Woolwich Counselling Centre

What Woolwich Counselling Centre does

Woolwich Counselling Centre is a registered Canadian charity (BN 11930 2099 RR0001) founded in 1974 in Elmira, Ontario, that delivers in-person and virtual mental health counselling to the Woolwich and Wellesley Townships within the Waterloo Region. The organization employs approximately seven staff and serves more than 1,000 adults, youth, and children annually through individual counselling, couple and family therapy, small group therapy (~4-8 participants), and educational workshops. Service delivery spans three locations: the Elmira headquarters (65 Memorial Ave), Breslau (10 Dolman St, inside Achieve Balance), and St. Jacobs (1440 King St N, inside Hallow Wellness), with virtual/telehealth options offered as of 2025-2026. Therapeutic modalities include Play Therapy and Theraplay, Cognitive Behavioural Therapy (CBT), Eye Movement Desensitization and Reprocessing (EMDR), Music Therapy (led by Melissa Jessop, MMT, MTA), and Occupational Therapy for ADHD (led by Kate Suffling, OT Reg. Ont.).

The centre's revenue model combines sliding-scale individual counselling fees (tiered by family income and family size, often covered under extended health benefits), individual, business, and community partner donations with tax-receiptable charitable status, government and program subsidies (Ontario Works, Ontario Disability Support Program, Victim's Services), and contract Employee Assistance Programs (EAPs) provided to local employers such as Wallenstein Feed & Supply, Elmira Pet Products, Bridgeland Terminals Ltd., Township of Woolwich, and Elmira Pentecostal Assembly. Pricing units include a free first session for residents of Woolwich or Wellesley Township with no other funding sources, $10 workshops, and occasional program fees (e.g., a $150 'Connecting Kids' summer program). Go-to-market is sales-led through community outreach, healthcare and school referrals, municipal and employer partnerships, and community events (e.g., Mental Health Month Green Ribbon Campaign). All therapists hold Masters-level training and are registered with their respective colleges.

Strategically, the centre has expanded modestly through satellite offices co-located with partner wellness businesses, telehealth delivery, and the addition of differentiated service lines such as ADHD-specific Occupational Therapy and Music Therapy. It maintains formal affiliations with Family Service Ontario, Family Compass Waterloo Region, and the Counselling Collaborative of Waterloo Region, and operates crisis-line referral relationships (Here 24/7) rather than competing directly with larger institutional providers. The organization is governed by a Board of Directors with no parent company, no institutional equity ownership, and no disclosed venture or private equity investment.

Name

Woolwich Counselling Centre

Legal name

Woolwich Counselling Centre

Website

https://woolwichcounselling.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Woolwich Counselling Centre is a registered charity operating since 1974 that provides sliding-scale mental health counselling, group therapy, and specialized services (ADHD, Music Therapy, EMDR, CBT) to more than 1,000 children, youth, adults, and seniors annually across Elmira, Breslau, and St. Jacobs in Ontario's Waterloo Region.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health counselling
• Family therapy services
• Employee assistance programs
• Community mental wellness
• Play therapy services

Headquarters

HQ city

Elmira

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sliding Scale Counselling Fees: Fees are calculated on a sliding scale according to family income and family size, subsidized by community donations and grants. This is the primary revenue stream for individual counselling sessions.
2. Donations: Individual, business, and community partner donations are a significant revenue source, enabling the centre to subsidize counselling, group therapy, and workshops. The organization issues charitable donation tax receipts.
3. Employee Assistance Programs (EAPs) for Businesses: Custom EAPs and mental health workshops provided to local businesses (e.g., Wallenstein Feed and Supply, Elmira Pet Products) on a contract or fee basis.
4. Government and Program Subsidies: Funded or subsidized counselling provided through specific programs including Ontario Works, Ontario Disability Support Program, Victim's Services, and some doctor's referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Woolwich Counselling Centre is a registered charity that delivers mental health counselling and therapy services to individuals, couples, families, businesses, and schools in the Woolwich and Wellesley Townships of Ontario. It offers individual counselling, couple and family therapy, play therapy, music therapy, ADHD and occupational therapy services, employee assistance programs (EAPs), workshops, small group therapy, school programs, and family violence prevention programs through master's-level clinicians. Services are delivered in person at three locations (Elmira, Breslau, St. Jacobs) and via virtual/telehealth sessions, supported by a sliding-scale fee model and charitable donations.

