What Woningkeur does

Woningkeur® Groep is a Ridderkerk-headquartered franchise organization founded in 2004 that operates the largest branded network of independent building inspection bureaus in the Netherlands, with 26 or more regional franchise offices staffed by named local inspectors across Noord, Midden, and Zuid Nederland. Its central organization of 19 employees runs the shared back office: a national call center on 088-1005000, planning and routing, marketing, and an internally developed inspection-reporting platform aligned with NHG building inspection methodology and the NTA8800 energy-label standard. The franchise model lets the company combine standardized, certified national processes with local inspector knowledge of regional building stock.

The service portfolio centers on three product lines: (1) bouwkundige keuring, a visual structural inspection available as a standalone NHG-recognized report at €435 or as higher-ticket bundles that add a Phase 0 NAFO-certified foundation risk assessment with KCAF QuickScan (€679) or an asbestos scan (€515), with the foundation research product positioned to capture demand from the April 2026 tax-assessor mandate; (2) energielabel, an EPBD/KOMO energy performance certificate priced €319-€349 depending on dwelling type and issued under SKG-IKOB BRL9500-W/U certificates; and (3) opleveringskeuring nieuwbouw plus voorschouw, the new-build handover and pre-handover inspections at €349 each. Walk-along inspections without formal reporting (€275) and bespoke structural-advice engagements round out the menu. A new English-language technical inspection tier (€469) and a 2026-launched digital Funderingswijzer self-assessment tool extend the funnel to international buyers and capture leads before formal booking.

Revenue is generated per inspection on a pay-as-you-go basis, with volume flowing into the franchise from direct consumer inbound (phone, online forms), from referrals by real estate agents and mortgage advisors, and from project developers and housing associations commissioning new-build or municipal inspection work. Differentiation rests on regulatory credentials (NHG, EPBD/KOMO, ISO9001, BRL9500, NAFO, Vakkundig Gekeurd) that make reports acceptable to all AFM-registered banks, a 9.2/10 customer rating across 2,600+ Klantenvertellen reviews, professional liability insurance that few competitors carry, and the franchise's national distribution footprint that no single independent inspector can match.

Name

Woningkeur

Legal name

Woningkeur

Website

https://woningkeur.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woningkeur is a Netherlands-based franchise organization of 26+ independent building inspectors delivering NHG-recognized structural inspections, energy labels, foundation risk research, and new-build completion inspections to homeowners, real estate agents, and mortgage advisors.

Ownership category

akta.pro rank

Headquarters

HQ city

Ridderkerk

HQ country

Netherlands

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Structural/Building Inspection Services: One-time fee services for building inspections including NHG-certified reports, foundation risk research, asbestos scans, and walk-along inspections. Revenue generated per inspection, with prices ranging from €275 to €679 depending on service type and property size.
2. Energy Labels: Energy performance label assessments for residential and commercial buildings following NTA8800 standards. Prices from €319 to €349 depending on property type, with size surcharges per 100 m³ above threshold.
3. New Build Completion Inspections: Inspection services for new construction handover/completion at €349, ensuring compliance with Dutch Building Decree (Bouwbesluit) standards.
4. Pre-inspection (Voorschouw): Pre-completion inspection service for new builds conducted two weeks before final handover, priced at €349.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Woningkeur is a Dutch franchise organization of independent building inspection bureaus that delivers standardized building technical inspections, energy performance labels (Energielabel), foundation risk research (Funderingsrisico onderzoek Fase 0), and new build completion inspections (Opleveringskeuring) for residential and commercial properties. Services are priced per inspection (€275 to €679) and are recognized by NHG, EPBD/KOMO, BRL9500, and NAFO, with reports accepted by all AFM-registered Dutch financial institutions for mortgage applications.

Product overview

Woningkeur is a franchise organization of independent building inspection bureaus operating across the Netherlands. The service portfolio centers on three core pillars: (1) Bouwkundige keuring (structural/building inspection) as the primary offering, available as a standard NHG-recognized inspection (€435) or bundled with specialized add-ons including Phase 0 Foundation Risk Investigation, asbestos scans, or energy advice; (2) Energielabel (energy performance certificates) for residential and commercial buildings priced by property type; and (3) Opleveringskeuring (new-build delivery inspections) including a Voorschouw pre-inspection service. Additional offerings include walk-along inspections without formal reporting and custom energy-saving advice. The organization operates through regional franchise branches with a centralized back-office providing administrative support, scheduling, and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouwkundige keuring incl. NHG Visual structural inspection of a residential or commercial building covering foundation, structural elements, facades, roof, windows, floors, installations, and potential defects. Delivered with an NHG (Nationale Hypotheek Garantie) recognized technical report priced at €435 for homes up to 600 m³.
• Bouwkundige keuring met Fase 0 Funderingsrisico onderzoek Combined service delivering a standard building inspection together with Phase 0 Foundation Risk Investigation including KCAF QuickScan during a single site visit. Provides comprehensive insight into building condition and foundation risk profile; priced at €679 for homes up to 600 m³.
• Bouwkundige keuring incl. asbestscan Building inspection combined with an asbestos scan for houses built before 1994. Includes visual investigation to identify suspected asbestos-containing materials delivered as a separate additional report; priced at €515.
• Fase 0 Funderingsrisico onderzoek (incl. Quickscan) Standalone NAFO-certified foundation risk assessment providing quick insight into the observed foundation risk profile of a property. Includes KCAF QuickScan plus additional measurements for reliable insight and actionable perspective; priced at €375 standalone.
• Meeloopkeuring Walk-along inspection lasting maximum 1.25 hours without formal reporting. Inspector provides verbal indication of defects and repair costs while accompanying the client through the property; priced at €275 as a lower-cost alternative when no formal report is needed.
• Bouwkundig advies excl. rapport Focused consultation service for specific structural problems such as cracking, moisture, or roof issues. Inspector examines the problem on-site and advises on possible solutions without producing a full inspection report; priced from €275.
• Technical Inspection (English) English-language equivalent of the Dutch Bouwkundige keuring. Limited non-invasive examination of property condition by certified professional inspector producing a complete English report within 48 hours; NHG recognized, priced at €469 for the English technical inspection.
• Energielabel (Energy Label) Energy performance certificate for residential or commercial buildings showing energy efficiency classification (A-G). Variants for terraced house/apartment (€319), semi-detached house (€325), and detached house (€349); valid for 10 years and required for sale, rental, and delivery of properties.
• Opleveringskeuring nieuwbouw Quality control inspection for newly built homes during final delivery. Inspector checks construction work for defects and verifies compliance with Bouwbesluit (Building Decree) requirements, producing a shadow report alongside the contractor's official report; priced at €349.
• Voorschouw Pre-inspection conducted two weeks before the final delivery inspection. Checks for defects in the contractor's work before the formal handover, allowing time for repairs before the official delivery appointment; priced at €349.
• Maatwerkadvies energiebesparing Custom energy-saving advice service providing detailed recommendations on energy improvement measures and their potential savings based on household circumstances.
• Funderingswijzer (Foundation Guide) Free digital self-assessment tool helping users evaluate foundation concerns for their property. Guides users to determine the most appropriate type of foundation investigation for their situation.

