Woodlawn Baptist Church

What Woodlawn Baptist Church does

Woodlawn Baptist Church is a private, non-profit Southern Baptist congregation located at 1649 Cartersville Highway SE in Rome, Georgia, operating under congregational governance with a pastor, ministerial staff, and diaconate leadership. The church delivers in-person worship services, Sunday School, Wednesday Bible Study, baptism and membership programs, small groups, and missions engagement for a local congregation across all age cohorts. Its core offerings are organized as ministry programs rather than discrete products, including the Cool Church children's ministry (Pre-K through 5th grade), the Elevate student ministry (middle and high school), adult discipleship classes, the worship ministry, and a structured baptism/membership process under a formal Church Membership Covenant.

The church is supported by standard, off-the-shelf third-party platforms — Planning Center Online for calendar management, Church Center for member communications and online giving, YouTube for sermon streaming and archival, the Band app for student ministry communication, and the YouVersion Bible app for group reading plans. There is no proprietary technology platform; these tools function as operational enablers for the ministry programs rather than as monetized product modules. The church also operates social media channels (Facebook, Instagram, TikTok, Twitter/X) for community outreach.

Woodlawn's business model is funded almost exclusively by voluntary tithes and offerings from members and visitors, collected via an online giving platform that supports designations and provides tax documentation. No fees are charged for worship services or programming. The church's go-to-market motion is community-led, leveraging in-person worship, local community partnerships (Haven Health Clinic, Restoration Rome, Safe Haven Ranch), and denominational affiliations with the Southern Baptist Convention, Georgia Baptist Mission Board, and Floyd County Baptist Association to attract and retain congregants. Customer segments are organized horizontally by life stage (children, youth, adults, general community) rather than by industry or persona tier.

Name

Woodlawn Baptist Church

Legal name

Woodlawn Baptist Church

Website

https://woodlawnrome.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodlawn Baptist Church is a private, non-profit Southern Baptist congregation in Rome, Georgia, serving local families through in-person worship, children's and student ministries, adult discipleship, baptism/membership programs, and local and global missions partnerships, funded by voluntary tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (81311)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAD

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Religious worship services
• Biblical education programs
• Youth ministry programs
• Community missions outreach
• Church membership services

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tithes and Offerings: Voluntary donations from church members and attendees. The church provides online giving platform for contributions with tax documentation capabilities. Giving can be designated by donors for specific purposes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Woodlawn Baptist Church is a Southern Baptist congregation that provides in-person worship services, Sunday school classes, youth and children's ministries, small groups, discipleship programs, baptism and membership services, and local and international missions partnerships. Programs are delivered free of charge to attendees and members, supported by voluntary tithes and offerings.

