF go to Kids With Cancer Foundation, creating additional community impact through shared donation matching.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Headspace (National Youth Mental Health Foundation): Australia's flagship youth mental health organization with national reach. Comparable to WMF on youth mental health peer support and counselling, but with substantially larger budget, federal funding, and clinical infrastructure.
• Beyond Blue: Australia's largest mental health nonprofit. Comparable to WMF on mental health awareness and counselling service categories, with overlapping multicultural initiatives but vastly greater scale and government funding.
• Lifeline Australia: Major Australian crisis support and mental health nonprofit. Comparable to WMF on crisis intervention, suicide prevention, and peer counselling service categories, with established national infrastructure and government contracts.
• Big Brothers Big Sisters Australia: Established Australian mentoring nonprofit pairing youth with adult mentors. Comparable to WMF's core mentoring and youth development mission, though broader in demographic scope and significantly larger organization.

Emerging players

• Hello Mentor: Mentoring-focused nonprofit connecting women with professional mentors. Comparable to WMF on the women's mentoring and coaching core offering, with a more digital and scalable delivery model.

Regional players

• Multicultural Communities Council of Queensland: Queensland peak body for multicultural community organizations. Comparable to WMF's CALD community engagement and Brisbane-based operations, with broader coordination role rather than direct service delivery.
• Multicultural Youth Queensland: Queensland-based youth-focused multicultural organization. Comparable to WMF on the CALD youth development mission and Queensland geographic focus, though specific service mix differs.

Direct peers

• Islamic Women's Association of Australia: Queensland-based women's organization providing culturally specific support, domestic violence response, and mental health services. Directly comparable to WMF on CALD women's empowerment and Queensland geographic footprint.
• Multicultural Centre for Women's Health: National Australian nonprofit providing health and wellbeing programs for women from migrant and refugee backgrounds. Directly comparable to WMF's CALD women focus and culturally appropriate service model.
• RizeUp Australia: Australian charity supporting women and children experiencing domestic and family violence. Directly comparable to WMF on women's harm prevention mission and trauma-informed support delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/womens-mentoring-foundation-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Mentoring Foundation