Woodhouse Park Activity Centre

What Woodhouse Park Activity Centre does

Woodhouse Park Activity Centre is a registered charity (no. 302146) and outdoor adventure facility owned and operated by Avon County Scouts, situated on a 35+ acre site near Almondsbury, South Gloucestershire, with motorway access via M5 junction 16 and views of the Severn Bridge. The centre provides over 60 distinct activities across high ropes (Aerial Trek, Abseiling, Jacobs Ladder), climbing (Clip & Climb, Bouldering), target sports (Archery, Tomahawk Throwing, Rifle Shooting), creative crafts (Woggle Workshop, Badge Machine), team challenges, and outdoor skills (Campfire, Backwoods Cooking, Orienteering). Five new activities were added in 2025, including an Adventure Course, Tunnels of Adventure housed in a converted bus, Frisbee Golf, Flintstone Karts, and Walking Tube. The offering is delivered through a dual instructed/self-led model, with all bookings routed through a Planyo-powered online booking system, supplemented by phone and email channels.

The centre generates revenue across six streams: instructed activity sessions and self-led activity-in-a-box hires (unit-priced per 1.5-hour session with a 12-participant minimum), accommodation (camping pitches, tented villages, Gillett Centre, Lovell Centre, Camp Phoenix Hammocks), training and certification courses (Archery GB awards, First Response, Tomahawk permits, with prices ranging from £10 to £250 per participant), ticketed events (Big Fiesta, Spooktacular, Santa Trail, Easter Trail, JOTI/JOTA, Twilight Snow Slope), on-site retail, and donations via Crowdfunder. Pricing is consistently pay-as-you-go unit pricing with discounted tiers for Scout and Guide groups relative to non-profit and corporate customers.

Its core go-to-market is a community-led direct-to-consumer model, anchored by integrated Scout and Girlguiding networks and amplified by an event-driven calendar that can attract up to 1,000 participants at flagship events. Five paid employees are disclosed, with operational capacity supplemented by volunteers from Avon County Scouts. Distribution is exclusively direct (no third-party resellers), with marketing driven through the centre's website, Facebook, Twitter, and Instagram channels and reinforced by 153 Google reviews rated EXCELLENT. The centre received the Queen's Award for Voluntary Service in 2022 for outstanding voluntary work.

Name

Woodhouse Park Activity Centre

Legal name

Woodhouse Park Activity Centre

Website

https://woodhousepark.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodhouse Park Activity Centre is a Scout charity-owned 35-acre outdoor adventure facility near Bristol delivering 60+ instructed and self-led activities, accommodation, training courses, and seasonal events to Scout/Guide groups, schools, families, and corporate clients across the South West of England.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Activities

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Outdoor adventure activities
• Youth activity centre
• Corporate team building
• Scout guiding camps
• Outdoor education facility

Headquarters

HQ city

Almondsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Activity Sessions: Charges for activity sessions including archery, climbing, tomahawk throwing, team building, and over 60 other activities. Session durations typically 1.5 hours with minimum participant requirements.
2. Accommodation: Revenue from camping pitches, tented villages, lodges (Gillett Centre, Lovell Centre), and hammocking areas. Charged per person or per group.
3. Training Courses: Instructor certification courses including Archery GB awards, First Response first aid training, and tomahawk throwing permits. Prices range from £10 to £250 per person.
4. Events: Ticketed events including Big Fiesta weekends, Spooktacular, Santa Trail, Easter Trail, and JOTI/JOTA. Revenue from participant tickets and optional extras.
5. On-site Shop: Retail sales of sweets, snacks, drinks, souvenirs, badges, clothing, and ice creams. Accepts cash and card payments.
6. Donations and Fundraising: Crowdfunder donations and Santa Trail/Easter Trail proceeds support centre development and maintenance. Charity number 302146.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Woodhouse Park Activity Centre is a 35+ acre outdoor adventure centre offering 60+ instructed and self-led activities including archery, climbing, aerial trek, crate stacking, snow slope, and tunnelling experiences. It provides on-site accommodation (camping, tented villages, lodges, hammocks), instructor-led training courses (first aid, archery awards), and major seasonal events for Scout groups, schools, families, and corporate clients.

