Woodbine Family Health Team

What Woodbine Family Health Team does

Woodbine Family Health Team (WFHT) is a non-profit, multidisciplinary primary care organization headquartered at 306 Rexdale Blvd, Units 1-4, in Etobicoke, Ontario, serving the Rexdale, Malton, and surrounding communities. The practice operates with a team of approximately 17 staff including five Family Physicians, a Nurse Practitioner, a Registered Dietitian, a Respiratory Therapist, a Registered Nurse, a Mental Health Counsellor, and a clinical pharmacist, delivering a comprehensive range of family medicine, preventive care, chronic disease management, mental health counselling, maternal and child health, smoking cessation, nutrition, and lung health services. The organization extends access via same-day appointments, evening hours Monday through Thursday until 8PM, Friday coverage, and a Saturday morning walk-in clinic, supported by a password- and firewall-protected Electronic Health Records system that enables care-team information sharing within the circle of care.

WFHT generates the majority of its revenue through Ontario Health Insurance Plan (OHIP) billings for core primary care services, supplemented by a published Ontario Medical Association (OMA) fee schedule for uninsured services such as forms, medical record reproduction, and minor procedures. A wholly-owned subsidiary branded Restore Wellness at WoodbineFHT operates a physician-led women's wellness and aesthetic clinic at the same address, offering private-pay EmpowerRF platform treatments (Morpheus8 face/neck/V, VTone pelvic floor stimulation, Plus90 radiofrequency) priced from $300 per session up to packaged care plans of $4,400, alongside Alastin clinical skincare products ($87-$325 CAD). Medicard financing is available on 12-month payment plans. Distribution is primarily in-person at the Etobicoke clinic with digital self-service booking through Health Myself (primary care) and Acuity Scheduling (Restore Wellness). The organization is embedded in the Brampton/Etobicoke and Area Ontario Health Team coalition of 186 partner groups serving approximately 900,000 residents, and is led by Executive Director Suzy Domanj with Dr. Maira Obnamia as the founding physician of the Restore Wellness subsidiary.

Name

Woodbine Family Health Team

Legal name

Woodbine Family Health Team

Website

https://woodbinefht.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodbine Family Health Team is a non-profit, multidisciplinary primary care practice in Etobicoke, Ontario, serving Rexdale and Malton communities with five family physicians and allied health professionals, complemented by a private-pay Restore Wellness subsidiary offering women's aesthetic and pelvic health treatments.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Primary care services
• Family health team
• Multidisciplinary healthcare
• Women's wellness clinic
• Chronic disease management

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. OHIP-funded Primary Care Services: Government-funded healthcare through Ontario Health Insurance Plan. Covers all medically necessary services provided by physicians including family practice, chronic disease management, preventive care, mental health counselling, dietitian services, respiratory therapy, and maternal/child programs.
2. Restore Wellness Private Pay Services: Aesthetic and women's wellness services not covered by OHIP. Includes EmpowerRF treatments (Morpheus8, VTone, Plus90), clinical skincare products (Alastin), and consultations. Health Canada approved treatments with optional financing through Medicard.
3. Uninsured Services: Services not covered by OHIP including form completion, medical examinations for employment/driving, record reproduction, and minor procedures. Fee schedule published by Ontario Medical Association.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Woodbine Family Health Team provides multidisciplinary primary healthcare services including family medicine, walk-in and after-hours clinic, allied health services (nurse practitioners, registered dietitians, respiratory therapy, mental health counselling, nursing), and chronic disease management programs. The organization also operates Restore Wellness, a subsidiary offering physician-led women's wellness and aesthetic services using EmpowerRF technology (Morpheus8, VTone, Plus90) and Alastin clinical skincare products.

Product overview

Woodbine Family Health Team operates as a dual-entity healthcare organization. The core offering is a multidisciplinary primary care practice providing family physicians, nurse practitioners, mental health counselling, respiratory therapy, dietitian services, nursing care, pharmacy, and walk-in/after-hours clinic services. This is augmented by a portfolio of health programs including smoking cessation (STOP), diabetes management, weight management, heart wellness, arthritis education, maternal-child health, mental health counselling, insomnia therapy (CBT-I), and lung health services. The subsidiary sub-brand Restore Wellness provides physician-led women's aesthetic and wellness services using the EmpowerRF platform, offering Morpheus8 (face/body/V variants), VTone pelvic floor stimulation, and Plus90 radiofrequency treatments, alongside Alastin medical-grade skincare products. The organization also operates an on-site pharmacy.

Differentiator

Problem solved

Functional benefit

Brands

• Restore Wellness at WoodbineFHT: A physician-led women's wellness and aesthetic clinic dedicated to restoring comfort, confidence, and vitality at every stage of life. Specializes in pelvic health, skin rejuvenation, and menopause and postpartum recovery using EmpowerRF platform technologies including Morpheus8, VTone, and FormaV.

