WOOFMANS LODGE PET RESORT

What WOOFMANS LODGE PET RESORT does

Woofman's Lodge Pet Resort is a family-owned pet care facility located on 10 acres at 5914 128th Ave, Kenosha, Wisconsin, serving individual pet owners in southeastern Wisconsin and the greater I-94 corridor near the Illinois border. The business operates under a single-site, direct-to-consumer model, with all services delivered on-premises and reservations accepted exclusively by phone. The 10,000 sq. ft. indoor footprint includes 15 luxury themed suites of 64 sq. ft. each, traditional indoor-outdoor kennels, junior suites, a cattery with private window suites, a full-service grooming salon, a climate-controlled training room, and 19 private exercise yards. The owners, Howard and Lesley, reside on the property, enabling around-the-clock monitoring of the kennel.

Revenue is generated across four streams: overnight lodging tiered from traditional kennels ($58 per night single) through junior suites ($64) and luxury themed suites ($74 to $145) to a feline cattery ($43 single), full-service grooming including de-shed treatments, facials, aromatherapy, and styling, training classes delivered through a partnership with Loving Paws LLC, and on-site retail of Fromm and American Natural Premium pet food brands. The business model is pay-as-you-go per night or per service, with optional add-on Pampered Pet Packages priced at $5 to $25, peak-season deposits, and a $25 per pet surcharge for afternoon pickups. Customer acquisition is primarily driven by local reputation, the "Best of Kenosha County" community recognition, and word-of-mouth, supported by a basic informational website.

The competitive differentiation rests on the founders' credentials as AKC Breeders of Merit of Champion Bullmastiffs with Westminster Kennel Club and AKC National Championship showing experience, the family-operated 24/7 on-site presence, and the premium physical amenities such as in-floor radiant heating indoors and outdoors and satellite TV in luxury suites. The company has 5 employees, no external funding, no proprietary technology platform, and no digital booking capability, operating as a bootstrapped, owner-operated boutique hospitality business rather than a scalable enterprise.

Name

WOOFMANS LODGE PET RESORT

Legal name

Woofman's Lodge

Website

https://woofmans.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Woofman's Lodge Pet Resort is a family-owned, single-site pet care facility in Kenosha, Wisconsin offering premium boarding, grooming, training, and pet food retail to individual pet owners in southeastern Wisconsin via phone reservations and on-premises service delivery.

Ownership category

akta.pro rank

Product category

Pet Boarding & Resort Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro industry

PRIMARYHSANADAC

Mixed-Species Boarding Kennel (Dogs & Cats)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Boarding (Kennel/Cattery)

SECONDARYHSANADAE

Luxury/Suite-Style Pet Hotel Boarding

Home & Personal Services/Pet Grooming & Boarding Services/Pet Boarding (Kennel/Cattery)

SECONDARYHSANADAL

Climate-Controlled/Indoor Boarding Facility

Home & Personal Services/Pet Grooming & Boarding Services/Pet Boarding (Kennel/Cattery)

Keywords

• Pet boarding services
• Dog grooming salon
• Pet training classes
• Luxury pet lodging
• Feline boarding care

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Pet Boarding/Lodging: Overnight accommodations for dogs and cats with multiple tier options ranging from traditional kennels to luxury themed suites. Pricing varies by accommodation type and includes shared pet options.
2. Grooming Services: Full-service grooming salon offering spa services including de-shed treatments, facials, teeth brushing, massage, aromatherapy, and styling.
3. Training Services: Training classes including Conformation, Puppy Socialization, Obedience, and Canine Good Citizen, offered through partnership with Loving Paws LLC. Private instruction and board-and-train options also available.
4. Pet Food Retail: Retail sale of Fromm and American Natural Premium pet food brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Woofman's Lodge Pet Resort operates a 10-acre, family-owned pet resort in Kenosha, WI offering overnight boarding for dogs and cats across four tiers (Traditional Lodging, Junior Suites, Luxury themed suites, and Cattery), a full-service grooming salon with spa treatments, dog training classes, and on-site retail of Fromm and American Natural Premium pet foods. The owners live on-property, enabling around-the-clock monitoring of all animal guests.

