Woodlawn School
Woodlawn School is a nonprofit, Pre-K through 12th-grade independent day school in Mooresville, NC, operating on a 61-acre campus with a project-based learning curriculum and STEAMfest, the largest STEM festival in North Carolina.
- Company typePrivate
- Founded2002
- HeadquartersMooresville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Woodlawn School does
Woodlawn School is a private, nonprofit, independent day school founded in 2002 and located on a 61-acre historic campus in Mooresville, North Carolina, in the Lake Norman region north of Charlotte. It serves students from Pre-K through 12th grade through a project-based learning (PBL) curriculum supplemented by a STEAM program that anchors the externally-facing STEAMfest — North Carolina's largest STEM festival, which grew from 800+ guests in 2022 to 2,000+ in 2025. The school is led by Head of School Holly Honeycutt and Board Chair Lee Blakely, holds accreditations from SAIS, NCAIS, and Cognia, is a member of NAIS, and partners with Global Online Academy for extended course offerings.
The school operates a tuition-driven revenue model in which tuition covers approximately 89% of the annual operating budget, with the remaining gap closed by the 'Blazer Fund annual giving campaign, which carries a stated goal of $350,000 — roughly 4% of the budget. Personnel costs (salaries and benefits) account for approximately 82% of the operating budget, consistent with a labor-intensive instructional model across 87 employees. Capital needs are funded separately through dedicated campaigns, with the current 'New Horizons' capital campaign financing construction of Bowman Hall.
Strategically, the school is investing in physical capacity (Bowman Hall), external programming reach (STEAMfest), and curricular differentiation (PBL plus GOA partnership) to reinforce its position within the Charlotte-region private K-12 market. Revenue concentration across many individual family payers, accreditation breadth, and a long-duration Pre-K-12 enrollment model produce a stable, recurring revenue base with low customer concentration risk.
Woodlawn School firmographics
Firmographics- Name
- Woodlawn School
- Legal name
- Woodlawn School
- Website
- https://woodlawnschool.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Woodlawn School is a nonprofit, Pre-K through 12th-grade independent day school in Mooresville, NC, operating on a 61-acre campus with a project-based learning curriculum and STEAMfest, the largest STEM festival in North Carolina.
- Ownership category
- akta.pro rank
Woodlawn School industry classification
Industry- Product category
- Private K-12 Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
- akta.pro secondary industry
- Outdoor/Nature/Forest Preschools (EDACABAJ)
Keywords
Where Woodlawn School is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Woodlawn School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Tuition: Primary revenue stream. Covers approximately 89% of the annual operating budget. Parents pay tuition for Pre-K through 12th grade education.
- 'Blazer Fund Annual Giving: School's annual giving campaign - top philanthropic priority. Goal is $350,000 per year. Contributes approximately 4% of annual operating budget. Unrestricted gifts that sustain educational excellence including faculty, facilities, technology, and program support.
- Capital Gifts: Capital campaign contributions for major facility improvements and expansions such as Bowman Hall and campus development.
- Summer Camps: Summer programming open to all students, not just Woodlawn families. Includes various camps like Camp Invention, theater arts, creative writing, basketball skills, and academic preparation courses.
- Gift of Stock: Donors can make contributions via stock transfers.
- Endowment: Mayre Jorges Bowman Scholarship Fund and other endowment funds provide long-term financial support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pre-K through 12th Grade Tuition |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Woodlawn School product offering
Product offeringCore offering
Woodlawn School is a private, nonprofit independent school providing Pre-K through 12th grade education on a 61-acre campus in Mooresville, NC. Its core offering is a project-based learning curriculum where students drive their own discoveries through hands-on, real-world challenges, organized across Early Childhood, Lower School, Middle School, and Upper School divisions. The school also provides college counseling, summer camps, athletics, performing arts, service learning, and STEAMfest community programming.
Product overview
Woodlawn School is an accredited private school offering a unified project-based learning curriculum for Pre-K through 12th grade academics. The school's product portfolio centers on its core educational approach—student-driven, experiential learning through hands-on projects—organized across four academic divisions (Early Childhood, Lower School, Middle School, Upper School) plus comprehensive college counseling. Beyond the classroom, Woodlawn provides a complementary ecosystem of programs including summer camps, the annual STEAMfest festival, performing arts through the Red Barn Players theatre company, competitive athletics, service learning partnerships, and outdoor education. The academic program is enhanced by AP courses, the senior capstone project, and college counseling services. This integrated approach prepares students for college while developing critical thinking, creativity, and global citizenship.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Childhood Program Pre-K and junior kindergarten program building foundational skills through age-appropriate project-based learning experiences for young learners.