Products and services

• Woodbine Family Health Team - Primary Care Services

Quantifiable outcome

• Extended hours: Monday-Thursday 9AM-8PM, Friday 9AM-4PM, Saturday 9AM-1PM for walk-in clinic
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• William Osler Health SystemcoreStrategic or Co-development Partner · 11 November 2019Lead hospital partner in the Brampton/Etobicoke and Area Ontario Health Team proposal submitted November 2019. Executive Vice President Kiki Ferrari quoted in support of integrated care vision. Osler facilitates media relations for the OHT initiative.
• Canadian Mental Health Association (CMHA) Peel DufferincoreStrategic or Co-development Partner · 11 November 2019Senior Director Lisa Ali quoted on mental health and addictions integration in the OHT proposal. CMHA contributes clinical strategy expertise to the integrated care hub design.
• CANES Community CarecoreStrategic or Co-development Partner · 11 November 2019CEO Gord Gunning quoted on resource sharing and enhanced care delivery. Community care organization contributing to integrated care coordination.
• Queen Square Family Health TeamminorStrategic or Co-development Partner · 11 November 2019Executive Director Neil Shah quoted on spreading team-based care. Partner in OHT proposal representing primary care expansion.
• Sunnyvale Medical Centre & PharmacyminorStrategic or Co-development Partner · 11 November 2019Dr. Tanya Sehgal represents the practice in OHT working groups, contributing physician perspective on integrated care hub design.
• Brampton/Etobicoke and Area Ontario Health TeamcoreStrategic or Co-development Partner · 11 November 2019Coalition of 186 health provider groups (including 144 physician/physician groups) serving approximately 900,000 people across Brampton, Bramalea, North Etobicoke, Malton, and West Woodbridge. Submitted full application to Ontario government November 2019.
• INMODE (EmpowerRF Platform)coreTechnology or IntegrationRestore Wellness uses INMODE's EmpowerRF platform for pelvic health and aesthetic treatments including Morpheus8, VTone, and Plus90 devices. Health Canada approved technology provider.
• Alastin SkincarecoreTechnology or IntegrationClinical skincare line carried at Restore Wellness. Products include Restorative Skin Complex, C-Radical Defense Serum, moisturizers, sunscreens, and procedure enhancement systems. Pick-up only at clinic.
• Medicard by iFinanceminorChannel Partner/ Reseller/ DistributorFinancing partner offering 12-month payment plans for Restore Wellness treatments. Provides accessible payment options for aesthetic and wellness services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Medcan: Established Toronto-based private executive health and wellness clinic offering physician-led multidisciplinary care and preventive/wellness services; broader and more premium than Woodbine but overlaps on integrated primary care plus wellness/aesthetics.
• Cleveland Clinic Canada: Canadian outpost of a large U.S. health system delivering multidisciplinary primary care, specialty services, and executive health in Toronto; incumbent in the same premium primary-care/wellness category as Woodbine's broader service mix.

Direct peers

• South Keys Health Centre: Ontario community health organization providing team-based primary care, allied health, and chronic disease programs to a defined geographic catchment under similar Ministry of Health funding structures.
• Carefirst Family Health Team: Ontario Family Health Team delivering multidisciplinary primary care with chronic disease management programs, same OHIP-funded operating model and team-based structure as Woodbine.
• North York Family Health Team: Toronto-area Ontario Family Health Team delivering the same multidisciplinary physician, NP, dietitian, mental health, and chronic disease programming under OHIP funding.
• Stonegate Community Health Centre: Toronto-area Ontario community health centre offering multidisciplinary primary care, allied health, and chronic disease self-management programs under the same provincial funding and team-based model.
• Sunnyvale Medical Centre & Pharmacy: Named OHT working-group partner operating physician primary care in the same Brampton/Etobicoke catchment; provides the same community-based, multidisciplinary family practice and pharmacy combination as Woodbine.
• Queen Square Family Health Team: Brampton-area Ontario Family Health Team and named partner in the same Brampton/Etobicoke OHT proposal; operates as a multidisciplinary primary care organization funded by OHIP with a comparable team-based model.
• ReNue Wellness: Toronto-area physician-led women's wellness and aesthetics clinic offering pelvic health, skin rejuvenation, and menopause/postpartum services; directly comparable to Restore Wellness's Restore Wellness service line including EmpowerRF-style treatments.
• Body Bureau: Toronto medical aesthetics clinic offering physician-supervised skin, body, and wellness treatments; competes for the same private-pay women's aesthetic and skin rejuvenation customer base as Restore Wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodbine.fht.5
• LinkedInlinkedin.com/company/woodbine-family-health-team
• Instagraminstagram.com/woodbine_fht

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbine Family Health Team