Product overview

Woodlawn Baptist Church operates as a traditional Southern Baptist congregation offering a unified set of ministry programs rather than a modular technology product. The church provides worship services, educational programs (Sunday School, Wednesday Bible Study), student ministry (Elevate), children's ministry (Cool Church), missions partnerships, and baptism/membership services. The church utilizes third-party platforms including Church Center for online giving and forms, Planning Center Online for calendar management, YouTube for sermon archives, Band for student ministry communication, and YouVersion Bible app for group reading. These tools function as ministry enablers rather than standalone product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Worship Services In-person Sunday morning worship services for the congregation and visitors, including music, prayer, and Bible-based preaching.
• Online Giving Platform Digital tithing and donation platform allowing members to give online, designate gifts to specific funds, and receive tax documentation.
• Woodlawn Student Ministry (Elevate) Middle and high school student ministry featuring Sunday School, Elevate evening service with games, worship, and messages, plus parent communication via Band app.
• Cool Church Kids Ministry Children's ministry for Pre-K through 5th grade using The Gospel Project curriculum, with check-in during Sunday services and Vacation Bible School in summer.
• Discipleship Classes and Small Groups Sunday School classes for all ages (Children, Youth, Adult Exposition verse-by-verse, Adult Theology), Wednesday Night Bible Study, and Small Groups ministry including an Armuchee area small group.
• Baptism & Membership Program Baptism by immersion for believers and the church membership process including Membership Class, pastoral interview, and congregational vote under the Woodlawn Baptism Liturgy and Church Membership Covenant.
• Worship Ministry Music and worship service featuring traditional hymns and modern theologically-sound music, including audio/visual technical roles, led by the Worship Minister.
• Missions Program Missions and ministry partnership program supporting local (Floyd County Baptist Association, Haven Health Clinic, Restoration Rome, Safe Haven Ranch), state (Georgia Baptist Mission Board, Mission Georgia), national (NAMB, SBC), and international (IMB, Global Gates, Kahar advocacy) partners.
• Sermon Messages (Video Archive) Embedded YouTube playlist of Sunday morning services in chronological order, allowing subscribers to receive notifications when services go live.
• Events Calendar Church calendar powered by Planning Center Online with iCal subscription capability for mobile device synchronization of events.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Floyd County Baptist AssociationcoreOthersLocal association providing fellowship and resources for Baptist churches in the Floyd County area.
• Haven Health ClinicminorOthersLocal health clinic partnership for community health ministry support.
• Restoration RomeminorOthersLocal ministry partner focused on community restoration and support.
• Safe Haven RanchminorOthersLocal partner providing services for those in need of safe haven and support.
• Georgia Baptist Mission BoardcoreOthersState-level Baptist mission organization providing resources and coordination for Georgia Baptist churches.
• Georgia Baptist Children's HomeminorOthersState ministry providing care for children; Woodlawn supports through prayers and offerings.
• Mission GeorgiaminorOthersStatewide mission initiative supported through prayers and financial contributions.
• Georgia Baptist Disaster ReliefminorOthersDisaster response ministry supported through prayers and contributions.
• North American Mission BoardcoreOthersSBC entity supporting North American missions and church planting efforts.
• Annie Armstrong Easter OfferingminorOthersSBC missions offering for North American missions; supported through annual giving.
• Southern Baptist ConventioncoreOthersPrimary denominational affiliation providing theological framework, missions network, and resource sharing.
• Redemption Church - North Davis (Layton, UT)minorOthersSister church partnership with newsletter subscription available for cross-church fellowship.
• Travis and Maisie AyersminorOthersMissionaries supported through prayers and newsletter communication.
• International Mission BoardcoreOthersSBC entity coordinating global missionary efforts; foundational missions partnership.
• Lottie Moon Christmas OfferingminorOthersSBC international missions offering; supported through annual Christmas giving.
• Global GatesminorOthersOrganization focusing on unreached people groups globally; supported through prayers and giving.
• Operation Christmas ChildminorOthersSamaritan's Purse project for shipping gift-filled shoeboxes to children worldwide.
• Kahar People GroupminorOthersUnreached people group targeted through prayers and advocacy efforts.
• Kahar Advocacy NetworkminorOthersOrganization advocating for the Kahar unreached people group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Southern Baptist Convention: Parent denominational body of which Woodlawn is a cooperating congregation. Provides theological framework, the Cooperative Program funding channel, and the broader SBC missions network Woodlawn taps into.
• Pushpay: Leading church giving and engagement platform serving thousands of U.S. congregations. Competes with Church Center in the digital giving and donor management layer Woodlawn depends on.
• Planning Center: Church calendar, services, and check-in platform that Woodlawn uses via iCal subscription. Enabling technology peer embedded in Woodlawn's ministry scheduling and operations.
• Tithe.ly: Church giving and engagement app widely used by mid-sized congregations. Competes in the same digital giving and member communication space that supports Woodlawn's tithes and offerings stream.
• Church Center: Church management platform (a Breeze product) that Woodlawn uses for online giving, event registration, and member directory. Enabling technology vendor whose roadmap directly shapes Woodlawn's digital operations.
• Lifeway Christian Resources: Publishing and curriculum arm of the Southern Baptist Convention, providing VBS, Sunday school, and discipleship curricula (including The Gospel Project used by Woodlawn's kids ministry). Strategic SBC ecosystem peer.
• North American Mission Board: SBC entity coordinating North American church planting and missions — a core denominational partner Woodlawn supports and aligns with for domestic mission strategy.

Direct peers

• Pleasant Valley South Baptist Church: Southern Baptist church in the Rome/Floyd County area operating similar worship, Sunday school, and youth programming. Comparable small-to-mid SBC congregation competing in the same regional market.
• Shorter Avenue Baptist Church: Baptist congregation in the Rome, GA area with comparable Southern Baptist program offerings. Direct local peer competing for members and tithes in the same Floyd County catchment.
• First Baptist Church of Rome: Historic SBC-affiliated congregation located in Rome, GA. Direct peer in the same city, sharing Southern Baptist denominational affiliation and a full multi-generational ministry portfolio — competing for the same Floyd County congregants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/woodlawnrome
• YouTubeyoutube.com/@woodlawnrome
• Facebookfacebook.com/woodlawnrome
• Instagraminstagram.com/woodlawnrome
• TikToktiktok.com/@woodlawnrome
• LinkedInlinkedin.com/company/woodlawnrome

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodlawn Baptist Church