- Lower School Program Grades K-5 program featuring project-based curriculum, distinctive elements, and enrichment in music, theater, and arts integration.
- Middle School Program Grades 6-8 program with project-based curriculum, National History Day participation, and preparation for Upper School academics.
- Upper School Program Grades 9-12 program featuring AP courses, senior capstone projects, college counseling, National Merit recognition, and commencement awards.
- College Counseling Comprehensive guidance program helping students with college applications, matriculation, merit scholarships, and college profile development.
- Athletics Program Competitive sports program including fall (soccer, cross country, volleyball), winter (basketball, swimming), and spring (track and field, tennis, boys volleyball, girls soccer) seasons.
- Service Learning Program Year-long community service partnerships beginning in kindergarten, where students advocate for local and global causes interwoven throughout their academic studies.
- Red Barn Players Performing Arts Theatre company producing middle/upper school theatrical productions annually, with students involved in all aspects of production including direction, design, acting, and technical direction.
- Outdoor Learning Program Experiential outdoor education opportunities on the school's 61-acre campus, including outdoor classrooms and environmental exploration.
- Summer Camps Seasonal camp programs for ages 3-15 including academic, arts, sports, and STEM camps taught by Woodlawn faculty and partner organizations like Club SciKidz and Camp Invention.
- STEAMfest Festival Annual science and arts festival, North Carolina's largest STEM festival, offering over 100 free hands-on activities for youth of all ages.
Quantifiable outcome
- Students gain admission to top universities including Vassar, Duke, Princeton, Yale, UNC, Davidson, NYU, Rice, Dartmouth, Furman, George Washington University, Vanderbilt
- +1 more outcomes
Companies that use Woodlawn School
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Woodlawn School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Woodlawn School partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, minor, supporting and community.
- Global Online AcademycorePartner school status providing access to Global Online Academy's catalog of courses, allowing Woodlawn students to take courses not offered on campus. GOA is a consortium of independent schools offering global online courses.
- SAIS (Southern Association of Independent Schools)coreWoodlawn is accredited through SAIS and participates in professional development programs offered by the organization for independent school educators.
- NCAIS (North Carolina Association of Independent Schools)coreWoodlawn is a member of NCAIS and participates in state-level professional development and networking for independent schools.
- NAIS (National Association of Independent Schools)coreWoodlawn is a member of NAIS, participating in national conferences and professional development for independent school leadership and faculty.
- CogniacoreWoodlawn holds Cognia accreditation, a globally recognized quality assurance standard for education institutions.
- Club SciKidzminorClub SciKidz runs summer camps at Woodlawn School for students ages 4-15, from June 8th through July 31st. Woodlawn partners with them to offer STEM-focused summer programming.
- National Inventors Hall of Fame (Camp Invention)minorWoodlawn hosts Camp Invention, a program created by the National Inventors Hall of Fame that provides hands-on STEM challenges for students.
- Ludmila AcademyminorPartner organization that runs programs at Woodlawn School with separate registration and payment policies.
- LNC (Lake Norman Cancer Center)supportingSponsor of STEAMfest annual festival at Woodlawn School.
- PLP (Patrick's Landscaping and Property)supportingSponsor of STEAMfest annual festival at Woodlawn School.
- WorleysupportingSponsor of STEAMfest annual festival at Woodlawn School.
- PostNet LKNsupportingSponsor of STEAMfest annual festival at Woodlawn School.
- Reliable PenguinsupportingSponsor of STEAMfest annual festival at Woodlawn School.
- FeedNCcommunityUpper school students provide meals, fellowship, and encouragement to those in need through this service partnership.
- Refugee Support ServicescommunityUpper school students organize donations, practice English with recent immigrants, and distribute food to people in need.
- American Red CrosscommunityUpper school students help organize and run a public blood drive.
- Ada JenkinscommunityUpper school students work with Ada Jenkins on various tasks including cleaning, planting, food pantry assistance, and computer lab support.
- Bright BlessingscommunityKindergarten students visit Bright Blessings Lake Norman Chapter to learn about donations and pack kits for homeless children.
- Piedmont Animal RescuecommunityFirst and sixth grade students partner to raise money and collect items for animal rescue.
- Mooresville LibrarycommunitySecond grade students assist in shelving books, reading to preschool children, and preparing crafts for library activities.
- Mooresville Area Christian MissioncommunityThird grade students meet monthly to help organize food, clothes, and pantry items at the crisis center.