Product overview

Woofman's Lodge is a family-owned pet resort offering a comprehensive suite of lodging, grooming, training, and veterinary care services for dogs and cats. The core accommodation offerings include Traditional Lodging (indoor-outdoor runs with radiant heat), Junior Suites (private compact suites with raised beds), Luxury Suites (themed 64 sq. ft. accommodations with satellite TV and premium bedding), and Cattery (feline-specific window suites with climbing trees). Supporting services include a full-service grooming salon providing spa treatments, training classes offered through Loving Paws LLC partnership, and 24-hour veterinary care. Add-on Pampered Pet Packages offer supplementary experiences such as playtime sessions, treats, and specialty meals.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Lodging Traditional indoor-outdoor kennels and runs for canine guests at $58/night single or $99/night shared between two pets, featuring in-floor radiant heat, air conditioning, and access to private exercise yards at least five times daily with first outs at 7 AM and last outs at 9 PM. For dog owners seeking standard boarding with multiple outdoor sessions.
• Junior Suites Compact private suites with raised beds and feeding stations at $64/night single or $106/night shared between two pets. Designed for single pets seeking extra comfort and personalized attention beyond traditional kenneling.
• Luxury Suites Spacious themed suites 64 sq. ft. each at $74/night single, $117/night shared between two pets, or $145/night shared between three pets. Includes satellite TV, premium beds and bedding, themed decoration, and exterior windows with direct sunlight. Aimed at pets requiring luxury accommodations and owners seeking top-tier resort experience.
• Cattery Dedicated feline boarding accommodations at $43/night single or $65/night shared between two cats, featuring private window suites, climbing trees, and satellite TV. For cat owners needing specialized feline-friendly boarding separate from dogs.
• Grooming Salon Full-service grooming salon for canine companions offering de-shed treatments, facials, teeth brushing, massage, aromatherapy, nail care, and styling. Pricing is quote-based and not publicly listed. For dog owners seeking spa-quality grooming services.
• Training Services Dog training classes including Conformation ($15/class weekly on Tuesdays 7-8 PM), Puppy Socialization, Obedience, and Canine Good Citizen certification, plus private instruction and board-and-train options. Offered in partnership with Loving Paws LLC using the resort's climate-controlled training room. For dog owners seeking structured training and certification.
• Health & Well Being Services 24-hour veterinary care access, vaccination verification, and basic medication administration services for all pet guests during their stay. For pet owners needing veterinary oversight and medication support while boarding their animals.
• Pet Food Retail On-site retail sale of Fromm and American Natural Premium pet food brands, available as a standalone purchase or alongside boarding stays. For pet owners in southeastern Wisconsin seeking premium pet food brands directly from the resort.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Loving Paws LLCcoreStrategic or Co-development PartnerTraining classes including Conformation, Puppy Socialization, Obedience, and Canine Good Citizen are offered through Loving Paws LLC at Woofman's Lodge facility. This partnership provides professional training services utilizing the resort's climate-controlled training room.
• Fromm Family FoodsminorChannel Partner/ Reseller/ DistributorWoofman's Lodge is a proud retailer of Fromm pet food products. Customers can purchase Fromm pet food when boarding their pets or as a standalone purchase.
• American Natural PremiumminorChannel Partner/ Reseller/ DistributorWoofman's Lodge is a proud retailer of American Natural Premium pet food products. Customers can purchase this brand when boarding their pets or as a standalone purchase.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Paw Paradise Resort: Boutique-style pet resort offering boarding, grooming, daycare, and training with personalized care and resort amenities. Directly comparable independent family-style resort positioning and service mix.
• Dogtopia: National franchise providing dog daycare, boarding, and spa services with webcams and reporting apps for pet owners. Comparable core services (boarding, grooming, daycare) and target customer segment; differs via digital-first technology approach.
• Camp Bow Wow: Franchise-based dog daycare and boarding chain with hundreds of locations offering overnight lodging, daycare, and grooming. Directly comparable service offering to Woofman's Lodge but with national scale and franchise model rather than single independent ownership.
• Holiday Barn Pet Resort: Multi-location family-owned pet resort in Virginia offering boarding, daycare, grooming, and training on large wooded campuses. Closest comparable to Woofman's Lodge in terms of family-owned premium positioning and multi-acre resort-style facilities.
• K9 Resort Luxury Pet Hotel: Multi-location franchise specializing in luxury dog boarding, daycare, grooming, and spa services with premium suite accommodations. Closest comparable in premium suite-based boarding model and high-end positioning.
• The Barkley Pet Hotel & Spa: Independent pet resort offering luxury boarding, grooming, daycare, and training with multiple suite styles and add-on enrichment services. Directly comparable service breadth and premium-tier pricing structure.
• Bark Avenue Pet Resort: Independent luxury pet resort offering boarding, grooming, daycare, and training with multiple accommodation tiers. Closely comparable in family/resort-style positioning and tiered suite-based lodging model.

Emerging players

• Rover: Online marketplace connecting pet owners with pet sitters and boarding hosts for in-home pet care. Adjacent/competing for overnight pet care demand but operates as a tech marketplace rather than a physical resort.

Broad incumbents

• Best Friends Pet Hotel: National pet resort chain offering boarding, grooming, daycare, and training at multiple locations with resort-style accommodations. Comparable to Woofman's Lodge in offering overnight boarding, grooming, and enrichment add-ons, but operates at larger scale with multiple sites.
• PetSmart PetsHotel: Pet boarding service attached to PetSmart retail locations, offering overnight stays, daycare, and grooming. Comparable in service categories but operates inside big-box retail footprint rather than dedicated resort property.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woofmans-lodge-pet-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOOFMANS LODGE PET RESORT