Product overview

Woodhouse Park Activity Centre is a 62-activity outdoor adventure centre owned and managed by Avon County Scouts. The centre offers a unified platform of activities split between instructed (staff-led with qualified instructors) and self-led (equipment rental for independent groups) delivery models. Core activities include high ropes (Aerial Trek, Abseiling, Leap of Faith, Jacobs Ladder), climbing (Clip & Climb, Bouldering, Climbing), target sports (Archery, Tomahawk Throwing, Rifle Shooting, Soft Archery), water activities (Snow Slope, Water Slide), team challenges (Crate Stacking, Team Building), creative crafts (Woggle Workshop, Badge Machine, Drumming), and outdoor skills (Campfire, Backwoods Cooking, Den Building, Orienteering). The centre provides accommodation including traditional camping, two tented villages, two lodges (Gillett Centre, Lovell Centre), and Camp Phoenix Hammocks. It serves Scout and Guide groups, schools, families, and corporate clients through structured events (Big Fiesta, Spooktacular, Santa Trail, Easter Trail), training courses (First Response, Archery Instructor Awards), birthday parties, and corporate teambuilding packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Instructed Activities Staff-led adventure activities including archery, aerial trek, crate stacking, tomahawk throwing, climbing, fencing, team building, abseiling, and leap of faith, delivered by qualified instructors for youth groups, schools, families and corporate clients.
• Self-Led Activities Activity-in-a-box experiences groups can run independently using provided equipment, including soft archery, circus skills, den building, team games, and orienteering.
• Traditional Camping On-site camping with fields for tent pitching, campfire areas, and access to facilities for Scout, Guide, school, family and corporate groups.
• Tented Villages Pre-pitched tented accommodation villages for group overnight stays.
• Gillett Centre (Training Centre) Indoor training and activity centre facility for courses, meetings, and group stays.
• Lovell Centre Spacious lodge accommodation with facilities for group stays and events.
• Camp Phoenix Hammocks Adventurous hammocking accommodation area for unique overnight experiences.
• Birthday Parties Organised birthday party packages with activities, food, and a party host, suitable for various age groups.
• Corporate Teambuilding Days Corporate team-building packages with instructor-led challenges including minefield navigation, nuclear bomb disposal, helium stick, and river crossing puzzles.
• Big Fiesta Events Large-scale district events with over 60 activities, exclusive use options, and customised programming for up to 1,000 participants.
• Holiday Club School holiday activity programme for children with various adventure activities.
• Scout Adventure Weekends Overnight adventure weekends for Scout units with multiple activities.
• Girlguiding Adventure Day Adventure day for Girlguiding sections working towards badges with activities and camping.
• First Response Training 6-hour first aid course covering Scout First Response Certificate requirements including CPR, choking, bleeding, fractures, and first aid for various conditions.
• Archery GB Instructor Award Course Two-day Archery GB Instructor Award training course for leaders aged 17+, with optional Instructor Plus Award pathway.
• Avon Scouts Camping Award Camping award programme for Scouts to earn recognition for camping skills.
• Equipment Hire Rental of activity equipment for self-led experiences and group use.
• Silent Disco Hire Headset rental for silent disco events with up to 200 headsets available for 48-hour to 7-day periods, with tiered pricing for Scouts, Guides and Non-Profits.
• The Wave Surfing Partnership with The Wave inland surf destination offering surfing lessons and play sessions, 15 minutes from Woodhouse Park.
• Centre Shop On-site shop selling sweets, drinks, souvenirs, badges, clothing, ice lollies, and freshly ground coffee and tea.
• Photo Booth Photo booth service outside reception for commemorative photos with free prints and additional prints at 50p each.
• Intrepid Explorers Programme Youth programme for explorers aged 14+ working towards an instructing pathway with Scout permits and NGB qualifications.
• Santa Trail Event Ticketed seasonal Christmas event with optional extras such as Pedal Go Karts, Clip & Climb, Laser Tag, Cave Bus, and Teddy Mountain Workshop.
• Easter Trail Event Ticketed seasonal Easter trail event with optional extras including Pedal Go Karts, Clip & Climb, Laser Tag, and Frisbee Golf.
• Spooktacular Halloween-themed seasonal event with adventure activities and themed programming.
• Twilight Snow Slope Year-round snow tubing and sledging sessions with woodland trail walk and hot chocolate included.
• JOTI/JOTA Event Annual Jamboree-on-the-Internet and Jamboree-on-the-Air scouting event with day tickets and optional camping.
• Tomahawk Throwing Course One-day tomahawk throwing permit course combining theory and practical training for Scout and Guide leaders.