- LA EscuelitacommunityFourth grade students create books and bring material donations to this bilingual, science-based preschool.
- Continuing The MissioncommunityFifth grade students learn about service dogs and help socialize them through play dates.
- Accordius Health (formerly Brian Center)communityEighth grade students visit monthly to present programs, make gifts for residents, perform talent shows, and build intergenerational friendships.
- Davidson Lands ConservancycommunitySTEAMfest partners with DLC at community events to support preservation of greenways and natural spaces.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Woodlawn School competitors and assessment
Company assessmentEmerging players
- High Tech High: High Tech High is a network of project-based learning schools in California. Comparable to Woodlawn on its PBL pedagogical approach and student-driven learning philosophy, though operating at significantly larger scale and in a different geography.
Regional players
- Cary Academy: Cary Academy is a PreK-12 independent day school in Cary, NC, comparable in program structure and college-prep model but operating in the Research Triangle rather than the Charlotte/Lake Norman market.
- Ravenscroft School: Ravenscroft is a PreK-12 independent day school in Raleigh, NC, comparable on tuition model, college counseling, and extracurricular scope, but serving a different regional market.
- Greensboro Day School: Greensboro Day School is an independent JK-12 day school in Greensboro, NC, comparable to Woodlawn in mission and academic program. Serves a different regional market but with similar tuition-driven operating model.
- Asheville School: Asheville School is an independent day/boarding school in Asheville, NC, comparable to Woodlawn in NC independent-school positioning and college-prep mission, though not a direct geographic competitor.
Direct peers
- Durham Academy: Durham Academy is a PreK-12 independent day school in Durham, NC, broadly comparable to Woodlawn in mission, program structure, and college-prep outcomes. Differentiated by region but similar in operating model.
- Cannon School: Cannon School is an independent JK-12 day school in Concord, NC, directly competing with Woodlawn in the Lake Norman/Charlotte region for tuition-paying families. Comparable on program span, college-prep mission, and independent-school positioning.
- Providence Day School: Providence Day is a JK-12 independent day school in Charlotte, NC, comparable to Woodlawn as a tuition-driven college-prep institution. Overlaps significantly on athletics, arts, and college placement outcomes.
- Charlotte Latin School: Charlotte Latin is a JK-12 independent day school in Charlotte, NC, competing with Woodlawn for Charlotte-area private school families. Comparable on academic rigor, college placement, and broad extracurricular offerings.
- Charlotte Country Day School: Charlotte Country Day School is a JK-12 independent day school in Charlotte, NC, directly competing with Woodlawn for Charlotte-area families seeking private education. Similar college-prep orientation and broad programmatic scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Woodlawn School social profiles
Digital presenceWoodlawn School compliance and trust
Trust signalCompliance5 records
Woodlawn School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodlawn School leadership team
Management profileNumber of profiles
Profiles7 records
Woodlawn School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodlawn School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodlawn School
What does Woodlawn School do?
Woodlawn School is a private, nonprofit independent school providing Pre-K through 12th grade education on a 61-acre campus in Mooresville, NC. Its core offering is a project-based learning curriculum where students drive their own discoveries through hands-on, real-world challenges, organized across Early Childhood, Lower School, Middle School, and Upper School divisions. The school also provides college counseling, summer camps, athletics, performing arts, service learning, and STEAMfest community programming.
Is Woodlawn School a public or private company?
Woodlawn School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woodlawn School founded?
Woodlawn School was founded in 2002. It employs 51 to 100 people.
Where is Woodlawn School based?
Woodlawn School is headquartered in Mooresville, United States, in the North America region.
How does Woodlawn School make money?
Six revenue lines are on record. Tuition is the primary driver. The others are 'Blazer Fund Annual Giving, capital Gifts, summer Camps, gift of Stock and endowment.
Who are Woodlawn School's main competitors?
High Tech High is listed as an emerging player. Regional players are Cary Academy, Ravenscroft School, Greensboro Day School and Asheville School. Direct peers are Durham Academy, Cannon School, Providence Day School, Charlotte Latin School and Charlotte Country Day School.
Does Woodlawn School have an API?
No public API is recorded for Woodlawn School.
What industry is Woodlawn School in?
Woodlawn School's product category is Private K-12 Education. Its primary akta.pro industry code is EDAJABAA, Nonsectarian Independent Day Schools, with a secondary code of EDACABAJ, Outdoor/Nature/Forest Preschools. Its NAICS code is 6111 and its SIC code is 8200.