Product overview

Woolwich Counselling Centre is a mental health counselling organization offering a unified portfolio of therapeutic services rather than a technology platform. The core offerings include individual counselling for children, youth, adults, and seniors, couple and family therapy, and group therapy sessions. Specialized therapeutic modalities include Play Therapy and Theraplay, Cognitive Behavioural Therapy (CBT), EMDR, and Music Therapy (offered through Melissa Jessop). The centre also provides ADHD Services with dedicated Occupational Therapy support (Kate Suffling). For organizations, the centre offers Employee Assistance Programs (EAPs), employer mental health supports, and customized workshops. All services are delivered by registered therapists with Masters level training, and the centre serves the Woolwich and Wellesley Township communities from locations in Elmira, Breslau, and St. Jacobs.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling One-on-one therapy sessions for adults addressing mental health, emotional, and personal concerns. Delivered by master's-level therapists in person at Elmira, Breslau, and St. Jacobs, or via virtual/telehealth. Available on a sliding-scale fee basis.
• Couple and Family Therapy Therapy sessions for couples and families seeking to address relational dynamics, communication, conflict, and family-system concerns. Delivered by master's-level clinicians in person or via telehealth.
• Play Therapy and Theraplay Child therapy services using play-based approaches including Theraplay to support young children with emotional, behavioural, or relational difficulties.
• Music Therapy Therapeutic use of music delivered by music therapist Melissa Jessop to support mental health, emotional expression, and developmental goals for clients.
• ADHD Services Counselling and therapy services specifically tailored to clients with ADHD, addressing attention, executive function, and related mental health challenges.
• Occupational Therapy for ADHD Occupational therapy sessions delivered by Kate Suffling to help clients with ADHD develop skills for daily living, organization, and self-regulation.
• Employee Assistance Programs (EAPs) Customizable, confidential EAP contracts that provide local employers and their employees with access to counselling and mental health resources. Purchased by local businesses for their workforce.
• Employer Mental Health and Well-Being Supports Broader organizational well-being services for employers beyond core EAP access, supporting employee mental health and workplace wellness.
• Mental Health and Well-Being Workshops Structured workshops on mental health and well-being topics delivered to community groups, schools, and workplaces.
• Small Group Therapy Therapeutic groups delivered to small cohorts of clients sharing similar concerns, coordinated by Janessa Bauman. Provides peer support alongside clinical facilitation.
• School Programs Mental health programming delivered to local schools to support student well-being, emotional regulation, and access to counselling resources.
• Family Violence Prevention Programs Programs addressing family violence prevention in the local community, supporting at-risk families and facilitating intervention in collaboration with community partners.

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Wallenstein Feed & Supply Ltd.minorGTM or Marketing PartnerA local business that partners with Woolwich Counselling Centre for Employee Assistance Programs (EAPs) and mental health workshops for employees.
• Elmira Pet ProductsminorGTM or Marketing PartnerA local business receiving EAP and mental health workshop services from Woolwich Counselling Centre for its employees.
• Bridgeland Terminals Ltd.minorGTM or Marketing PartnerA local business receiving EAP services from Woolwich Counselling Centre.
• Township of WoolwichminorGTM or Marketing PartnerThe local municipal government partners with Woolwich Counselling Centre for EAP services for municipal employees.
• Elmira Pentecostal AssemblyminorGTM or Marketing PartnerA local church that partners with Woolwich Counselling Centre for employee mental health support.
• Anxiety CanadaminorOthersReferenced as a mental health resource on the centre's Resources page, indicating a referral/information-sharing relationship.
• Canadian Mental Health Association – Waterloo Wellington (CMHA WW)minorOthersReferenced as a mental health resource on the centre's Resources page, indicating a referral/information-sharing relationship.
• Family Service OntariominorOthersAffiliated organization; logo appears on the centre's website footer.
• Family Compass Waterloo RegionminorOthersAffiliated organization; logo appears on the centre's website footer as a partner in the Waterloo Region mental health ecosystem.
• Counselling Collaborative of Waterloo RegionminorOthersReferenced as a mental health resource on the centre's Resources page.
• Local SchoolscoreStrategic or Co-development PartnerLongstanding partnership with local schools to provide counselling supports and mental health education. The centre also works collaboratively with schools, including hosting youth engagement events (e.g., Sam Demma keynote at Elmira District Secondary School).
• Here 24/7 (Crisis Line)minorOthersThe centre refers clients in crisis to Here 24/7 at 1-844-437-3247, a regional crisis line for Waterloo Wellington.
• Woolwich Community Health CentreminorOthersReferenced as a community resource on the Resources page, serving Woolwich and Wellesley Townships.
• Woolwich Community ServicesminorOthersReferenced as a community resource on the Resources page, serving Woolwich and Wellesley Townships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Anxiety Canada: Named resource partner. Anxiety Canada is a national nonprofit providing CBT-based digital resources and virtual anxiety support — overlapping with Woolwich's anxiety counselling and CBT service lines but at a national, primarily digital scale.

Direct peers

• Family Service Ontario: Affiliated organization with its logo on Woolwich Counselling Centre's website. Family Service Ontario is a network of nonprofit counselling agencies across Ontario providing individual, couple, and family therapy — a direct comparator in operating model and service mix.
• Here 24/7 (Waterloo Region Crisis Line): Named crisis referral partner. Here 24/7 is the regional 24/7 mental health and addictions crisis line serving the same Waterloo Region geography; a direct peer in the local mental health ecosystem.
• Counselling Collaborative of Waterloo Region: Listed as a resource partner on the centre's website. This collaborative is a network of local counselling organizations in Waterloo Region, making it a direct peer in the same micro-market.
• Canadian Mental Health Association - Waterloo Wellington (CMHA WW): Named partner on the centre's Resources page. CMHA WW is the regional mental health charity operating in the same Waterloo Region geography, offering counselling, crisis support, and community programs — directly comparable as a community mental health service provider.
• Family Compass Waterloo Region: Named partner/affiliated organization. Family Compass provides front-line counselling and family support services in the same Waterloo Region footprint, directly overlapping with Woolwich's individual and family therapy offerings.

Broad incumbents

• Kids Help Phone: Canada's national 24/7 e-mental health service for youth. Comparable service offering for children and youth in Woolwich's portfolio, particularly around crisis intervention and counselling referrals.

Regional players

• Woolwich Community Health Centre: Named community resource partner serving the same Woolwich-Wellesley Townships. Provides primary and community health services including mental health support, making it a regional peer serving overlapping catchment populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WoolwichCounsellingCentre
• Instagraminstagram.com/woolwichcounsellingcentre
• LinkedInlinkedin.com/company/woolwich-counselling-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woolwich Counselling Centre