Quantifiable outcome

• EXCELLENT rating based on 153 Google reviews
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The WavecoreStrategic or Co-development PartnerWoodhouse Park has partnered with The Wave, the UK's first inland surf destination, to offer surfing adventures. Located 15 minutes away by car (approximately 5km hike), the partnership provides access to beginner lessons and 'Play in the Bay' sessions. Woodhouse Park markets this as an activity option for groups staying at the centre, with group booking enquiry forms available.
• CrowdfunderminorOthersCrowdfunder platform used for accepting donations towards Woodhouse Park's development and maintenance. All donations go directly to centre improvement projects.
• Sunnah CafeminorOthersExternal catering company linked on the food menu page, providing additional catering options for events and groups requiring professional catering services.
• Lulu BakesminorOthersExternal catering company providing catering options alongside Sunnah Cafe for events and groups requiring professional catering services.
• Avon County ScoutscoreStrategic or Co-development PartnerThe centre is owned and managed by Avon County Scouts (Charity number 302146). This parent organisation provides operational support, volunteer networks, and integration with the broader scout movement across the Avon region.
• Archery GBcoreTechnology or IntegrationQualified Archery GB instructors deliver archery sessions. The centre offers Archery GB Instructor Award and Instructor Plus Award courses, providing pathways to qualification within the scouting community.
• GirlguidingcoreStrategic or Co-development PartnerCentre activities align with Girlguiding operating guidelines. Girlguiding groups are specifically targeted with events like Girlguiding Adventure Day and special badge-earning programmes.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PGL Travel: The UK's largest operator of outdoor adventure activity centres, running residential trips for schools and youth groups. Directly comparable to Woodhouse Park on multi-activity residential and day-visit offerings, though PGL operates nationally as a commercial operator.
• Kingswood: UK activity centre operator running residential and day programmes for schools, families, and groups with a multi-activity portfolio. Comparable on target customer (schools/youth), activity breadth, and on-site accommodation model.
• Girlguiding UK Activity Centres: Operates dedicated activity and training centres (e.g., Foxlease, Waddow Hall) for guiding sections. Comparable in being a national youth-organisation-affiliated activity provider with residential and badge/qualification focus.
• Acorn Adventure: UK provider of residential and day adventure activity breaks for schools, youth groups, and families across multiple centres. Directly comparable on activity breadth, residential model, and target customer segments.
• The Scout Association (Scout Adventures): Operates a national network of Scout Activity Centres in the UK (e.g., Gilwell Park, Youlbury). Direct peer given Woodhouse Park's scout ownership and similar model of delivering scout-aligned adventure activities and training on dedicated sites.
• Calvert Trust: Charitable operator of three outdoor activity centres in the UK (Exmoor, Kielder, Lake District) offering residential adventure breaks. Comparable nonprofit charitable model and multi-activity residential offering, though Calvert Trust specialises in disability-inclusive programmes.

Broad incumbents

• Forest Holidays: UK cabin and lodge holiday operator with locations in forested settings offering outdoor activities. Comparable on UK woodland accommodation/activity short-break model, though narrower activity portfolio and more leisure/couple-oriented customer base.
• Center Parcs UK: UK operator of five forest holiday villages with extensive on-site activities and lodge accommodation. Comparable on family-focused woodland activity resorts and short-break accommodation model, though at much larger scale and commercial orientation.
• Bluestone National Park Resort: Wales-based resort with lodge accommodation and a broad activity programme in a national park setting. Comparable on UK family adventure resort model with bundled activities and accommodation, though at significantly larger commercial scale.

Emerging players

• The Bushcraft Company: UK operator of bushcraft and adventure residential camps for children and families. Comparable on the school-holiday multi-activity residential model and child-focused adventure programming, though narrower in activity breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WoodhousePark_
• Facebookfacebook.com/WoodhouseParkActivityCentre
• Instagraminstagram.com/woodhousepark
• LinkedInlinkedin.com/company/woodhousepark

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodhouse Park Activity Centre