Quantifiable outcome

• Average customer rating of 9.2/10 from over 2,600 reviews on Klantenvertellen platform
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NAFO (Nationale Alliantie Fundering Onderzoek)coreStrategic or Co-development PartnerWoningkeur has joined NAFO, a national alliance of companies active in foundation research. NAFO establishes quality guidelines for standardized and scientifically supported foundation risk assessments. Woningkeur is certified by NAFO to conduct Phase 0 Foundation Risk Research, and provides NAFO Attest documentation to customers. This partnership enables Woningkeur to offer standardized foundation assessments compliant with new April 2026 tax assessor requirements.
• Vakkundig Gekeurd (Vakkundiggekeurd.nl)coreStrategic or Co-development PartnerWoningkeur is affiliated with the Vakkundig Gekeurd professional label. All inspectors are members of the Vakkundig Gekeurd professional association, which ensures clear conditions for customers developed in cooperation with the Consumentenbond (Dutch Consumer Association).
• SKG-IKOBcoreTechnology or IntegrationSKG-IKOB is the certification body for Woningkeur's energy label operations under BRL9500. Woningkeur holds certificates SKGIKOB.012364.02.NL and SKGIKOB.012365.02.NL for issuing energy labels for residential and commercial buildings.
• NHG (Nationale Hypotheek Garantie)coreStrategic or Co-development PartnerWoningkeur's building technical reports are officially recognized by NHG (Stichting Waarborgfonds Eigen Woningen) and accepted by all financial institutions registered with the AFM (Autoriteit Financiële Markten). This recognition is essential for mortgage applications.
• KOMOcoreTechnology or IntegrationKOMO is a quality certification mark for construction products and processes in the Netherlands. Woningkeur holds EPBD/KOMO certification for its inspection services, ensuring compliance with Dutch quality standards.
• KBI (Kennisinstituut Bouw)minorOthersKBI serves as the information hub for certification in the construction and installation sector in the Netherlands. Woningkeur is referenced as a user of KBI's informational resources.
• ConsumentenbondminorStrategic or Co-development PartnerThe Dutch Consumer Association (Consumentenbond) cooperated with Vakkundig Gekeurd to establish clear conditions for building inspection services. Woningkeur, as a Vakkundig Gekeurd member, benefits from these standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SGS: SGS is a global testing, inspection, and certification company with adjacent construction and real estate services, representing a broader incumbent comparable to Woningkeur in the structural and certification inspection space though at vastly different scale and geography.
• Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification (TIC) major with extensive construction and real estate compliance services, providing a broader portfolio comparison to Woningkeur's specialized Dutch building inspection and certification offering.
• TÜV SÜD: TÜV SÜD is a global testing, inspection, and certification provider with European construction and building assessment services, comparable to Woningkeur as a broader incumbent in regulated building inspection and certification.

Others

• InterNACHI: InterNACHI is the International Association of Certified Home Inspectors, providing training, certification, and standards for home inspectors globally. It is an adjacent enabler to Woningkeur's franchise model through inspector training and professional standards rather than a direct competitor.
• HomeGauge: HomeGauge is a home inspection software and reporting platform serving North American inspectors. It is an adjacent technology provider comparable to Woningkeur's internally developed proprietary inspection/report software used by its franchise network.
• American Society of Home Inspectors (ASHI): ASHI is a leading US home inspector association setting professional standards and certification. It is an ecosystem enabler comparable to Woningkeur's Vakkundig Gekeurd / Consumentenbond affiliation for inspector quality frameworks.

Direct peers

• Homekeur: Homekeur is a Dutch building inspection organization that provides bouwkundige keuringen and energy labels for residential properties, directly competing with Woningkeur in the same Dutch pre-purchase inspection market with similar NHG-recognized reporting and franchise-style regional coverage.
• Perfectkeur: Perfectkeur is a Dutch building inspection brand offering structural inspections, energy labels, and new-build delivery inspections, directly competing with Woningkeur on the same Dutch residential inspection services with comparable pricing and NHG-aligned reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/woningkeur
• Facebookfacebook.com/woningkeur
• LinkedInlinkedin.com/company/woningkeur-groep
• Instagraminstagram.com/woningkeur

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woningkeur